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PODCAST

Marketing in the Madness

Marketing in the Madness

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

business marketing

All Episodes

41:18

How to build a Premium Prosecco brand from scratch

Marketing in the Madness ·

2026/04/21

Most people can name a beer, gin or vodka brand.But ask them to name a Prosecco brand… and they can’t. In this episode, Katie Street sits down with Ali Wilson, co-founder of Midas Prosecco to reveal why one of the world’s most popular drinks has almost no real brands behind it and what it takes to change that. From spotting the gap to building a premium product people actually want to drink, this is a conversation about brand building, quality and creating something that stands out for the right

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47:01

How to measure ecommerce marketing performance across...

Marketing in the Madness ·

2026/04/14

Marketing budgets are under pressure… but most brands still don’t know what’s actually working. In this episode of Marketing in the Madness, Katie Street sits down with Elissa Brown, Ecommerce Lead at AppsFlyer North America, recorded in Las Vegas. They unpack what’s really changing in ecommerce right now and why measurement has become one of the biggest competitive advantages a brand can have. Because the way people buy has changed… fast. From social discovery to AI validation, to mobile apps and

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20:42

The trust era: Why CEOs matter more than ads in 2026

Marketing in the Madness ·

2026/04/07

Luxury brands talk about loyalty... but what does it actually take to earn it?In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe, Katie Street sits down with Ahmed Al Derazi, VP & Head of Corporate Communications at Landmark Group, a $7B retail business operating across 15 countries with over 50 million loyalty members. They unpack what most brands still get wrong about loyalty, trust and customer experience and why the rules are changing fast. Because loyalty isn’t

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17:55

How Monica Vinader built an accessible luxury brand...

Marketing in the Madness ·

2026/03/31

What happens when luxury stops being reserved for special occasions… and becomes something you can wear every day?In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Colleen Conkling, SVP of Brand at Monica Vinader, to unpack how the brand helped redefine an entire category: accessible luxury. From its beginnings in 2008, Monica Vinader challenged the idea that fine jewellery had to be expensive, gifted, or saved for “big moments.”

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42:52

How luxury brands are transforming ecommerce: AI,...

Marketing in the Madness ·

2026/03/24

How do you build a digital experience worthy of an £8,000 bag?That was the question at the centre of this live podcast recording at Soho Works, 180 Strand hosted by Live Story and Marketing in the Madness. Bringing together leaders from Bottega Veneta, Merkle and across luxury retail, this conversation explores what’s really happening behind the scenes as brands rethink how digital experiences are built, managed and scaled. From slow, rigid platforms to more agile, content-led approaches, this

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14:56

The AI strategy behind one of the world’s most iconic...

Marketing in the Madness ·

2026/03/17

Artificial intelligence is transforming hospitality but how can luxury brands use AI without losing the human touch?In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Sean Sear, SVP of Strategy, Technology & Innovation at Langham Hospitality Group, to explore how one of the world’s most historic luxury hotel brands is embracing AI to create better guest experiences. From AI-powered booking assistants to staff training tools and data-driven strategy

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18:00

Why second-hand luxury is booming on eBay

Marketing in the Madness ·

2026/03/10

Recommerce, resale, circular fashion… whatever you call it, the way we buy luxury is changing!In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Kirsty Keoghan, GM of Fashion & Luxury at eBay, to talk about the explosion of pre-loved luxury, the changing psychology of luxury buyers and why trust is everything in resale marketplaces. From authentication technology to Love Island partnerships and the rise of live shopping, this conversation explores how eBay

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19:13

Luxury travel trends in 2026: Why are we choosing...

Marketing in the Madness ·

2026/03/03

We're continuing our Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi and this one is for anyone obsessed with luxury travel!!!In this episode, Katie Street sits down with Candice D'Cruz, VP of Luxury Brands at Hilton for Asia Pacific, based out of Singapore and overseeing some of the world's most iconic hotel brands including Waldorf Astoria and Conrad. Candice brings a rare mix of commercial sharpness and genuine passion for hospitality and this conversation is packed

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16:08

How AI can really transform your luxury retail strategy

Marketing in the Madness ·

2026/02/24

We’re kicking off a brand new Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi.Picture this: a podcast studio on the beach at Emirates Palace, sunshine and some of the sharpest minds in luxury retail talking candidly about AI, loyalty programmes, omnichannel and what the future of commerce actually looks like. Over the next few weeks, we’ll be sharing short, sharp, insight-packed conversations with senior leaders from brands including eBay, Monica Vinader, Hilton and more -

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9:21

How Karl Lagerfeld built a human-centred, iconic...

Marketing in the Madness ·

2026/02/17

White ponytail, black sunglasses and fingerless gloves. You immediately think of Karl Lagerfeld. That's the power of a strong personal brand. Mirjam Schuele, SVP of Marketing at Karl Lagerfeld and our host Katie Street explore how one of fashion’s most iconic personal brands became a global house built on accessibility, authenticity and cultural relevance. From reinventing Chanel and Fendi to launching his own label, Karl built more than collections - he built a recognisable identity and a world

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34:04

What marketers can learn from Karl Lagerfeld’s...

