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PODCAST

The Equine Business Podcast

Jenni Bush - The Equine Business Mentor

This podcast is for equestrian business owners who are done winging it and ready to lead. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with grounded strategy, mindset shifts, and real-world insight. Whether you"re raising your prices, hiring your first team member, or finally building a business that doesn’t depend on you to survive — this is the space that will challenge you, support you, and remind you that you don’t have to do it all alone.

business entrepreneurship

All Episodes

00:06:39

How Diane Built Confidence and Structure as Her...

The Equine Business Podcast ·

2025/10/31

When your business starts growing faster than you can keep up, it’s easy to lose focus. In this episode, Diane from Northern Equine Therapy Centre shares how working with Jenni helped her feel supported, confident, and in control of her growing team.Diane talks honestly about the shift from doing it all alone to having clear direction, accountability, and a mentor who understands the equine industry.https://www.northernequinetherapycentre.co.uk/ 👉 Learn more about Jenni’s programs at

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00:23:01

227: The Hard Lesson I Learned from Undercharging

The Equine Business Podcast ·

2025/10/29

Every equine business owner has a turning point — this was mine.In this honest episode, I’m sharing how undercharging almost broke my business (and my confidence), what finally made me change, and how raising my prices transformed everything — my time, my clients, and my income.If you’ve ever thought, “I’ll raise my prices when I’m more established,” or “People won’t pay that,” this one’s for you.🎧 What you’ll learn:The emotional and financial cost of underchargingHow I realised I was earning less

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00:06:40

226: How Equine Business Owners Raised Prices and...

The Equine Business Podcast ·

2025/10/27

What if you could raise your prices and keep every client? In this episode, Jenni Bush shares real stories of equine business owners who did exactly that. Hear how they communicated their changes, built trust, and saw their best months in business — without losing the people who mattered most.What you’ll learn:Why good clients respect price risesHow Nicholas & Dom restructured their lessons and saw record incomeExamples from product and service businesses that upgraded their pricing

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00:07:11

How Sophie Found Clarity and Confidence in Her Equine...

The Equine Business Podcast ·

2025/10/24

Sophie helps riders build confidence — but behind the scenes, she was second-guessing her every move. In this chat, Sophie shares how working with Jenni helped her find structure, direction, and belief in her own business.She opens up about the mindset shifts and small tweaks that made her feel calm, confident, and ready to take action.🎧 Tune in to hear how clarity creates confidence — and what can happen when you stop trying to do it all alone.https://www.tackupandridewithme.co.uk/ 👉 Learn more

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00:09:15

225: The Fastest Way to Check If Your Equine Business...

The Equine Business Podcast ·

2025/10/22

Think your equine business is profitable? Let’s find out. In this episode, Jenni Bush shares the fastest way to check if your business really makes money — using one simple calculation that every equine business owner should know.What you’ll learn:How to calculate your effective hourly rate in minutesThe difference between capacity and margin (and why it matters)How to spot hidden time drains that eat your profitSimple tweaks to earn more without adding more clientsReal examples from service and

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00:08:10

224: Are Your Prices Really Profitable? The Equine...

The Equine Business Podcast ·

2025/10/20

Being busy doesn’t always mean being profitable. In this episode, Jenni Bush helps you identify which offers actually make money — and which are quietly draining it. Learn how to run a simple equine business offer audit, uncover hidden costs, and double down on the offers that carry your business forward.What you’ll learn:Why turnover isn’t the same as profitHow to uncover hidden drains in your pricingThe 80/20 rule for equine business profitabilityHow to categorise your offers into carriers,

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00:05:46

How Megan Built Systems, Structure, and Balance in...

The Equine Business Podcast ·

2025/10/17

Megan runs Classical Horsemanship in Colorado, helping adult riders build confidence and connection. But behind the scenes, she was working non-stop and struggling to find balance.In this conversation, Megan shares how working with Jenni inside The Collective and The Mastermind helped her create systems, structure, and space — without losing the heart of her business.It’s a story every equine business owner will relate to: working too hard, wanting more time, and finally realising that structure

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00:08:31

223: 3 Money Beliefs That Hold Equestrian Business...

The Equine Business Podcast ·

2025/10/15

Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down three common money beliefs holding equine business owners back — and how to rewrite them for confidence and profit.What you’ll learn:The truth behind “horse people won’t pay”Why “I’m not good with money” is a habit, not a factHow to stop fearing client loss when you charge properlyThe hidden cost of money fears in equine businessesSimple ways to start

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00:11:30

222: How Raise Your Rates Without Losing Clients in...

The Equine Business Podcast ·

2025/10/13

Worried that raising your prices will send clients running? You’re not alone — but the truth is, most won’t leave. In this episode, Jenni Bush shares exactly how to raise your rates without losing clients, whether you sell services or products. Learn how to communicate your price rise with confidence, add value before you increase, and handle the fear that comes with charging what you’re worth.What you’ll learn:Why the “mass walkout” fear is almost never trueHow to add value before you raise your

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00:08:56

221: The Simple Shift to Make Equestrian Clients Say...

