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PODCAST

Wellness Marketing 101

Boryana Dimitrova

Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level. Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple,

business marketing

All Episodes

33:20

Episode 49: How to Build a Strong Marketing...

Wellness Marketing 101 ·

2026/03/05

In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC).Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing. If you’ve recently launched your wellness business and feel unsure where to invest your time and money, this episode

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37:52

Episode 48: Bulgarians Do It Better! Gut Health, A2...

Wellness Marketing 101 ·

2026/02/26

In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt.Atanas shares how his journey from Bulgaria to the U.S. inspired him to recreate the traditional tangy taste of Bulgarian yogurt using time-honored fermentation methods and A2A2 milk, sourced from Jersey and Guernsey cows. Together, we dive into the science of gut health, lactose

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33:01

Episode 47: How to Avoid Burnout as an Entrepreneur:...

Wellness Marketing 101 ·

2026/02/19

Burnout is often treated as the price of success but what if it’s actually a sign something is broken?In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, about why hustle culture is outdated and how entrepreneurs and leaders can achieve better results with less effort and more joy. Drawing from her own experience with executive burnout, Tara introduces the concept of push energy vs. pull energy, explains why constant discipline and

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29:25

Episode 46: How Baby Gear Group Is Changing...

Wellness Marketing 101 ·

2026/02/12

In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead of encouraging parents to buy expensive baby items they’ll only use for a few months, Baby Gear Group offers a sustainable, community-centered alternative: renting high-quality baby gear when you need it and returning it when you don’t.From saving parents money and reducing

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36:59

Episode 45: How Small World Seafood Built a...

Wellness Marketing 101 ·

2026/02/05

In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business.Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What started as helping neighbors access fresh fish quickly turned into a hyper-local, trust-based model

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26:59

Episode 44: From the Jiu-Jitsu Mat to Shark Tank: How...

Wellness Marketing 101 ·

2026/01/29

In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience.This conversation dives deep into entrepreneurship, product-market fit, failure, Shark Tank preparation, and what it truly takes to build a

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36:25

Episode 43: How Mompreneurs Can Build Flexible...

Wellness Marketing 101 ·

2026/01/22

In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.What We Cover Jess’s journey from lab technician to wellness entrepreneur What Arbonne is and why its

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17:53

Episode 42: Why Slowing Down Didn’t Break My Business...

Wellness Marketing 101 ·

2026/01/15

In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to step back from my business, why my podcast and content continued despite my absence, and what this experience

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34:30

Episode 41: How Small Businesses Can Use Pinterest,...

Wellness Marketing 101 ·

2026/01/08

In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-driven world. Julia also shares practical advice for solopreneurs and mompreneurs who are balancing content

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74:37

Episode 40: A Fighter’s Mindset: How UFC Athlete...

Wellness Marketing 101 ·

2026/01/01

In one of the most powerful episodes of Wellness Marketing 101, I sit down with UFC fighter and Brazilian jiu-jitsu black belt Bassil “The Habibi” Hafez to explore the realities behind a life built on grit, trauma, discipline, and second chances.Bassil’s journey is far more than a highlight reel. It’s a story of extreme weight cuts, last-minute UFC opportunities, devastating injuries, personal loss, and the mental battles that happen long before an athlete ever steps into the octagon. Whether

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9:39

Episode 39: Parenting and Entrepreneurship: How to...

Wellness Marketing 101 ·

2025/12/23

In this solo episode of Wellness Marketing 101, I share a behind-the-scenes look at the juggling act of being a mom, entrepreneur, and professor during a particularly chaotic week. From last-minute schedule changes to the challenge of working with kids at home, this episode is a candid reminder that success isn’t about perfection, it’s about adaptability, asking for help, and giving yourself grace.Whether you’re a parent, a business owner, or simply navigating a busy season, this episode will

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17:39

Episode 38: Why You Must Set Your Own Limits (and Not...

Wellness Marketing 101 ·

2025/12/18

In this solo episode of Wellness Marketing 101, I share important life and business lessons inspired by a simple event: watching my kids and their friends take swim tests at the community pool. What started as a summer memory turned into a reminder that other people’s opinions, judgments, and imposed limits don’t define what we’re capable of. I also reflect on my own experiences as a young basketball player, a first-generation entrepreneur, and a mom building a business while raising a family. This

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36:42

Episode 37: The Power of Storytelling in Leadership:...

Wellness Marketing 101 ·

2025/12/11

In this episode of Wellness Marketing 101, I sit down with Andrés Oliveros, co-founder of Astrolab, a professional development training firm that helps leaders and teams become more clear, memorable, and inspiring through the power of storytelling.Originally from Mexico and now based in Philadelphia, Andrés shares his journey from corporate lawyer to behavioral science expert and storytelling strategist. He opens up about the challenges and opportunities of growing a business in a new country,

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31:42

Episode 36: How Inclusive Product Design Drives...

Wellness Marketing 101 ·

2025/12/04

In this episode of Wellness Marketing 101, host I welcome back Grace Ambroze (first featured in Episode 25) for a deeper dive into accessibility, this time focusing on physical product design. Grace shares powerful insights from her work with Lululemon and the Canadian Paralympic Team during the 2024 Paris Olympics, where inclusive innovation shaped everything from uniforms to user experience.Together, we explore how thoughtful design choices not only empower people with disabilities but also

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32:23

Episode 35: From Teacher to Jiu-Jitsu Entrepreneur:...

Wellness Marketing 101 ·

2025/11/25

In this inspiring episode of Wellness Marketing 101, I sit down with Renee Plyler, co-owner of Elevated Studios, a jiu-jitsu school in Wilmington, Delaware that she runs with her husband. Renee’s journey is a powerful reminder that entrepreneurship often starts with passion, pivots, and a willingness to grow beyond your comfort zone.Once an elementary school teacher with no athletic background, Renee never imagined herself owning a martial arts studio. But driven by her husband’s vision, her own

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29:21

Episode 34: Back to the Basics: Building Intentional...

Wellness Marketing 101 ·

2025/11/20

In this episode of Wellness Marketing 101, I sit down with Natalie Contrera, Creative Director and co-founder of Mango Marketing Co., to talk about the power of intention, storytelling, and community in branding.Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically. We dive into: Why going back to the basics is the key to strong brand storytelling How to uncover your true brand story (even if you think you already

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35:21

Episode 33: Knowing Your Ideal Customer with Alison...

Wellness Marketing 101 ·

2025/11/13

In this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer.Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona should go beyond basic demographics, and how even small businesses can use simple data and conversations to understand their audience better. You’ll also

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39:46

Episode 32: Strategic Business Communication and AI...

Wellness Marketing 101 ·

2025/11/06

In this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections.Terence shares insights from his work improving government websites in Pennsylvania and training teams to use generative AI to enhance their creative voice

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30:08

Episode 31: Behavioral Science for Entrepreneurs:...

Wellness Marketing 101 ·

2025/10/30

In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business.Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics

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36:35

Episode 30: Following Your Own Path,...

Wellness Marketing 101 ·

2025/10/23

In this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow.We discuss: Building a business with resilience and adaptability Practical marketing and growth strategies that work The role of mindset in achieving long-term success Emerging industry trends and

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49 results

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