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PODCAST

Launch Like a Creator

Rachel Emma Waring

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most

business marketing

All Episodes

00:18:56

End of year review: one of the most challenging but...

Launch Like a Creator ·

2025/12/17

In this final episode of the year, I’m sitting down to reflect on what has been one of the most challenging and rewarding years of my business so far.I share the highs, the lows, and the lessons I’m taking into next year - from navigating a big confidence wobble and a scary pivot, to rebuilding trust in myself, finding my creative spark again, and ending the year feeling genuinely proud of what I’ve built.This episode is a proper end-of-year pause while I shared:Why Service was my word of the year,

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00:18:41

How I hit my best ever launch conversion - before the...

Launch Like a Creator ·

2025/12/10

This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share.I’m chatting through:How the early bird phase brought me my highest conversion rate everWhat made this launch convert so highlyWhy strong messaging and audience warmth matter more than “launch tricks”The biggest pitfalls people fall into when launching something newHow to decide whether a new

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00:15:29

Why your content takes so long (and how your POV can...

Launch Like a Creator ·

2025/12/03

This week’s episode dives into something that’s been coming up everywhere lately - in client calls, DMs, even my own creative process - and it’s the real reason content creation feels so slow and draining, even when you’re technically “doing everything right.”Most people assume the time-suck is the creation part: the filming, the editing, the captions, the ideas. But after hundreds of conversations, and plenty of my own disappearing acts from the internet, I’ve realised that the real issue is far

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00:15:56

Why micro-movements build more hype than content...

Launch Like a Creator ·

2025/11/26

Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.Choosing ONE clear message for a period of time, and exploring it from multiple angles so

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00:17:31

If you want a warm audience all year round, start...

Launch Like a Creator ·

2025/11/19

The content between launches is the part everyone underestimates, until they’re two weeks out from a launch and suddenly panicking because their audience feels disengaged. In today’s episode, I’m talking about why the content you create when you’re not launching is actually more important than the content you create during the launch itself - and why trying to “warm people up quickly” never works the way you want it to.This episode is an honest walkthrough of the pattern so many of us fall

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00:17:02

You haven't lost your spark, you've just outgrown...

Launch Like a Creator ·

2025/11/12

Ever hit that weird season in business where everything looks fine on paper - the clients, the sales, the content - but deep down, it just doesn’t light you up anymore? And it feels like everything is stagnating as a result?This one’s for you.In this episode, I’m reflecting on a whole year of growth to talk about what really happens when your message stops feeling like you.I’m sharing:👀 How to tell when you’ve outgrown your message (and why that doesn’t mean you’ve failed)💬 The creative habits

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00:18:58

Turning your content into a movement - ep 27

Launch Like a Creator ·

2025/11/05

You know that feeling when something drops online and suddenly everyone’s talking about it?That’s hype - and it’s the difference between content that’s seen and content that starts something.In this episode, I’m sharing what it is to build genuine hype and a movement around your brand. We’ll dive into:💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content.🔥 How content and launch fatigue are changing what it takes to stand out in 2026.🌪️ What it looks like

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00:14:32

How I get brand partnerships, collabs and exciting...

Launch Like a Creator ·

2025/10/29

"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW. Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space. In this episode I cover: 💡 How I've built a personal brand that attracts these kinds of opportunities. 💡 The things

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00:10:00

How to hook attention so your content finally gets...

Launch Like a Creator ·

2025/10/22

You can have the clearest, most valuable message in the world - but if no one sticks around long enough to hear it, it won’t matter.In this episode, I’m diving into the second part of our mini-series on why your content isn’t converting into views, engagement or sales: attention.You’ll learn:⚡ Why great content still flops when the first 3 seconds fall flat⚡ The “3-Second Rule” - how to use context, curiosity, and contrast to grab attention instantly⚡ Why your hook is your targeting now⚡ How to

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00:13:37

How to fix the hidden content mistake that's blocking...

Launch Like a Creator ·

2025/10/15

If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content. In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).You’ll learn:💡 Why your

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00:25:35

Debriefing my best launch of 2025 - how I TRIPLED my...

Launch Like a Creator ·

2025/10/08

If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including: 💡 What went well and what I did differently 🪐 What my biggest sales drivers were✨ What contributed the most to me tripling the sales of my last launch🛸 What didn't go so well and what I'd change next time Mentioned in the episode: Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/Nieve Taylor (ads QUEEN):

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00:15:54

How to create more time and spaciousness into your...

Launch Like a Creator ·

2025/10/01

If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you. In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch

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00:30:37

How Meg launched like a creator and tripled her...

Launch Like a Creator ·

2025/09/24

Want to know what launching like a creator really looks like in a real life launch?Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching. Meg shares: - How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch. - How she ditched boring carousel content and started having way more fun

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00:32:58

Rebranding Launching: How to Sell Like a Creator - Ep 20

Launch Like a Creator ·

2025/09/17

Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.We’ll talk about:✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide✨ How launches create recurring revenue, structure, and audience

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00:14:38

Behind the Scenes of My Chillest Launch Yet (and What...

Launch Like a Creator ·

2025/09/10

Think launching has to be stressful, complicated, and exhausting? Think again pal.In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time. You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you

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00:12:40

Why your launch isn't converting (even if you're...

Launch Like a Creator ·

2025/09/03

You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.So why aren’t your launches converting the way you want them to?In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that

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00:16:05

How to grow your audience + fill your waitlist before...

Launch Like a Creator ·

2025/08/27

Most launches don’t flop when you start selling they flop before they even start.If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.I’m breaking down why:✨ Your waitlist is the most important predictor of launch sales✨ Pre-launch is even more important than launch (yes, really)✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.I’ll also share a quick reality check

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00:24:58

Silliness Sells: why being unserious is the most...

Launch Like a Creator ·

2025/08/20

Why are the biggest, boldest brands right now also the silliest?From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy. For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever. In this episode I share:- Why silliness is the

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00:21:57

7 Habits that stop me giving up on my launch as soon...

Launch Like a Creator ·

2025/08/13

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:❤️‍🩹 The likes are low.💬 The DMs are dry.💭 The comments are so quiet it’s actually a bit embarrassing.So obvs, the launch wobbles set in:“Is anyone even seeing this?”“Every time I start selling, my reach TANKS”“Am I annoying people?”“Should I just stop now?”“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”I get it. That

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00:16:25

Why your content isn't hitting (even when you're...

Launch Like a Creator ·

2025/08/06

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift. This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:Radiating online.I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the

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