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PODCAST

A Digital Strategy Podcast

A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt. Through thoughtful discussions and interviews with leaders in tech, design, brand, and marketing, the show shares practical strategies, frameworks, and stories for navigating today’s digital landscape. Hosted by the team at Tennis, the podcast blends sharp takes on the industry with candid conversations about the systems, tools, and decisions that drive lasting

business management

All Episodes

00:18:24

CMS Reality Check: Scale, Workflow and Tech Debt

A Digital Strategy Podcast ·

2025/11/07

TakeawaysClients often feel restricted by rigid website layouts.Content management can become a frustrating experience.A lack of flexibility in design can lead to client disengagement.Mental barriers can prevent clients from updating their sites.User experience is heavily influenced by website design.Clients may lock themselves into systems that don't meet their needs.The process of uploading content can be time-consuming and discouraging.Effective website design should prioritize user

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00:19:12

Why Complex Projects Fail Before They Even Start

A Digital Strategy Podcast ·

2025/10/31

TakeawaysComplexity arises from various factors including technology, people, and governance.The more people involved in a project, the more complex it can become due to internal politics.Discovery is crucial for understanding project scope and requirements.Budget and time constraints are key considerations in project feasibility.Clarity in project goals and deliverables is essential for success.Engaging stakeholders early can mitigate complexity and decision fatigue.A structured approach is

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00:21:43

From Maintenance to Value: Rethinking Website Support...

A Digital Strategy Podcast ·

2025/10/24

TakeawaysBad support is a primary reason for vendor switching.Good support should be proactive and value-driven.Traditional support models often prioritize agency profit over client needs.A shift in mindset is needed from support to partnership.Value-driven retainers focus on measurable improvements, not just maintenance.Knowledge transfer is essential for client self-sufficiency.Red flags include lack of documentation and predatory retainer models.Clients should conduct a cost-benefit analysis for

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00:21:03

Web Design vs UX Design: What is the difference, and...

A Digital Strategy Podcast ·

2025/10/17

TakeawaysUser experience (UX) design is often misunderstood and conflated with web design.Web design focuses on aesthetics and marketing, while UX design emphasizes functionality and user engagement.The evolution of design roles has led to a complex landscape where UX, UI, and web design intersect.Websites should be treated as products to ensure long-term engagement and optimization.Continuous improvement is essential for maintaining effective websites.Aesthetic design alone does not solve business

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00:29:45

How to Plan a Website (Without These 7 Costly Errors)

A Digital Strategy Podcast ·

2025/10/10

TakeawaysStart with problems, not solutions.Define the objectives and outcomes clearly.Setting a realistic budget early is crucial.Involve decision makers early in the process.A strong brief is the cheapest way to de-risk a project.Vague features can lead to project failure.Understand your commitment during project phases.Budget transparency helps everyone self-qualify.Frame the problems, not the solutions.Manage decision makers and involve them early.Chapters00:00 Introduction and Lunch

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00:26:31

7 AI Traps Killing UX Right Now and How to Avoid Them

A Digital Strategy Podcast ·

2025/10/02

TakeawaysNvidia's deal with OpenAI signifies a major investment in AI technology.The race to AGI is leading companies to make risky bets without guaranteed returns.Different thinkers in AI include pioneers, pragmatists, and purists, each with unique perspectives.The design community is grappling with the implications of AI on their work.The 'Seven Deadly AI Sins' highlight critical issues in UX design.Speculative design encourages thinking about future possibilities and ethical implications.AI's

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00:27:57

Weekly Set: Design Thinking Is Out. Embedded AI...

A Digital Strategy Podcast ·

2025/09/26

Topics & Timestamps:(00:00) Post-vacation chaos & travel with kids(01:32) Toronto's ultra-walking trend and "suffer-fest" culture(04:02) Why 95% of enterprise AI projects fail (and why that stat is flawed)(05:02) OpenAI's Forward Deployed Engineer: new name, old consulting playbook(10:42) How design thinking lost its strategic seat — from systems to pixel pushing(14:10) Grassroots vs. enterprise AI: where real impact happens(21:18) Side quests: car UX, sensors, and Italian road drama Resources

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00:37:56

Weekly Set: WCAG 3.0, Olivetti, and the AI Squeeze

A Digital Strategy Podcast ·

2025/09/19

Topics & Timestamps:(00:00) Back from Italy: airports, toddlers, and the upside down world(02:27) Travel with kids vs solo travel: why lounges aren’t built for families(04:54) AI fatigue? Posting, conferences, and marketing workflows(07:30) CMA events, data science, and educating on automation/AI(09:35) RGD stat: AI may cut 30% of agency margins (and why positioning matters)(13:41) When AI builds websites: friend’s gym startup and UX blind spots(15:41) Generalists vs specialists: why flexibility

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00:28:01

Weekly Set (vibe-cast): Pizza Intelligence, Fake...

