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PODCAST

The Four Percent Amplified

See the vision, hear the story & tune into the frequency. This biweekly podcast amplifies the voices of Black and minority designers who make up only four percent of the industry. Hosted by Sunni, each episode shares stories of creativity, legacy, and community, from personal journeys to conversations with design experts and changemakers. New episodes every other Monday evening.

arts design

All Episodes

00:50:39

Beyond the Screen: Humanity in Design

The Four Percent Amplified ·

2025/11/11

Design can seem complex on the surface, yet underneath it all, it’s a conversation about humanity. As tools shift and trends move fast, it’s easy to lose sight of why we create. So how do we stay grounded in the human story behind the work?To help us explore that, we’re joined by Isaiah McClean, a designer and storyteller who reminds us that design goes far beyond what appears on screen. Isaiah brings a grounded, thoughtful perspective on creating with intention. He invites us to see design as

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00:57:34

Color Outside the Algorithm

The Four Percent Amplified ·

2025/10/20

Social media can feel like a maze. Trends shift, algorithms change, and visibility can feel overwhelming. How do you stay true to your message while building influence that matters?To explore this, we’re joined by Zanade Mann, marketing strategist, personal branding expert, and founder of Zanade Enterprises. Zanade helps creators, entrepreneurs, and brands build influence that is authentic, intentional, and impactful, making her the perfect guide for navigating today’s online world with purpose.In

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00:38:04

The Future of Design Education

The Four Percent Amplified ·

2025/10/06

Mentorship and representation are essential in design. While online courses can teach skills, experienced designers offer the real-world guidance and context that makes growth possible.We’re joined by Amir Hoagland, a former Director at Mural, VMWare and Pivotal Labs. Amir’s story highlights how creativity, mentorship, and representation intersect to shape modern design education.In this episode, you’ll hear:Why design education today is more flexible and dynamic than everHow multiple learning

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00:36:05

Overcoming Imposter Syndrome & Advocating For Yourself

The Four Percent Amplified ·

2025/09/22

Imposter syndrome can show up in many ways. In design especially, where critique is constant and visibility can feel intimidating, self-doubt often creeps in.To explore this topic, I’m joined by Keisha Whaley, founder of Brass Tacks Collective. Keisha’s work centers on supporting underrepresented designers, making her insights the perfect lens for navigating imposter syndrome, building confidence, and stepping into your full value as a creative.In this episode, you’ll hear:Keisha’s personal journey

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00:10:14

Visualize the Vibe: The Art of Seeing Sound

The Four Percent Amplified ·

2025/08/25

In this episode, Sunni shares her creative process, showing how sound shapes the way she designs.In this episode, you’ll hear:How music sparks visual concepts that shapes her design directionThe connection between sound, emotion, and visual storytellingWhy genres feel like distinct visual “worlds”Whether you’re a musician, designer, or just someone who can’t imagine life without a good playlist, this episode will inspire you to see—and hear—your creativity in a whole new way.🌐 Connect with

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00:31:16

Designing for the Future: How BIPOC Designers Are...

The Four Percent Amplified ·

2025/08/11

In this episode of The 4% Amplified, Sunni sits down with Esosa, Creative Director and visionary founder of Iconiq Creative Group, to explore what it really means to build unapologetic, culture-driven brands that spark genuine connection—especially for leaders driving social and cultural impact.Through her leadership at Iconiq, Esosa transforms followable brand concepts into magnetic experiences rooted in mission and identity. From her signature Voice-Driven Strategy to raw, authentic visual

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00:30:11

Business of Design: Entrepreneurship, Freelancing,...

The Four Percent Amplified ·

2025/07/28

In this episode of The 4% Amplified, Sunni sits down with UX design manager and career coach Marvin Hassan to explore what it really means to build a sustainable, impactful design career—especially for those navigating mid-career plateaus.With over two decades of experience in the design field, Marvin has led UX teams that not only deliver strong design outcomes but also serve as trusted partners to the business. Beyond his leadership roles, Marvin is deeply committed to supporting mid-career UX

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00:37:26

Designing for Accessibility: “Making the Industry...

The Four Percent Amplified ·

2025/06/23

In this episode of The 4% Amplified, Sunni turns the spotlight on designing for accessibility—not as a checklist, but as a deep and compassionate practice rooted in inclusion, empathy, and justice.At the heart of this conversation is our featured guest: Rachel Radway, a leadership and executive coach with years of experience leading content strategy and design operations in tech. Recently discovering she’s an AuDHDer—someone with ADHD and some autistic traits—Rachel brings a lived, nuanced

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00:47:20

Branding with Purpose: When Activism Becomes the Brand

The Four Percent Amplified ·

2025/06/09

What happens when activism isn’t just part of your story—it is the brand?In this episode of The 4% Amplified, Sunni explores the transformative power of branding at the intersection of design, legacy, and justice. Through sound, story, and history, we trace how creative expression has long been a force for social change—from Emory Douglas and the Black Panthers to the rainbow flag of the LGBTQ+ Rights Movement.At the heart of this conversation is our featured guest: Leila Kharem, founder of KHI

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00:41:54

Thriving Together, BIPOC Excellence in Business &...

The Four Percent Amplified ·

2025/05/26

In this episode of The 4% Amplified, we’re tapping into one of the most transformative forces for underrepresented minority creatives and entrepreneurs: community—and why building our own intentional spaces is no longer optional, but essential.Your host, Sunni, sits down with two incredible guests:Natesha Mortimer, Founder of Data SwaleDoneil Chapman, a freelance frontend software engineerTogether, they explore what it means to create spaces where connection, mentorship, and shared resources aren’t

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00:43:35

Common Sense Isn’t So Common – Misinformation,...

The Four Percent Amplified ·

2025/05/12

In this episode of The 4% Amplified, we’re pulling back the curtain on one of the most urgent issues of our digital age: misinformation—and why ‘common sense’ isn’t cutting it anymore.Your host, Sunni, dives deep into how misinformation shapes our beliefs, biases, and behaviors—and how AI is complicating an already messy landscape. But this isn’t just about calling out the problem. It’s about rethinking how we process information in a world where truth feels increasingly subjective.This is a bold,

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00:33:15

The Numbers Don’t Lie: Navigating the Design World as...

The Four Percent Amplified ·

2025/04/28

In this episode of 4% Amplified, we’re pulling back the curtain on one of the design industry’s biggest problem: the lack of representation of Black and marginalized creatives.Sunni, your host, gets real about what it means to navigate a career in an industry that often overlooks talent from underrepresented backgrounds. But this isn’t just about obstacles it’s about transformation.This is a powerful and honest conversation about representation, resilience, and why we can’t rely on good intentions

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00:00:58

Trailer

The Four Percent Amplified ·

2025/04/20

The 4% Amplified is a podcast dedicated to amplifying underrepresented voices, challenging industry norms, and exploring how design can create positive change. Through real stories and impactful conversations, we celebrate diverse perspectives and spotlight designers and allies working to make a difference. Join us as we break barriers and inspire change. Stay tuned: The first episode drops on April 28, 2025.

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