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PODCAST

A Digital Strategy Podcast

A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt. Through thoughtful discussions and interviews with leaders in tech, design, brand, and marketing, the show shares practical strategies, frameworks, and stories for navigating today’s digital landscape. Hosted by the team at Tennis, the podcast blends sharp takes on the industry with candid conversations about the systems, tools, and decisions that drive lasting

business management

All Episodes

00:20:56

The Agency Audit: Evaluating Vendors Without Guesswork

A Digital Strategy Podcast ·

2026/02/06

TakeawaysOrganizations often lack a structured way to evaluate vendors.A scorecard can help monitor vendor performance over time.Identifying triggers for audits can prevent larger issues.Communication is a critical factor in vendor relationships.Documentation is essential for transparency and accountability.Systemic issues can often be masked by one-off problems.Regular evaluations can help maintain healthy vendor relationships.Quality drift should be monitored to ensure standards are

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00:32:41

Most Design Processes Collapse the Moment Reality...

A Digital Strategy Podcast ·

2026/01/27

TakeawaysThe importance of a flexible process in project management.Documentation is critical for continuity and clarity.Scope should be viewed as a hypothesis, not a contract.Effective communication is key to navigating project risks.Governance helps promote decision clarity and accountability.Understanding client expectations is crucial for project success.Regularly reviewing and updating processes is essential for improvement. Chapters00:00 Introduction and Weekly Recap11:14 The Importance of

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00:30:31

If it's Six Figures, it's Not an MVP

A Digital Strategy Podcast ·

2026/01/20

TakeawaysMVPs aren't about shipping fast, they're about learning fast.The term MVP has been misunderstood and often co-opted.Validation should come from real user engagement, not speculation.A good MVP strategy involves identifying risky assumptions and defining success metrics.An MVP can be a scrappy version of a product, but it must still show commitment to the idea. Chapters00:00 Introduction to MVPs01:28 Understanding the Misconceptions of MVPs06:37 Real-World Examples of MVPs09:38 MVPs in

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00:27:42

The Future of Web Design in 2026

A Digital Strategy Podcast ·

2026/01/13

TakeawaysThe trend of single user apps will continue to grow.Compliance will increasingly involve product and design teams.Dynamic web pages may become a reality this year.Websites should be treated as living systems, not static products.Customer journeys are becoming more complex and non-linear.Sales tech stack integration with websites is essential for success.AI will play a significant role in web design and functionality.Accessibility compliance will become a standard expectation.The importance

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00:25:25

The Real Design Process Behind Successful Digital...

A Digital Strategy Podcast ·

2025/12/30

TakeawaysDesign is interpretive and has a rich history.Aesthetics is often mistaken for the entirety of design.Design involves planning and execution, not just visuals.The complexity of a project influences the design approach.Research and problem identification are crucial in design.De-risking the design process helps in decision-making.Accuracy in design outcomes is essential for success.Agility allows for effective pivots in design projects.Documentation aids in maintaining clarity during

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00:37:10

Transforming Websites into Growth Engines

A Digital Strategy Podcast ·

2025/12/22

TakeawaysWebsites can now serve as growth engines.Defining clear goals is crucial for website success.Sales and marketing teams must collaborate effectively.Data analytics is essential for informed decision-making.A strong content strategy is foundational for growth.Eliminating unnecessary tools can streamline processes.Long-term planning is vital for website design.Understanding lead movement through the organization is key.Integrating technology into marketing strategies enhances effectiveness.The

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00:44:21

The AEC Perfect Storm: Why This Downturn Won’t “Go...

A Digital Strategy Podcast ·

2025/12/15

AEC is facing a perfect storm + digital disruption. Johanna Hoffman (Oomph Group) explains what’s happening, why it won’t revert, and how firms can reposition, align BD/marketing, and turn their website into a growth engine.Find Johanna Hoffman: https://www.linkedin.com/in/johanna-hoffmann-b35b251/ Find Oomph Group: www.oomphgroup.com Find Marcello Gortana: https://www.linkedin.com/in/marcellogortana/ Find Symon Oliver: https://www.linkedin.com/in/symonoliver/ Find Tennis:

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00:21:03

Why Associations Keep Getting Tech Stacks Wrong

A Digital Strategy Podcast ·

2025/12/05

TakeawaysAssociations have unique digital needs due to their member-driven nature.Building in public can lead to valuable feedback.Monolithic systems are tightly coupled and may limit flexibility.Modular systems allow for more customization and scalability.Portals are essential for member engagement and retention.Requirements gathering is crucial for effective technology solutions.Mapping out existing systems can reveal inefficiencies.Testing software before commitment is vital for long-term

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00:27:17

How to Choose the Right Design Dev Agency: What Most...

A Digital Strategy Podcast ·

2025/11/28

TakeawaysBuyers often mistrust vendors due to past negative experiences.A comprehensive brief is essential for effective agency selection.Understanding your needs is crucial before searching for an agency.Evaluating an agency's process can de-risk your investment.Outdated portfolios can indicate a lack of current expertise.Cultural fit is important for a successful partnership.Asking for recent references can provide insight into agency performance.Support philosophy should be clear and

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00:33:16

The Ultimate Guide to Choosing the Right CMS for Your...

