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PODCAST

Main Street Marketing Podcast

Paragon Marketing Group

Main Street Marketing is brought to you by Paragon Marketing Group in Wisconsin. The podcast will cover topics relevant to the marketing arena of today and we will invite industry experts who can shed some light on a variety of topics.

business marketing

All Episodes

27:17

Foolish Marketing Mistakes Businesses Still Make

Main Street Marketing Podcast ·

2026/04/01

Companies have been making marketing mistakes forever. Even now we see the same mistakes made over and over again. New business owners aren't aware of the many pitfalls of marketing, which makes them susceptible to these mistakes. Learn some of the most common ones on this episode of the Main Street Marketing Podcast.

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43:35

How to Stand Out in a Saturated Market

Main Street Marketing Podcast ·

2026/03/02

How do you stand out in a saturated market? How do you differentiate yourself when so many others are doing the same thing you are? This is a big question, but the fundamentals to answering it are time-tested and relatively simple. Join our guests, Rob and Amy Krieghoff, in this episode of the Main Street Marketing Podcast as they discuss their knowledge of real estate marketing.

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29:19

Time-Tested Marketing Strategies

Main Street Marketing Podcast ·

2026/02/02

In a world that's constantly changing and a marketing landscape where every day seems different from the last, there are still some strategies that are time-tested and remain effective. Join Skip and Emma in this episode of the Main Street Marketing Podcast as they discuss (and perhaps debate) some of the most common time-tested marketing strategies. Will these same strategies still be here 10 years from now? How has marketing changed, and where is it going?

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44:52

Planning for 2026

Main Street Marketing Podcast ·

2026/01/01

Planning is not something we look forward to doing in business. It's tedious, it's hard, it's torturous. It's also essential. Without a clear plan, your business will not know where it is going. Goals need to be set. Processes need to be put in place. Following through and holding yourself and others to account is the bedrock for a solid business plan. Learn from Gary Loop how your business can plan for 2026.

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18:38

Reigniting Hopes and Dreams

Main Street Marketing Podcast ·

2025/12/01

Our world is changing quickly in so many different ways. Business and marketing are caught up in these changes. Some see the rise of AI and economic uncertainty and find themselves unsure of their future. This can paralyze leaders into a state of "wait and see". In this episode of the Main Street Marketing Podcast, Skip shares his thoughts on this and why he believes that the key to reigniting the hopes and dreams we have for our businesses and our lives can't be found in paralysis.

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36:16

Reputation in Marketing

Main Street Marketing Podcast ·

2025/11/01

A good reputation is a powerful asset in business. Whether you're marketing to other businesses or directly to consumers, maintaining your reputation will be important. But how do you build a reputation? What do you even want your reputation as a business to be? It may be more than just having a good name or being known for excellent service. Looking good is one thing. Being truly unique is something else entirely. For Tinus Marine, it all comes down to relationships built over many years. Join the

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31:01

Storytelling in Marketing

Main Street Marketing Podcast ·

2025/10/01

Storytelling can be one of the most helpful tools when it comes to marketing your business. Stories are memorable, which allows your business an avenue to stick in the minds of potential customers. Even if someone is not in need of your product or service at the time they hear your story, it will stay with them until they are. Don't underestimate the marketing power of a good story!

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26:01

Your Marketing Budget

Main Street Marketing Podcast ·

2025/09/02

How much money should you allocate for marketing your business? What should you spend it on? What should you NOT spend it on? What are some new things in the marketing world that can give your business a competitive advantage? Join Skip and Emma on the Main Street Marketing Podcast to get answers to your questions about marketing budgets.

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44:34

The Printing Industry in 2025

Main Street Marketing Podcast ·

2025/08/01

What does the printing industry look like in 2025. Is it dying, or is it thriving? Learn about how print is still relevant in this digital age and where it has advantages. Also find out why working with your local print shop might be a far better option than an online solution.

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38:12

Trends & Data Analysis

Main Street Marketing Podcast ·

2025/07/01

Do you understand trends and data when it comes to marketing? Once you have data, how do you analyze it? How should you react to it? What if you could look at all your data across various platforms in one place? Actually, you can! Join Skip and Emma for a crash course on data analysis and what it means for your business.

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31:20

Understanding Direct Mail Advertising

Main Street Marketing Podcast ·

2025/06/01

Join us on Main Street Marketing as we dive into understanding direct mail advertising with our guest, Wade Knopf. We discuss different types of direct mail programs are in food coupons and packet mailings for small businesses. We touch on the dues and the don'ts and why it's still a valuable marketing tool in today's business world.

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43:22

Bringing Back Our Favorite Ads Campaigns

Main Street Marketing Podcast ·

2025/05/01

Join us on Main Street Marketing as we dive into the world of iconic commercials from the 1970s to today with our guest, Lisa Raebel. We discuss what made these ads unforgettable, why they resonated, and their lasting impact on brand identity. From comedic to emotional and everything in between, this episode is a nostalgic look at advertising done right.

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30:54

Beyond the Mic: Podcasts in Modern Marketing

Main Street Marketing Podcast ·

2025/04/03

JD Sutter, owner, station manager, and program director of the internet radio station, PorchlightFM, joins Skip and Nate at the Main Street Marketing Podcast all the way from Glendale, Arizona to discuss podcasting. 🎤 How do you keep podcast informative and entertaining, but not make it seem like a constant advertisement for your business? 🎤 How do you take listeners on a journey while being mindful of their time . . . ? Find out what JD considers to be the biggest misconception about podcasting

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26:45

Promotional Power: Behind the Swag

Main Street Marketing Podcast ·

2025/03/04

Holly Stapleton, owner of Integrity Services, joins Skip and Emma at the Main Street Marketing Podcast to discuss branded apparel, promotional products, and business gifts. 🧢 Why is it important to sample promotional products before ordering them in bulk? 🧢 What is the downside to ordering trendy items for your brand? Learn how one of Holly's high profile clients were able to use well-thought out branded apparel to create scarcity . . . 🤔 Want to get more marketing tips from Paragon? Check out

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37:05

Navigating Product Marketing

Main Street Marketing Podcast ·

2025/02/03

Jodi Schwefel, owner of Pure Love Essences, joins Skip and Emma at the Main Street Marketing Podcast to discuss product marketing . . .

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34:53

How Photography Can Tell Your Business's Story

Main Street Marketing Podcast ·

2025/01/02

Julie Collins, a local photographer who has owned her own photography business and worked in the industry for 15 years, joins Skip and Emma for our first episode of the new season of the Main Street Marketing Podcast!

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53:15

Paragon 2024 Highlights: Round Table Discussion

Main Street Marketing Podcast ·

2024/12/03

The Paragon staff join Skip for a roundtable discussion to chat about lessons they've learned over the year, changes in the industry, and marketing predictions for 2025.

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23:36

AI in Business

Main Street Marketing Podcast ·

2024/11/01

Matt Phelps, Senior Product Security Engineer at Crowdstrike, returns to the Main Street Marketing Podcast to discuss AI in Business with Paragon Marketing Group's Video Specialist, Nate Kuphall.

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40:47

Developing a Marketing Strategy for 2025

Main Street Marketing Podcast ·

2024/10/02

Lisa Raebel, Founder and Chief Storyteller at Rebel Girl Marketing, stops by the Main Street Marketing Podcast to discuss developing a marketing strategy for 2025 . . .

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46:25

Radio Advertising: Staying Relevant in a Digital World

Main Street Marketing Podcast ·

2024/09/04

Ed Guzman, Director of Business Development at Life 102.5, stops by the Main Street Marketing Podcast to discuss radio advertising . . .

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58 results

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