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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

55:35

UP511 What Just Happened: P/E for RFL; BBC, golf and...

Unofficial Partner Podcast ·

2025/10/17

What Just Happened - Episode SummaryRugby League's Private Equity Play: Super League Seeks Investment The Rugby Football League is in talks with private equity firms, including Lion Cap Global and Oakwell Sports Advisory, about selling a stake in Super League. This comes 30 years after Super League's formation with Sky backing, yet the sport remains in a similar position—geographically concentrated in Northern England with passionate but limited fan base. The move raises questions about IMG's...

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58:28

UP510 Cause and Effect: The Sponsorship Effectiveness...

Unofficial Partner Podcast ·

2025/10/14

We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. A live recording featuring industry professionals from across the sport sponsorship marketplace, who came together in front of an invited VIP audience to ask some big questions as sport's role as a marketing platform for brands. Taking part were: Hosting the event was Charlotte Thomson, founder of The One10 Collective and formerly head of women's football at Copa90...

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38:17

UP509 Gareth Balch on the State of the Sports Economy...

Unofficial Partner Podcast ·

2025/10/10

Today's conversation was recorded at the Two Circles European Summit which took place a few weeks ago at the Institute of Engineering and Technology overlooking the Thames, next to the Savoy. Gareth Balch, founder and CEO of Two Circles is our guest, and as ever with Gareth, nothing was off limits, and its useful to periodically check in on what he's seeing right across the European and North American sports markets, where they encourage their clients to think about their relationship w...

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52:53

UP508 What's Sport Selling? Hollingsworth on the...

Unofficial Partner Podcast ·

2025/10/07

This is the fourth and final episode of our series What's Sport Selling? Created in collaboration with the Redtorch research and creative agency. Today's guest is Tim Hollingsworth, who led Sport England for eight years, managing the £300m annual budget derived from government and national lottery funding. His tenure spanned COVID, energy crisis, and fundamental strategy reset via "Uniting the Movement." Over the past three episodes, we've explored how sport can drive meaningful ...

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72:44

UP507 The YouTube Arguments

Unofficial Partner Podcast ·

2025/10/03

Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for premium advertising among the big platforms. Plus, the Beano. Jen Topping’s Business of TV Substack newsletter is great, as is Jo’s Kids Media Club podcast. Both are broader than sport and all the better for it. Plus: The "Taylor Swift Data F...

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54:20

UP506 Chat_UP: LiveScore, Grok and how AI will...

Unofficial Partner Podcast ·

2025/09/30

Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner. Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting platform and xAI, the Elon Musk owned social media platform's artificial intelligence company. This gives LiveScore access to X's data/content APIs and xAI's technology for real-time sports conversations, sentiment analysis, and AI-powered engagement tools. What happens next will tell us much ...

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47:54

UP505 Inside Edge - T20 Women's World Cup

Unofficial Partner Podcast ·

2025/09/24

This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB. Beth is the Tournament Director at ICC Women's T20 World Cup 2026 & Director of Women's Professional Game at ECB, and Jen Vile is Marketing Director at (ECB) So we are talking women's cricket, the T20 World Cup in England next year, and the hundred, the impact of the new money flooding into the hundred on ...

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60:45

UP504 What Just Happened: Inside IMG's farmhouse;...

Unofficial Partner Podcast ·

2025/09/19

Three stories from a week in the sports business. James Emmett comes fresh from the IMG-Redbird Summit. David Cushnan on what and who lurks behind The Enhanced Games. Richard on Jamie Redknapp and Richard Thompson's new football agency. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us...

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66:11

UP503 The Bundle: New season, new YouTube strategy;...

Unofficial Partner Podcast ·

2025/09/16

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. Leaders Summit: 2 Weeks To Go Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. For the past 15 years, Leaders...

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53:53

UP502 What Just Happened: The IOC and Trump's...

Unofficial Partner Podcast ·

2025/09/12

The perfect weekend warm up. Richard is joined by Dave Cushnan and James Emmett from Leaders in Sport. Each picks a story of the week and asks, what just happened? Sponsored by: Women’s sport at Leaders Week Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. For over a decade, Leaders has created consistent spaces to support and accelerate the growth of women’s sport – while champio...

