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PODCAST

Creating Distance

Creating Distance shares inspiring interviews from the best and brightest minds in B2B and Tech Sales. Each episode brings you raw, unfiltered conversations from legendary salespeople, high-performing reps, and forward-thinking sales leaders to help inspire the next generation of sellers. We explore their come-up stories—the early grind, the pivotal moments, the failures, the breakthroughs—and how these individuals created distance between themselves and the competition so you can take what’s real

business careers

All Episodes

15:35

Mastering Q4 Sales Strategies: Finishing the Year...

Creating Distance ·

2025/12/19

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo shares proven strategies for closing out Q4 strong in B2B sales. Drawing from his extensive experience in tech sales and sales training, Tom emphasizes the importance of thoroughly evaluating active deals, maintaining consistent pipeline generation, and staying organized during the year-end push. He explains why sales professionals should resist the temptation to slow down in Q4 and instead focus on executing with

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30:03

End-of-Year Tactics to Close More Deals with James...

Creating Distance ·

2025/12/12

Welcome Back to the Show!In this episode of Creating Distance, we highlight Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley. Together, they unpack the realities of selling in December, challenging common Q4 myths - especially the notion that reps can magically “create” urgency with discounts or arbitrary year-end deadlines. Instead, they focus on how top performers uncover genuine urgency, align with the buyer’s priorities, and protect their own time amid

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42:26

Sales Success Unplugged: My Appearance On The Do Hard...

Creating Distance ·

2025/12/05

Welcome Back to the Show!In this week’s episode of Creating Distance, we feature Tom Alaimo’s recent appearance with Gabe Lullo and Lexi Graham on the Do Hard Things podcast. Tom shares his inspiring journey from an introverted kid to a record-breaking sales leader and founder of TA Sales. The conversation dives into his early days selling Cutco knives, the importance of persistence and daily routines in building a successful sales career, and the transformative impact of maintaining a growth

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45:32

AI Is Raising the Bar in Sales with Mikaela (Mohr)...

Creating Distance ·

2025/11/28

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Mikaela (Mohr) Lentz, GTM Strategy & Enablement Manager at Uber, to explore the rapidly evolving role of AI in modern sales. Together, they unpack how technology is reshaping the buyer–seller dynamic and redefining what effective selling looks like today.Mikaela highlights a major shift: today’s buyers are more informed than ever, often researching sellers, companies, and solutions long before a

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47:40

Do Your Absolute Best: Leadership and Mentorship in...

Creating Distance ·

2025/11/21

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Tenny Tagg, Head of Sales - Customer Growth and Account Management at Lattice, for an insightful conversation about career growth, leadership, and the future of sales in an AI-driven world.Tenny shares her inspiring journey from customer service to sales leadership, highlighting the pivotal role of mentorship in shaping her career. She introduces her leadership philosophy, DYAB (Do Your Absolute Best),

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16:08

Jamming Out With Top AE at Monday.com About How I...

Creating Distance ·

2025/11/14

Welcome Back to the Show!In this week’s episode of Creating Distance, we feature Tom Alaimo’s recent appearance with Scott Finden, Top AE at Monday.com and Founder of BD Best Practices. Tom shares his journey from a shy beginner to a confident sales professional and trainer, emphasizing his philosophy of turning prospects into “raving fans” through research, creativity, and personal touches like handwritten notes and timely follow-ups.They also discuss one of sales’ biggest challenges today: turning

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45:54

LinkedIn Content Tips and Turning Your 5-9 Into Your...

Creating Distance ·

2025/11/07

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Jordan Winston and Taylor Ouellette, founders of Not Your Dad's Media, to discuss the power of volume and persistence in achieving success. They explore how consistently producing a high quantity of work can lead to higher-quality results over time, turning effort into experience and mastery. Drawing inspiration from Hormozi’s thought-provoking quote, they encourage listeners to embrace high-volume

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40:02

IBM Enablement Leaders Shares How To Do Sales...

Creating Distance ·

2025/10/31

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Deb Jenson, a revenue enablement leader at IBM, to explore the evolving landscape of sales enablement. Deb shares her unique journey from a technical background to leading large sales teams, offering insights into the challenges and strategies of managing enablement at scale. She emphasizes the importance of personalization in sales and introduces her 'layer cake' model of enablement, which highlights the

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42:25

Building Influence Through Social Selling with...

Creating Distance ·

2025/10/24

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Christian Krause to explore the transition from corporate sales to entrepreneurship. Together, they dive deep into the power of personal branding on LinkedIn and how social selling is reshaping the modern sales landscape.Christian shares actionable insights on video prospecting, the importance of consistent follow-up, and creative ways to motivate teams to adopt social selling. The conversation emphasizes

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44:35

How to Craft Context-First Messaging That Drives...

