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PODCAST

SaaSy as Fuck Podcast

Jon McGreevy & Alex Radford

We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com

business

All Episodes

57:22

Ep. 30: Founder-led growth and exit strategies in...

SaaSy as Fuck Podcast ·

2025/11/07

Episode Summary:Hosts Jon McGreevy and Alex Radford sit down with Master Inbox founder Abdul Mukati to explore the journey of launching a B2B SaaS product. They dive into the importance of identifying the ideal customer profile, gathering real insights, and validating ideas before scaling. Abdul emphasizes the power of founder-led growth, content creation, and strong sales strategies to drive traction. The conversation also highlights market dynamics, the pitfalls of vanity metrics, and long-term

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48:16

Ep. 29: From Muggle to Wizard: A SaaS Journey...

SaaSy as Fuck Podcast ·

2025/10/20

Episode Summary:This episode flips the script as Jon interviews his cohost, Alex Radford, about his journey from “muggle to wizard” in SaaS and how video marketing shaped that path. They break down the role of video in B2B SaaS, from explainer videos to TikTok-ready shorts, and debate quality versus quantity in today’s content-heavy world. Alex opens up about how AI is changing video production, why authenticity trumps polish, and how founders can use video to connect with audiences. You’ll also

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47:02

Ep.28: Mastering Positioning Strategy in SaaS with...

SaaSy as Fuck Podcast ·

2025/09/29

Episode Summary:In this episode, Alex puts cohost Jon McGreevy on the spot to unpack one of his favorite topics: positioning strategy. They break down why positioning makes or breaks SaaS products, the traps founders fall into, and how AI is reshaping discoverability in marketing. Jon shares his five-step blueprint for creating positioning that sticks, explains the difference between real differentiation and vague comparisons, and highlights why consistency across every touchpoint is critical. The

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57:29

Minimum Viable Positioning: A chat with Fletch's Rob...

SaaSy as Fuck Podcast ·

2025/09/23

Episode Summary:In this episode, Rob Kaminski, co-founder of Fletch, joins the show to discuss the importance of effective positioning and messaging for B2B startups. He dives into how to create engaging infographics for LinkedIn, the value of open-sourcing ideas in consulting, and the concept of minimum viable positioning. Rob shares insights on building trust through transparency with clients and explains how positioning should precede go-to-market strategies. The conversation also covers the

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50:23

Ep 26: The Future of content marketing with Podia's...

SaaSy as Fuck Podcast ·

2025/07/21

Episode Summary:Jon and Alex speak with Nicola Wynn from Podia about the dynamic world of content marketing. They cover the strategic use of AI, the critical importance of building an email list, and the common mistakes people make with lead magnets. Nicola shares insights on how Podia supports creators and emphasizes the value of embracing failure as a key part of the creative process. The episode concludes with a fun, impromptu science quiz.Key Topics Discussed: The role of AI as a tool for

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55:14

Ep 25: From screen printing to SaaS founder

SaaSy as Fuck Podcast ·

2025/07/15

Episode SummaryJon and Alex are joined by Stuart, the founder of SassyDB, to discuss his entrepreneurial journey. Stuart shares his transition from the world of screen printing to founding a SaaS company. He details the challenges of being a solo founder and the emotional impact of startup life. They explore the critical role of user feedback in guiding product development and feature prioritization. Stuart explains how SassyDB uses AI for data filtering. The conversation covers effective cold email

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50:07

Ep 24: Cold emails that actually work with James...

SaaSy as Fuck Podcast ·

2025/07/08

Episode Summary:* Jon and Alex speak with James about cold email outreach.* James explains Hunter’s analysis of over 11 million emails sent in 2024.* He shows why 61 % of decision makers still prefer email over other channels.* He reveals that 95 % of cold emails land in spam.* They cover why open rates mislead and why reply rates matter more.* They discuss targeting small lists and deep personalization.* James shares how new AI tools can scale unique messages at volume.Key Topics Discussed:*

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45:23

Ep 23: Competing with giants to grow your SaaS with...

