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PODCAST

The Digital Tourism Show

Learn from the industry"s top business and marketing experts. The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing. Every episode has one aim, to help you grow your business and better understand your customers purchase journey.

business management & marketing

All Episodes

2:27

278: The Last Ever Digital Tourism Show?

The Digital Tourism Show ·

2022/06/09

Welcome to what will be the last ever Digital Tourism Show… but not the end of me producing even more videos, podcasts, articles and marketing advice! Stay tuned to find out more.Many of you are probably aware that myself, Pete Syme and Mitch Bach took over the Tourpreneur community and podcast from Shane Whaley as he starts a new career over at Fareharbor. The three of us are about to launch an obscene amount of content that will help every Tour Operator understand many aspects of their

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5:39

277: The Ongoing Issue with Sales and Marketing...

The Digital Tourism Show ·

2022/04/27

Anyone who deals with sales and/or marketing has known for a while now that tracking the consumer journey from start to finish is becoming nigh on impossible because of the changes from platforms like Facebook and companies like Apple. It is now impossible to track across domain names, which means tracking over a booking widget or separate booking URL is no longer possible. But there is a simple solution to this problem that Res Tech and booking platforms MUST implement if they wish to aid their

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3:37

276: Research Blog Titles For Content Inspiration

The Digital Tourism Show ·

2022/04/07

In this 5-min workshop I want you to research blog titles relating to your business to help give you inspiration for your own content. Creating valuable, consistent content for your website is the number one criteria for better rankings on search engines like Google but a lot of business owners I speak to struggle to come up with ideas or know where to even start. Most of you watching or listening to this episode are already storytellers. You do this day in, day out in front of your customers so

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2:26

275: Create a Poll for Quick Consumer Research

The Digital Tourism Show ·

2022/03/31

In this 5-min workshop, I want you to conduct some quick consumer research and ask your followers on your Facebook Page or Group a series of questions that could not only help you gain some amazing insights, but also give you ideas for new tours and experiences. Knowing what your target demographic wants and desires can help you create experiences that they would love. For example, if you run a food tour experience, have you asked what types of food your Facebook followers prefer? How many are

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3:07

274: How to Conduct a Quick Competitor Analysis for Free

The Digital Tourism Show ·

2022/03/24

When it comes to marketing your business, you do need to look at what the competition is doing that is both working well and what you feel you can do better. Conducting a full Competitor Analysis is both a time-consuming and expensive process, but there are ways you can gain invaluable insights for free, using a couple of online tools. The first tool I want you to look at is SimilarWeb. This is a paid tool but you can set up a free trial which will give you some important insights into you and

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2:20

273: How To Start Optimising Your Google Business...

The Digital Tourism Show ·

2022/03/17

Google Business Profile (GBP), formerly Google My Business, is the platform that gives your business the opportunity to show up on local or brand searches. But it is still under-utilised by most businesses I come across. It is a platform that every local business owner should be aware of and use, given that the information you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel and maps. Google Business Profile brings with it a

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2:24

272: Sell your products on your Facebook & Instagram...

The Digital Tourism Show ·

2022/03/10

Welcome to the Digital Tourism Show Episode 272 and in this 5-min workshop I want you to add your top selling products to your Facebook Business Page. With more and more consumers finding products on platforms other than your own website, it is becoming more important than ever to show your experiences in a place where your customers ‘hang-out’. This is no different to social media, but what most operators that I chat with don’t realise, is that you can add your experiences to a Facebook business

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2:32

271: The 30 Second Video Challenge: Tips on Shooting...

The Digital Tourism Show ·

2022/03/03

Welcome to the Digital Tourism Show Episode 271 and in this 5-min workshop I want you to do something a little more creative. Tours operators, guides and customer facing staff all have one thing in common and that is interacting with customers. They show their passions for their destinations, share their stories and guide them through the amazing things a destination has to offer. If this is you, you have got what it takes to do what you do day in, day out, in video format and share on social

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2:27

270: Create your own Cash-flow Crystal Ball and...

The Digital Tourism Show ·

2022/02/24

Welcome to Episode 270 of the Digital Tourism Show and in this 5-min workshop I want you to create your own crystal ball... a 2-year cash-flow predictor that allows you to see how your business will look like over the next 2 years. I have been using a cash-flow crystal ball for the past 10 years and have found it invaluable for planning for the future. Once set up, you will not only have a complete overview of how healthy your business is but it also helps you see into the future and give you the

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3:41

269: Looking at Your Customer Purchase Journey

The Digital Tourism Show ·

2022/02/17

Looking at Your Customer Purchase Journey - 5 minute Workshop In this workshop I am going to ask you to look at your customers' purchase journey and determine if there are any gaps in your sales and marketing, meaning you are possibly missing out on potential opportunities to sell or upsell to that customer. It will also make you think on the platforms and tools that your customer may use. In the PDF guide that you can download below, you will see an overview and a diagram of a customer's purchase

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5:11

268: The Sales Process for Enquiry Based Tourism...

