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PODCAST

Whole Foods Market: Beyond The Board

Whole Foods Market

Beyond the Board is a new podcast storytelling series that spotlights different guests — from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers — all working to nourish people and the planet. New episodes will be released regularly, featuring conversations about innovation, perseverance and meaningful impact on food and agriculture. The podcast will feature a rotating cast of hosts from Whole Foods Market"s leadership team, including CEO Jason

arts food

All Episodes

34:28

Beyond The Board - Ayeya

Whole Foods Market: Beyond The Board ·

2026/02/19

In this episode of Beyond the Board, we sit down with Olowo-n'djo Tchala, founder of Ayeya, to explore his journey from extreme poverty in rural Africa to building a purpose-driven brand. Olowo-n'djo left school in sixth grade to help his mother, learning traditional soap-making and shea butter production. Those early experiences shaped a mission rooted in dignity, trust, and economic empowerment, proving that business can be a vehicle for lasting social change. Olowo-n'djo shares his business model

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11:43

Beyond The Board - Ruby Jean's Juicery

Whole Foods Market: Beyond The Board ·

2026/02/05

In this episode, Dr. Akua Woolbright sits down with Chris Goode, founder of Ruby Jean's Juicery in Kansas City, Missouri, to talk about legacy, community, and the freedom that comes from building something rooted in purpose. As the youngest of four children, Chris was raised with the steady presence of his grandmother, who became the backbone his family needed and the inspiration behind everything he's built. Chris shares how opening Ruby Jean's was a way of honoring her memory by transforming grief

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33:16

Beyond The Board - National Young Farmers Coalition

Whole Foods Market: Beyond The Board ·

2026/01/29

In this episode, we sit down with Michelle Hughes, co-executive director of the National Young Farmers Coalition to explore how young farmers are reshaping the future of American agriculture. From regenerative practices to community-centered farming, this new generation, many of them first-generation farmers, is challenging traditional models and working toward a more equitable, sustainable food system. Michelle shares the biggest barriers young farmers face, including inequitable land access,

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31:40

Beyond The Board - Urban Remedy

Whole Foods Market: Beyond The Board ·

2026/01/08

What if food wasn't just fuel, but medicine? In this episode of Beyond the Board, we sit down with Neka Pasquale, founder of Urban Remedy, to explore how her background as a licensed acupuncturist shaped a brand rooted in the healing power of food. Drawing from both Eastern and Western medicine, Neka shares how her core belief that food is foundational to health became the spark behind Urban Remedy. What began as small-scale juicing and creating anti-inflammatory meals for her acupuncture patients

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49:05

Beyond The Board - Brightland

Whole Foods Market: Beyond The Board ·

2025/12/18

In this episode, Brightland founder Aishwarya Iyer joins Whole Foods Market CEO Jason Buechel to explore how she reimagined olive oil from an overlooked commodity to a product rooted in storytelling, design, and uncompromising quality. Aishwarya shares how a move to California sparked her interest in olive oil and how her background in beauty and tech shaped Brightland's now-iconic brand and packaging. The conversation dives into the realities of building a premium food brand from the ground up

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29:38

Beyond The Board - SideDish

Whole Foods Market: Beyond The Board ·

2025/12/04

Join us for an inspiring conversation with Alex Snodgrass, the creative force behind The Defined Dish and founder of SideDish, as she shares her remarkable journey from food blogger to successful entrepreneur. Through consistent engagement and authentic connection with her online community, Alex built a devoted following that led to a successful cookbook featuring approachable, simple recipes that readers love. In this episode, Alex opens up about her transition from influencer to CPG founder with

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59:29

Beyond The Board - Patagonia Provisions

Whole Foods Market: Beyond The Board ·

2025/11/20

Join us for an inspiring discussion with Paul Lightfoot, who joined Patagonia Provisions in pursuit of a mission that perfectly aligned with his personal manifesto: saving our home planet through revolutionary food systems. In this episode, Lightfoot reveals how Patagonia's expansion into food emerged from their environmental commitment, built upon three essential pillars: superior taste, optimal nutrition, and minimal environmental impact. Discover the undeniable alignment between Patagonia

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31:26

Beyond The Board - Chamberlain Coffee

Whole Foods Market: Beyond The Board ·

2025/11/13

In this candid conversation for Beyond the Board, Emma Chamberlain—founder of Chamberlain Coffee—shares her unexpected path from content creator to successful entrepreneur. Emma opens up to Jason Buechel (VP of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market) about how vulnerability became her superpower, both in building her online presence and in running her business. Emma takes us through her full-circle moment of discovering her products on Whole Foods Market shelves—a particularly

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43:00

Beyond The Board - SIMPLi

Whole Foods Market: Beyond The Board ·

2025/11/06

Join us as we sit down with Sarela Herrada, co-founder of SIMPLi, whose chance encounter with quinoa farmers in South America transformed into a mission to revolutionize global food sourcing. During a fateful hiking trip with her then-boyfriend (now husband), Sarela witnessed firsthand the disconnect between quinoa farmers and the end market – an observation that would later spark a movement. Today, SIMPLi is redefining ethical food sourcing through direct partnerships with farming communities

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48:44

Beyond The Board - Row 7 Seed Company

Whole Foods Market: Beyond The Board ·

2025/10/23

In this compelling episode, James Beard Award-winning chef Dan Barber of Row 7 Seed Company reveals how a single conversation with a squash breeder transformed his understanding of our food system and launched him into the world of seed breeding. Barber shares the groundbreaking partnership between Row 7 and Whole Foods Market, exploring how the retailer took an unprecedented risk to support this venture in sustainable agriculture. The discussion delves into the critical challenges facing American

