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PODCAST

Franchise Marketer

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using

business marketing

All Episodes

01:10:16

The boxing gym franchise that sells franchises...

Franchise Marketer ·

2026/01/07

Most franchise brands still try to grow behind a logo.Darcy Ellis went the opposite way.At 29, Darcy has built HitFit into a fast-growing boxing fitness franchise by putting the owner back on the gym floor, going all-in on local content, and using his personal brand to attract franchisees before they ever touch an info pack.In this episode, we unpack:Why Darcy chose franchising over company-owned gyms (and why it wasn’t “easier”)The role owner-operators play in culture, standards, and member

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01:13:43

How Mike Andes Built a 150-Location Lawn Care Franchise

Franchise Marketer ·

2025/12/10

What does it take to scale a lawn care business from a single mower to more than 150 franchise locations? In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-services industry, breaks down the systems, mindset, and strategies behind his rapid franchise expansion.Mike shares how he went from starting college at 13, to nearly pursuing a medical career, to ultimately building an eight-figure lawn care empire. In this episode, we cover:• How

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00:12:58

How to Build Trust When Nobody Knows Your Brand: The...

Franchise Marketer ·

2025/12/04

In this episode, I break down how to build trust when no one knows your franchise brand yet.I unpack Google’s 7-11-4 Rule—7 hours of content, 11 touchpoints, 4 locations and show how I’ve used this approach at Jim’s to consistently attract high-quality franchise leads.I also talk about why personal brand content matters more than ever, how founders like Mike Andes and Michael Black have leveraged it, and what newer brands can do right now to create trust fast. If you're struggling to convert

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01:02:05

The Tool That Makes Franchise Marketing Instant -...

Franchise Marketer ·

2025/11/27

In this episode, I chatted with Andy Baker, founder of Sesimi, the creative automation platform that’s transforming how franchise brands produce marketing content. If you’ve ever struggled with slow approvals, inconsistent branding, overloaded creative teams, or frustrated franchisees, this episode will feel like a breakthrough.Andy walks us through the early days of Sesimi, how it evolved from a basic print tool into a full-scale AI-powered content engine, and why franchises of all sizes are

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00:05:29

How to build your own AI CMO!

Franchise Marketer ·

2025/11/20

In this episode, I talk about how to build your own AI CMO.To see the video of this, make sure you join my Franchise Marketer newsletter - https://franchisemarketer.beehiiv.com/

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00:38:58

Building Demand Before Day One. The Pre-Sale Formula...

Franchise Marketer ·

2025/11/17

I sat down with Laura Ridley from The Checklist Group. She’s helped franchises like Success Tutoring explode from a handful of sites to more than 160 territories. We talked about why pre-sales matter, why most franchise owners lose momentum the moment they open the doors, and why lead addiction is killing growth.Laura broke down Meta ads, UGC, avatar-specific campaigns and the massive gap in franchising; no one nurtures their leads properly. We also dug into founder brands and why your old grainy

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00:25:10

How Jim’s Group Grew 2,000+ Franchises Using Video...

Franchise Marketer ·

2025/11/12

In this crossover episode, I join Glenn Walford on The Franchise Everything Podcast to unpack how Jim’s Group built one of Australia’s biggest franchise networks fuelled almost entirely by video marketing.I share how he started with one videographer and turned Jim’s Group into a daily content machine. He explains the mechanics behind founder branding, long-form storytelling, and how YouTube became the “trust engine” that drives franchise recruitment.They dig into:• Building credibility with

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00:42:13

How BFT Sold 500 Franchises: Jason Clark’s Franchise...

Franchise Marketer ·

2025/10/29

Former BFT growth leader Jason Clark reveals how he helped scale Body Fit Training from 12 studios to 300+ locations across 13 countries. He shares the franchise sales systems, Meta ad strategies, and content approach that built a global brand.A must-listen for franchisors and marketers who want to grow faster and smarter. Contact Jason Via LinkedIn for a chat about Franchise Growth.

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00:43:25

From Spare Room Startup to 45 Franchise Locations -...

Franchise Marketer ·

2025/10/01

At just 17, Michael Black launched a tutoring business from his parents’ spare room. Less than a decade later, he’s built Success Tutoring into a fast-growing franchise with 45 locations across Australia and New Zealand. In this episode, Michael shares how word of mouth fueled his early growth, why content is now his strongest marketing tool, and how he uses personal branding to drive franchise recruitment. He also breaks down his approach to supporting young franchisees, scaling sustainably, and

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01:00:40

How Tradies Can Use AI and Automation to Scale...

Franchise Marketer ·

2025/09/22

In this episode of the Franchise Marketer Podcast, I chat with David List, founder of Trade Magnet and a former tradie turned automation specialist. David shares how he went from being a sparky to building advanced automation systems for trades and home service businesses.We cover:Why most businesses waste money on broken automation setupsThe software stack that works best for tradies and franchiseesHow Go High Level and ServiceM8 can streamline lead capture, quoting, and job managementReal examples

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00:13:18

How a Facebook Livestream Changed My Life along with...

