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PODCAST

Creating The Curve

Creating The Curve

You started a business to do the thing you love - designing, building, writing, creating - but somewhere along the way, you also became head of sales, finance, marketing, and every other department. Now you"re juggling all the moving parts, wondering how running your own business somehow means less freedom, not more. That"s what Creating the Curve is here for. Through honest chats, stories, and simple, practical ideas, we"ll help you make sense of it all, find your footing, and build a business

business entrepreneurship

All Episodes

41:51

E26: How to Create 30 Pieces of Content from One Idea...

Creating The Curve ·

2025/10/27

What if you could create 30 pieces of content from just one idea? In this solo episode of Creating the Curve, Anna Bravington shares her tried-and-tested method for using AI to repurpose content - without losing your voice and your patience. From turning a podcast, video, or eBook into blogs and social posts, to using tools like ChatGPT, Otter.ai, and Descript, Anna walks through a simple framework for creating a single pillar piece each month and breaking it down into smaller, purposeful content

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39:15

E25: Listening to the Market (and to Myself) - The...

Creating The Curve ·

2025/10/19

What happens when your audience isn't quite who you thought it was? In this solo episode of Creating the Curve, Anna Bravington gets honest about her own podcast pivot - how six months of data, feedback, and (accidental) audience research made her realise that her show had outgrown its niche. Originally created for STEM founders, Creating the Curve has steadily attracted a much wider group of hands-on business owners - people who love the doing but struggle with the business side of things. Anna

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36:34

E24: From Pillars to Playlists - Finding Your Rhythm...

Creating The Curve ·

2025/10/12

Ever feel like your social media sounds like the same song on repeat? You’re not alone and you’re probably not the only one bored of it. In this solo episode, Anna Bravington dives deeper into the playlist approach to social media inspired by her conversation with Gus Bhandal. She talks about how founders can move beyond the traditional content pillars and start thinking like musicians - creating a mix of content “tracks” that still sound like you, but keep your audience interested. From discovering

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01:03:02

E23: How to Be Seen Without Being Everywhere - Social...

Creating The Curve ·

2025/10/05

Social media can feel like a monster - too many platforms, too much noise, and too little time to do it all. But what if you could be seen everywhere without actually being everywhere? In this episode of Creating the Curve, Anna Bravington chats with Gus Bhandal, social media strategist, LinkedIn trainer, and co-founder of Uplift Live, the UK’s first LinkedIn conference. Gus shares how founders can make social media actually work for their business - without spending every waking hour glued to their

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38:34

E22: Founders Need to Look Up So They Don't Get Left...

Creating The Curve ·

2025/09/28

When times get tough, it’s tempting to retreat into “busy work” - polishing your website, tinkering with code, or creating new products no one’s asked for. It feels safe. It feels productive. But it doesn’t always move your business forward. In this solo episode of Creating the Curve, Anna Bravington reflects on her conversation with Mark Schaefer and digs into why founders need to lift their heads, stay curious, and keep an eye on what’s coming next. She shares: Why “being busy” isn’t the same as

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52:17

E21: Curiosity Didn’t Kill the Cat - Lessons In...

Creating The Curve ·

2025/09/21

It’s easy to get stuck in the day-to-day of running a business: juggling clients, cashflow, and the never-ending to-do list. But if you never look up, you risk missing the future coming straight at you. In this episode of Creating the Curve, I sit down with marketing legend Mark Schaefer - author of 13 books including Audacious, host of the Marketing Companion podcast, and founder of the Rise community. Mark has built his career on curiosity, foresight, and spotting what’s next before anyone else

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35:54

E20: Your First Post Will Be Awful (And That’s OK)

Creating The Curve ·

2025/09/14

Personal brand isn’t built in one big moment - it’s built drip by drip, post by post, conversation by conversation. In this solo episode of Creating the Curve, Anna builds on her chat last week with Ella Orr to explore the messy reality of showing up online when you’d rather be doing anything else. From why technical founders often loathe marketing, to how even top influencers' first videos are often pretty rubbish, I share why consistency beats polish every time. Expect stories about experimenting

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01:05:32

E19: Personal Brand Without the Jazz Hands - with...

Creating The Curve ·

2025/09/07

Personal branding doesn’t mean becoming an “influencer” or performing a polished version of yourself. At its heart, it’s about being seen, known, and remembered for the work you love. In this episode of Creating the Curve, Anna is joined by the brilliant Ella Orr, personal brand consultant and all-round social media guide, to talk about what personal branding really means for founders and business owners. We dig into: Why personal brand is more about trust than performance How to show up

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32:54

E18: Stop Doing It All Yourself - Learning to Lead...

Creating The Curve ·

2025/08/31

Leading a business isn’t just about being the best at the work - it’s about helping other people grow into it. And that can feel really uncomfortable when you know you could do the job faster (and probably better) yourself. In this solo episode of Creating the Curve, Anna Bravington shares the messy, often painful lessons she’s learned about leadership - from letting staff walk all over her in her twenties, to realising the only way to step back was to invest time in teaching others. She explores

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01:13:32

E17: Who Put Me in Charge? - Leadership Lessons with...

