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PODCAST

Windshield Time

Windshield Time, formerly known as The Service Contractor Radio Show is a podcast dedicated to home service technicians and salespeople. Your host, Chris Elmore will be there for you during your windshield time (or whenever you have time to listen!) to give advice on managing customer expectations, obliterating objections and connecting with your customers on a deeper level in the home.

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All Episodes

24:46

The One Question That Reveals How Technicians See...

Windshield Time ·

2026/03/18

"What is your job?" Most technicians answer the same way: fix the problem. But that answer reveals something important—many technicians see their role too narrowly. In this episode of Windshield Time, Chris explains why professional technicians carry a much larger responsibility when they enter a customer's home. A technician isn't just there to repair equipment. They are responsible for discovering the condition of the system, clearly explaining the solutions, guiding the homeowner's decision, and

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44:19

Technicians: Your Job Isn't to "Just Fix it"

Windshield Time ·

2026/03/04

If you're a technician who believes your job is to "just fix it," this episode will challenge that mindset. In this episode of Windshield Time, Chris Elmore sits down with Joe Bates, owner of Northern Air Plumbing & Heating, to break down what separates average service technicians from true professionals. A technician's job is to diagnose the entire system, tell the story of what's happening, and explain what it takes to make it work the best, last the longest, and be the safest — even if that means

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42:02

What Business Owners Really Want from Technicians...

Windshield Time ·

2026/02/18

What does a service business owner actually expect from technicians? In this episode of Windshield Time, Joe Bates, owner of Northern Air Plumbing and Heating, shares the ownership perspective most technicians never hear. This is not theory. It's what ownership sees every day. Payroll. Margins. Reputation. Risk. Joe explains what sets average technicians apart from trusted professionals — and how technicians' behavior directly affects company stability. In this episode: • What Joe Bates expects from

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35:09

Why Service Calls Stall After Diagnostics (and What...

Windshield Time ·

2026/02/04

Most service calls don't fail during diagnostics. They fail in the moment after. The inspection is complete. The findings are clear. And then the conversation stalls. In this episode of Windshield Time, we break down why service calls stall after diagnostics and what technicians can do to move the call forward without sounding salesy, awkward, or unsure. This isn't about closing harder. It's about leading the next step. In this episode, you'll learn: Why technicians hesitate after diagnostics

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35:28

How to Document a Service Call (And Why It Protects You)

Windshield Time ·

2026/01/28

When a service call goes bad, it's rarely because the work was wrong. It's because the conversation wasn't documented. In this episode of Windshield Time, Chris Elmore and Matthew Barbosa explain how to document a service call properly and why documentation protects technicians long after the job is done. This episode reframes documentation away from paperwork and toward clarity, protection, and trust, for technicians, customers, and everyone who looks at the job later. In this episode, you'll

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38:06

What Technicians Miss Without a Diagnostic Checklist

Windshield Time ·

2026/01/21

Experience is your greatest asset—until it creates your biggest blind spot. In the Season 2 premiere of Windshield Time, Chris Elmore and Matthew Barbosa dismantle the myth that "seasoned pros don't need checklists." If you're relying on your gut to diagnose, you're leaving money, trust, and your reputation on the table. We dive into why the diagnostic checklist isn't about finding the problem—it's about the "Juggernaut Strike": making one undeniable point that secures the sale before you even open

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46:56

Why Self-Improvement Fails for Most Technicians

Windshield Time ·

2026/01/14

Most people don't quit on self-improvement. They quietly drift away from it. Not because they don't want change. But because they never built a system to support it. In this episode of Windshield Time, Chris and Noel break down why New Year's resolutions fail, why motivation is a terrible strategy, and what real, lasting improvement actually looks like, especially for people in the trades. This isn't hype. It's not "morning routines" or quick hacks. It's about structure. Awareness. And building

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36:40

When Holiday Grace Runs Out: The Reset Every...

Windshield Time ·

2026/01/07

The holidays change everything. Customers are more patient. Mistakes get forgiven. Standards quietly soften. Then January hits...and all of that disappears. In this episode of Windshield Time, Chris Elmore and Noel Tarter break down what technicians experience every year but rarely talk about: the holiday hangover. Not the fun kind. The professional one. You'll learn: Why customer behavior shifts sharply after the holidays How financial stress and overspending show up in service calls Why

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19:09

Why the Same Objections Keep Showing Up on Your Calls...

Windshield Time ·

2025/12/24

If the same objections keep showing up, it's not coincidence. It's information. This Windshield Time compilation brings together the most replayed conversations on objection handling — not because they're clever, but because they reveal the same mistakes happening over and over in real service calls. Across these moments, one pattern is clear: Technicians aren't losing trust because they say the wrong thing. They lose trust because they skip steps. In this episode, Chris Elmore breaks down: Why

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31:30

Why Great Technicians Don't "Handle" Objections, They...