A Digital Strategy Podcast ·

2025/09/05

Topics & Timestamps:(00:00) Intro music review - Suno AI generated tennis yacht rock(01:10) AI music revolution: The million-dollar AI musician deal and why music is dead(03:23) Google Zero: Financial Times on the race to zero organic traffic(06:51) Ethereum's 2026 UX roadmap: 19 minutes → 15 seconds transaction time(09:34) MIT Study: 95% failure rate for enterprise AI (it's not what you think)(13:22) The Pentagon Pizza Index: Tracking global crises via pizza delivery data(17:23) Polymarket: $56M

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00:26:20

Weekly Set - Symon's PSA: AI Hype, Job Cuts, and the...

A Digital Strategy Podcast ·

2025/08/29

In this episode, Symon and Marcello dive into the messy intersections of AI, algorithms, and work culture:The rise (and fatigue) of formulaic LinkedIn postsHow AI is shaping content, and why quality often gets buried under quantityAWS' take on why replacing junior devs with AI is "the dumbest idea"Anxiety around AI detectors, writing styles, and online discourseLayoffs, risk, and the snake-oil element of new SaaS toolsSecurity pitfalls, vibe-coded apps, and the Tea app breachWhy non-experts might

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00:35:08

Accessibility Compliance for Marketers: Stay Legal,...

A Digital Strategy Podcast ·

2025/04/13

Free Accessibility Audit Here!!https://www.designtennis.com/microsites/is-your-website-truly-accessible-find-out-now Don’t let accessibility issues put your business at risk. Discover how marketers can audit their websites, identify compliance gaps, and apply actionable fixes to meet AODA and ADA requirements. Learn more at: https://www.designtennis.com/microsites/is-your-website-truly-accessible-find-out-now Watch more videos at: / @tennis7631 Follow us on Instagram @tennis.digital Follow

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00:28:10

Ep 12. What is Design?

A Digital Strategy Podcast ·

2023/05/05

What exactly is design? Design is a broad and multi-faceted field that spans various industries and disciplines. From graphic design to industrial design, from fashion design to web design, the concept of design is ever-present in our daily lives. But what exactly is design, and how does it impact our world? Co-founders Symon and Marcello of Tennis Inc, a user experience design firm, explore what they think design means from the context of web and user experience. They explore how they would define

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00:46:44

Ep 11. Brand Economics with Mark Radha

A Digital Strategy Podcast ·

2022/11/30

We are back after a long hiatus with a new format discussing the role of digital and design in society, entrepreneurship, and businesses. In this episode, we dive deep into Brand Economics with Mark Radha a self-proclaimed "finance geek" and brand strategist who combines behavioral science and econometrics to formulate a data-backed strategy called Brand Economics which Mark has leveraged with tier 1 brands such as GE, Facebook, Cirque du Soleil, Canada Goose, SickKids, and Deloitte, to name just a

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00:36:34

Nick Hobson

A Digital Strategy Podcast ·

2020/07/01

This week we wrap up our series with Nick Hobson, Ph.D. Chief Behavioral Scientist at The Behaviorist. In this episode, we talk with Nick about the origin of behavioural insights teams in government; and how the pandemic has pushed behavioural science back into the “lab of real-life.” This is our final episode in the series, and we are going to begin exploring some new themes moving forward. It has been an incredible experience, thanks for listening!

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00:36:35

Emma Quin

A Digital Strategy Podcast ·

2020/06/19

In this episode, we speak with Emma Quin, Executive Director of The Textile Museum of Canada about re-opening and how organizations like Museums will have to evolve and adapt as they reopen in waves.

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00:38:50

Shane Saunderson

A Digital Strategy Podcast ·

2020/06/10

We have 3 episodes left in our survive and thrive series before we end the series and archive it as a moment in time that we all experienced together. In this episode, we speak with Shane Saunderson co-founder of AI startup Babbly and currently researching human-robotic interactions during his PhD. We had a super interesting conversation about the evolution of robotics spurred by what we are currently experiencing through physical distancing.

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00:30:16

Tatiana Soldatova

A Digital Strategy Podcast ·

2020/05/22

In our most recent episode we speak with Tatiana Soldatova, Managing Director and Co-Founder of Syllable, an architecture and interior design company. We talked about how the interior design industry has been affected and how physical distancing may change how we think about designing workspaces.

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00:56:16

Robert Bolton

A Digital Strategy Podcast ·

2020/05/13

Thrilled to have spoken with Robert Bolton from the foresight studio, From Later. Our meandering conversation explores hybrid media events, a surprising surge for bike shops, and the future of commercial spaces. This week is a big mental download.

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00:39:14

Martin Williams

A Digital Strategy Podcast ·

2020/05/06

This week we interviewed Martin Williams, Co-founder of a food innovation company called Recipe For Tmrw. We explore how at times like these, simply having a great product is not enough if your operational strategies are weak, and customers can’t access or engage. We also talk about the future of supply chains, and the pitfalls of Just in Time (JIT) manufacturing during a global pandemic.

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00:37:18

Mark Garner

A Digital Strategy Podcast ·

2020/04/30

This week we interviewed Mark Garner, Chief Operating Officer and Executive Director at Downtown Yonge Business Improvement Area (DYBIA). Great conversation about how social distancing is reshaping the way we think about conventional retail and how organizations like BIA's are going to need to evolve and support businesses of the future.

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23 results

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