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PODCAST

JFDI — The Show for Freelance Social Media Managers

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven"t. That"s exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more

business marketing

All Episodes

21:35

208: The High-Ticket Funnel That Stops Good Leads...

JFDI — The Show for Freelance Social Media Managers ·

2026/10/06

In this episode, Laura takes you behind the scenes of a simple high-ticket sales funnel you can use for social media management, ads management, VIP days and other higher-value services.You’ll hear how a simple system like this works, how to set it up, and what the experience is like from a customer's perspective.If you sell anything that requires a bit more consideration than clicking “buy now”, this is one to listen to.And if you want to build a freelance business that isn’t completely dependent

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19:48

207: Stop posting these 3 things if you need a social...

JFDI — The Show for Freelance Social Media Managers ·

2026/09/29

Plenty of freelance social media managers are showing up every day, posting on social media, and still not getting enquiries about their social media management services.And it's probably because you're making the same three mistakes we see all the time. Hit play to hear→ The three types of content that put off the businesses you want to hire you.→ Why the most popular content for SMMs actually pulls in the wrong crowd, and a small tweak to flip it.→ How to create case study content without asking

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17:40

206: If Your Biggest Client Left Tomorrow, Would Your...

JFDI — The Show for Freelance Social Media Managers ·

2026/09/22

Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you?This episode is a stability check for freelance social media managers who've never actually stress-tested what happens if their biggest client walks.Listen to hear→ The client myth that makes freelancers feel safer than they actually are→ The three-part framework that determines how fast you could recover if your biggest client walked

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22:12

205: 7 Things I Use AI For That Have Absolutely...

JFDI — The Show for Freelance Social Media Managers ·

2026/09/15

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week.Listen to hear→ Questions we put to AI to make us less likely to fail.→ The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI)→ How AI helps us with client conversations (without just asking it to write us a script)We also talk about Callan Faulkner's AI Employee Bootcamp. We're attending this

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22:53

204: How to generate content ideas for any business...

JFDI — The Show for Freelance Social Media Managers ·

2026/09/08

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer.This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking!Listen to learn→ Conversations happening in your client's business that can write your content for you→ How to pull ideas out of clients without asking the one

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23:26

203: How to stop being 'just' a social media manager...

JFDI — The Show for Freelance Social Media Managers ·

2026/09/01

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace.Hit play to hear→ How longer-term thinking makes a client see you as a strategist→ The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace)→ What most social media managers have never

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16:46

202: Should you be offering a Threads management...

JFDI — The Show for Freelance Social Media Managers ·

2026/08/25

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026?Press play to hear:→ What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients.→ Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform.→ How to scope and price Threads work properly for

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15:31

201: How to be visible as a social media manager...

JFDI — The Show for Freelance Social Media Managers ·

2026/08/18

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job."That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you.Hit play to hear→ The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this)→ What your

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21:33

200: You asked... we answered! The celebration episode!

JFDI — The Show for Freelance Social Media Managers ·

2026/08/11

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!Hit play to hear→ The jobs neither of us expected would lead us into social media, years before it was ever a proper career→ How a disagreement in a Florida swimming pool somehow turned into the business we run today→ How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online)→ Our

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24:31

199: This could add serious income to your Q4...

JFDI — The Show for Freelance Social Media Managers ·

2026/08/04

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be one of them.Hit play to hear→ Why the thing that makes you nervous about trying this is proof you'd be brilliant at it→ The skills you're already using every day that mean you can get going quicker than most.→ The bare minimum you should charge once you add this to your services, and why doing this

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09:45

198: Fix the pricing mistake that makes your social...

JFDI — The Show for Freelance Social Media Managers ·

2026/07/28

Your pricing is probably doing you a disservice and losing you clients. Listen to hear:→ The one question to ask yourself before your next discovery call.→ Why the most popular pricing models might be putting your income at risk.→ The three places to start repositioning yourself.→ What the social media managers who will thrive in the next 12 months are doing.Join the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You

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23:55

197: This massive Google update changes how social...

JFDI — The Show for Freelance Social Media Managers ·

2026/07/21

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.Hit play to hear→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients→ The three things worth auditing across your accounts and your clients' this week→ How to turn this into a specific, measurable service line you can put on your next proposalGet more information on the Google update hereJoin the membershipThe

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26:16

196: Need a new client? These 10 things will help...

JFDI — The Show for Freelance Social Media Managers ·

2026/07/14

Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now.In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing.Hit play to hear→ The first thing to do the moment you've got capacity.→ The move that converts way faster than

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21:52

195: Stop your AI sounding generic: the second brain...

JFDI — The Show for Freelance Social Media Managers ·

2026/07/07

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.Listen to learn→ Why social media managers need a second brain more than anyone else on the planet→ The boring setup step you shouldn't skip (but probably have)→ Why using AI

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18:08

194: Why Niching Down Isn't What Social Media...

JFDI — The Show for Freelance Social Media Managers ·

2026/06/30

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.Hit play to hear→ What being clear and consistent with your messaging does for your rbusiness→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one→ How to work out your niche without boxing yourself in for life (it's

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26:35

193: Atomicon 2026: the biggest takeaways for...

JFDI — The Show for Freelance Social Media Managers ·

2026/06/23

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.Hit play to hear:→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up→ What the latest research says about trust, and why your clients need a human face out front more than ever.→ The simple

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29:13

192: What freelance social media managers can learn...

JFDI — The Show for Freelance Social Media Managers ·

2026/06/16

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How these launches both sold a feeling rather than features.→ Launch mechanisms you could steal (and how to get buy in from people)→ A sneaky way to get people to market your business for you.→ The real reason people were so invested in these launchesJoin the membershipThe membership is where freelance

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26:38

191: Are You Charging Enough? Early Insights From The...

JFDI — The Show for Freelance Social Media Managers ·

2026/06/09

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses.This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager needs to be thinking about before the full report drops.Hit play to hear→ The platform that most social

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19:57

190: 5 Awkward AI Questions Your Clients Are About To...

JFDI — The Show for Freelance Social Media Managers ·

2026/06/02

Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you through the five most likely AI questions your clients will lob at you, exactly how to answer each one, and the one upcoming question that could turn into a high-ticket new service for your business.Key Takeaways→ A no-AI service is fair to offer, but it needs a specific conversation to avoid losing

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17:30

189: You Don't Have to Be Working to Make Sales This...

JFDI — The Show for Freelance Social Media Managers ·

2026/05/26

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one.In this episode, we're chatting about:Planning your summer income so you don't take an unexpected hitThe one type of offer that sells best when you're off the grid (and it's not retainers)Why September feels like starting from scratch & what to do now to prevent thatThe three-way delegation split that lets you actually turn

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