Marketing in the Madness ·

2026/02/10

Karl Lagerfeld didn’t just design fashion, he was the brand.Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of the most iconic personal brands in history, long before “personal branding” was even a concept. Together, they explore: How Karl Lagerfeld deliberately built an unmistakable personal brand Why accessibility and “masstige” were central to his vision How the brand has evolved

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6:38

What Guinness teaches us about how people really decide

Marketing in the Madness ·

2026/02/03

Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people. In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions. Setup of the Guinness story: brand heritage, long period without advertising, and why their marketing became

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41:13

How billion dollar brands use behavioural science to...

Marketing in the Madness ·

2026/01/27

Richard Shotton, bestselling author of The Choice Factory and Hacking the Human Mind, joins Marketing in the Madness podcast to unpack how behavioural science actually works in modern marketing.Richard shares practical, evidence-based insights from 130+ years of behavioural research, breaking down why people make the decisions they do and how marketers can work with human psychology rather than against it. In this episode, we cover: - Why behavioural science is essential for marketers today - How

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12:53

How Uber turned everyday rides into high-impact...

Marketing in the Madness ·

2026/01/20

What happens when you have someone’s full attention for minutes at a time? In this special Marketing in the Madness episode, recorded on stage at our event, Marketing in the Madness Live at The Drum Labs, we hear from Paul Wright at Uber as he breaks down how Uber has quietly built one of the most powerful attention environments in modern advertising. This session goes deep into what attention actually looks like inside the Uber and Uber Eats apps, why “non-interruptive” advertising matters more

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25:44

The truth about CTV, streaming & the future of TV...

Marketing in the Madness ·

2026/01/13

Is TV really losing relevance or are we just looking at it the wrong way?Recorded live on stage at Marketing in the Madness LIVE, this episode features Jason Trout, Global CMO at Crimtan, breaking down how television has evolved over the last decade and why it still plays a powerful role in modern media strategies. From the shift away from linear schedules to the rapid growth of Connected TV, streaming, and programmatic buying, Jason shares a clear, data-led view of how people actually watch TV

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18:14

How AI is transforming customer experience in retail...

Marketing in the Madness ·

2026/01/06

Welcome to Marketing in the Madness, and what better way to kick off our first podcast episode of 2026 than with a live panel diving into the future of retail!Hosted by Katie Street, this episode brings together senior leaders from some of the UK’s most influential retail brands to unpack how AI, data, customer experience and loyalty are reshaping how people discover, shop and engage with brands. Featuring expert insights from: Simon Pakenham-Walsh, CIO at River Island Lynn Ritson, Global Digital

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15:10

The data behind fashion’s biggest winners and losers

Marketing in the Madness ·

2025/12/23

Fashion retail is under pressure, shrinking margins, rising costs, volatile demand, and no real volume growth.In this episode of Marketing in the Madness, retail and data expert Sarah McVittie breaks down what’s actually happening behind the scenes and what separates the brands that are winning from those stuck in the middle. Recorded live on stage at our event, Marketing in the Madness Live, this session dives into six years of data from 113 of the world’s most successful fashion retailers across

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56:24

How advertising is evolving in the age of AI and...

Marketing in the Madness ·

2025/12/16

In this festive episode of Marketing in the Madness, Katie Street is joined by Jason Trout former colleague, long-time industry leader, and Managing Director at Crimtan to explore how advertising has evolved over the past two decades and where it’s heading next.The conversation reflects on the golden era of traditional advertising, examines why Christmas campaigns from brands such as John Lewis and Waitrose continue to capture national attention, and unpacks the psychology behind creative that

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22:03

Why Follower Count Doesn’t Matter: The Real Metrics...

Marketing in the Madness ·

2025/12/09

The word community gets thrown around constantly but very few brands or creators are actually building one.In this live episode of Marketing in the Madness, recorded at our sold-out event in London, moderated by Sedge Beswick, founder of NXT LVL featuring PerfectTed’s Romilly Bodington and InterTalent’s Alex Segal break down what genuine community really looks like in 2025 and how the smartest brands are building it. What you’ll learn: • Why follower count tells you nothing about community: Most

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28:40

How Retailers Can Use AI To Predict Consumer Trends...

Marketing in the Madness ·

2025/12/02

Struggling to keep up with fast-moving consumer trends? Unsure how to use AI and real-time data to make better decisions in retail or marketing?In this episode of Marketing in the Madness, Katie Street sits down with Ian Davis, CPO at Quid, to reveal how leading brands are using AI-powered consumer and market intelligence to understand what customers want right now and what they’ll want next. You’ll learn: - How retailers can use AI to predict trends for 2026 and adjust merchandising in days - How

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146 results

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