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PODCAST

OT Yourself to Freedom

The Podcast that shows OTs how to build a life of freedom using skills they already have! Tired of feeling overworked, underpaid, and stuck in a system that doesn’t value your worth? It’s time to break free. Welcome to OT Yourself to Freedom, the only podcast that teaches Occupational Therapists across the world how to sell high-ticket offers online — using the skills they already have. Hosted by Beki Eakins, a former OT turned business coach, this podcast dives deep into: ✔ How to

business marketing

All Episodes

28:30

158. OTs - You Don't Need Permission to Lead

OT Yourself to Freedom ·

2026/10/09

Are you waiting for permission or another qualification before calling yourself a leader? Many Occupational Therapists spend years justifying their value and explaining what they do, conditioning themselves to shrink instead of claiming their space. Meanwhile, creators with zero clinical background are stepping onto digital platforms, influencing your target audience, and building massive reach.In this episode, Beki Eakins breaks down why OTs hold back from Occupational Therapy business

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35:56

157. Something a Bit Leftfield Is the Whole Point:...

OT Yourself to Freedom ·

2026/10/02

What if the part of your work that feels a little too different is actually the thing that could make your OT business stand out?In this episode of the OT Yourself to Freedom Podcast, Beki Eakins explores spirituality, holistic practice and why so many occupational therapists keep parts of themselves hidden from their professional lives. From breathwork, meditation and yoga to human design, somatic practices, poetry and other less traditional approaches, Beki discusses what happens when

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30:49

156. Why Your OT Content Is Boring (And How to Fix It)

OT Yourself to Freedom ·

2026/09/25

OTs, your content might be professional, accurate and completely forgettable.In this episode of the OT Yourself to Freedom Podcast, Beki Eakins explores why so much occupational therapy marketing sounds the same and why words such as “holistic”, “evidence-based”, “person-centred” and “bespoke” are not enough to make an OT business stand out. Beki looks at how clinical training can influence the way occupational therapists communicate online, why your audience cares more about solving their

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34:50

155. The Deep Breath Moment: The Point Right Before a...

OT Yourself to Freedom ·

2026/09/18

What happens immediately before an OT business finally starts to move?Beki Eakins has seen the same pattern again and again with occupational therapists inside the OT Freedom Collective. A client can spend weeks or months overthinking, perfecting, changing direction and feeling as though nothing is working. Then something shifts. There is a decision, often accompanied by a very noticeable deep breath, and suddenly their visibility, confidence, action and sales momentum begin to change. In

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29:10

154. The Trust Gap: A Lack of Self-Trust Is...

OT Yourself to Freedom ·

2026/09/11

How can an occupational therapist have 20 or 30 years of experience and still not trust themselves enough to pursue the business idea they really want?Beki sees this constantly. Brilliant, experienced OTs with ideas that could genuinely change lives, but they are still researching, overthinking, looking for permission or convincing themselves they need another qualification before they can begin. In this episode of the OT Yourself to Freedom Podcast, Beki explores the self-trust problem

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26:13

153. Successful OT Practices Are One Funding Letter...

OT Yourself to Freedom ·

2026/09/04

You can have a full caseload, a waiting list and a successful OT private practice, and still be one funding change away from a serious problem.In this episode of the OT Yourself to Freedom Podcast, Beki Eakins talks about something she is seeing again and again with Occupational Therapy business owners across Australia, the UK and the US. NDIS changes. Frozen therapy rates. Insurance restrictions. Commissioning changes. Rising costs. More paperwork. Smaller margins. The problem is not that

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46:26

152. Can You Start an OT Business Straight Out of...

OT Yourself to Freedom ·

2026/08/28

Every newly qualified OT hears some version of the same advice. Get a few years under your belt. Build your clinical experience. Wait until you know what you are doing.But wait for what, exactly? And who decided? In this episode Beki Eakins is joined by Rebecca Haythorne, Senior Lecturer and Practice Placement Tutor on the MSc and BSc Occupational Therapy pre-registration programmes at Leeds Beckett University. Rebecca moved into academia from clinical practice, having qualified as a

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54:31

151. The 12 Hour Working Week, A Manifesto for OTs...

OT Yourself to Freedom ·

2026/08/21

Beki Eakins works about 12 hours a week. And she still feels guilty about it.Not because the business is struggling. It's growing, her clients are getting results, and she's built the life she wanted. But she'll open her diary, see the gaps, and hear the voice saying you should be doing more. This episode started as therapy for herself. It turned into an argument. Because the standard advice for growing a business is always the same: double the output, double the hours. Beki has tried it,

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36:57

150. The Basket Weavers Who Forgot to Weave, Why OTs...

OT Yourself to Freedom ·

2026/08/14

Occupational Therapists are the profession built on one idea. Meaningful occupation is medicine. We prescribe it every day. We know the theory works.So why are we burning out faster than almost anyone? In this episode of the OT Yourself to Freedom Podcast, Beki Eakins goes after the question most of us avoid. What happens when the profession of meaningful occupation stops doing anything meaningful for itself? It starts at a leaving do. Another OT walking out of the NHS, this one to open a

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39:00

Episode 149. Sales for Occupational Therapists, Why...

