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PODCAST

ShelfSense: Stories Behind Our Stuff

Cynthia Barstow

ShelfSense: Stories Behind Our Stuff is where Cynthia Barstow brings together natural products change-makers sharing their stories with younger generations, so together they can help make sense of what’s on our shelves. Along the way, they reveal how the choices we make — from food to fashion, beauty to beverages — impact our health, our wellness, and our planet.

health & fitness food

All Episodes

23:18

Aronia Berries? Refreshing powerhouse Wellness Drink

ShelfSense: Stories Behind Our Stuff ·

2026/04/14

It’s the hottest new functional beverage that is truly refreshing. In this episode of ShelfSense: Stories Behind Our Stuff, Cynthia Barstow sits down with Erik Ramstad, farmer and founder of Farmwell Drinks, along with Gen Z voice Jacob Wilson, to explore a powerful (and little-known) berry: aronia. Grown on his family’s regenerative organic farm, aronia berries are gaining attention for their remarkable nutritional profile—delivering up to 3x the antioxidant levels of blueberries. We answer ...

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27:40

What's Up with our MILK?

ShelfSense: Stories Behind Our Stuff ·

2026/03/31

Milk is one of the most familiar foods on our shelves—but today, it’s also one of the most questioned. In this episode, Cynthia sits down with Stephanie Alexandre, Farmer Owner and passionate advocate for nutrient-dense foods, alongside Gen Z voice Nick Katsoulis, to explore what’s really behind the milk we drink—from taste and digestibility to how cows are raised and what A2/A2 actually means. Together, they connect the dots between pasture-raised practices, regenerative organic farming, and...

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26:17

Maple Syrup: Sugaring in Spring

ShelfSense: Stories Behind Our Stuff ·

2026/03/17

Every spring, magic happens in the forests of the Northeast. As the days warm and the nights stay cold, maple trees begin to flow — and the centuries-old ritual of maple sugaring begins. In this episode, Cynthia sits down with Arnold Coombs of Coombs Family Farms/Bascom Maple Farms, the most respected names in organic maple syrup. Arnold grew up sugaring as a child and has spent decades helping bring organic maple syrup to kitchens around the world while protecting the forests and farmers who...

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25:25

Natural Products EXPO WEST From shared Visions to our...

ShelfSense: Stories Behind Our Stuff ·

2026/03/03

As the industry-only Natural Products Expo West begins today, the future of our grocery stores takes shape. Cynthia goes behind the scenes of the natural products industry’s most influential gathering with hosts Jessica Rubino and Adrienne Smith of New Hope Network to explore how conversations around regenerative organic agriculture, safer packaging, transparency, and trust move from shared visions to the products on our shelves — shaping a marketplace that is better for all of us. Send a text

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22:10

From pasture to protein: TRUST Organic COWS

ShelfSense: Stories Behind Our Stuff ·

2026/02/17

Why can we trust organic cows? Cynthia sits down with Gary Hirshberg, Co-Founder and Chief Organic Optimist of Stonyfield Farm, alongside Gen Z voice Mari Averill, for a conversation that goes far beyond the dairy case. Gary shares the backstory behind Stonyfield—how a small, values-driven idea became a national brand by letting cows, farmers, and transparency shape relationships with consumers. Together, they explore why organic isn’t just a label, but a form of preventable healthcare—for ou...

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21:47

What's Up with Tinned Fish? Sustainable Seafood Protein

ShelfSense: Stories Behind Our Stuff ·

2026/02/03

Tinned fish is everywhere—but is it actually a smart, sustainable protein? In this episode of ShelfSense, Cynthia Barstow sits down with Henry Lovejoy (EcoFish, Henry & Lisa’s, Freshé) to unpack what sustainability really looks like from the sea, and with Caitlyn Bangert, a Gen Z protein seeker, to ask the questions shoppers are quietly wondering. From sourcing and labels to taste, trust, and convenience, this conversation helps you shop the tinned fish aisle and seafood counter with conf...

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21:10

Cracking Protein: Chicken or the Egg?

