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PODCAST

The Remarkable CEO for Chiropractors

Dr. Peter Camiolo and Dr. Stephen Franson

Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you"ll learn lessons from their growing experience and insights, generating acceleration for your

business careers

All Episodes

00:45:28

335 - The “Now to Next” Vision Planning Blueprint for...

The Remarkable CEO for Chiropractors ·

2025/12/09

Every successful year begins with a clear vision of where you’re going next.In this Now to Next conversation, Dr. Stephen and Dr. Pete walk chiropractors through the powerful process of turning reflection into vision. They reveal how to move beyond the “Last to Now” assessment and create a three-year roadmap that aligns your team, drives growth, and restores your energy for the mission ahead. From defining what success truly looks like to identifying your top five strategic moves, this episode shows

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00:51:00

334 - How The “Last to Now” Exercise Turns Assessment...

The Remarkable CEO for Chiropractors ·

2025/12/02

Stop guessing. Start assessing. This conversation gives chiropractors a clear, CEO-level way to review the past year so you can plan 2026 with confidence. Dr. Pete and Dr. Stephen break down the APPEAR process and show how to score your five domains, surface real constraints, and turn them into projects that boost throughput, retention, and profitability. You’ll learn how to use the Accountability Grid, align KPIs to owners, and set a simple rhythm that keeps your team focused and your growth

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01:06:06

333 - This Could Double Your New Patients and...

The Remarkable CEO for Chiropractors ·

2025/11/25

Every great chiropractic movement starts with a clear mission and Genesis is proving what happens when vision meets culture. Dr. Pete sits down with Dr. Caleb Braddock and Dr. Chad Glines, the co-founders of Genesis Back & Neck, to unpack how they built one of chiropractic’s fastest-growing organizations through purpose, trust, and humility. They reveal how their team culture, rooted in authenticity and service, fuels expansion while keeping their mission simple: save a million people from spine

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01:04:30

332 - Do You Want to Sky-Rocket Your Patient Retention?

The Remarkable CEO for Chiropractors ·

2025/11/18

Every chiropractor wants patients who stay committed, not just until the pain fades, but for life. Dr. Tabor Smith reveals how a clear spinal-hygiene system turns that vision into reality. He shares the habits, structure, and mindset that help teams lead with certainty and patients take ownership of their care. This conversation dives into how simple daily systems can improve outcomes, prevent degeneration, and build real retention without adding complexity. You’ll also learn how to empower your

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00:46:13

331 - What is the Highest and Best Use of Your Time?

The Remarkable CEO for Chiropractors ·

2025/11/11

Great leaders don’t rise to the level of their goals. They rise to the level of their training. In this episode, Dr. Stephen and Dr. Pete explore why remarkable CEOs build a culture of training that fuels performance, passion, and purpose throughout their business. They show how consistent training shapes leadership, strengthens team unity, and creates an environment where growth becomes the standard. When a leader commits to training, the entire team follows. Every session becomes a chance to

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00:28:03

330 - Your Business Exists to Drive Profit

The Remarkable CEO for Chiropractors ·

2025/11/04

Big growth in 2026 starts with clarity and in knowing where your clinic ends and your business begins. Dr. Pete and Dr. Stephen unpack why separating the “remarkable practice” from the “remarkable business” is the key to building capacity, increasing profitability, and leading your team with purpose. They explain how focusing on throughput and output helps you see what’s really driving results, and why understanding your key numbers (like CPL, CAC, and LTV) gives you confidence and control as you

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00:40:50

329 - How to Turn Content into Patients with a...

The Remarkable CEO for Chiropractors ·

2025/10/28

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You’ll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the

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00:41:38

328 - Turning Your Metrics Into Growth and Impact...

The Remarkable CEO for Chiropractors ·

2025/10/21

How do you know if you’re charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr

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00:42:13

327 - How to Reinvent a Chiropractic Business for the...

