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PODCAST

The 80/20 Principle

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

business management

All Episodes

49:01

316: Inside the Smartphone-Powered Law Firm (with...

The 80/20 Principle ·

2025/10/15

What if you could run a thriving 40-person law firm entirely from your smartphone? In this episode, attorney Elise Buie—known as “The Smartphone Lawyer”—shares how she scaled her Seattle-based family law practice through radical delegation, smart systems, and the strategic use of virtual assistants. From hiring and managing overseas talent to automating key workflows, Elise reveals how she built a firm that operates seamlessly, even when she’s halfway around the world. She also breaks down the

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52:48

315: Email is the Most Under-leveraged Marketing...

The 80/20 Principle ·

2025/09/16

Email isn’t dead—it’s dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still outperforms social media by a mile What kind of emails people actually want to read The 3 automations every lawyer should set up—no exceptions How to use AI to write powerful emails fast (without sounding robotic) The truth about open rates, sender reputation, and avoiding

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05:04

314: Why law firm SOP manuals are now obsolete...

The 80/20 Principle ·

2025/09/09

Law firms love their SOPs—binders full of screenshots, arrows, and step-by-step instructions. But here’s the problem: they take months to build, cost thousands to produce, and go out of date the moment software updates. There’s a better way. In this episode, I break down how forward-thinking lawyers are replacing outdated SOPs with AI-powered prompt libraries that actually get work done. You’ll hear real examples, learn why prompts are more reliable than manuals, and see how this simple shift can

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29:20

313: The New Rules of SEO for Lawyers in the Age of...

The 80/20 Principle ·

2025/08/26

AI is changing how people search for lawyers, and that means your website has to do more than just “look professional.” In this episode, Megan Hargroder (of Legends Legal Marketing) explains what works—and what doesn’t—when it comes to getting found online today. Megan also shares a powerful new strategy for ranking ethically while building long-term trust with potential clients. Episode Links Legends Legal Marketing website Book a free strategy call with Megan ChatGPT Lab (a weekly AI

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14:31

312: The Release of GPT-5 and How to Escape the...

The 80/20 Principle ·

2025/08/12

When big news drops—whether it’s politics, celebrity scandal, or the launch of GPT-5—the internet spins into a frenzy of hot takes, half-truths, and hype. In this episode, we discuss the rollout of GPT-5 as a case study in how to filter out bad information, pace your learning, and make better decisions without getting sucked into the vortex. You’ll hear why intentionality matters more than speed, how to choose the right sources, and the simple habits that keep you focused on what’s real and useful.

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19:36

311: Protecting Client Data in the Age of AI

The 80/20 Principle ·

2025/07/15

As AI tools become more prevalent in law practice, how do we keep our client data secure? In this episode, we address the biggest risks lawyers face and how to navigate them without losing the benefits of tools like ChatGPT. You’ll hear the latest insights from a consensus group of 30 legal pros, including what paid AI tools to trust, how to enable privacy settings, and why redacting sensitive info (and getting client consent) is non-negotiable. Plus, a behind-the-scenes look at the ChatGPT

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46:03

The Power of Direct Mail for Lawyers: Insights from...

The 80/20 Principle ·

2025/06/17

Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox. General Resources Zair Mail Wilson Zehr's LinkedIn Profile Other Resources

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26:38

309: Tech-Driven Insights from Solo Lawyer Lee Rudin

The 80/20 Principle ·

2025/06/04

How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategies that help him do exactly that. In this episode, you'll discover: The tools Lee swears by—like Text Expander, Demands AI, and File Vine—and how they save him hours every week How virtual assistants fit into his system and boost efficiency His approach to marketing with short-form video and

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18:59

308: Mastering AI: A Lawyer's Guide to ChatGPT

The 80/20 Principle ·

2025/05/20

The best way for lawyers to master AI is to deep on just one tool: ChatGPT. In this episode, you’ll learn practical tips for using it in your practice, why the paid version is worth it, and how to get the most out of it. You’ll also learn about the new ChatGPT Lab, a hands-on training program to help solo/small firm lawyers who want weekly guidance on using AI in their practice. General Resources Sign up for ChatGPT (get the $20/month version for maximum utiliity) ChatGPT Lab (learn about the

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14:40

307: Wisper Flow: The AI Assistant You Didn't Know...

The 80/20 Principle ·

2025/05/06

Wisper Flow is a no-fuss AI-powered dictation tool that helps you put words into documents or emails three times faster than typing. Because it's powered by AI, it can pick up your style and get better over time. Also, it works fabulously with apps like ChatGPT and Perplexity. In this episode, you'll learn exactly how it can streamline your workflows and free your mind for higher-level work. Resource links Wisper Flow (special discount link) Other Resources The 80/20 Principle (my techlaw

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15:31

306: Revamping Legal Research - The AI Advantage for...