A Digital Strategy Podcast ·

2025/11/21

TakeawaysThe more plugins you use, the higher the cybersecurity risk.WordPress remains a dominant CMS but has its challenges.Webflow is emerging as a leading web experience platform.Open source CMS can lead to maintenance overhead.Site builders are suitable for small businesses but may not scale well.Headless CMS is ideal for complex, multi-platform content delivery.Enterprise CMS offers governance and workflow benefits but at a high cost.The editor experience is critical for content management

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00:21:22

CMS Reality Check: Navigating the CMS Landscape

A Digital Strategy Podcast ·

2025/11/14

TakeawaysExplore different types of CMS: traditional, headless, and enterprise.Understand the pros and cons of each CMS type.Learn what to look for and avoid in a CMS.Discover the scalability of different CMS platforms.Gain insights into CMS suitability for various business needs.Symon Oliver shares his expertise on CMS.Marcello Gortana discusses CMS categories.The importance of choosing the right CMS for your business.Common misunderstandings about CMSs.Why open source CMS might not always be the

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00:18:24

CMS Reality Check: Scale, Workflow and Tech Debt

A Digital Strategy Podcast ·

2025/11/07

TakeawaysClients often feel restricted by rigid website layouts.Content management can become a frustrating experience.A lack of flexibility in design can lead to client disengagement.Mental barriers can prevent clients from updating their sites.User experience is heavily influenced by website design.Clients may lock themselves into systems that don't meet their needs.The process of uploading content can be time-consuming and discouraging.Effective website design should prioritize user

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00:19:12

Why Complex Projects Fail Before They Even Start

A Digital Strategy Podcast ·

2025/10/31

TakeawaysComplexity arises from various factors including technology, people, and governance.The more people involved in a project, the more complex it can become due to internal politics.Discovery is crucial for understanding project scope and requirements.Budget and time constraints are key considerations in project feasibility.Clarity in project goals and deliverables is essential for success.Engaging stakeholders early can mitigate complexity and decision fatigue.A structured approach is

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00:21:43

From Maintenance to Value: Rethinking Website Support...

A Digital Strategy Podcast ·

2025/10/24

TakeawaysBad support is a primary reason for vendor switching.Good support should be proactive and value-driven.Traditional support models often prioritize agency profit over client needs.A shift in mindset is needed from support to partnership.Value-driven retainers focus on measurable improvements, not just maintenance.Knowledge transfer is essential for client self-sufficiency.Red flags include lack of documentation and predatory retainer models.Clients should conduct a cost-benefit analysis for

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00:21:03

Web Design vs UX Design: What is the difference, and...

A Digital Strategy Podcast ·

2025/10/17

TakeawaysUser experience (UX) design is often misunderstood and conflated with web design.Web design focuses on aesthetics and marketing, while UX design emphasizes functionality and user engagement.The evolution of design roles has led to a complex landscape where UX, UI, and web design intersect.Websites should be treated as products to ensure long-term engagement and optimization.Continuous improvement is essential for maintaining effective websites.Aesthetic design alone does not solve business

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00:29:45

How to Plan a Website (Without These 7 Costly Errors)

A Digital Strategy Podcast ·

2025/10/10

TakeawaysStart with problems, not solutions.Define the objectives and outcomes clearly.Setting a realistic budget early is crucial.Involve decision makers early in the process.A strong brief is the cheapest way to de-risk a project.Vague features can lead to project failure.Understand your commitment during project phases.Budget transparency helps everyone self-qualify.Frame the problems, not the solutions.Manage decision makers and involve them early.Chapters00:00 Introduction and Lunch

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00:26:31

7 AI Traps Killing UX Right Now and How to Avoid Them

A Digital Strategy Podcast ·

2025/10/02

TakeawaysNvidia's deal with OpenAI signifies a major investment in AI technology.The race to AGI is leading companies to make risky bets without guaranteed returns.Different thinkers in AI include pioneers, pragmatists, and purists, each with unique perspectives.The design community is grappling with the implications of AI on their work.The 'Seven Deadly AI Sins' highlight critical issues in UX design.Speculative design encourages thinking about future possibilities and ethical implications.AI's

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00:27:57

Weekly Set: Design Thinking Is Out. Embedded AI...

A Digital Strategy Podcast ·

2025/09/26

Topics & Timestamps:(00:00) Post-vacation chaos & travel with kids(01:32) Toronto's ultra-walking trend and "suffer-fest" culture(04:02) Why 95% of enterprise AI projects fail (and why that stat is flawed)(05:02) OpenAI's Forward Deployed Engineer: new name, old consulting playbook(10:42) How design thinking lost its strategic seat — from systems to pixel pushing(14:10) Grassroots vs. enterprise AI: where real impact happens(21:18) Side quests: car UX, sensors, and Italian road drama Resources

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00:37:56

Weekly Set: WCAG 3.0, Olivetti, and the AI Squeeze

A Digital Strategy Podcast ·

2025/09/19

Topics & Timestamps:(00:00) Back from Italy: airports, toddlers, and the upside down world(02:27) Travel with kids vs solo travel: why lounges aren’t built for families(04:54) AI fatigue? Posting, conferences, and marketing workflows(07:30) CMA events, data science, and educating on automation/AI(09:35) RGD stat: AI may cut 30% of agency margins (and why positioning matters)(13:41) When AI builds websites: friend’s gym startup and UX blind spots(15:41) Generalists vs specialists: why flexibility

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00:28:01

Weekly Set (vibe-cast): Pizza Intelligence, Fake...

A Digital Strategy Podcast ·

2025/09/05

Topics & Timestamps:(00:00) Intro music review - Suno AI generated tennis yacht rock(01:10) AI music revolution: The million-dollar AI musician deal and why music is dead(03:23) Google Zero: Financial Times on the race to zero organic traffic(06:51) Ethereum's 2026 UX roadmap: 19 minutes → 15 seconds transaction time(09:34) MIT Study: 95% failure rate for enterprise AI (it's not what you think)(13:22) The Pentagon Pizza Index: Tracking global crises via pizza delivery data(17:23) Polymarket: $56M

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34 results

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