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PODCAST

CPG Vibes

Gavin Konkel & Wade Yenny

Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

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All Episodes

01:03:13

CPG Vibes - Episode 183 - Retail 101 - Steve Black

CPG Vibes ·

2025/10/03

On this week's episode Wade and Gavin will chat with Steve Black. Steve has over 46 years of retailing experience with executive leadership at Sunflower, Henry's, Sprouts, Lucky's, and Rouses Markets (where he was President and COO). Steve is also an Author, "Rules for Success" which helps readers achieve or visualize success through habits by setting goals, being disciplined, positive and persistent. Steve has been a part of so many career defining experiences through

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01:07:28

CPG Vibes-Episode 182-CPG Conversations-Alison Cayne

CPG Vibes ·

2025/10/02

On this week's episode, Gavin and Wade will be chatting with Alison Cayne, a veteran in the CPG space! Alison founded Haven's Kitchen, a cpg brand, nearly 14 years ago. She started a podcast, In The Sauce, about 8 years ago (BEFORE IT WAS COOL) and most recently took on an Adjunct Professor role at Columbia Business School. If you think that's pretty awesome - you're right! When Alison is not busy as hell - she is dropping knowledge bombs all over her LinkedIn that's incredibly

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01:02:57

CPG Vibes - Episode 181 - CPG Brokering 101 - Shawn Berg

CPG Vibes ·

2025/09/13

On this week's episode, Wade and Gavin will dig into the good, the bad, and the ugly with Brokers featuring the Founder & CEO of SMB Sales & Marketing, Shawn Berg. Shawn has an extensive background in consumer goods, and natural sales at conventional grocers. He is a veteran broker in the CPG industry with previous brokerage experience at; Presence Marketing, iLevel, and now his own company, SMB Sales & Marketing. Shawn has grown in the brokerage world from AE, to SVP, and to

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00:57:54

CPG Vibes - Episode 180 - Expert Series (Volume 15) -...

CPG Vibes ·

2025/09/13

On this week's episode Wade Yenny and I will be chatting with Jake Karls from Mid-Day Squares and Andrew Henry from Revival Tea! Jake Karls is a legend in his role at Mid-Day Squares where he is a co-founder and rainmaker. If you know Jake - he is unapologetically himself and when it comes to building relationships he is second to none. He will meet with Whole Foods on Thursday and visit his local stores the next day back in Montreal creating Tik Toks with his first retail partners. Andrew Henry

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00:57:48

CPG Vibes - Episode 179 - Spotlight Series (Volume 3)...

CPG Vibes ·

2025/08/31

On this week's episode we will be talking to the CEO of Mark's Snacks, Mark Samuel. Mark is a serial entrepreneur with 20+ years of leading companies through various stages of growth. Mark has amassed nearly 70k follower on LinkedIn and built a loyal community through that platform. Mark's Snacks is a BFY kettle chip baked in avocado oil and sea salt. They have recently launched in the last few weeks and raised over $190k on WeFunder. We are PUMPED to talk to this legend!

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00:58:17

CPG Vibes - Episode 178 - Introducing Our New...

CPG Vibes ·

2025/08/16

We have some surprising and sad news: Alex Bayer, our esteemed co-host and co-founder of CPG Vibes, is stepping down to focus on some personal items in his life. With someone stepping down, this means someone else needs to step up. In walks Gavin Konkel. He is the Director of Retail Sales for Be Amazing Beverage and brings a wealth of knowledge and experience both from the buying side (Fresh Thyme and Earth Fare) and also the brand side (Blackbird, TRU Drink, Be Amazing, and more)This episode we

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00:59:05

CPG Vibes - Episode 177 - Spotlight Series (Volume 2)...

CPG Vibes ·

2025/08/10

We are back with our second edition of our Spotlight Series with the Founder and Visionary of one of the fastest growing natural meat stick snacks in the country.Jason created his brand at the kitchen counter and has now grown his distribution to over 10,000 doors. Hear the story on how he started and how he got to where he is today.Our premiere sponsor is Creative Kaiju. **Get 10 % off by clicking the link below, signing up, and mention CPGVIBES in the discount field**

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01:08:37

CPG Vibes - Episode 176 - Random Babble Series...

