Marketing in the Madness

21:59

Can AI agents run your content creation?

Marketing in the Madness ·

2026/10/06

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves. They also discuss how

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55:33

How to stand out on LinkedIn with humour

Marketing in the Madness ·

2026/09/29

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read. They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick

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7:59

Why AI still needs human judgement | Richard Shotton

Marketing in the Madness ·

2026/09/22

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI. They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to

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11:54

How Advertising Can Reinvent Sex and Relationships...

Marketing in the Madness ·

2026/09/15

What happens when we don’t talk openly and honestly about sex?Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication. Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive. In this conversation: 00:00 Cindy Gallop’s

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28:44

The Future of Retail: Our Shoptalk 2026 Global Recap

Marketing in the Madness ·

2026/09/08

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce. From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and

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44:22

Cindy Gallop on Sex, Ageism and Advertising at Cannes...

Marketing in the Madness ·

2026/09/01

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.In this episode, they open up about: 0:00 - Standing out and dressing to get noticed in a room full of competitors 6:11 - Why she never wanted marriage or children, and why that's a form of self-care 10:55 - Building Make Love Not Porn to fight rape

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25:35

How Vestiaire Collective built a €1 billion luxury...

Marketing in the Madness ·

2026/08/25

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth. Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion. They

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21:39

The secret engine behind 60% of Adidas’ revenue

Marketing in the Madness ·

2026/08/18

Did you know that around 60% of Adidas’ revenue comes through B2B channels?In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands. Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand

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20:04

How P&G is preparing its brands for AI search

Marketing in the Madness ·

2026/08/11

How are brands like P&G preparing for a world where consumers discover products through AI, social media and LLMs instead of traditional search?In this episode of Marketing the Madness, Katie Street speaks with Rob Manhoudt, VP of Digital Commerce Europe at Procter & Gamble. Rob shares how P&G is rethinking digital commerce as consumer behaviour changes, from making product information accessible to AI platforms to understanding the growing role of social discovery, retail media and

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21:51

How Cotswold Outdoor used Retail Media to drive a 20%...

Marketing in the Madness ·

2026/08/04

In this episode of Marketing in the Madness, recorded live at Shoptalk Europe 2026, Katie Street speaks with Jamie Kristow, CEO of Cotswold Outdoor Group, about how the business is transforming the retail experience across Cotswold Outdoor, Runners Need and Snow+Rock.The conversation explores how first-party data, digital screens, store associates and brand content can work together to give customers greater confidence at the point of purchase. This episode is essential listening for retail

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21:30

AllSaints Founder Stuart Trevor on building a fashion...

Marketing in the Madness ·

2026/07/28

What if the most sustainable fashion brand was one that didn’t make any new clothes?In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor. Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders

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23:23

How Currys is transforming SEARCH, marketing and...

Marketing in the Madness ·

2026/07/21

What does the future of retail look like when AI understands not just what customers search for, but what they actually mean?Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience. Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply

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25:25

How to create B2B EVENTS people actually want to attend

Marketing in the Madness ·

2026/07/14

What makes an event worth leaving the house for? Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face. They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of. From understanding your audience to

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15:02

How JOSEPH is redefining the luxury in-store experience

Marketing in the Madness ·

2026/07/07

How do you make luxury retail feel personal, seamless and genuinely useful? In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show. Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams. Topics covered include: 00:00 Introduction to Hannah Creighton and

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45:28

Marketing measurement is BROKEN - And how to fix it

Marketing in the Madness ·

2026/06/30

What does it actually take to prove marketing works? In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Speedo, Berghaus, Canterbury, Mitre, Kickers, Ellesse and more! Jamie shares what it means to run media and performance across a portfolio of heritage and challenger brands, why commercial marketers need to understand the P&L and how brands can measure effectiveness when customer

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17:06

How Axel Arigato is reinventing the in-store retail...

Marketing in the Madness ·

2026/06/16

Join Katie Street live from the Retail Tech Show for this episode of Marketing in the Madness, featuring Mitchell Vergeer, Head of Retail at Axel Arigato.In this conversation, Katie and Mitchell explore how Axel Arigato is rethinking the in-store retail experience by moving away from traditional sales tactics and creating spaces built around human connection, community, music, events and memorable customer moments (yes, actual parties in their store!) Mitchell shares how Axel Arigato’s store

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46:31

How Zara, Vinted & TikTok Shop are changing E-commerce

Marketing in the Madness ·

2026/06/09

In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping. Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as customer acquisition becomes more expensive. Katie and Sue also discuss standout retail experiences from

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29:13

Boots’ Product Director: Why retailers are getting...

Marketing in the Madness ·

2026/06/02

In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product experience, UX and the future of the customer journey.Fabrice shares what it takes to lead digital transformation inside a major retail brand such as Boots, what retailers need to do to move faster and how product and UX teams can help businesses stay closer to what customers

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35:20

How behavioural SCIENCE can improve your marketing

Marketing in the Madness ·

2026/05/26

Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind". In this session, Richard explores how marketers can use behavioural science to make their comms, pricing and customer experiences more effective with lessons from brands including Dyson, Netflix, Uber and KFC. From the “illusion of effort” to the power of precision, Richard explains why

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26:07

How the Ex-CMO of LinkedIn & WeWork does B2B...

Marketing in the Madness ·

2026/05/19

What does it actually take to do B2B marketing that feels HUMAN?In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now. Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ, to running a Super Bowl ad with the Black Eyed Peas, to now leading marketing, product and go-to-market

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