The Digital Tourism Show ·

2022/02/10

Welcome to the Digital Tourism Show Episode 268 and in this 5-min workshop, I am focusing on the sales process for enquiry based products. This has been a question that has come up a lot lately, not just from our own customers but from other tourism business owners looking for this sort of advice online. Although some of you reading may not believe this, the amount of potential revenue I see being flushed down the drain is frightening. So many potential customers are either not being contacted at

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2:31

267: Build up Your Customer Reviews & Brand Trust

The Digital Tourism Show ·

2022/02/03

Welcome to the Digital Tourism Show episode 267 and the first of our 5 min workshops in which I will provide you with tasks that you can do for 5 min a day. Today, I am going to cover reviews and assign you a task to ask for reviews from previous customers. Next to actual bookings, reviews are the lifeblood for any tourism business as it can be all the difference between someone selecting your experience over another. Building trust in the minds of your customers is what makes them book with you

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1:36

266: Launching 5 Minute Marketing Workshops

The Digital Tourism Show ·

2022/01/27

Welcome to the Digital Tourism Show Episode 266 This is just a quick video to say that from the 3rd February 2022, and for the next 10 weeks, I will be launching a weekly 5 min workshop series that will highlight one aspect of digital marketing or business growth that you can do for 5 min a day within your business to help you gain more exposure, build trust and give you more opportunities to generate booking and enquiries. I will cover such topics as email marketing, video, competitor analysis,

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3:11

265: Important Announcements and the Future of The...

The Digital Tourism Show ·

2022/01/18

Important Announcements and the Future of The Digital Tourism Show Welcome everyone to the Digital Tourism Show, the first of 2022 so Happy New Year to you all and hope you had a fantastic break. I wanted to use the time in this episode to provide you all with a few exciting announcements of things I am looking to launch in 2022, as well as an update on the future of this very show, so let’s start with the Digital Tourism Show. When I first launched this show back in January 2017, my main aim was

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27:40

264: How Technology is Changing the Tour & Activity...

The Digital Tourism Show ·

2021/11/18

In this episode, I am chatting with Murray Decker the CEO of TourAmigo. Tour Amigo are a booking platform with a strong focus on the multi-day tour sector. Murray and myself have a chat about how technology is changing within the tourism sector, specifically tours and activities, and how the future of our sector will look a lot different to what has gone before. How we experience tours, the technology we will use during these experiences… What shifts we are currently seeing in this sector and

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43:07

263: How Technology Can Enhance The Guest Experience

The Digital Tourism Show ·

2021/11/11

How Technology Can Enhance The Guest Experience - The Digital Tourism Show #263 In this episode Chris is joined by Josh Liebman of Roller Software, a veteran in our industry of some 15+ years. Josh and Chris discuss how technology can enhance the guest experience from the dreaming phase, through to the experience phase and beyond. Josh also hosts and shares his knowledge on his own podcast, The Guest Experience Show, so you can expect lots of good advice from this episode. Chris asks questions

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38:58

262: A look at Things To Do On Google and Google My...

The Digital Tourism Show ·

2021/09/17

A look at Things To Do On Google and Google My Business - The Digital Tourism Show 262 Christian Watts of Magpie and Chris Torres of Tourism Marketing Agency discuss the benefits of Things To Do On Google, the replacement for Reserve With Google and what it means fo Tour Operators. They also discuss Google My Business in general and how you can capitalise on this under utilised resource. https://about.magpie.travel https://tourismmarketing.agency Link to GMB Overview:

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43:35

261: The Growth of Wellness Travel in the Post...

The Digital Tourism Show ·

2021/08/05

In this episode we are joined by Sahara Rose De Vore, founder of The Travel Coach Network, to discuss the rise in Wellness related products and travel as we start to think about travelling again in the aftermath of the pandemic.

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32:54

260: The Importance of a Robust Reporting System to...

The Digital Tourism Show ·

2021/07/29

How well do you truly know your customer? Their want’s needs and dreams? What excites them and what makes an unforgettable experience for them? In this episode Chris is joined by Peter Johnson of Trytn and we discuss the importance of a robust reporting system so you can make informed decisions in both your marketing and sales. Knowing everything about your customers is key to knowing how you should ‘talk’ to them to help you create more engaging content and sales opportunities.

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37:05

259: Using SMS to Grow Your Tour Business

The Digital Tourism Show ·

2021/07/01

SMS messaging in both marketing and sales is often overlooked in favour of methods like email marketing, but in the post Covid world, SMS may become more popular for its immediate consumer interaction and help both them and the operator in the 'touch-less society' we have all been facing. In this episode Chris chats with Daniel Pino of TourOpp Go on how SMS messaging can help grow your tour business and some of the methods this medium can be used.

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279 results

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