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PODCAST

The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you"ll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga

business management & marketing

All Episodes

20:30

220: Create your first course for your yoga online...

The Yogipreneur: Business and Marketing for Yoga... ·

2026/02/13

📍Profitable Offers: Create Your First Low-to-Mid-Ticket Offer (for Yoga Teachers) https://digitalyogaacademy.lpages.co/profitable-offers/► Watch Next: 3 Yoga Marketing Strategies That Fill Your Programs (Hint: it's not instagram!) Teaching yoga online and creating your first course can happen fast. If you have the right framework. Most yoga teachers spend months perfecting their course in isolation and never launch. That does not work. In this video, I show you exactly how to design your first

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11:58

219: The biggest signs you're ready to launch an...

The Yogipreneur: Business and Marketing for Yoga... ·

2026/01/30

You will never feel ready to launch your course. That moment does not exist.If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not.You will learn:⭐️ The 3 most common limiting beliefs that keep teachers stuck in planning mode.⭐️ Why

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29:48

218: Your Fool-Proof Plan to Becoming a Profitable...

The Yogipreneur: Business and Marketing for Yoga... ·

2026/01/13

Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted? This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model. Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation. If you’re ready to build a yoga business that supports your life instead of consuming it, this episode provides the roadmap.Key Takeaways:The

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31:19

217: If You're Teaching 15+ Yoga Classes a Week and...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/12/15

If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call.Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead. You’ll learn: Why trading time for money has a hard ceiling (and how to break through it). The 3 essential pillars of a yoga

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28:54

216: What Does "Niche Down" Actually Mean?

The Yogipreneur: Business and Marketing for Yoga... ·

2025/12/12

If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding. The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional

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31:23

215: The Decline of Education-Only Online Yoga Courses

The Yogipreneur: Business and Marketing for Yoga... ·

2025/12/07

The era of packaging your yoga knowledge into a simple online course is over. Students are no longer buying information. They are buying transformation, support, and belonging. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is your essential guide to moving beyond content delivery and creating a living,

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31:48

214: The Black Friday Offer Blueprint for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga... ·

2025/11/05

November brings one of the biggest opportunities of the year for your yoga business...Black Friday. It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves. So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong. Now, I know what you might be thinking, “Black Friday? Isn’t that all about discounts, pressure, and over-commercialisation?” For a long time, we

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27:36

213: How to stay profitable in the AI era as a yoga...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/10/23

The yoga industry is evolving...fast!And in this new AI era, the teachers who adapt now will be the ones still standing (and thriving) in the years ahead. In this episode, Kelly McHugh, Founder of Digital Yoga Academy and creator of YogiPro AI, shares how yoga teachers can stay profitable and relevant in a rapidly changing digital landscape. You’ll learn: → Why the information era is over and the implementation era has begun. → The 3 key levers of profitability every yoga business needs in

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27:26

212: Why most yoga teachers are losing sales on...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/25

ABOUT DIGITAL YOGA ACADEMYDigital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur

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34:55

211: What every yoga teacher should do before...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/17

ABOUT DIGITAL YOGA ACADEMYDigital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur

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27:20

210: The Essential Email Marketing Strategy For...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/14

ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you! 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur

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27:13

209: The Messaging Upgrade to Amplify Your Leadership...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/05

You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say...“How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Your Messaging — my free micro-masterclass for yoga business owners who are ready to make three essential shifts that will immediately change the way

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32:20

208: What is a holistic marketing strategy and why...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/04/01

What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing needs to become an “ecosystem”. 🫶🏼 One that works with you, even when you’re offline and enjoying

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27:01

207: Live launches are dead? The 6-fig launch...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/03/21

“Live launches are dead.”“People aren’t showing up anymore.” “Sales aren’t what they used to be.” 🙄 The reality is that some online course creators and coaches are feeling frustrated. Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers. And so they start spreading the rumour that live launching no longer works 🙃 What’s really happening? The online space is evolving. The strategies that worked a few years ago (or

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16:37

206: Stop Hiding! Overcoming the Fears Of Being...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/02/01

You can create the most amazing yoga business but if no one knows about it there is really no point. One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business. But there is one problem when it comes to visibility. And it’s called fear. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching

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40:37

205: Why Most Online Yoga Course Creators Don't Hit...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/01/21

I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you.Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online course. Not hitting your goals in the beginning is very common and today I'm sharing

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33:38

204: The Profit-Making Blueprint Yoga Teachers Need...

The Yogipreneur: Business and Marketing for Yoga... ·

2025/01/14

What if I told you that everything you’ve been taught about making money as a yoga teacher might be holding you back?This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world. Here’s why you can’t afford to miss this: You’ll discover why some of the most common strategies are keeping you stuck—and the alternative that simplifies

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25:20

203: Why Your Yoga Content Isn’t Converting and Easy...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/10/15

Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone!In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨ 🔍 What You’ll Learn: ✅ Clarify Your Messaging – Speak directly to your ideal clients and solve their biggest pain points. ✅ Be Benefit-Oriented – Highlight how your offerings can change your clients’

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24:56

202: The Strategy that Converted at 40% and Made...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/10/01

What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the

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36:41

201: Next Level CEO FREEDOM Unlocked: How I built my...

The Yogipreneur: Business and Marketing for Yoga... ·

2024/08/15

What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy.We’ll explore why giving yourself more time is essential, how to stay grounded in your vision despite setbacks, and the power of flexibility in the face of change. I’ll also discuss the importance of patience, why perfection

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