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43:55

UP501 What happens at Sportel, stays at Sportel

Unofficial Partner Podcast ·

2025/09/09

SPORTEL Monaco takes place at the Grimaldi Forum in Monaco October 20th to 22nd. It's been the world's leading sports content media rights and technology convention for more than 30 years. This episode asks, what will people be talking about as they network and do deals that will shape the sports business in 2026? Joining Richard are: Imran Yusuf - Editor of Sport Business Media (attending his fifth Sportel) Ken Kerschbaumer - Editorial Director for Sports Video Group US and SVG E...

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57:27

UP500 What Just Happened: McLaren's valuation; New...

Unofficial Partner Podcast ·

2025/09/05

Richard is joined by David Cushnan and James Emmett of Leaders. Three stories from this week in the sports business. What happened, why do we care and where's it going? What does McLaren F1's valuation say about F1? Who is David 'Dave' Hopkinson and what's the job of Premier League CEO today? What's the role of the Ryder Cup in the LIV era? Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of t...

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56:59

UP499 TKO, OnLocation and the World Cup hospitality...

Unofficial Partner Podcast ·

2025/09/02

Today's guest Paul Caine is the President of OnLocation, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader in sports and entertainment hospitality, managing premium experiences for over 150 rightsholders including the NFL, NCAA, UFC, IOC, FIFA, and PGA of America. Following TKO's recent $3.25 billion all share acquisition of OnLocation from Endeavor in February 2025, Caine is positioned at the forefro...

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46:47

UP498 Other People's Money: Does Debt have a Branding...

Unofficial Partner Podcast ·

2025/08/26

Today we are talking Other People's Money, this is our regular series on sports finance with regular co-host Matt Rogan, who was of course one of the Co-Founders of Two Circles. Today's guest is a special one is Ed McBride, who is Managing Director of UK Investment Banking at Deutsche Bank, one of the City's most prolific and successful deal makers. So we talk about what sport looks like from the outside, and we run some of the regular themes around sport and finance. Things like...

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74:47

UP497 'Buy It or Build It': Simon Denyer on the...

Unofficial Partner Podcast ·

2025/08/19

As co-founder of Perform and DAZN, Simon Denyer has spent the last twenty years at the intersection of sport, media, and technology. Last week he brokered an innovative new relationship between La Liga and Disney+ via his new company PEAK Sports Media. This is a conversation about the big picture of sport's relationship with the major digital platforms, from YouTube and Netflix to Amazon and Apple. Unmissable. Sponsored by Leaders in Sport Leaders in Sport connects the most influe...

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65:44

Inside Edge - Peter Hutton on Cricket, India and the...

Unofficial Partner Podcast ·

2025/08/12

This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton. Strap yourselves in, this is a masterclass. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid Lee Sport believes that sponsorship activation has lost its edge. Same formats. Same ideas. Same old playbook. They call i...

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45:59

UP495 Joey D'Urso on how football shirts explain the...

Unofficial Partner Podcast ·

2025/08/05

Every shirt tells a story. Joey D'Urso, an award-winning journalist from The Times and formerly of The Athletic, joins UP to discuss his new book: More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. • How the Gazprom sponsorship on FC Schalke 04's shirts reflects Russia's geopolitical strategies leading up to the invasion of Ukraine. • The criminal ties and money laundering schemes highlighted by clubs like Colombia's Envigado FC. • The dark side of the glob...

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51:01

UP494 The Bundle - Women's Euromania; F1 and Apple,...

Unofficial Partner Podcast ·

2025/07/29

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational d...

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45:22

UP493 What's Sport Selling? Ridgeon on Ozempic,...

Unofficial Partner Podcast ·

2025/07/21

This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the series: UP443 Big Sugar, Big Pharma...Where's the Big Sport Lobby? UP458 Fitness, Toxicity and the Importance of the ASICS Message Jon Ridgeon bio Athletic Career (1980s-1990s) Born: February 14, 1967, Bury St. Edmunds, SuffolkKey Achievement: Silver medal at the 1987 ...

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43:10

UP492 Wedge Issue Live @ The Open Championship

Unofficial Partner Podcast ·

2025/07/18

This is a live episode of Wedge Issues, our golf business series recorded at Callaway Clubhouse at The Open Championship this week at the Royal Portrush Golf Club. Niall Horan: One Direction star and co-founder of Modest Management Company is globally famous and deeply involved in the business of golf. Inci Mehmet: Former Ladies European Tour pro golfer, now a presenter of Sky Sports award winning golf coverage. Dan Rapaport: Golf journalist, broadcaster and content creator....

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511 results

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