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17:49

Beyond The Board - Tuyyo

Whole Foods Market: Beyond The Board ·

2025/10/09

Join Whole Foods Market CEO and Amazon VP of WWGS, Jason Buechel, in conversation with Stefanie Garcia Turner, founder of Tuyyo, the agua fresca beverages with a modern twist. Utilizing her 15 years of experience as a Whole Foods Market Team Member, Garcia Turner shares her journey from retail expert to innovative entrepreneur. Discover how her mission to recreate cherished flavors using better ingredients transformed into a successful business venture. Garcia Turner's commitment to authentic

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01:02:32

Beyond The Board - John Mackey

Whole Foods Market: Beyond The Board ·

2025/09/22

To commemorate Whole Foods Market’s 45th anniversary, Jason Buechel, CEO of Whole Foods Market and Vice President of Amazon Worldwide Grocery Stores, welcomes John Mackey, co-founder and former CEO of Whole Foods Market, to share his remarkable journey transforming one small natural foods store into a grocery revolution that changed the way America eats. This inspiring conversation explores: The pivotal decisions that shaped the company’s incredible growth since 1978 The evolution of the natural

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29:25

Beyond The Board - Oat Haus

Whole Foods Market: Beyond The Board ·

2025/09/11

Sonya Gafsi Oblisk sits down with Ali Bonar, founder of Oat Haus, who transformed her personal struggle with an eating disorder into a mission to create joy-filled, allergen-free food. Ali shares her remarkable journey, from hand-filling jars in her home to building a dedicated manufacturing facility and landing coveted shelf space at Whole Foods Market. With raw honesty, Ali reveals how her past shaped her unique approach to entrepreneurship and continues to shape Oat Haus’s future. In this

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42:19

Beyond The Board - Perfect Snacks

Whole Foods Market: Beyond The Board ·

2025/08/28

In this episode of Beyond the Board, Whole Foods Market Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk sits down with Leigh Keith, Co-Founder and Chief of Brand at Perfect Snacks. In their conversation, Sonya and Leigh discuss the company’s remarkable journey, from its humble beginnings in a converted school bus to becoming a pioneer in the refrigerated bar category. Leigh shares details about her family's incredible story and the company's evolution, including: Her father's early

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28:02

Beyond The Board - Dr. Bronner

Whole Foods Market: Beyond The Board ·

2025/08/21

In this episode of Beyond the Board, Whole Foods Market SVP of Merchandising Alyssa Vescio sits down with David Bronner, Cosmic Engagement Officer of Dr. Bronner’s. David shares the fascinating history of his family's iconic soap company, from its origins in 19th-century Germany to becoming a counterculture favorite and mission-driven brand. During their conversation, David gets candid about his personal journey and the company, including: Dr. Bronner's innovative supply chain projects around

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25:44

Beyond The Board - Fly By Jing

Whole Foods Market: Beyond The Board ·

2025/08/14

In this episode of Beyond the Board, Whole Foods Market CEO Jason Buechel sits down with Jing Gao, founder and CEO of Fly By Jing, for a fascinating conversation about transforming Chinese cuisine and food culture. Jing shares her remarkable journey from global nomad to culinary entrepreneur, including how her personal quest for identity led to creating one of the fastest-growing food brands. This conversation offers insights into how Fly By Jing is revolutionizing perceptions of Chinese food and

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22:25

Beyond The Board - Avaline

Whole Foods Market: Beyond The Board ·

2025/07/31

In this episode of Beyond the Board, Avaline co-founder Katherine Power joins Whole Foods Market's Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk for an inspiring conversation about entrepreneurship and innovation in the wine industry. Katherine shares her journey from the fashion and beauty world to revolutionizing the wine market alongside co-founder Cameron Diaz. Discover how a personal quest for ingredient transparency in wine led to the creation of Avaline, a brand at the

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51:38

Beyond The Board - Laird Superfood

Whole Foods Market: Beyond The Board ·

2025/07/17

In this powerful episode, Whole Foods Market CEO Jason Buechel sits down with legendary big wave surfer Laird Hamilton and his wife, former pro volleyball player and fitness icon Gabby Reece. This power couple shares details on building Laird Superfoods, maintaining work/life balance, and their revolutionary approach to optimal living. From nutrition philosophies to mental conditioning, this conversation explores the cutting-edge practices that have made Laird and Gabby pioneers in the wellness

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29:56

Beyond The Board - GoodPop

Whole Foods Market: Beyond The Board ·

2025/07/03

Daniel Goetz's journey to creating GOODPOP began during a college class when he found himself sketching a logo and flavors, driven by a vision to build a company centered on doing good. Though uncertain of the path ahead, Daniel aspired to pursue a career after graduation that would fulfill his passion in social impact. Little did he know that this classroom doodle would eventually become the foundation of GOODPOP. In a recent conversation, Sonya Gafsi Oblisk, Chief Merchandising and Marketing

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17:31

Beyond The Board - Poppi

Whole Foods Market: Beyond The Board ·

2025/06/26

How do you go from making apple cider vinegar sodas in your kitchen to a $1.95B acquisition? Poppi founders Allison and Stephen Ellsworth joined Whole Foods Market’s CEO Jason Buechel and CMMO Sonya Gafsi Oblisk to tell their story. Beyond the Board takes this episode in front of a live audience of over 700 Team Members, where the Poppi founders unpack: How a Local Forager from Whole Foods Market discovered their product at the Dallas Farmers Market in 2015 Raw honesty about what it takes it

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