ShelfSense: Stories Behind Our Stuff ·

2026/01/20

Since protein is hot right now, we wanted to go straight to the source of one of our go-to choices. In this episode, we sit down with mother (Annie) and daughter (Tessa) Diemand—second- and third-generation poultry farmers—for a conversation that helps close the distance between raising chickens and producing eggs with care, and the grocery store cooler. We unpack what labels like local, cage-free, and pasture-raised really mean, how practices have evolved across generations, and what they ho...

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23:54

What's Hot in 2026? Protein! Clean Beauty (from...

ShelfSense: Stories Behind Our Stuff ·

2026/01/06

Data—not brands—shape our shelves. If you’ve noticed protein suddenly everywhere, beauty promises moving into drinks, or unfamiliar ingredients showing up in foods, this episode explains why—and what that means for us as shoppers. Scott Dicker of SPINS and I decode what’s hot heading into 2026—and how the trends that often appear first in supplements move next into the foods and beverages we buy for our health and wellness. This isn’t about chasing trends; it’s about understanding what’s real...

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23:47

Celebrate MOCKTAILS with Benefits

ShelfSense: Stories Behind Our Stuff ·

2025/12/23

Looking for something bubbly to toast your Christmas or New Year’s celebration? Give a listen before you decide what to drink. Whether you’re sober, sober-curious, or simply taking a pause, Wild Mocktail’s Rebecca Hamilton shows how intentional NA mocktails bring ritual, flavor, and festivity without the regret. Joined by Gen Z guest Ruby Adamowicz, who captures the cultural shift unfolding in her generation, this episode explores the rise of elevated mocktails that deliver flavor, function, ...

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25:38

Holiday Cocoa, Zero Worry

ShelfSense: Stories Behind Our Stuff ·

2025/12/09

If food sensitivities make you feel like you’re always missing out, this episode is your warm invitation back in. Cynthia sits down with young founder Ali Lazowski, whose delicious dairy-free, gluten-free, refined-sugar-free and organic hot cocoa was born from her own long road to diagnosis, and Gen Z voice Grace Kaiser, who’s navigated similar struggles. Together, they share how comforting traditions can be enjoyed—without worry, without symptoms, and without compromise. Happy Holidays! Send...

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33:09

Secrets in your SPICE Jar

ShelfSense: Stories Behind Our Stuff ·

2025/11/25

Your spice jar has a story… and it reveals what’s really behind the flavors in your food. Join Cynthia, Frontier Co-op/Simply Organic CEO Tony Bedard, and Gen Z voice Sara Yelle as they trace spices back to the people and places that grow them. This warm, eye-opening episode shows how everyday flavors carry purpose — and why the spices you choose matter more than you realize. As the holiday season begins, enjoy a dose of thankfulness knowing every spice jar on your rack can make a difference ...

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27:52

What's Up with RICE?

ShelfSense: Stories Behind Our Stuff ·

2025/11/11

Rice feeds half the world — and may be a key to saving the planet. In this episode, host Cynthia Barstow and Gen Z voice Marigold Averill sit down with Caryl Levine, co-founder of Lotus Foods, to explore how a staple grain can become a force for good. From preserving biodiversity to empowering women farmers and reducing methane emissions, discover how changing what goes into our rice bowls can nourish both the body and the Earth. Listen to the stories behind our stuff — and how one small bowl...

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21:40

What's Up with Chocolate?

ShelfSense: Stories Behind Our Stuff ·

2025/10/28

Chocolate is one of the world’s sweetest pleasures—and one of its most bitter industries. In this episode, Cynthia Barstow and Gen Z voice, Vivian Mottl, talk with Joe Whinney, the pioneering founder of Theo Chocolate and now co-founder of Magic Chocolate, to explore how a once-broken system is being reborn through regenerative organic farming. With Dr. Bronner’s passing the torch to Magic Chocolate, a new era begins—one rooted in ethics, ecology, and extraordinary flavor. As trick-or-t...

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30:41

What's Up with an Anticancer Lifestyle?

