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PODCAST

In & Around Podcasting

We love podcast industry podcasts - there are a lot of them and they"re run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don"t give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive

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All Episodes

01:09:35

Podcast Movement NYC Recap, Podcast Video Data, and...

In & Around Podcasting ·

2026/09/29

Rob Walch returns from Podcast Movement NYC with a recap of the Terminal 5 venue, meetings with industry peers, Captivate’s new partnership with TWiT, and the presentation moment when his screen went black. His talk challenged advice built for podcasting’s top tier and tested the claim that video is now the baseline. Rob shares his comparison of Apple Podcasts downloads for more than 100 shows before and after they added HLS video, along with Acast’s Podcast Pulse findings on audio choice, discovery

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01:05:29

Apple Podcasts Video Embeds, Audacity 4, and Pat...

In & Around Podcasting ·

2026/09/15

A successful podcast can still reach a point where its creator is ready to move on. Elsie Escobar and Rob Walch discuss Pat Flynn’s sale of Smart Passive Income, the audience relationship involved in a host handover, and what the reporting on Crime Junkie and Audiochuck brings up about growth, workload, and building a business around one person.The Apple conversation covers hardware costs, AirPods recording, and the balance between useful listening tools and privacy for the people nearby. Elsie and

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58:35

YouTube Engaged Views, Podcast Launch Benchmarks, and...

In & Around Podcasting ·

2026/09/01

What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A show’s own baseline, consistent 7-, 30-, and 90-day comparison windows, seasonality, format, and audience goals give creators more useful information than a single early dip.YouTube will count a public view from the first frame while keeping creator analytics, monetization, click-through rate,

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59:25

Spotify Skip Ahead, YouTube Monetization Changes, and...

In & Around Podcasting ·

2026/08/18

From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify’s Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments.That convenience creates a difficult question for podcasters: when a platform identifies a segment as skippable, who gets to decide what counts as an ad? Elsie and

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01:08:28

The Future of Podcast Stats: IAB 2.3, AMP Accords,...

In & Around Podcasting ·

2026/08/04

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike.Plus, you'll hear the

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01:06:45

Creators Over Platforms: Listener Habits,...

In & Around Podcasting ·

2026/07/21

Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report.Together, they explore creator influence, audience behavior, podcast advertising, listener

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38:22

Test, Learn, Pivot: Using Campaign Thinking, Dynamic...

In & Around Podcasting ·

2026/07/07

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to

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45:53

Reach, Niches, and Real Numbers: What Advertisers...

In & Around Podcasting ·

2026/06/23

Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns.The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who

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57:15

Podcast Growth: Branding Dollars, Search Engine...

In & Around Podcasting ·

2026/06/10

Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community.The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why

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01:07:36

The Podcast Show London Debrief, Walled Gardens and...

In & Around Podcasting ·

2026/05/26

This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding in European podcasting, the rise of cross-border collaborations, and why international organizations are investing more in audio.Elsie and Andreea discuss the evolving newsletter space, differences in listener behavior on YouTube versus traditional podcast apps, and the ongoing tension

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50:02

Ranking Higher: Apple Podcast SEO, Spotify Video Data...

In & Around Podcasting ·

2026/05/19

Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with

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41:31

Is Video the End of Audio? Demystifying Apple's HLS,...

In & Around Podcasting ·

2026/05/05

This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services.The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team

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55:33

OpenAI TBPN Acquisition: Comms Strategy, Spotify AI...

In & Around Podcasting ·

2026/04/14

OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means for OpenAI’s public-facing brand as they head toward an expected IPO.Elsie takes a moment to celebrate Frank Racioppi’s recent Forbes piece, giving him his well-deserved flowers for his thoughtful advocacy and committed support of the independent community. While the article is titled "There's

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52:23

The Podcasting Gods Were Not Done With Us

In & Around Podcasting ·

2026/04/01

Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their rhythm at the same point in their journey.The conversation covers the launch of HLS video support in Apple Podcasts. Rob explains how this adaptive streaming works, why it matters for listeners who switch between audio and video, and why you might not need it yet if you are an audio-first

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41:36

Understanding the Legalities of Podcasting with...

In & Around Podcasting ·

2025/06/17

When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby.But that can lead to a lot of issues down the line, and ones that not only might see content taken down, but large lawsuits coming into effect too. So what can you do to negate this?Join Danny Brown and guest co-host Gordon Firemark as they discuss the legalities around podcasting and why you should take notice

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45:42

The Podcast Show 2025: Insights and Highlights

In & Around Podcasting ·

2025/06/10

In this special bonus episode, Mark and Danny share their thoughts on The Podcast Show London - what worked, what didn't work, and some ideas for future shows. Links to interesting things from this episodeThe Gerry Anderson Podcast - from Thunderbirds to Space 1999Podcast Industry Keynote: The Year That Was - And The Year To Come In Podcasting - Podcast Show 2025The Podcast Show LondonIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy

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01:01:47

The State of Podcasting in 2025 with James Cridland

In & Around Podcasting ·

2025/04/29

With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report. James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback

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49:31

The Future of Podcast Networks

In & Around Podcasting ·

2025/03/04

As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on large networks and celebrity podcasts.Is this a sign that the industry needs to take a different approach, with perhaps more indie creator-led networks, or is it an unfortunate realism of an industry growing beyond its small beginnings?Join regular co-host Danny Brown and guest co-host

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50:25

Has Podcasting 2.0 Failed?

In & Around Podcasting ·

2025/02/18

The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters, credits for talent on podcasters, funding your favourite shows, and more.It's also meant to keep the RSS system open and "protect" it from the walled garden approach of Spotify, YouTube, and - to a lesser degree - Apple Podcasts.Bit despite being the brainchild of the podcast OG Adam

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36:06

PodFest: A Legacy of Community & Growth with Chris...

In & Around Podcasting ·

2025/02/04

The episode provides an insightful recap of the recent PodFest event, a significant gathering in the podcasting industry, characterized by its inclusive atmosphere and focus on community building. Mr. Mark and co-host Chris delve into the origins of PodFest, tracing its inception back to grassroots meetups aimed at supporting podcasters in their journey. Through their dialogue, they reveal how PodFest has grown organically, driven by the collective needs of its attendees, resulting in a unique event

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