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PODCAST

Digital Discussions Unfiltered

Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed! Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share their

business marketing

All Episodes

33:40

Showing Up With Confidence Whilst Running A Business...

Digital Discussions Unfiltered ·

2022/02/22

It can feel really nerve-racking to show up online and post your thoughts & feelings, promote your business and try to sell more stuff. I get it. We've all been there. The confidence coach, motivational speaker & recovering agency owner, Kirsty Hulse joins me for this episode to share her wisdom around confidence.She's the lady in the know when it comes to this stuff and share some incredibly insightful nuggets of information including that around self-esteem, confidence & the fact she

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18:35

Get Over The ICK Of Being Too Salesy - Tough Love...

Digital Discussions Unfiltered ·

2022/02/01

Being "too salesy" is such a hang-up for so many of us in the small business world. However, in this episode, we wanted to share the ways to get over the ICK of trying to sell yourself, your products, or your services.We get that it can feel scary, but perhaps you may find there's a lightbulb moment within this episode that you can take away and into this year and all the years to come.In this episode, we share snippets such as:→ Not getting caught up on the customer avatar stuff that you find

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26:47

3 Ways To Drive Repeat Buyers Into Your Small Business

Digital Discussions Unfiltered ·

2022/01/31

Did you know it costs you about 5 x times as much to entice a new customer in to your business than it does to encourage a repeat buyer to buy again? No? Well you do now. Whether that's through actual money spent on advertising, energy on marketing or anything else - it all costs your and your business something. So in this episode I share 3 quick ways to encourage repeat business from your previous customers to get them to keep coming back time and time again. If you have any questions about is The

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24:42

4 Ways To Get More Customers To Make The Decision To...

Digital Discussions Unfiltered ·

2022/01/28

As a generalisation, the decision stage can be summed up by the word trust. If there is something stopping them from hitting that big old BUY NOW button, it’s because fundamentally, they’re missing an element of trust from your brand. In this episode I cover 4 of the biggest mistakes I see Small Businesses making when it comes to ticking off those all important buying objections. If you have any questions about is The Ecommerce Accelerator you can email me on hello@lornascully.com or come & join

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15:07

Tick Off More Touch Points & Keep your Audience...

Digital Discussions Unfiltered ·

2022/01/27

In part four of this min-series giving you and insight in to the wildly successful group programme that is The Ecommerce Accelerator, we're exploring the key areas that I find many small businesses don't focus on. And that is keeping & developing the INTEREST and relationship with their new audience.The messages we send to someone who has never heard of us before will likely be slightly different to those who have shown an interest. So, in this episode I cover:what interest could, and generally

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25:37

8 Other Ways To Grow Awareness Of Your Small Business...

Digital Discussions Unfiltered ·

2022/01/26

Customers cannot buy from us if they don't we exist, right? So we have to first make sure we're getting in front of enough 'eyeballs' aka. potential customers in order to be able to move them along through the customer journey to buying. In this episode I share not only why getting awareness is important but the realities of what that looks like. AND other ways you can get started with reaching MORE people (that isn't instagram).Awareness is what we work through during week 3 of The Ecommerce

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26:08

How To Plan Your Marketing Using Data & Strategy

Digital Discussions Unfiltered ·

2022/01/25

Planning is critically important when it comes to running your small business. "If you fail to plan, you plan to fail." We've all heard that famous quote, and it's true! If you're feeling stressed, overwhelmed, burnt out and like you're absolutely winging it then I hate to say it, but you're probably the root cause of that. You need to have an idea of what you'll be doing, launching or promoting in 6 months time. You don't need to have all the answers, but having an idea will help alleviate some of

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27:21

8 Prompts To Find Clarity & Set Goals For Your Small...

Digital Discussions Unfiltered ·

2022/01/24

With the launch of the third round of The Ecommerce Accelerator, I thought I'd give you an insight into each of the weeks topics. Plus, some actionable tips & prompts to get you started. First up, it's about finding clarity. As a small business owner your needs, your happiness and your goals are important. And we can't work out how to get somewhere unless we know what we're working towards.So in this episode I share some prompts & questions yo ask yourself to find out what YOU really want

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40:58

Small Businesses & Imposter Syndrome Explained With...

Digital Discussions Unfiltered ·

2022/01/18

Christen Gilchrist, a Mindset Coach for Purpose-Led Business Owners who works with you on your STATE and your STRATEGY. She's on a mission to help 'Change You. Then The World.'In this episode me and Christen cover things like:→ Imposter Syndrome - what is it and why we get it→ What is confidence→ 3 top things to go and DO to help you with imposter syndrome & your mindsetFind & follow Christen: Instagram | Website

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45:40

What is marketing strategy with Amy from Mango & Wild

Digital Discussions Unfiltered ·

2022/01/11

The overwhelming word that is "strategy", in this episode we walk through some of the elements of what that means. For you, your business and how to start creating your own strategy.In this episode we chat about;→ what it means to get to know your ideal customers→ how to find & understanding values of your target audience→ the important of market research and what that looks likeFind a follow Amy: Instagram | Website

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26:29

It ACTUALLY costs money to run a business - Tough...

