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PODCAST

Hey Fundraiser!

Join Mary Petersen as she shares inspiring and actionable advice for the busy nonprofit fundraiser | WWW.HEYFUNDRAISER.COM

business non-profit

All Episodes

9:55

Valentine’s Day special: Fall Back in Love With...

Hey Fundraiser! ·

2026/02/13

In this Valentine's Day special episode, Mary Petersen discusses the challenges of fundraising burnout and offers practical advice for rekindling passion for the work. She emphasizes the importance of relationship-building over task-oriented approaches and provides actionable steps to reconnect with donors and protect one's energy while maintaining high goals. The episode serves as a reminder that fundraisers are not alone in their struggles and can find meaning in their work through intentio...

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14:18

Silence After the Ask: How to Use It Without Being...

Hey Fundraiser! ·

2026/02/09

In this episode of the Hey Fundraiser podcast, Mary Petersen discusses the critical importance of silence after making a major gift ask. She emphasizes that the moments following the ask are crucial for allowing donors to process their decision. Mary provides practical strategies for fundraisers to effectively use silence, avoid common pitfalls, and respond appropriately to donor reactions. The episode serves as a training session on how to enhance fundraising success through confident commun...

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17:04

The Permission-Based “Runway” to the Major Gift Ask...

Hey Fundraiser! ·

2026/01/23

In this episode, Mary Petersen discusses the concept of permission-based fundraising, emphasizing the importance of clarity and collaboration in donor relationships. She outlines five key questions that fundraisers can use to create a natural transition to asking for donations, ensuring that donors feel respected and engaged throughout the process. The episode also addresses how to handle vague responses from donors and provides practical homework for fundraisers to practice their skills. #f...

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27:43

How to Know When Someone Is Ready to Be Asked for a...

Hey Fundraiser! ·

2026/01/16

In this podcast episode, Mary Petersen discusses the critical signals that indicate when a donor is ready to be asked for a major gift. She emphasizes the importance of understanding engagement, values alignment, capacity, timing, and ownership signals. By recognizing these signals, fundraisers can approach potential donors with confidence and integrity, ensuring that the ask feels natural and appropriate. Petersen also introduces the concept of permission-based fundraising, which helps build...

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28:48

Your Major Gift Portfolio: How to Decide Who Gets...

Hey Fundraiser! ·

2026/01/10

In this episode of the Hey Fundraiser podcast, Mary Petersen discusses the importance of portfolio triage in fundraising. She emphasizes that the scarce resource in major gifts is the fundraiser's time and attention, not the donors themselves. By categorizing donors into three priorities, fundraisers can focus their efforts on those most likely to give, ensuring that their time is spent effectively. Mary provides practical strategies for engaging with priority donors and highlights common mis...

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21:44

The Momentum Method: How to Run Major Gifts Like a...

Hey Fundraiser! ·

2026/01/07

If your major gifts work is running on vibes—if you only do outreach when you feel confident, or you avoid the ask until you feel “100% ready”—this episode is your intervention (said with love). In this conversation, Mary breaks down the Momentum Method, a simple system that helps you build steady progress in major gifts without relying on motivation, a perfect week, or a magical burst of confidence. You’ll learn the 4 core elements that create momentum—and a weekly rhythm to keep them moving...

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16:47

The 5 Habits and Mindsets of High-Performing Major...

Hey Fundraiser! ·

2025/10/18

In this episode, Mary Petersen pulls back the curtain on the habits, mindsets, and metrics that consistently drive 5-, 6-, and 7-figure gifts. Whether you’re new to major gifts or ready to elevate your game, this episode breaks down what the best MGOs do differently — and how you can model their success starting today. You’ll learn: ✨ The five daily habits every top MGO swears by 📆 Why time-blocking and prioritizing the right donors changes everything 📊 The key metrics high perfo...

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16:24

What to Do When a Major Donor Gives Before You Ask

Hey Fundraiser! ·

2025/10/11

Ready to pour rocket fuel on your major gift efforts? Major Gift Momentum is the solution. Check it out here! In this episode of Hey Fundraiser!, Mary Petersen dives into a surprisingly common (and often confusing) fundraising moment — when a donor sends in an unsolicited major gift that’s much smaller than what you were preparing to ask for. Should you celebrate it, be worried, or assume your cultivation failed? Mary breaks down exactly what to do next, why it happens, and how to respond str...

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18:59

Stop Low-balling Your Donors: How to Confidently Ask...

Hey Fundraiser! ·

2025/10/04

Ready to pour rocket fuel on your major gift efforts? Major Gift Momentum is the solution. Check it out here! Today we’re tackling one of the most common (and costly) mistakes I see major gift officers make: lowballing the ask. If you’ve ever walked out of a donor meeting wondering if you should’ve asked for more—or felt afraid to offend a donor by going too big—this episode is your wake-up call. Because here’s the truth: donors aren’t offended by bold asks… they’re confused by vague ones. We...

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14:30

How to Stop Wasting Time on the Wrong Major Gift...

Hey Fundraiser! ·

2025/09/12

Interested in Major Gift Momentum? Check it out here! Are you stuck chasing donors who never call back? Wasting your precious time on high-capacity but low-interest "prospects"? This episode is your rescue mission. Mary introduces the ABCDE Method—a powerhouse framework to help you quickly spot which donors deserve your energy (and which should be blessed and released). You'll learn how to focus on donors with true potential and stop burning out on low-likelihood long shots. With witty wisdom...

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22:39

Permission-Based Fundraising: The Secret to Better...

Hey Fundraiser! ·

2025/06/05

Hey fundraiser! In this episode, I’m sharing a major mindset (and strategy) shift that changed everything for me in major gifts: Permission-Based Fundraising. Years ago, I blew a solicitation—not because I asked for the wrong amount, but because I asked without permission. That moment reshaped how I approach every donor conversation, and today, I’m walking you through exactly how you can use this strategy to: Build deeper trust with your donorsCreate donor-led momentum through every stage of ...

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11 results

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