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PODCAST

Launch Like a Creator

Rachel Emma Waring

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most

business marketing

All Episodes

00:15:07

4 things a genuinely hype worthy brand needs in 2026

Launch Like a Creator ·

2026/03/04

I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026.Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists.Hype building helps you turn your creative ideas into movements people can’t stop talking

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00:12:15

Outgrowing your online presence (and what to do next)

Launch Like a Creator ·

2026/02/25

Have you ever looked at your content and thought - this just isn’t me anymore?In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again.Inside this episode, I share:Why this “disconnect” is completely normal (and often cyclical)The trap of trying to fix it with more structure, systems, or new content pillarsThe

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00:25:47

Launch Debrief - what to do when you don't hit your...

Launch Like a Creator ·

2026/02/18

In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal. If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time. If you're nosy, this one's for you - this is an honest look at the full behind the scenes 🤓

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00:17:34

How to get through a launch wobble - Ep 38

Launch Like a Creator ·

2026/02/11

If you’re feeling wobbly in your business right now, this episode is for you.Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going.Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, when you’re still showing up but the results haven’t fully caught up yet. In this episode, I talk through why

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00:49:53

How Alice Loveday sold out her signature service for...

Launch Like a Creator ·

2026/02/04

I'm joined in this episode by Alice Loveday of Loveday Social, who just had a MEGA launch and booked her stop motion animation services out for the whole of this year, resulting in a £100k launch. Alice is a member of Luminous Launching, and she shared how she worked on her offer set-up, her messaging, how she spoke really specifically to the exact buyers she was looking for, and generally kept her mindset in the zone to get such incredible launch results. Luminous Launching is officially open

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00:56:02

Behind the scenes of a six figure launch, with Alice...

Launch Like a Creator ·

2026/01/28

Ever wondered what really goes into a 6 figure launch? Today I'm joined by my pal Alice Benham, and she's sharing the behind the scenes of the incredible launch of her program On It. Alice shared her honest thoughts around: - her mindset going into the launch - how she rebuilt her confidence and got rid of the launch scaries - some real data and numbers from her launch, including how many she had on her waitlist to get her results - the strategies she used to have such a successful launch I

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00:21:33

10 things to do to get more sales this year - Ep 35

Launch Like a Creator ·

2026/01/21

If you want more sales this year, this episode is for you.In this episode, I’m breaking down 10 practical things to focus on if you want selling to feel way easier this year, without reinventing your business, launching more often, or doing everything at once.This is an honest breakdown of what actually moves the needle when it comes to sales, especially if you’ve launched before and know there’s more potential in what you’re already doing.I'm walking you through what to prioritise, what to

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00:20:05

How I'm scaling (spaciously) in 2026 - Ep 34

Launch Like a Creator ·

2026/01/14

In this episode, I’m walking you through how I'm planning to scale my business this year, what I’m prioritising, and how I'm doing it in the most spacious way possible.I covered:My word of the year and what it means for me in 2026 - and how it’s shaping my decisionsHow I’m thinking about scaling revenue by making each launch work harder, not doing moreMy big launch goal for February and how I'm reverse engineering it.Why reputation, authority, and hype-building are a huge focus for me

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00:18:56

End of year review: one of the most challenging but...

Launch Like a Creator ·

2025/12/17

In this final episode of the year, I’m sitting down to reflect on what has been one of the most challenging and rewarding years of my business so far.I share the highs, the lows, and the lessons I’m taking into next year - from navigating a big confidence wobble and a scary pivot, to rebuilding trust in myself, finding my creative spark again, and ending the year feeling genuinely proud of what I’ve built.This episode is a proper end-of-year pause while I shared:Why Service was my word of the year,

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00:18:41

How I hit my best ever launch conversion - before the...

Launch Like a Creator ·

2025/12/10

This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share.I’m chatting through:How the early bird phase brought me my highest conversion rate everWhat made this launch convert so highlyWhy strong messaging and audience warmth matter more than “launch tricks”The biggest pitfalls people fall into when launching something newHow to decide whether a new

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00:15:29

Why your content takes so long (and how your POV can...

Launch Like a Creator ·

2025/12/03

This week’s episode dives into something that’s been coming up everywhere lately - in client calls, DMs, even my own creative process - and it’s the real reason content creation feels so slow and draining, even when you’re technically “doing everything right.”Most people assume the time-suck is the creation part: the filming, the editing, the captions, the ideas. But after hundreds of conversations, and plenty of my own disappearing acts from the internet, I’ve realised that the real issue is far

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00:15:56

Why micro-movements build more hype than content...

Launch Like a Creator ·

2025/11/26

Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.Choosing ONE clear message for a period of time, and exploring it from multiple angles so

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00:17:31

If you want a warm audience all year round, start...

Launch Like a Creator ·

2025/11/19

The content between launches is the part everyone underestimates, until they’re two weeks out from a launch and suddenly panicking because their audience feels disengaged. In today’s episode, I’m talking about why the content you create when you’re not launching is actually more important than the content you create during the launch itself - and why trying to “warm people up quickly” never works the way you want it to.This episode is an honest walkthrough of the pattern so many of us fall

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00:17:02

You haven't lost your spark, you've just outgrown...

Launch Like a Creator ·

2025/11/12

Ever hit that weird season in business where everything looks fine on paper - the clients, the sales, the content - but deep down, it just doesn’t light you up anymore? And it feels like everything is stagnating as a result?This one’s for you.In this episode, I’m reflecting on a whole year of growth to talk about what really happens when your message stops feeling like you.I’m sharing:👀 How to tell when you’ve outgrown your message (and why that doesn’t mean you’ve failed)💬 The creative habits

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00:18:58

Turning your content into a movement - ep 27

Launch Like a Creator ·

2025/11/05

You know that feeling when something drops online and suddenly everyone’s talking about it?That’s hype - and it’s the difference between content that’s seen and content that starts something.In this episode, I’m sharing what it is to build genuine hype and a movement around your brand. We’ll dive into:💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content.🔥 How content and launch fatigue are changing what it takes to stand out in 2026.🌪️ What it looks like

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00:14:32

How I get brand partnerships, collabs and exciting...

Launch Like a Creator ·

2025/10/29

"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW. Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space. In this episode I cover: 💡 How I've built a personal brand that attracts these kinds of opportunities. 💡 The things

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00:10:00

How to hook attention so your content finally gets...

Launch Like a Creator ·

2025/10/22

You can have the clearest, most valuable message in the world - but if no one sticks around long enough to hear it, it won’t matter.In this episode, I’m diving into the second part of our mini-series on why your content isn’t converting into views, engagement or sales: attention.You’ll learn:⚡ Why great content still flops when the first 3 seconds fall flat⚡ The “3-Second Rule” - how to use context, curiosity, and contrast to grab attention instantly⚡ Why your hook is your targeting now⚡ How to

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00:13:37

How to fix the hidden content mistake that's blocking...

Launch Like a Creator ·

2025/10/15

If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content. In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).You’ll learn:💡 Why your

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00:25:35

Debriefing my best launch of 2025 - how I TRIPLED my...

Launch Like a Creator ·

2025/10/08

If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including: 💡 What went well and what I did differently 🪐 What my biggest sales drivers were✨ What contributed the most to me tripling the sales of my last launch🛸 What didn't go so well and what I'd change next time Mentioned in the episode: Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/Nieve Taylor (ads QUEEN):

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00:15:54

How to create more time and spaciousness into your...

Launch Like a Creator ·

2025/10/01

If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you. In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch

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