Digital Discussions Unfiltered ·

2022/01/04

At the start of a new year it can be tempting to take a punt and start your own business, and hey, don't let this sound like we're trying to discourage you - go for it!However, to kick off a new year of podcast episodes, myself and Liane (aka. @thecontent.creator) bring the tough love of the realities of how much it costs to run a business. Because it does.If you just want to and expect to run your business and it not cost you a penny, you may have a rude awakening. There are many things that add up

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35:13

Overcoming Imposter Syndrome whilst building a...

Digital Discussions Unfiltered ·

2021/12/21

Alex Williams, the founder of The PCOS Collective and WIT (Weight Inclusive Training) membership joins me for a slightly different episode this week to share her experience with starting a business without feeling like she knows how to run a business. In this episode I dug deep with Alex around the topic of starting a business and simply 'going for it'. We cover things like:→ Her 3 biggest challenges only having been in business for less than a year→ What made her launch a membership→ Ways she's

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44:53

Going against the status quo in business with Maddy...

Digital Discussions Unfiltered ·

2021/12/14

From not knowing what you want to do with your life, to making hard decisions and going against the 'norm' after university and taking a punt on yourself, that basically sums up the lovely Maddy!Maddy Russell, the founder of Paiv Creative, the branding designer who is on a mission to build brands that feel like home has a story that doesn't sound like everyone else's. When I asked Maddy to be a guest on the podcast it was because I was very aware of her work, especially for the likes of SheCanSheDid

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24:37

The ick and irk of webinars - Tough Love Tuesdays

Digital Discussions Unfiltered ·

2021/12/07

It's your second episode in the Tough Love Tuesday series, the monthly collaboration with Liane aka. The Content Creator. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love.In this episode of TLT, we're talking about the icks and irks of webinars. From the overpromises, the over pretentious titles & the misinformation, all the way to the format of the webinars and pricing. We talk about;why we

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40:33

Small Business Lessons from Sasha from Cheeky Zebra

Digital Discussions Unfiltered ·

2021/11/30

Quirky Card Queen, Sasha Gupta, founder and face of Cheeky Zebra THE quote cards for real life joins me for this episode to share the real life stories behind running a small, product-based business. She did not disappoint!In this episode we covered;→ overcoming family pressures & acceptance→ big lessons she's learnt from running paid campaigns & trying new product launches→ what 3 things she would say to past Sasha→ her opinion on using platforms like Etsy, Amazon & eBayIt was honestly

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40:43

Persuasion Triggers with the Funnel Fixer, Jackie Muscat

Digital Discussions Unfiltered ·

2021/11/23

Does all the chat of funnels just freak you out? Is it because of your ad or your offer? In this weeks episode I spoke to the incredible Jackie Muscat, the woman in the know when it comes to helping course creators and coaches sell more. We discussed → the importance of language→ persuasion triggers within your copy (both in ads AND landing pages)→ the biggest mistakes Jackie sees on the daily.I personally learned a lot from talking to Jackie and it's helped me make changes to my own business so I

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37:57

Wholesale Made Simple with Therese from Small...

Digital Discussions Unfiltered ·

2021/11/16

Therese is a sales pro who is in the know when it comes to getting your products stocked on the shelf in stores. Not only does she have a wealth of knowledge when it comes to packaging & pricing your products to make sure they are shelf ready, but she has a clear passion for helping small businesses get there.During this weeks episode I chat to Therese about all things wholesale. I've found it forever fascinating and I think you will do. We cover;→ the importance of pricing your products right

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18:32

We vs I: the copy debate - Tough Love Tuesdays

Digital Discussions Unfiltered ·

2021/11/09

Welcome to the first instalment of our brand new, monthly collaboration called 'Tough Love Tuesdays'. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love.In the first TLT, we're talking about why people use the term 'WE' rather than 'I' when you're simply running a business on your own, why it's a gripe for us & other perspectives from our community on Instagram.We'd love to get your take on the

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01:03:51

The realities of running a business whilst grieving

Digital Discussions Unfiltered ·

2021/10/26

Starting season 2 with a bit of a bang. The purpose of this podcast is to open up conversations that just aren't had enough. Over the last month or so we suffered the loss of an incredible human being, a family member of mine. And yet when it came to having to continue running a business that pays the bills and cope with grief at the same time, it felt impossible. I had no clue how to deal with it.Why? Because it's never talked about. And yet, death is inevitable. If you're a business owner for

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45:01

How To Use Mindfulness As A Business Owner

Digital Discussions Unfiltered ·

2021/06/30

In this episode, I speak to the lovely Emma Buchan who is a transformation coach after having been there and done it herself and now helps others gain more confidence and self-belief in themselves and their abilities.And today's she's going to chat to us all about mindfulness, why it's important and how we can incorporate it into our busy, online, daily lives. Emma gives us a quick grounding exercise to go through together which will bring us back to being aware of our surroundings; we chat about

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