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PODCAST

In & Around Podcasting

Mark Asquith, Danny Brown & Friends

We love podcast industry podcasts - there are a lot of them and they"re run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don"t give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive

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All Episodes

41:36

Understanding the Legalities of Podcasting with...

In & Around Podcasting ·

2025/06/17

When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby.But that can lead to a lot of issues down the line, and ones that not only might see content taken down, but large lawsuits coming into effect too. So what can you do to negate this?Join Danny Brown and guest co-host Gordon Firemark as they discuss the legalities around podcasting and why you should take notice

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45:42

The Podcast Show 2025: Insights and Highlights

In & Around Podcasting ·

2025/06/10

In this special bonus episode, Mark and Danny share their thoughts on The Podcast Show London - what worked, what didn't work, and some ideas for future shows. Links to interesting things from this episodeThe Gerry Anderson Podcast - from Thunderbirds to Space 1999Podcast Industry Keynote: The Year That Was - And The Year To Come In Podcasting - Podcast Show 2025The Podcast Show LondonIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy

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01:01:47

The State of Podcasting in 2025 with James Cridland

In & Around Podcasting ·

2025/04/29

With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report. James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback

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49:31

The Future of Podcast Networks

In & Around Podcasting ·

2025/03/04

As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on large networks and celebrity podcasts.Is this a sign that the industry needs to take a different approach, with perhaps more indie creator-led networks, or is it an unfortunate realism of an industry growing beyond its small beginnings?Join regular co-host Danny Brown and guest co-host

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50:25

Has Podcasting 2.0 Failed?

In & Around Podcasting ·

2025/02/18

The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters, credits for talent on podcasters, funding your favourite shows, and more.It's also meant to keep the RSS system open and "protect" it from the walled garden approach of Spotify, YouTube, and - to a lesser degree - Apple Podcasts.Bit despite being the brainchild of the podcast OG Adam

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36:06

PodFest: A Legacy of Community & Growth with Chris...

In & Around Podcasting ·

2025/02/04

The episode provides an insightful recap of the recent PodFest event, a significant gathering in the podcasting industry, characterized by its inclusive atmosphere and focus on community building. Mr. Mark and co-host Chris delve into the origins of PodFest, tracing its inception back to grassroots meetups aimed at supporting podcasters in their journey. Through their dialogue, they reveal how PodFest has grown organically, driven by the collective needs of its attendees, resulting in a unique event

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54:02

Video Podcasting: What It Means for Podcasters

In & Around Podcasting ·

2025/01/13

2024 saw Spotify make a big push for video on their platform, while it also seemed anywhere you turned online was someone telling podcasters they need to do video to stay relevant.So, is 2025 the year we all need to get on board with video podcasting, or does audio-first podcasting still have merits? Join your regular hosts Mark Asquith and Danny Brown, as well as guest co-host John McDermott, as they look to answer the question on everyone's lips: what does the push for video mean for podcasting

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13:13

An Important Message for Indie Podcasters, and a...

In & Around Podcasting ·

2024/12/11

Join Mark and Danny in this bonus episode, as they reflect on the past year of In & Around Podcasting, share some important advice about frequency of publishing, and what's coming up in 2025.Are you an indie podcaster looking to guest on the show next year? Sign up here!Links to interesting things from this episodePod Chat, with Danny BrownThe Podcast Accelerator by Mark AsquithTaking a break for a month? : r/podcastingPodcast Discovery Stats: How Folks Find Pods, & Why They ListenIn &

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51:20

How Much is The Podcast Industry Really Worth?

In & Around Podcasting ·

2024/11/19

There are many valuations of the podcast industry, depending on what report you read. Polaris valued the global worth at $13.7B in 2021, expected to grow an average of 31.5% CAGR (compound annual growth rate) through to 2030 (seems supremely high)Fortune Business Insights show is as $2.2B in 2022, projected to grow to $17.59B in 2030, a CAGR of 29.8%Meanwhile, the IAB shares US ad revenue as $1.8B in 2022, rising to $1.9 in 2023 (which seems closer to Fortune Business Insights and their global

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41:51

AI in Podcasting: Enhancing Creativity or Threatening...

In & Around Podcasting ·

2024/11/05

As Artificial Intelligence continues to be ever more present in podcasting, discussions and conversations have appeared online at an equal rate on whether this is a good or bad thing for the podcasting industry.Does it make life easier when it comes to creating content, or does it run the risk of making podcasting redundant through an increased lack of originality?Join Mark, Danny, and guest co-host Liam Heffernan as they dissect the article and review each viewpoint.Our guest co-host this week:

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58:28

What's Attracting Sponsors in 2024? (Live from...