The Equine Business Podcast ·

2025/10/08

In this episode, Jenni explains how to reframe and repackage your offers so clients say “yes” faster, whether you sell services or products.What you’ll learn:The small but powerful shift that changes how clients see your valueWhy your price is part of your positioningHow to repackage your offers to create desire instead of comparisonReal examples from equine service and product businessesHow to build confidence in your pricingLinks & Mentions:💻 Masterclass: Raise Your Prices Without the Panic –

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00:10:57

220: You’re Charging Too Little in Your Equine...

The Equine Business Podcast ·

2025/10/06

In this episode of the Equine Business podcast, Jenni Bush discusses the critical issue of undercharging in the equine business sector. She explores the hidden costs associated with undercharging, the negative impact of attracting cheap clients, and the importance of understanding business numbers to ensure sustainability. Jenni emphasizes that pricing is not just a mathematical calculation but also a marketing strategy that reflects the value of services offered. She encourages listeners to

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00:48:02

219: Why Your Next Big Break Could Come from Who You...

The Equine Business Podcast ·

2025/10/04

In this episode, Jenni sits down with Shona and Kirsty from the Equestrian Business Support Network to talk about the real power of networking. Forget awkward coffee mornings and small talk—this is about building genuine connections that lead to referrals, support, and long-term business growth.Running an equine business can sometimes feel like you’re on your own, but you don’t have to be. In this episode, Jenni is joined by Shona and Kirsty from the Equestrian Business Support Network to dive

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00:10:30

218: Beta International 2025: Insights and...

The Equine Business Podcast ·

2025/10/01

In this episode, Jenni Bush shares her experiences and insights from Beta International 2025, highlighting the event's organization, the importance of automations in business, and key discussions from the business panel regarding rising costs and effective communication. She emphasizes the necessity of taking risks in business and the role of AI as a supportive tool rather than a replacement. Jenni reflects on the event's success and announces upcoming opportunities for further

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00:07:52

217: Are You Building a Business or Just Creating a...

The Equine Business Podcast ·

2025/07/16

You say you want freedom, but you’re still doing everything yourself. In this episode, Jenni breaks down why so many equine business owners resist delegation — and what it really means about how they’ve built their business. If you want more ease, capacity, and space to lead — this episode is where it starts.In This Episode You'll Hear:Why delegation resistance isn’t about systems — it’s about identityThe cost of over-functioning and the fear of letting goWhat delegation protects: energy,

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00:06:58

215: The Fear Behind Raising Your Prices

The Equine Business Podcast ·

2025/07/11

f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about what you believe you're allowed to earn, hold, and claim. In this episode, I walk you through the three real reasons most equine business owners stay stuck — and the powerful shifts that help you finally step into pricing that reflects your value.In This Episode You'll Hear:Why undercharging isn’t a pricing issue — it’s a belief issueThe truth

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00:07:21

214: If Your Business Falls Apart Without You - It’s...

The Equine Business Podcast ·

2025/07/10

Ever wondered what would happen if you walked away from your business for a week? Chances are—it wouldn’t survive. That’s because most equine business owners have built a business that owns them, not the other way around. In this episode, I break down how it happens, what the real costs are, and the foundational shifts you can make today to move from burnout to true leadership.In This Episode You'll Hear:The difference between being the face and the foundation of your businessHow

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00:04:04

213: Welcome Back: What’s Coming + Why It Matters

The Equine Business Podcast ·

2025/07/10

After a break since January, the podcast is officially back — and this short, punchy welcome episode sets the tone for what’s coming. I share why I paused, what’s shifting in my world, and how this new season of the show is designed to give you real support, not more noise. If you’re building a powerful equine business but secretly holding it all together with sheer grit, this season is for you.In This Episode You'll Hear:Why the podcast took a break — and why now was the moment to returnWhat

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00:19:46

212: ✅ The 10-Minute Rule to Stop Overwhelm in Its...

The Equine Business Podcast ·

2025/01/29

Feeling like there’s too much to do and not enough time? In this live mini-training, we’ll tackle the real reasons behind your overwhelm and uncover practical steps to prioritise what truly matters in your equine business.I’ll share insights on the tasks you’re avoiding (but should focus on) and guide you through simple, actionable strategies to help you reclaim your time and energy. Let’s cut through the chaos and get you back on track. Need extra support? Book a quick chat with me here:

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00:14:42

210 📣 The 3 Questions to Instantly Improve Your...

The Equine Business Podcast ·

2025/01/15

Feeling overwhelmed by marketing? Let’s cut through the noise. In this quick episode, I’ll share three powerful questions that will simplify your marketing efforts and help you attract the clients you actually want to work with.Ready to get clearer and more focused? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn In this conversation, Jenni Bush discusses effective marketing strategies for equine businesses, focusing on three key questions to help identify ideal clients, the

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00:16:56

209: 🧠 7 Minutes to Conquer Fear of Raising Your Prices

The Equine Business Podcast ·

2025/01/08

In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format. She emphasizes the importance of mindset, particularly around pricing strategies, and provides actionable steps for overcoming the fear of raising prices. The discussion highlights the value of recognizing the unique contributions of equestrian businesses and encourages listeners to shift their perspective on pricing from time-based to

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217 results

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