Windshield Time ·

2025/12/17

Technicians aren't losing deals because they lack answers. They lose trust because they solve problems too early. In this episode of Windshield Time, Chris Elmore and Noel Tarter reframe objection handling through a mindset every great technician already understands: diagnostics. An objection isn't resistance. It's a signal that something hasn't been understood yet. This conversation breaks down: Why objections point to missing information, not rejection How jumping straight to solutions creates

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42:19

How Techs Lose Calls (and Control) During the Holiday...

Windshield Time ·

2025/12/10

The holidays don't just change schedules...they change mindsets, customer behavior, and the entire rhythm of the trades. And most techs don't realize how much the season is influencing their decisions… until it costs them. In this episode of Windshield Time, Chris and Brandon break down the psychological pressure of November–December and how it quietly causes techs to slip: cutting corners, assuming customers won't buy, projecting their own holiday stress, and mistaking emotion for emergency. This

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37:29

Why Customers Need Clarity Before the Price

Windshield Time ·

2025/12/03

Most technicians think customers push back because of the price. But the truth is simpler: Customers push back because they don't understand the problem. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the "value gap" — the space between what the technician knows and what the homeowner understands. When techs jump from "Here's what's wrong" straight to "Here's how we fix it," the customer is forced to make a decision without clarity… and that creates objections

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43:14

Stop Pushing the Fix: Why LEAP Closes Calls Without...

Windshield Time ·

2025/11/26

Technicians don't lose the call because of price. They lose it because they solve too fast. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down why techs jump straight to the fix — and why that instinct backfires with homeowners. When you skip LEAP (Listen, Empathize, Ask Questions, Problem Solve), you end up negotiating, apologizing, discounting… and sometimes even offending the customer. Chris shares the story of getting thrown out of a house for offering financing

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38:51

What Customers Really Decide in the First 10 Minutes...

Windshield Time ·

2025/11/19

Customers decide more in the first 10 minutes than most technicians realize. Company reputation may get you the call — but your credibility determines everything that happens after the door opens. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the quiet, powerful signals that make customers trust you…or question you. From the moment you park the truck to the way you introduce yourself, customers are reading your appearance, confidence, preparation, and clarity

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36:33

How Technicians Lose Customers Without Even Realizing It

Windshield Time ·

2025/11/12

Most technicians think their job is to fix the system. But great technicians know—the real mission is to serve the person behind the problem. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down why The People Are the Priority in every home service call. They explore why techs fall into target fixation, how base programming shapes reactions under pressure, and what it takes to rewire your habits through empathy, communication, and emotional awareness. You'll learn: Why

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40:52

Why People Don't Listen to You (and How to Fix It)

Windshield Time ·

2025/11/05

Most people don't want your advice. They don't want you to fix their problem. They just want to feel understood. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell unpack what it means to be a Super Communicator — someone who knows how to connect with people's needs before trying to change their minds. They'll show you how DISC profiles, empathy, and body language can help you connect better — with your team, your customers, and your family. Because once you know whether someone

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50:40

How Habits Shape 40% of Your Day (and Your Success)

Windshield Time ·

2025/10/29

Most of your day runs on autopilot — about 40% of it, to be exact. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell dig into the Power of Habit — how tiny routines decide your results long before motivation does. From trading a morning Dr Pepper for water to learning how Tony Dungy rebuilt a football team through simplicity, this episode shows how to change your routines without changing your goals. You'll learn: The cue–routine–reward loop that controls behavior Why 40% of

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48:53

How Curiosity Closes More Calls (and Builds Real Trust)

Windshield Time ·

2025/10/22

In the trades, most techs learn to fix things...only a few learn to notice things. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell reveal the hidden skill that separates average technicians from elite ones: curiosity. Curious technicians ask better questions, read environments faster, and earn trust without forcing it. Observation helps you see what others miss — and that’s where real connection starts. They’ll show you how to: -Use observation to anticipate customer needs and

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31:58

How Top Technicians Produce Revenue without Losing...

Windshield Time ·

2025/10/15

What’s the difference between a good technician and a complete professional? In this episode of Windshield Time, Chris Elmore and Jesse Olson break down the final role in the Four Technician Roles framework: the Revenue Producer. Most techs think revenue means “selling.” It doesn’t. As Jesse says: “Revenue without excellence is the grind. Excellence without revenue is a hobby.” Being a Revenue Producer means owning your time, your results, and your responsibility to the company and the customer

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39:54

Good Techs Fix. Great Techs Solve and Communicate.

Windshield Time ·

2025/10/08

Every service technician can fix things...but not every tech is a true problem solver. In this episode of Windshield Time, Chris Elmore and Jesse Olson break down what problem solving really means in the trades. It’s not just diagnosing and repairing — it’s about translation, communication, and trust. Too many techs either exaggerate the danger or minimize the value of their work. Both erode trust. Customers don’t just want something fixed — they want to understand the problem, the risks, the

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167 results

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