Creating The Curve ·

2025/08/24

Stepping into leadership isn’t something most founders feel ready for. One day, you’re running everything yourself - the next, you’ve got people looking to you for guidance, decisions, and direction. And no one gives you a manual. In this episode of Creating the Curve, Anna is joined by leadership coach Nikie Forster to talk honestly about the messy reality of managing people and growing into the role of a leader. They cover: The difference between managing and leading (and why you need both)

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30:24

E16: Sod It and Show Up - Finding the Confidence to...

Creating The Curve ·

2025/08/17

In this solo episode of Creating the Curve, Anna dives into the messy, real-world journey of building confidence and visibility as a founder. If you’ve ever hated the thought of putting your face on camera, dreaded LinkedIn Lives, or worried your content wasn’t “perfect enough,” this one’s for you. Anna shares her own behind-the-scenes struggles with being an introvert in business, from using a green football called Bob as her “co-founder” (because posting a photo of herself felt impossible) to

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01:07:45

E15: From Stage Fright to Spotlight - Speaking With...

Creating The Curve ·

2025/08/10

Whether it’s pitching to investors, speaking at a conference, or simply introducing yourself at a networking event, speaking with confidence can be a game-changer for your business. In this episode of Creating the Curve, Anna is joined by Jackie Goddard, speaking coach, performer, and founder of Power to Speak, to talk about finding your voice, building confidence, and speaking with impact, whether you’re talking to an audience of one or one thousand. They explore: Why confidence comes from

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25:15

E14: Redefining Success - Are You Building the...

Creating The Curve ·

2025/08/03

In this solo episode of Creating the Curve, Anna gets deeply honest about success, squashing, and the invisible pressure to chase goals that don’t actually belong to us. Off the back of last week’s conversation with Trisha Lewis, Anna reflects on her own journey of un-squashing - from grief, burnout, and doing what she thought she should, to building a business (and life) that actually fits her. She explores what it really means to define success and wealth on your terms, and why so many founders

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01:02:27

E13: You’re Not a Show-Off, You’re Just Showing Up -...

Creating The Curve ·

2025/07/27

Feel like you're hiding in plain sight? You're not alone. In this episode, Anna is joined by the marvellous Trisha Lewis, communication coach, speaker, and author of The Mystery of the Squashed Self, to talk about why so many brilliant people (especially those in business) are afraid to truly show up as themselves. We dive into the idea of “self-squashing” - a term Trisha coined for the way we shrink back and filter ourselves for fear of being judged, seen as a show-off, or not fitting in. From

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36:20

E12: Behind Every Great Founder Is a Brilliant...

Creating The Curve ·

2025/07/20

Running a business can feel like spinning a hundred plates with one hand… especially when you're doing it alone. In this solo episode of Creating the Curve, Anna gets honest about the real blockers founders face, from avoiding the hard stuff to thinking one more app, tool, or course will finally solve everything. She shares the real reason she’s launching her free STEM founder community, why support is critical (even for people who are the support), and how surrounding yourself with the right people

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50:50

E11: We Are Delighted to Announce… That Your Copy...

Creating The Curve ·

2025/07/13

In this episode of Creating the Curve, Anna is joined by award-winning copywriter and author Sarah Townsend for a fun, honest conversation about communication, copywriting, and the realities of running your own business, especially when you’re doing it all yourself. They chat about: How to write in a voice that feels like you (not what you think you’re “supposed” to sound like) What to do when writing your own website, sales page, or LinkedIn post feels like pulling teeth Why outsourcing your

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35:35

E10: From Word Vomit to Whitepapers - Do Marketing...

Creating The Curve ·

2025/07/06

In this solo episode of Creating The Curve, Anna follows up her conversation with LinkedIn legend John Espirian and dives into what it really takes to show up online when your brain is busy, your time is limited, and you’re not a natural content machine. She shares: Her own struggles with early LinkedIn posting (and feeling rejection) Why she posts less, comments more, and skips the guilt How to pick the right platforms based on your brain, audience, and energy Why video and audio suit her

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53:15

E9: Don’t Be a Douche Canoe - Build Better...

Creating The Curve ·

2025/06/29

LinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward. In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that’s memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say. You’ll hear: Why commenting is just as powerful (if not more) than posting How to make people want to talk to you in the DMs (without

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33:58

E8: The Messy Middle - Growing a Business Without...

Creating The Curve ·

2025/06/22

Starting a business is one thing. Growing one, without burning out, is something else entirely. In this solo episode of Creating the Curve, Anna Bravington reflects on what happens after the initial rush of launching: when you hit that awkward in-between stage where the work piles up, the fun fades, and you're suddenly expected to be a marketer, salesperson, ops manager, and accountant... all at once. This episode is about that exact moment, the transition from technician to leader, and how to get

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55:52

E7: Support and Community Builds Stronger Businesses...

Creating The Curve ·

2025/06/15

In this episode of Creating the Curve, Anna Bravington is joined by long-time mentor, connector, and all-around business whirlwind Beverley Poole, to talk about something every founder needs - support. Together, they explore: Why technical founders struggle when they try to go it alone How to know what you’re good at and when to outsource the rest The importance of building your “trusty tribe” Why burnout and overwhelm are real threats for early-stage businesses And how founders with ADHD

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28 results

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