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PODCAST

The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you"ll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga

business management & marketing

All Episodes

27:26

212: Why most yoga teachers are losing sales on...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/25

ABOUT DIGITAL YOGA ACADEMYDigital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur

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34:55

211: What every yoga teacher should do before...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/17

ABOUT DIGITAL YOGA ACADEMYDigital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur

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27:20

210: The Essential Email Marketing Strategy For...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/14

ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur

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27:13

209: The Messaging Upgrade to Amplify Your Leadership...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/05

You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say...“How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Your Messaging — my free micro-masterclass for yoga business owners who are ready to make three essential shifts that will immediately change the way

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32:20

208: What is a holistic marketing strategy and why...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/01

What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing needs to become an “ecosystem”. 🫶🏼 One that works with you, even when you’re offline and enjoying

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27:01

207: Live launches are dead? The 6-fig launch...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/03/21

“Live launches are dead.”“People aren’t showing up anymore.” “Sales aren’t what they used to be.” 🙄 The reality is that some online course creators and coaches are feeling frustrated. Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers. And so they start spreading the rumour that live launching no longer works 🙃 What’s really happening? The online space is evolving. The strategies that worked a few years ago (or

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16:37

206: Stop Hiding! Overcoming the Fears Of Being...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/02/01

You can create the most amazing yoga business but if no one knows about it there is really no point. One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business. But there is one problem when it comes to visibility. And it’s called fear. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching

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40:37

205: Why Most Online Yoga Course Creators Don't Hit...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/01/21

I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you.Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online course. Not hitting your goals in the beginning is very common and today I'm sharing

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33:38

204: The Profit-Making Blueprint Yoga Teachers Need...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/01/14

What if I told you that everything you’ve been taught about making money as a yoga teacher might be holding you back?This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world. Here’s why you can’t afford to miss this: You’ll discover why some of the most common strategies are keeping you stuck—and the alternative that simplifies

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25:20

203: Why Your Yoga Content Isn’t Converting and Easy...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/10/15

Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone!In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨ 🔍 What You’ll Learn: ✅ Clarify Your Messaging – Speak directly to your ideal clients and solve their biggest pain points. ✅ Be Benefit-Oriented – Highlight how your offerings can change your clients’

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24:56

202: The Strategy that Converted at 40% and Made...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/10/01

What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the

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36:41

201: Next Level CEO FREEDOM Unlocked: How I built my...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/08/15

What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy.We’ll explore why giving yourself more time is essential, how to stay grounded in your vision despite setbacks, and the power of flexibility in the face of change. I’ll also discuss the importance of patience, why perfection

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21:41

200: Online Yoga Course Pitfalls: Avoid These 4...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/03/29

About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course!ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a

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18:52

199: How To Turn 5k Months Into 10k Months

The Yogipreneur: Business and Marketing for Yoga... ·

2024/03/07

What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 10k yoga teachers worldwide on the same journey as

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18:50

198: The #1 Way to Nurture Yoga Student Relationships

The Yogipreneur: Business and Marketing for Yoga... ·

2024/02/29

Nurturing Relationships and Growing Your Yoga Business 🌟In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales. 🤝 Relationship Building: Discover why nurturing connections with your community is essential for long-term success. 📧 Email Marketing Mastery: Learn why your email list is your most

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15 results

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