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PODCAST

Marketing Case Bootcamp

Marketing Case Bootcamp

Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.

business marketing

All Episodes

00:36:39

EP12 • Programmatic Advertising | Blue Sky Outdoor...

Marketing Case Bootcamp ·

2025/10/11

This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky, a consumer brand scaling beyond manual buys into an audience-first, multi-channel programmatic plan.What you’ll learnProgrammatic vs. manual buying:

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00:13:54

EP11 • B2B Demand Generation | RevTech Solutions...

Marketing Case Bootcamp ·

2025/09/17

This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline quality. We apply the framework to RevTech Solutions, diagnosing a funnel efficiency crisis and outlining a 90-day revival: fix qualification and nurturing, reallocate budget to high-value channels (events, webinars), and build a compounding engine (SEO + content + ABM).What you’ll

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00:12:29

EP10 • What Is Paid Media? Fundamentals + How to...

Marketing Case Bootcamp ·

2025/09/17

This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career-switchers and junior marketers aiming for media buyer roles.We define paid media, compare paid search vs. paid social vs. programmatic, and explain when to use each based on intent, targeting, creative, and buying model (CPC/CPM). Then we shift to the career side: the core techniques and toolset you

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00:20:50

EP09 • Channel Selection & Integrated Marketing |...

Marketing Case Bootcamp ·

2025/08/15

This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one story, and show how to measure cross-channel lift.What you’ll learnHow to select and sequence channels by objectivesSmart budget moves that maximize conversionKPIs and a simple multi-touch approach to track

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00:20:55

EP08 • Small Business Digital Marketing Strategy |...

Marketing Case Bootcamp ·

2025/08/01

This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike. We work through our business case: Main Street Coffee, an indie shop in a college town, and show how to turn limited time and budget into measurable foot traffic. You’ll hear how we define goals (awareness + visits), map audience behavior first, then pick one platform to start. We

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00:13:13

EP07 • Conversion Funnel | London Eye Ticket Purchase...

Marketing Case Bootcamp ·

2025/06/23

Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also show how regional and seasonal trends inform smarter tactics, diverse payment methods, transparent

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00:13:41

EP06 • AI Search | Impacts & Adaptation for SEO and PPC

Marketing Case Bootcamp ·

2025/06/09

In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click. In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters click behavior, and testing emerging ad formats that marry generative AI with search intent. Tune in for

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00:14:49

EP05 • Marketing Strategy | Sandwich Chain’s Product...

Marketing Case Bootcamp ·

2025/05/30

Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your positioning, designing promotional tactics that support your business goals, and building a measurement plan that keeps teams on track. You’ll learn the key questions to ask, frameworks to follow, and metrics to monitor when planning a relaunch.Ready to put these insights into

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00:13:16

EP04 • Integrated Marketing | Coca-Cola’s Marketing...

Marketing Case Bootcamp ·

2025/05/21

Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond. In this episode, we:Define Integrated Marketing: why it’s a mindset, not a channel checklistUnpack the Core Pillars: unified messaging, channel synergy, cross-team collaboration, holistic measurement, and data-driven

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00:17:40

EP03 · SEM Google Search Ads | Empire State Building...

Marketing Case Bootcamp ·

2025/05/14

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!In this episode we will turn New York’s most famous view into non-stop

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00:19:02

EP02 • Cracking the Big Apple | GreenSip’s NYC Market...

Marketing Case Bootcamp ·

2025/05/13

What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:Where’s the pie and how big is your slice? (TAM/SAM/SOM)Who cares—and why should they switch? (target persona + positioning)Which doors do you knock on first? (channel mix & partnerships)How do you stretch every budget dollar? ($500 k in six months, not a penny more)When do you declare victory—or pull the plug? (KPIs & break‑even math)In this episode we

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00:04:06

EP01 • SEO in Action | Boosting ArtisanPaws’ Organic...

Marketing Case Bootcamp ·

2025/05/12

Search Engine Optimization (SEO) is simply the art of making your site the first answer users see when they Google a question. It’s half detective work—figuring out what people really type into the search bar—and half interior design—arranging your pages so search bots (and humans) love every corner.In this kickoff episode we drop into the workshop of ArtisanPaws, a tiny e‑commerce brand hand‑stitching eco‑friendly pet toys. Their problem? Gorgeous products… buried on page six. Over coffee‑chat

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12 results

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