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PODCAST

The Promo Playbook by Cubic Promote

Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade

business marketing

All Episodes

25:11

What’s Next in Australia’s Promotional Products...

The Promo Playbook by Cubic Promote ·

2025/11/18

Special Guest: Ciara Brennan (Sustainability Manager: APPA: Australian Promotional Products Association) Host: Charles Liu (Owner: Cubic Promote) Want proof that greener promo isn’t just possible but profitable? We sit down with sustainability manager Ciara Brennan from the Australian Promotional Products Association to unpack how real change happens when suppliers, distributors, and buyers stop deflecting and start collaborating. From translating dense legislation into clear playbooks to unl...

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14:54

From Plush Keyrings To Blind Boxes: Marketing Tactics...

The Promo Playbook by Cubic Promote ·

2025/11/10

What if your brand felt collectible, not forgettable? We sat down with Wendy Lee and Christina to unpack why small, personality-packed items—plush keyrings, blind boxes, stickerable mini gadgets—can beat traditional ads on both attention and long-term visibility. Instead of asking people to watch, we give them something to wear, clip, and show off, turning backpacks and laptops into living billboards. Christina explains the Gen Z formula: cute characters, pop colors, and customization that i...

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9:24

From “I’m Loving It” To “I Have A Dream”: The Power...

The Promo Playbook by Cubic Promote ·

2025/10/30

A few words can tilt a purchase, stir a memory, or ignite a movement—and we wanted to know why. We dive into the craft of one-liners: the ad jingles that refuse to leave your head, the taglines that steer split-second decisions, and the cultural phrases that carry real emotional weight. With Jasmine, our financial controller, we trade favorite lines, test each other with a rapid-fire slogan game, and dissect what makes certain messages stick while others fall flat. We explore how melod...

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14:58

From CPA to Poet: Dr. Amy Lee's Journey Through...

The Promo Playbook by Cubic Promote ·

2025/09/22

The path to authentic leadership requires balancing ambition with legacy-building—something Dr. Amy Lee has mastered throughout her remarkable career journey. From her early days as an accountant to becoming a CFO, and now transitioning into academia and creative writing, Amy shares how accountability and integrity have remained her North Star. "I think I'm in my sunset career now," Amy reflects, explaining her shift toward teaching and publishing poetry after 30 years in finance leadership....

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17:32

Design, Dreams, and Digital Products: A Creative's...

The Promo Playbook by Cubic Promote ·

2025/09/09

Ever wondered how to launch a brand with zero budget? Or why your marketing efforts aren't yielding results as quickly as expected? Creative director and graphic design expert Jacqueline pulls back the curtain on these marketing mysteries and more. Jacqueline's journey into the creative world began at age 14 with a passion for drawing that blossomed into a comprehensive education in communication design. Today, she leverages her expertise in photography, videography, graphic design, and colo...

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17:14

Trust builds in conversations, not behind counters....

The Promo Playbook by Cubic Promote ·

2025/08/31

Raymond Seeto's career reads like a journey through the major technological and economic transformations of our time. From introducing direct selling in China immediately after Tiananmen Square to teaching factory workers how to use their first computers, Raymond has consistently positioned himself at the intersection of innovation and human connection. Our conversation takes us from his early days with Avon and Danone in late-1980s China to his work with cutting-edge medical devices that tr...

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12:50

From Uber to Etsy: What Makes Digital Experiences Stick?

The Promo Playbook by Cubic Promote ·

2025/08/25

We explore the critical elements of exceptional digital customer experiences with Aira, Lead Infrastructure Site Manager at Cubic Remote. Uncovering what makes brands like Uber and Etsy stand out in creating seamless, personalized user journeys through strategic data collection and AI implementation. • Uber and Grab's successful digital experiences through personalized offers, service options, and cross-channel integration • Etsy's website success factors: lightning-fast loading speeds and A...

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9:38

Babylon Security How to build Brand & Trust in a...

The Promo Playbook by Cubic Promote ·

2025/08/15

Rick from Babylon Securities shares how he's transforming the physical security industry through professionalism, transparency and a community-focused approach. We explore how a medical science graduate created a thriving security business that competes with established players by setting higher standards. • Babylon Securities differentiates itself through transparency and professionalism in an industry that has historically been "murky" • The company's origin story began with Rick's frustra...

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5:55

What Makes Charm Your Most Powerful Business Tool?