OT Yourself to Freedom ·

2026/08/07

Selling makes most Occupational Therapists deeply uncomfortable. Not because they lack expertise, but because they fear sounding pushy, dread talking about money, and worry about being judged for charging properly for their skills.In this episode of the OT Yourself to Freedom Podcast, Beki Eakins is joined by sales coach Rob Higton to unpack why so many OTs hold themselves back from building profitable online businesses, and how a shift in mindset around sales changes everything. Rob

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43:04

Ep. 148 What Makes an OT Brand Stand Out in a Crowded...

OT Yourself to Freedom ·

2026/07/31

Think the occupational therapy market is too crowded? Think again. In this episode of OT Yourself to Freedom, Beki Eakins unpicks why so many occupational therapists believe their niche is saturated, and why that belief is usually a trick of the algorithm rather than a fact about the market.If you are an OT building a private practice, launching a coaching programme, or trying to work out how to market your services without sounding like everyone else, this one is for you. We cover: Why

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76:50

147. Starting Your Online OT Business, Featuring Beki...

OT Yourself to Freedom ·

2026/07/24

What does it really take to build an online Occupational Therapy business?In this special repost from The OT Lifestyle Movement Podcast, host Rhiannon Crispe interviews Beki Eakins about the journey from NHS Occupational Therapist to building a successful freedom-based online business that now supports OTs around the world. This isn't just another conversation about starting a business. It's the honest story behind burnout, rebuilding confidence, taking risks, and discovering that

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43:27

146. Why Your Life Story Is the Foundation of Your OT...

OT Yourself to Freedom ·

2026/07/17

What if the thing you've been trying to hide is actually the reason people will choose to work with you? In this episode of OT Yourself to Freedom, Beki Eakins explores why your personal story is one of the most valuable assets you'll ever have when building an online Occupational Therapy business. Many Occupational Therapists believe they need another qualification, a better business idea or years more experience before they're ready to build an online brand. In reality, the people who

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41:47

145. Why the OTs Who Make It Big Are the Ones Who...

OT Yourself to Freedom ·

2026/07/10

Why do some Occupational Therapists build successful businesses while others give up before they ever gain momentum? In this episode ofOT Yourself to Freedom, Beki Eakins explores one of the biggest misconceptions about building an online Occupational Therapy business. It's not a lack of talent, qualifications or even money that stops most OTs. It's underestimating the energy required to create something completely new. If you've ever wondered why starting a business feels overwhelming, why

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35:31

144. How I Scaled My OT Business by Letting Go of...

OT Yourself to Freedom ·

2026/07/03

What if the very thing making you a brilliant occupational therapist is also stopping your business from growing? In this episode, I explore one of the hardest lessons I've had to learn as an OT entrepreneur: letting go of control. Many occupational therapists build businesses that depend entirely on them. Every client, every decision and every problem sits on their shoulders. The result is more pressure, more clinical hours and, ultimately, another version of burnout. But scaling an

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30:27

143. The Cycle That's Keeping You Broke, Burnt Out...

OT Yourself to Freedom ·

2026/06/25

Are you an occupational therapist whose diary is packed, yet you still feel overwhelmed, exhausted, and financially stuck? In this episode of OT Yourself to Freedom, Beki Eakins explores one of the most common patterns she sees among occupational therapists, particularly OT business owners and private practice clinicians. Many OTs believe their biggest challenge is time management, marketing, or finding more clients. But what if the real issue is something deeper? Beki unpacks the hidden

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40:34

142. A Disruptive Approach to OT.

OT Yourself to Freedom ·

2026/06/19

What if the future of occupational therapy doesn't belong to the people who play it safe?In this thought-provoking episode of the OT Yourself to Freedom Podcast, Beki explores why occupational therapists are uniquely positioned to create change, challenge outdated systems, and build innovative careers that align with their values. Across the UK, Australia, Canada, the USA and beyond, OTs are facing increasing pressure from healthcare systems that often undervalue their expertise. Yet at

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37:26

141. Do It Messy: Mel Homan on OT Burnout Recovery,...

OT Yourself to Freedom ·

2026/06/12

What happens when Occupational Therapy no longer feels aligned with the life you want to live?In this inspiring episode of the OT Yourself to Freedom Podcast, Beki Eakins sits down with Occupational Therapist and entrepreneur Mel Homan, founder of Premium Sensory, to discuss her journey from OT burnout to building a thriving business that creates meaningful impact for children and families. Like many Occupational Therapists, Mel entered the profession wanting to help people. Over time,

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33:46

140. The Scam Story That's Keeping OTs Broke

OT Yourself to Freedom ·

2026/06/05

Are Occupational Therapists being protected by their communities, or are they being held back by them?In this thought-provoking episode of the OT Yourself to Freedom Podcast, Beki explores a controversial topic that many Occupational Therapists experience but few openly discuss: the culture of fear surrounding business, money, entrepreneurship, coaching programmes, and alternative career paths within the OT profession. If you've ever considered starting an online business, launching a

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35:44

139. Why OTs Are Perfectly Positioned to Lead the...

OT Yourself to Freedom ·

2026/05/29

Occupational Therapy is changing.More Occupational Therapists are questioning burnout, stress, and the sustainability of traditional practice models, and exploring new ways of working that support both client outcomes and practitioner wellbeing. In this episode of OT Yourself to Freedom, we explore how somatic practices and nervous system regulation are transforming the way OTs work, think, and support their clients. This conversation goes beyond theory and into real clinical application,

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