The 80/20 Principle ·

2025/04/15

Discover how legal research giants like LexisNexis and Westlaw are being disrupted by low cost AI tools like ChatGPT. Smart solo lawyers are ignoring overpriced AI tools favored by BigLaw in favor of cheaper, more innovative options. Listen to find out which AI-powered legal research options that deliver speed, savings, and simplicity without bloated price tags. Resources from this Episode Carolyn Elefant's LinkedIn Post ChatGPT Google NotebookLM Midpage Westlaw LexisNexis CoCounsel

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57:23

305: Improve Your Memory using Proven Techniques...

The 80/20 Principle ·

2025/04/01

In a world where we rely on digital tools to remember things, the ancient art of memory training seems to have been forgotten. Which is a shame because memory training provides many advantages—especially for lawyers who need to retain vast amounts of information. In this episode, memory expert Anthony Metivier explains how to develop extraordinary recall using personalized techniques that make memorizing more engaging and effective. If you’ve ever wanted a sharper memory and a stronger mind, you’ll

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40:15

304: Subscription Pricing for Transactional Lawyers...

The 80/20 Principle ·

2025/03/18

Mathew Kerbis transitioned his billable hour practice to one that uses subscription pricing exclusively. Find out how he did this, and how subscription pricing works for transactional lawyers. Also discover how AI is making it work even better. In this episode, you will hear: Transitioning from billable hours to subscription-based legal services Integration of AI tools to enhance legal workflows and client satisfaction Flexible pricing strategies and maintaining low operating expenses Insights from

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54:11

303: From Russia with Passion & Drive - Miami...

The 80/20 Principle ·

2025/03/04

In this episode you'll meet an attorney named Ilona Anderson who was originally from Russia but came to the U.S. when she was sixteen and pursued her passion for law. You'll learn about her first job working in a big Miami firm, where she handled commercial litigation cases. We discuss the importance of using systems and her interesting take on what good systems look like in a law practice. We talked about the best tools to store SOPs, and why she's exploring the use of a popular tool called Notion

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33:50

302: Photographic Memory: A Skill You Didn't Know You...

The 80/20 Principle ·

2025/02/18

In this episode, you'll learn that you have a photographic memory without knowing it. Just like Baton Rouge attorney Tony Clayton who can remember names and faces instantly, which helps him recall details about jury pool members, even groups of 50 to 75 people. By the end of the episode, you'll understand how to unlock this skill to remember anything you want to and you'll be completely astonished. In this episode, you will hear: Unlocking the potential of photographic memory through accessible

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42:46

301: Stop Losing Billable Hours: How AI Simplifies...

The 80/20 Principle ·

2025/02/04

Nancy Jeng, co-founder of Billables.ai, reveals how passive time-keeping is changing the game for lawyers—capturing billable hours with zero effort and tailoring entries to your style. Learn how this AI-powered tool integrates seamlessly with Clio, Microsoft, and more, while offering surprising benefits even for lawyers who don’t bill for their time. In this episode, you will hear: The transformative power of AI in legal timekeeping and billing Seamless integration of Billables AI with platforms

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19:48

300: Leveraging AI by Balancing Critical & Creative...

The 80/20 Principle ·

2025/01/21

Want to harness the power of AI while at the same time minimize risk? Then learn to balance critical and creative thinking as you use AI in your law practice. Listen and get concrete recommendations for making this happen now. In this episode, you will hear: Exploring AI's role in enhancing legal practice for solo and small firm lawyers Balancing critical and creative thinking in law with AI tools Practical steps for integrating AI, starting with low-risk tasks Importance of collaborative learning

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22:09

299: The Future of Legal Work: What Lawyers Need to...

The 80/20 Principle ·

2025/01/07

How can solo attorneys harness AI to stay sharp and competitive? This episode dives into Microsoft’s new report on AI and how it will impact legal research, document review, and client service. Listen and get practical tips and strategies for leveraging AI in 2025—boosting productivity, streamlining work, and sharpening your edge. In this episode, you will hear: Embracing AI to enhance productivity and client engagement for solo and small firm lawyers Insights from Microsoft's New Future of Work

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39:14

298: Thinking Like a Philosopher: Jonny Thomson on...

The 80/20 Principle ·

2024/12/24

Oxford philosophy professor Jonny Thomson explains how philosophy sharpens critical thinking, reveals hidden biases, and helps uncover the truth in a messy, complex world. From the Socratic method to the role of testimony and the challenges posed by AI, this episode dives into the intersection of philosophy, psychology, and the modern search for knowledge. A must-listen for lawyers and anyone who values sharper thinking. In this episode, you will hear: Exploration of the intersection between

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31:32

297: A Year of Remote Lawyering: How Jeff Austin Took...

The 80/20 Principle ·

2024/12/10

In this episode, you'll hear from Jeff Austin, an estate planning attorney from Durham, North Carolina, who spent a year practicing law remotely while living in Argentina with his family. Jeff will explain how he transitioned to a paperless, remote practice, tackling challenges like how to notarize documents remotely, how to manage client communication, and how to handle physical mail. In this episode, you will hear: Jeff Austin's transition to a remote, paperless law practice while living in

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316 results

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