Franchise Marketer ·

2025/08/27

In this episode of the Franchise Marketer Podcast, I recount how we expanded our franchise network from 2000 to 5700 franchisees across Australia, New Zealand, and Canada within six years. I share my career transition from law and compliance to digital marketing, inspired by Gary Vaynerchuk's 'Crushing It.' I detail the impact of a viral video in 2019 and the inception of our 'Ask Jim' live Q&A sessions, which humanised our brand and significantly boosted franchise sales. I

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00:07:53

The Power of Franchisee Generated Content - The...

Franchise Marketer ·

2025/08/20

In this episode of the Franchise Marketer Podcast, I, Joel Kleber, CMO of Australia's largest franchise, The Jim's Group, dive into the concept of Franchisee-Generated Content (FGC). I discuss effective strategies for leveraging FGC, including offering incentives, providing training, minimising barriers, and offering editing services. I share real-world examples from The Jim's Group, showcasing how FGC can significantly enhance engagement and reach. Tune in to discover how empowering

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00:14:54

How I Grew My Boss to 30,000 LinkedIn Followers in 6...

Franchise Marketer ·

2025/07/28

Want to crack the LinkedIn algorithm and create viral content? Discover the exact AI-powered system I used to grow Jim Penman (CEO of Jim's Group) from zero to 30,000 followers and LinkedIn Top Voice status in just 6 weeks.In this episode, you'll learn:✔️ The Kleo extension hack for analysing viral posts from top creators✔️ How to use ChatGPT to reverse-engineer successful LinkedIn content✔️ The project file system that keeps content authentic while scaling✔️ Scripe.io - the AI tool that

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01:08:16

Is SEO Dead? Ex-King Kong SEO Head Reveals the Truth...

Franchise Marketer ·

2025/07/21

With AI search taking over and everyone panicking about the future of SEO, I sat down with Dean Gravina, former Head of SEO at King Kong and Megaphone, to get the real story. What he told me might surprise you.In this episode, Dean reveals:✔️ Why he thinks "SEO is dead" panic is just noise (and what's actually changing)✔️ The 3 SEO fundamentals that work in both Google AND ChatGPT✔️ When he tells clients to abandon SEO completely (real case study)✔️ His "CEO email outreach"

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00:16:47

I Cloned My Boss with AI (And You Can Too)

Franchise Marketer ·

2025/07/14

What happens when you feed 6 years of content from your CEO into an AI system? I share how they created a digital clone of founder Jim Penman using Delphi AI.In this episode, discover how I transformed 1.4 million words of content into a 24/7 digital advisor that's handled 817 conversations and 94 hours of chat time. Learn about the practical applications, surprising use cases from franchisees, and why this technology might be the future of business knowledge preservation.Plus, hear the actual

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00:45:16

The Video Marketing Lie Franchise Brands Keep...

Franchise Marketer ·

2025/06/16

Episode 3: The Only Expensive Video Is One That Doesn’t Convert (with Tim Beanland from Video Authority)Forget flashy drone shots and corporate polish—your best marketing asset might be sitting on a USB or lost in a podcast episode.In this episode, Joel chats with Tim Beanland, founder of Video Authority, about:Why raw video builds more trust than slick productionThe moment Tim got paid $200 for a podcast clip, and turned it into a businessHow franchise brands can stop wasting money on “branding”

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00:55:42

How to Win With Short-Form Video and Social Search...

Franchise Marketer ·

2025/06/08

Want to master short-form content and dominate social search? In this episode, I sit down with Melissa Laurie, founder of Oystery Media and Asia’s leading expert in short-form video strategy.Melissa has helped brands like Luxury Escapes, RMIT, Hilton, and 3M grow their presence on TikTok, Instagram Reels, and YouTube Shorts — and today, she’s here to help you do the same.What social search is (and why Google is finally taking it seriously)Why TikTok’s interest-based algorithm levels the playing

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00:13:13

How to get a Google Knowledge Panel and why it...

Franchise Marketer ·

2025/05/29

I'm Joel Kleber, host of the Franchise Marketer Podcast. In this solo episode, I break down how franchisors, founders, and marketers can build authority online and trigger a Google Knowledge Panel.You’ll learn:Why being “Googlable” builds trustHow I got my own Knowledge PanelSimple steps: buy your domain, build a website, align your social profilesUse podcasts, blogs, and even a 22-page book to boost visibilityClaim your panel when it appearsFranchise buyers will Google you—this episode shows you

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00:20:01

Why Every Franchise Brand Needs a Podcast (And How to...

Franchise Marketer ·

2025/05/27

In this episode, I share how we’ve used podcasts at Jim’s to help recruit nearly 2,000 franchisees in under six years.You’ll hear:Why real stories from franchisees build trustHow I run the podcast each week with tools like Zoom, Calendly, and AIWhat questions I ask to get honest, useful contentHow we turn one episode into blog posts, LinkedIn content, short videos, and moreWhat to do if your leadership team still doesn’t see the valueTips for getting your founder or CEO involved—even if they hate

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01:18:00

Glen Walford on Why Franchise Marketing Needs to...

Franchise Marketer ·

2025/05/11

In the debut episode of the Franchise Marketer Podcast, I interview Glenn Walford, a veteran in franchising in Australia. Glen shares his journey from the military to franchising, discusses founding FranchiseBuyer.com.au, and emphasises the importance of video content in modern franchise marketing. The conversation touches on the challenges of shifting from traditional to digital marketing, the rise of founder-led marketing, and the role of franchisee-generated content. Glenn also introduces the

en-au

21 results

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