ShelfSense: Stories Behind Our Stuff ·

2025/10/14

Everyone seems to know someone who’s heard the words “You have cancer.” Many of us want to do something about it. What if we can—through simple, everyday choices that lower risk and strengthen wellbeing? In this episode, Cynthia talks with Meg Cadoux, founder of the Anticancer Lifestyle Program, who has dedicated years to providing free, science-based resources for survivors and their loved ones. Joined by Maggie Hurley, a next-generation voice and Protect Our Breasts alum, they explore five ...

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26:09

What's Up with Functional Fungi?

ShelfSense: Stories Behind Our Stuff ·

2025/09/30

Mushrooms are moving off our plates and into our coffee, protein powders, and daily wellness routines. In this episode of ShelfSense, Cynthia Barstow digs into the booming mushroom dietary supplement trend with Sandra Carter, founder of OM Mushroom, and Gen Z fitness enthusiast Neo Paradis. Together, they explore why functional fungi are suddenly everywhere, what benefits they promise, and how this hot trend is reshaping the wellness market. Send us a text

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29:16

What's Up with Clean Beauty?

ShelfSense: Stories Behind Our Stuff ·

2025/09/16

What does “Clean Beauty” really mean—and who’s making sure it delivers? Cosmetics veteran Curt Valva and Gen Z changemaker Izzy Desrosiers unpack the personal care and cosmetics standards, the myths, and the movement toward safer, more transparent products that actually perform. Hopeful, eye-opening, and practical—this is what every consumer needs to know about the future of beauty. Send us a text

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27:03

What's Up with the Little Brownie Bits in our Ice Cream?

ShelfSense: Stories Behind Our Stuff ·

2025/09/02

As it turns out, that Ben & Jerry’s chocolate fudge brownie ice-cream holds more than you’d ever expect. In this episode, we go beyond the pint to uncover the story behind those rich, fudgy chunks—from the ovens of Greyston Bakery to a philosophy rooted in Zen Buddhism. Cynthia Barstow talks with Roshi Eve Marko, a Zen teacher who helped grow Greyston alongside Bernie Glassman, and Christine Conroy, who’s carrying the bakery’s mission forward. Together, they explore how one little ingredi...

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31:09

What’s Up with Our Seafood?

ShelfSense: Stories Behind Our Stuff ·

2025/08/19

In this episode, former oyster farmer and Happy Planet podcast host Abigail Carroll joins Gen Z seafood lover and POB alum Eliza Peters for a conversation about the changing state of our oceans—and what it means for the seafood we love. From the “terroir” of the sea that shapes an oyster’s flavor to the microplastics and warming waters affecting our food and our future, we dive into the big questions. Abigail shares hope-inspiring innovations from entrepreneurs in the ocean economy, while Eli...

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31:07

What’s Up with Our Kids’ Stuff: Back to School and more

ShelfSense: Stories Behind Our Stuff ·

2025/08/05

This expanded Back-to-School episode is for parents of all ages— from those raising babies and toddlers to moms of tweens. Host Cynthia Barstow is joined by longtime alum and POB advisor Kristin Peters and daughter-in-law Bex Barstow, current Co-Ed of Protect Our Breasts at BCPP, to explore what moms really want to know about safer school supplies, snacks, baby gear, and more. From lunchboxes to lotion, we’ve got your little ones covered. Suggested Choices from our Guests: Food: Once Upon a F...

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27:58

What’s Up with our LOCAL Stuff: Farmers Markets, Farm...

ShelfSense: Stories Behind Our Stuff ·

2025/07/22

In this episode of ShelfSense, we dig into the magic of local food with Dan Kaplan, Brookfield Farm CSA farmer of 28 years, and Leila Tunnell, K–6 garden educator and past farm apprentice. Together, they share how community supported agriculture offers us an opportunity to connect more deeply—with the land, with each other, and with what we eat. From farm stands to school gardens, little ones across local elementary schools are learning to love the full experience—from soil to harvest—and wit...

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26 results

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