Creating Distance ·

2025/10/17

Welcome Back to the Show!In this episode of Creating Distance, we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley. Together, they explore the art of context first sales messaging and how authentic personalization, rather than relying on surface-level details, can create genuine conversations and lead to better response rates. Tom shares insights from his sales experience and offers listeners actionable advice to improve their outreach strategies.We

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28:14

Outbound Mode: Mastering Time and Energy for Sales...

Creating Distance ·

2025/10/10

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo dives deep into the critical topic of time and energy management for sales professionals. He emphasizes that mastering your schedule and maintaining high energy are just as important as learning the tactics of prospecting. Without these skills, even the best sales strategies can fall short.Tom shares actionable strategies for prioritizing revenue-generating activities, building consistent prospecting habits, and

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33:00

The Final Push: LinkedIn Live Sales Strategies to...

Creating Distance ·

2025/10/03

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo dives into strategies for sales professionals to successfully close out the year, with a strong focus on the fourth quarter. He emphasizes the importance of reflection, looking back at past performance to identify strengths and opportunities, and setting clear, actionable goals to finish strong.Tom shares practical insights on prospecting and building a healthy pipeline, while also highlighting the power of referrals in

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45:46

The Cold Email Template Playbook for Higher Reply...

Creating Distance ·

2025/09/26

Welcome Back to the Show!In this episode of Creating Distance, we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host Leslie Douglas. Where they dive deep into the art and science of cold emailing with expert guests who share their proven strategies for boosting reply rates. Discover why the traditional, fully templated cold email is no longer effective and how a blend of personalization and creativity can set your outreach apart.Key topics include:The evolution of

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47:51

Emotional Intelligence, AI, and the Future of Sales...

Creating Distance ·

2025/09/19

Welcome Back to the Show!In this episode of Creating Distance, host Tom Alaimo sits down with Jenn Nguyen, a leader in Account Management at PandaDoc, to explore her career journey from affiliate marketing to managing high-performing teams. Jenn shares her leadership philosophy rooted in mentorship, emotional intelligence, and core values, while discussing how the role of Account Management has evolved, why customer value matters more than ever, and how AI is reshaping efficiency in sales. She also

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32:14

Live Sales AMA From Tom Alaimo: 30 Minutes Of...

Creating Distance ·

2025/09/12

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo goes live with Millennium Alliance and shares his sales strategies with a mixed sales team. He emphasized the importance of personalization, using multiple channels like email, LinkedIn, and direct mail, and leveraging data to optimize outreach sequences. Tom suggested using internal camouflage in subject lines and focusing on the prospect's top three problems. He also highlighted the effectiveness of creative tactics

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39:11

Is AI Roleplaying The Future Of Sales? Interview with...

Creating Distance ·

2025/09/05

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Sriharsha Guduguntla and Atul Raghunathan, Co-Founders of Hyperbound, to explore their journey in building an innovative AI sales platform. They dive into the early challenges of finding product-market fit and emphasize the crucial role of persistence in sales success. The conversation highlights their strategies for identifying ideal customers, navigating the steep learning curve of sales, and striking

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53:19

Navigating Change: Sales, AI, and Customer Success...

Creating Distance ·

2025/08/29

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Jacco van der Kooij, Founder of Winning By Design, to explore the evolving landscape of sales. They dive into the transformative impact of AI on revenue growth and the critical role of cultivating strong customer relationships. Jacco shares his journey in building Winning By Design, highlighting the contrasts between AI-native and traditional SaaS companies, and underscores the importance of a

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34:13

Live Workshop: Unlock the Power of AI in Sales with...

Creating Distance ·

2025/08/22

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo dives deep into how AI isn’t just the future of sales — it’s transforming the way top teams work right now.We’re sharing highlights from our free live workshop where we reveal exactly how we’re using AI to supercharge our sales process.You’ll learn:How Delphi AI is helping us target and convert more effectivelyWays to use ChatGPT for smarter outreach and follow-ups that engage prospectsHow AI-powered call coaching tools

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01:04:24

AI, Storytelling & Sales Mastery with Steve...

Creating Distance ·

2025/08/15

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Steve Travaglini to dive deep into the evolution of modern sales. They trace Steve’s path from BDR to CRO, highlighting the shift from traditional, high-volume tactics to a more refined, quality-first approach. The discussion covers how AI is transforming outreach, the power of storytelling in sales, and the importance of crafting unforgettable client experiences.Steve and Tom also unpack key leadership

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40:04

Mastering the Shift: From PLG to SLG with Lisa...

Creating Distance ·

2025/08/08

Welcome Back to the Show!In this week’s episode of Creating Distance, Tom Alaimo sits down with Lisa Killeen, Enterprise Sales Leader at monday.com, to dive into her career journey and the key lessons she’s learned in sales leadership. They unpack the shift from product-led growth (PLG) to sales-led growth (SLG), highlighting the critical role of business acumen and the core skills needed to thrive in enterprise sales. Lisa offers practical strategies for impactful first calls, emphasizes the power

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32 results

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