The Promo Playbook by Cubic Promote ·

2025/08/07

Mary Aguirre shares her insights on building meaningful client relationships through empathy, deep listening, and authentic interactions. We explore how understanding clients' deeper needs creates strong connections that transform hesitant prospects into loyal customers. • Working with meaningful projects including charities and women's safety organizations • Building quick relationships through empathy, timing, and asking the right questions • Creating charm through energy, authenticity, an...

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11:23

When the Client Needs 10,000 Items Tomorrow, This is...

The Promo Playbook by Cubic Promote ·

2025/07/31

Wendy Lee shares her journey from junior account manager to general manager and co-owner of Cubic Promote, revealing what it's really like to run a promotional products company in Sydney Australia. • Wendy's approach to daily operations: 30% customers, 30% website management, 30% staff support, and 10% for unexpected challenges • Company philosophy that "staff are the wheels" that must move in the same direction for maximum efficiency • Behind-the-scenes process for handling large orde...

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10:14

Logo Love & Light Sticks: What Actually Impresses...

The Promo Playbook by Cubic Promote ·

2025/07/21

We talk with Edward, a 14-year-old from Sydney, to get authentic insights into what makes brands appealing to young Australian consumers and how promotional products influence their perceptions of companies. • Nike, Adidas, McDonald's, IKEA, and Sony stand out to young Australians because of their distinctive logos and youth-targeted marketing • For promotional items, the brand logo often matters more than the product itself to young consumers • Official licensing and authenticity are import...

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15:42

Trademarks: Protecting Your Brand's Unique Identity

The Promo Playbook by Cubic Promote ·

2025/07/20

This is a conversation about Intellectual Property. It is neither specific nor general legal advice. Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, breaks down the fundamentals of intellectual property protection and explains why your brand's uniqueness is worth protecting through proper trademark registration. • Trademarks protect three fundamental rights: your unique expression, your property, and your consumers' right not to be misled • A brand is comparable to a face in a cr...

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8:58

Marketing Stunts That Made Headlines

The Promo Playbook by Cubic Promote ·

2025/07/09

Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from multiple successful technology ventures. The conversation unveils brilliantly simple yet effective marketing tactics that challenge conventional thinking. Anil reveals how one Australian telco achieved years of free television exposure by positioning a cos...

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13:22

We Talk Merch & Marketing: Insights from Nathan at...

The Promo Playbook by Cubic Promote ·

2025/06/25

We Talk Merch & Marketing – Featuring Nathan from Realtime Results In this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing strategies. From boosting engagement at events to leaving a lasting impression with clients, we explore what’s working right now in the world of promotional marketing across Australia. As Australia’s go-to supplier for custom promotional items, Cubic Promote supports ...

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11:20

From Rolls Royce to Supreme We Talk Custom Luxury...

The Promo Playbook by Cubic Promote ·

2025/06/17

Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items that go beyond the ordinary. From exclusive corporate gifts to premium branded products, we’ll show you how luxury merchandise can be the ultimate marketing tool to elevate your company’s image, increase brand visibility, and impress your top-tier clients.We

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9:42

How Concert Merchandise Drives Revenue for Businesses...

The Promo Playbook by Cubic Promote ·

2025/06/13

In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting memories for concertgoers but also drive significant revenue for artists, event organisers, and businesses. Kathryn shares her firsthand experience...

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7:30

Why Steph Curry’s Golden State Custom Printed Jersey...

The Promo Playbook by Cubic Promote ·

2025/06/11

Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes these jerseys so expensive and why fans are willing to pay the price! We have the answers because we are Australia's leading wholesale supplier of custom merchandise, and custom jerseys to 1st Tier Sports clubs around the country. Read the blog here: htt...

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9:17

The Merch We’d Make If There Were No Rules

The Promo Playbook by Cubic Promote ·

2025/06/09

What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how far you could push creative branding, this episode is for you. Tune in as we brainstorm the craziest ideas, break down what could actually work, and challenge YOU to dream up your own merch ideas! Get ready to think outside the box and spark your imaginatio...

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4:32

How to Sync Online Ads with Real-World Brand Touchpoints

The Promo Playbook by Cubic Promote ·

2025/06/02

In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone. Join us as we dive into fresh APPA stats, insights on ad spend across Australia, and real-world tactics for creating marketing that actually sticks. Whether you're managing a na...

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11:09

Eco-Friendly Products: 60% of customers Remember...

The Promo Playbook by Cubic Promote ·

2025/05/26

Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly. Difference between: Biodegradable and compostability As well as various strategies you can use to promote your organisation using promotional merchandise that is sustainable. Visit https://www.cubicpromote.com.au/

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