The Remarkable CEO for Chiropractors ·

2025/10/14

Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You’ll hear why efficiency, pricing, patient retention, and the associate model matter more than ever,

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00:46:49

326 - The 10 Marketing Metrics That Really Drive...

The Remarkable CEO for Chiropractors ·

2025/10/07

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots

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00:42:40

325 - Why Do Most Chiropractors Miss Their Targets...

The Remarkable CEO for Chiropractors ·

2025/09/30

How do you actually hit the goals you set for yourself and your clinic? Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to modeling accountability with their families and teams, they show how goal setting drives leadership, builds

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01:00:54

324 - How to Attract Better Patients with Content...

The Remarkable CEO for Chiropractors ·

2025/09/23

Attention ON-PURPOSE Chiropractors: You can only help the people that you attract!Too many chiropractors struggle with marketing that brings the wrong people into their practices. Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice. Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk about how to attract qualified new patients with a content-first approach. Together they uncover why quick-fix

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00:51:15

323 - What’s Stopping You from Attracting More New...

The Remarkable CEO for Chiropractors ·

2025/09/16

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.In this episode you will:Recognize the five gaps that limit consistent new patient

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00:37:34

322 - The Leadership Cheat-Code That Compresses Time...

The Remarkable CEO for Chiropractors ·

2025/09/09

Who will you need to become to lead the next iteration of your business? Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader. Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor—over the timelines of now, next, and ultimately. You’ll learn how identity shapes behavior, behavior

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00:53:20

321 - How Chiropractors are Adding Services (and Huge...

The Remarkable CEO for Chiropractors ·

2025/09/02

Scaling spinal decompression doesn’t have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you’ll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats constant tweaking, and how the right structure can create freedom, consistency, and predictable

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00:42:06

320 - How to Get a 300% ROI on Your Associate Investment

The Remarkable CEO for Chiropractors ·

2025/08/26

Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that builds wealth and attracts the right doctors.In this episode you will:Understand why hiring an associate

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00:38:14

Scaling 2 Businesses Without Sacrificing Family or...

The Remarkable CEO for Chiropractors ·

2025/08/22

Most chiropractors think stepping out of the adjusting room means giving up what they love. But what if it’s the only way to grow both your practice and your purpose?In this case study, Dr. Eric Kowalke shares how he transitioned from being the face of Higher Health Chiropractic to becoming a leader of leaders utilizing the TRP System, freeing himself to also grow SKED, a chiropractic tech company serving hundreds of practices. With six kids at home and two businesses on his plate, Eric didn’t just

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00:43:32

319 - Happy Wife, Remarkable Life

The Remarkable CEO for Chiropractors ·

2025/08/19

Building a successful practice means nothing if your relationships outside of the business are falling apart. In this heartfelt episode, Dr. Stephen and Dr. Pete get real about what it takes to have both a thriving chiropractic business and a thriving (not perfect) marriage. They share personal stories, lessons learned from decades of marriage, and the systems they’ve put in place to stay aligned with their wives while leading their teams and businesses. Regardless of whether you are a male or

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00:50:39

318 - How To Grow Profit and Free Your Time with...

The Remarkable CEO for Chiropractors ·

2025/08/12

Hiring and keeping great team members is one of the toughest challenges in practice growth. But what if you could access top-level talent offshore to free up your time, stabilize your business, and scale profitably? Dr. Stephen and Dr. Allen Miner dive into virtual chiropractic assistants (VCAs), remote teams, and how to strategically delegate so you can focus on the $500-an-hour CEO work that actually drives your practice forward.In this episode you will:Learn the difference between a virtual

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00:54:29

317 - Unlock Your Financial Leadership Style Using...

The Remarkable CEO for Chiropractors ·

2025/08/05

Most chiropractors didn’t get into practice to build real wealth - but that mindset might be exactly what’s holding you back.Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a masterclass in shifting from financial survival to freedom. Garrett breaks down his money Personas,

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341 results

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