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PODCAST

Launch Like a Creator

Rachel Emma Waring

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most

business marketing

All Episodes

00:14:32

How I get brand partnerships, collabs and exciting...

Launch Like a Creator ·

2025/10/29

"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW. Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space. In this episode I cover: 💡 How I've built a personal brand that attracts these kinds of opportunities. 💡 The things

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00:10:00

How to hook attention so your content finally gets...

Launch Like a Creator ·

2025/10/22

You can have the clearest, most valuable message in the world - but if no one sticks around long enough to hear it, it won’t matter.In this episode, I’m diving into the second part of our mini-series on why your content isn’t converting into views, engagement or sales: attention.You’ll learn:⚡ Why great content still flops when the first 3 seconds fall flat⚡ The “3-Second Rule” - how to use context, curiosity, and contrast to grab attention instantly⚡ Why your hook is your targeting now⚡ How to

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00:13:37

How to fix the hidden content mistake that's blocking...

Launch Like a Creator ·

2025/10/15

If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content. In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).You’ll learn:💡 Why your

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00:25:35

Debriefing my best launch of 2025 - how I TRIPLED my...

Launch Like a Creator ·

2025/10/08

If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including: 💡 What went well and what I did differently 🪐 What my biggest sales drivers were✨ What contributed the most to me tripling the sales of my last launch🛸 What didn't go so well and what I'd change next time Mentioned in the episode: Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/Nieve Taylor (ads QUEEN):

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00:15:54

How to create more time and spaciousness into your...

Launch Like a Creator ·

2025/10/01

If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you. In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch

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00:30:37

How Meg launched like a creator and tripled her...

Launch Like a Creator ·

2025/09/24

Want to know what launching like a creator really looks like in a real life launch?Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching. Meg shares: - How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch. - How she ditched boring carousel content and started having way more fun

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00:32:58

Rebranding Launching: How to Sell Like a Creator - Ep 20

Launch Like a Creator ·

2025/09/17

Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.We’ll talk about:✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide✨ How launches create recurring revenue, structure, and audience

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00:14:38

Behind the Scenes of My Chillest Launch Yet (and What...

Launch Like a Creator ·

2025/09/10

Think launching has to be stressful, complicated, and exhausting? Think again pal.In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time. You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you

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00:12:40

Why your launch isn't converting (even if you're...

Launch Like a Creator ·

2025/09/03

You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.So why aren’t your launches converting the way you want them to?In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that

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00:16:05

How to grow your audience + fill your waitlist before...

Launch Like a Creator ·

2025/08/27

Most launches don’t flop when you start selling they flop before they even start.If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.I’m breaking down why:✨ Your waitlist is the most important predictor of launch sales✨ Pre-launch is even more important than launch (yes, really)✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.I’ll also share a quick reality check

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00:24:58

Silliness Sells: why being unserious is the most...

Launch Like a Creator ·

2025/08/20

Why are the biggest, boldest brands right now also the silliest?From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy. For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever. In this episode I share:- Why silliness is the

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00:21:57

7 Habits that stop me giving up on my launch as soon...

Launch Like a Creator ·

2025/08/13

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:❤️‍🩹 The likes are low.💬 The DMs are dry.💭 The comments are so quiet it’s actually a bit embarrassing.So obvs, the launch wobbles set in:“Is anyone even seeing this?”“Every time I start selling, my reach TANKS”“Am I annoying people?”“Should I just stop now?”“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”I get it. That

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00:16:25

Why your content isn't hitting (even when you're...

Launch Like a Creator ·

2025/08/06

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift. This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:Radiating online.I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the

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00:17:52

Scrappy sales energy: the strategy you've been...

Launch Like a Creator ·

2025/07/30

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.Spoiler alert: perfection is not a sales strategy.Scrappy sales energy - aka getting your offer out before it’s 100% polished - is

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00:32:20

Forgettable to binge-worthy: why you need a signature...

Launch Like a Creator ·

2025/07/23

If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.You’ll hear:What makes a signature content series so powerful for audience growthExamples of my own past

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00:26:34

Business identity crisis? Here's how to get clarity -...

Launch Like a Creator ·

2025/07/16

Getting laser focused clarity on what you do, who you help and how you help them, is one of those quests in business that's never truly "finished". The industry is always evolving, and so are we as creators - we pivot, we shift, we create new offers and our clients are evolving too. If you've been feeling that recently, and it's giving you a bit of an identity crisis, then this episode is for you. We'll go through my laser focused clarity exercise that I use with my

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00:17:38

10: Are you selling the right thing?

Launch Like a Creator ·

2025/07/09

This week we're talking about clarity. If your business and sales feel a bit off, inconsistent, or harder than they should be - it might not be your launch plan.It might be your offer.Or your messaging.Or your niche.Or some lack of clarity around all three.In this episode, I’m walking you through a series of powerful reflection prompts to help you figure out whether what you’re currently selling is still aligned with your goals, your energy, your audience - and what you actually want to be known

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00:20:29

09: What to do this Summer for your best Autumn...

Launch Like a Creator ·

2025/07/02

No big launch on the calendar right now? Perfect. That means it’s the exact right time to start laying the foundations for your next one - without burning out or hiding in a Google Doc until September.In this episode, I’m breaking down the 5 things to focus on over summer that’ll make your autumn launch 10x easier, smoother, and more profitable. Whether you’re prepping for a group program, planning a new offer, or just want to avoid the dreaded “I haven’t posted in 6 weeks” panic spiral - this one’s

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00:26:51

08: Mid-year sales + launch trends check-in - what's...

Launch Like a Creator ·

2025/06/25

Six months into 2025, it’s time to check in on the 2025 trend predictions and see what's actually working in sales and launching right now.In this episode, I revisit the big trends I predicted at the start of the year in my 2025 Sales Trend Report, from world building to storytelling, immersive marketing to AI - and break down what’s really playing out so far, what’s shifted, and what to focus on in the second half of the year.Expect my personal takes on what I'm seeing this year, fresh

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00:21:06

07: Using your personal brand as your best sales...

Launch Like a Creator ·

2025/06/18

Your personal brand isn’t just a nice-to-have. It’s your sales strategy. Especially now, in 2025.Whether you’re just starting to show up more consistently, or you’ve already got a personal brand that people recognise…There’s a good chance it’s not doing as much heavy lifting in your sales as it could be.So whether you’re at the “I’ve been showing up but it’s not converting” stage or the “I’ve already got a decent personal brand but I want to tighten it up and make it work harder” stage - this

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