In & Around Podcasting ·

2024/10/09

It used to be that podcast downloads were the main data point podcasters would use to track their growth. The thinking was, get X amount of downloads per month and sponsors will jump at you with wallets full of cash. While that may have been the way back in the day, today's success metrics looks a lot different when it comes to podcast success. In this special live recording of In & Around Podcasting from PodSummit YYC 2024 in Calgary, Alberta, Canada, Danny is joined by Kattie Laur and Tim

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53:28

Are Top Podcasters Correct About Podcasting's Biggest...

In & Around Podcasting ·

2024/09/03

In a recent article on Hollywood Reporter, top podcasters like Rachel Maddow, Bill Simmons, Josh Lindgren and more shared their take on the biggest issues facing podcasting. These included visibility, podcast apps, lower advertising, and more.Join Danny and guest co-host Dan LeFebvre as they dissect the article and review each viewpoint.Our guest co-host this week: Dan LeFebvre Host of Based on a True Story, the podcast that compares Hollywood with history. Dan's Website @danlefeb on Twitter Dan on

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15:23

Apple Podcasts Now on Android via Web Player!

In & Around Podcasting ·

2024/08/21

Apple Podcasts is now available on the web, opening up the Android market and allowing users to listen on Windows. This is a significant milestone for podcasting as it provides more options for listeners and creators. The web player supports syncing across devices and allows for purchasing subscriptions to creators. However, there are potential risks with unethical marketing techniques and spoofing of download referrals. Overall, this move by Apple is a positive step forward for the

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53:03

Podcasting Has an Analytics Problem

In & Around Podcasting ·

2024/08/13

Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.So how do we bring all this convoluted data together, and where do podcast

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47:03

Podcast Movement 2024 Survival Guide

In & Around Podcasting ·

2024/08/08

Welcome to this bonus episode of In & Around Podcasting. This week, Mark and Danny take a look at this year's Podcast Movement, taking place in Washington, D.C. between August 19 and 22.They share tips for first time attendees, how to plan your schedule effectively, some things you shouldn't forget, and loads more useful tips.Links to interesting things from this episodePodcast Movement 2024 | Podcast Conference | August in Washington, D.C.In & Around Podcasting is a podcast industry podcast

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48:27

Is Podcasting in a Slump?

In & Around Podcasting ·

2024/07/30

According to the most recent stats by the Podcast Index, there are 315,000 active podcasts (based on publishing at least one episode in the last 30 days), with 446,000 in the last 90 days. Given there are 4.2 million podcasts listed in the index, are the seemingly low numbers (around 10% of all podcasts actively publishing) a cause for concern, or an opportunity for podcasters in the long term?Join your host Danny Brown, and guest co-hosts Bryan Entzminger and Al Grego, as they dive into the data

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52:53

Value4Value, the Philosophy with David Medus

In & Around Podcasting ·

2024/07/23

In episode 14, we discussed whether the V4V - Value4Value - model was dead, with a focus on streaming sats (Satoshis) since this is primarily what many podcasters associate V4V with.The episode stirred up quite the conversation online, with some interesting takes on the episode and points raised. So this episode sees Mark chat with David Medus on how he uses V4V beyond sats and the overall philosophy behind it.Links to interesting things from this episodeAndy Lehman on X and V4V is not just

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43:01

Inside the New Captivate 2.5 Dashboard Upgrade

In & Around Podcasting ·

2024/07/17

Welcome to a special bonus episode of In & Around Podcasting. This week, Mark and Danny are joined by guest co-host Garry Aylott, Head of Design at Captivate, to talk about the new Captivate 2.5 dashboard release. This includes designing for both indie podcasters and large media production companies, as well as taking podcast networks up a notch for all Captivate podcasters. Sit back for an educational walk-though of the SaaS decision-making process. Links to interesting things from this

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54:57

Is Value4Value Dead?

In & Around Podcasting ·

2024/07/09

It was recently announced that Alby, one of the most popular streaming sats platforms for podcasters when using Value4Value (V4V), is no longer offering new accounts to people in the US.Does this news mean a major roadblock to growth and adoption of V4V, or just part of a new medium's growing pains? And what alternatives do podcasters have?Join Mark and Danny and guest co-host Mathew Passy as they share their thoughts on where we are and what the future holds for the V4V approach to creator

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46:49

Which Podcast Hosting Company is For Sale? Plus......

In & Around Podcasting ·

2024/06/19

In the June 3 edition of industry publication Podnews, editor James Cridland reported on the rumour of "a large podcast hosting company having an all-hands meeting with the news that they'd found a buyer for the company."There's also industry rumours of at least three hosting companies either looking for buyers or open to buyer approaches. We've seen podcast hosting companies either close or be acquired before: Spotify bought Anchor and Megaphone, and Global acquired Captivate, as some examples.So

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