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PODCAST

Launch Like a Creator

Rachel Emma Waring

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most

business marketing

All Episodes

00:24:15

Growing your following without going viral

Launch Like a Creator ·

2026/10/08

Growing an audience on your Instagram or other socials is often focused on how to get the most views, or how to go as viral as possible. And getting views is great, but what we reaaally love is content that builds your audience AND gets you the opportunities and business growth that you want. I've never had a big viral moment in my business, but my content still gets me incredible opportunities, from five figure brand deals, to travelling the world for work, to doubling my revenue this year

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00:18:12

Grown an audience, but feel like you should be making...

Launch Like a Creator ·

2026/10/01

We all know that growing a following online doesn't necessarily mean making the money you want to make - but WHY is that? What is it that makes some people with a relatively small audiences make way more sales than some people with huge audiences?I've worked with clients with 5k, 10k, 20k, 50k, even 100k followers, who aren't making the monthly revenue they want to be making, and in this episode I'm sharing the 8 things I see over and over that block their sales. Don't forget, if

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00:14:22

Creating content that gets you the opportunities you...

Launch Like a Creator ·

2026/09/24

Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life. This episode is about how to do that - what kind of content should you be posting to attract the opportunities on your vision board? Plus I share some updates of what's happened in the week since I

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00:17:28

How to bring fresh energy into your content, with...

Launch Like a Creator ·

2026/09/17

If you've been going through a content flop era - I've GOT you. In my first episode back after some serious life stuff halted the podcast, I'm sharing all the thoughts and feels around getting back into content after a break, or a busy season where you only have time for the bare minimum. We're talking Presence Over Perfection - how to get out of overthinking and into your zone of genius with your social media - and how to keep taking imperfect action towards your goals. I also

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00:29:39

Mini life and business hacks, with Ellie Kime + Mary...

Launch Like a Creator ·

2026/06/17

This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier. Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the way, rosé in hand and a single mini-microphone passed between us. Ellie Kime and Mary Lord join me in this episode to share things we've done recently to save time and make life easier, from travel to automation to business organisation tips. You can

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00:23:22

Launch Debrief - my highest revenue (and profit!)...

Launch Like a Creator ·

2026/06/10

Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet.My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you.The numbers, what worked, what I'd do differently and the big lessons I'm taking into the next one.In this episode:Why having less than half the people on my launch list compared to my last launch

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00:20:40

How to create content that’s FELT (not just scrolled...

Launch Like a Creator ·

2026/05/27

Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post you stop scrolling, when they launch something you're first in the door.This episode is about what's actually different about those people - and why most of the advice around "having a point of view" is missing a few key things.In this episode:The

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00:22:53

A year of the podcast - my four biggest business...

Launch Like a Creator ·

2026/05/20

A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals. It also happens to be the day my new offer Radiate opens - which feels very fitting! In this episode:An honest look at where I was a year ago - pivot aftermath, rebuilding my email list, rebuilding my cashflow.How the podcast changed things - including the specific moment in September where I felt it really started to work.Why niching down was

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00:18:53

Behind the scenes of creating a new signature offer -...

Launch Like a Creator ·

2026/05/13

This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn'tIf you've got a new offer idea you've been sitting on and want to get moving, this one's for you.In this episode:Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missingThe sprint

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00:23:54

How to grow your email list with people who will...

Launch Like a Creator ·

2026/05/06

Email list growth tips that actually work in 2026 - plus, it's episode 50!!This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly.In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach

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00:22:56

Steal my exact content planning and creation workflow

Launch Like a Creator ·

2026/04/29

In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly. The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars.I also get into something I see constantly with established, experienced people: the part of their content funnel they've been neglecting. Which one are you?In this

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00:21:27

How to create content that pulls people into your...

Launch Like a Creator ·

2026/04/22

Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge. It comes down to one thing: the gravitational pull of your content.In this episode I'm breaking down what actually makes content magnetic - not just content that gets views, but content that makes people go looking for more of you, binge your back catalogue, and move from

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00:17:30

The ultimate guide to building an industry leading...

Launch Like a Creator ·

2026/04/15

Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you.And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣 We cover: - what world building is in the context of branding and marketing - what it means for us as online service providers, coaches, experts + educators - how to get more people into the inner

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00:11:17

Lurkers vs loyal fans - what's going on with your...

Launch Like a Creator ·

2026/04/08

Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you.It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you.The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single

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00:16:36

How to create "this is me" content that makes people...

Launch Like a Creator ·

2026/04/01

You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode.I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly."Because that's what builds real trust. And

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00:42:58

Building your offer in public, with Gemma of This...

Launch Like a Creator ·

2026/03/25

This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed. We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared: - The behind the scenes of her launch, including why she pushed the dates back - Her waitlist strategy - How she listened to exactly what

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00:14:06

The multi-passionate's guide to niching (without...

Launch Like a Creator ·

2026/03/18

If you've ever struggled to define your "thing", you're going to want to listen to this one.In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement.I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and

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00:15:47

How to get followers who actually follow you

Launch Like a Creator ·

2026/03/11

There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online.In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY.Spoiler: not one person mentioned content strategy. What they talked about instead is

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00:15:07

4 things a genuinely hype worthy brand needs in 2026

Launch Like a Creator ·

2026/03/04

I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026.Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists.Hype building helps you turn your creative ideas into movements people can’t stop talking

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00:12:15

Outgrowing your online presence (and what to do next)

Launch Like a Creator ·

2026/02/25

Have you ever looked at your content and thought - this just isn’t me anymore?In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again.Inside this episode, I share:Why this “disconnect” is completely normal (and often cyclical)The trap of trying to fix it with more structure, systems, or new content pillarsThe

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