SaaSy as Fuck Podcast ·

2025/06/23

Episode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony shares insights on customer acquisition, ethical business practices, and the significance of maintaining commitments in business. The conversation highlights the evolution of strategies for growth and the

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53:07

Ep. 22: Unlocking sales through conversion quizzes...

SaaSy as Fuck Podcast ·

2025/06/16

Episode Summary:Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed specifically for sales. Highlighting her innovative approach, she shares insights from her extensive research and explains how conversion quizzes can serve as scalable sales conversations. The discussion covers how

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44:41

Ep.21: The psychology of SaaS pricing with Garrick...

SaaSy as Fuck Podcast ·

2025/06/09

Episode Summary:In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The discussion also highlights the challenges founders face in pricing their products and the significance of validating market demand before product development. Garrick advocates for starting with a service-based

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46:11

Ep.20: From writer to SaaS agency founder with Kamil...

SaaSy as Fuck Podcast ·

2025/06/02

Episode Summary:In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new markets. They discuss the importance of sales in marketing, the challenges of e-commerce, and the significance of marketing operations in ensuring

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57:40

Ep. 19: The power of comparison pages with Federico...

SaaSy as Fuck Podcast ·

2025/05/26

Episode SummaryIn this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for SEO and lead generation, as well as the challenges of using AI in copywriting. The conversation emphasizes the importance of understanding market needs and the value of human expertise in creating effective

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40:42

Ep. 18: What actually is a Fractional CMO? With Marc...

SaaSy as Fuck Podcast ·

2025/05/19

Episode Title: The Strategic Power of a Fractional CMOEpisode Summary: In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional consultants and agencies, emphasizing its strategic, executive-level nature. The discussion underscores the necessity of aligning with core business objectives, effectively engaging in C-level dialogues, and

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57:35

Ep. 17: Where Jon gets banned from LinkedIn

SaaSy as Fuck Podcast ·

2025/05/12

Episode 5 part 2 Show NotesEpisode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution(Alternative Titles):* From Small Talk to Big Issues: The Podcast Evolution* Navigating LinkedIn: Personal Stories and Insights* SaaS Deep Dive: Pricing, Targeting, and AI* AI, Creativity, and the Future of ExpertiseHosts: Alex Radford & Jon McGreeveyEpisode Summary: Continuing their conversation, Alex and Jon dive into personal anecdotes, starting with Jon's challenging experience navigating LinkedIn's

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42:30

Ep. 16: Someone stole our f*cking podcast!!

SaaSy as Fuck Podcast ·

2025/05/06

Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation. The conversation then shifts to the world of social media, exploring their recent venture onto TikTok, its surprising effectiveness for podcast growth,

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59:59

Ep. 15: Humour, RevOps, and rolling the dice, with...

SaaSy as Fuck Podcast ·

2025/04/14

Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Revenue Operations (RevOps) in aligning sales, marketing, and customer success to drive business efficiency and growth.The discussion navigates the evolving

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57:54

Ep 14: Standing out in a crowded field, with Joel...

SaaSy as Fuck Podcast ·

2025/04/07

Keywordscopywriting, SaaS, B2B, case studies, marketing, innovation, storytelling, business strategy, unique voice, personal journey, promotion, distribution, customer storytelling, Case Study Buddy, personal challenges, success, fulfillment, new ventures, AI, parentingSummaryIn this conversation, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold

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45:21

Ep 13: From writer to SaaS founder, with Jane Portman

SaaSy as Fuck Podcast ·

2025/03/31

Keywordspodcasting, SaaS, entrepreneurship, user list, email marketing, business growth, co-founder, balancing life, niching down, startup challenges, podcasting, networking, delegation, production, equipment, learning, user list, marketing, audio editing, guest interviewsSummaryIn this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding

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35:51

Ep 12: We're back!

SaaSy as Fuck Podcast ·

2025/01/31

Episode Summary:After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcast.Highlights:00:00 - 03:30 | Technical Chaos: After wrestling with tech, Alex and Jon kick off with a “cold open” in classic, chaotic SaaSy as F**k

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01:02:55

Ep 11: Welcome to the Story Hotel, with Gillian Jones

SaaSy as Fuck Podcast ·

2023/04/05

SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises.Follow her on TwitterVisit her websiteThis is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year!

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30 results

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