CPG Vibes ·

2025/08/02

This week Wade returns from a week off and we will be doing what we do best: No Script, Just Chat! This is our next edition of the random babble series. We cover anything and everything CPG related and items that are even outside of CPG. Just Alex and Wade talking shop!We will shout out comments and questions from the viewers as always. Enjoy!

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01:01:19

CPG Vibes - Episode 175 - Master Series (Volume 8) -...

CPG Vibes ·

2025/07/27

This week we are bringing back our coveted Master Series and are bringing on seasoned investors and growth experts in the CPG space. Our guests are investors, advisors, and partners in CPG brands and they are highly skilled at supporting brands for scale with proper strategy and capital.We are bringing on:Jeff Lichtenstein - CEO - Next In NaturalMichael Bush - Managing Partner - GrowthWay PartnersMike Fata - CPG Investor/AdvisorWhether you are growing your own CPG brand, or investing in a CPG brand

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00:58:16

CPG Vibes - Episode 174 - Spotlight Series (Volume 1)...

CPG Vibes ·

2025/07/18

Welcome to the first edition of our newest segment: The Spotlight Series. We highlight a commendable brand, investor, individual, or in this case: Distributor.Hi Touch Libations has been distributing emerging, natural brands for over 10 years in Southern CA. They have brought brands to market such as Suja, Poppi, Vive Organic, Koia, and many more. And with their partnership with LA Libations, they are now expanding to conventional stores such as Albertsons and beyond.Their model is DSD (direct store

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01:03:38

CPG Vibes - Episode 173 - Expert Series (Volume 13) -...

CPG Vibes ·

2025/07/11

We are PUMPED for this episode, featuring 4 founders with emerging brands breaking into the CPG scene in natural stores, independents, and eventually conventional grocery stores.These founders will discuss the story of how they got the idea and kickstarted their business, and all the challenges that happened along the way and that are still happening on a daily basis.We are featuring:Dan ChoiFounder of The NA Beverage CoStacey WoodFounderWhole HarmonyKristen CharboFounderGlonutsTania

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00:45:23

CPG Vibes - Episode 172 - To Start a CPG Brand Or Not...

CPG Vibes ·

2025/06/28

After a highly watched and successful Buyer Series last week, we are back to our classic format of Alex and Wade chatting it out about CPG. A big part of our show is sharing perspectives both from the brand side, the buying side, and also the broker side. Alex ran a CPG brand for over 10 years and on this episode, he will share about what to consider when you are launching a CPG Brand.Wade brings over 25 years of experience as a corporate retail category manager/buyer and now is a broker/master

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00:59:42

CPG Vibes - Episode 171 - Buyer Series (Volume 2)

CPG Vibes ·

2025/06/24

We are back for our second edition of the buyer series and this week we are excited to bring on very knowledgeable and community driven buyers from all different areas of the country. In no particular order:Robert Johnson - New Seasons MarketJason Hostettler - Buehler's MarketKenny Hausmann - Fresh Thyme MarketAs always, it's "No Script, Just Chat." We will cover a range of topics surrounding buyers, tips to present to a retailer and get on shelf, how to approach a buyer at

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01:01:21

CPG Vibes - Episode 170 - UNFI System Outage /...

CPG Vibes ·

2025/06/13

This week is back to our normal format of Alex and Wade rapping back and forth about all things CPG. We will be focusing on the major security breach and national system outage with UNFI and how this has affected brands and retailers.With Wade's experience in attending trade-shows and some upcoming shows (Summer Fancy Food Show, Newtopia Now) he will be reviewing his tips and strategies on how to navigate the shows and getting the most out of them.

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01:03:42

CPG Vibes - Episode 169 - Master Series (Volume 7)

CPG Vibes ·

2025/06/06

It's time for another episode of our coveted Master Series. These don't come around often, and this is sure to be a good one. We are featuring the movers and shakers in the CPG industry with people, companies and brands that have changed the landscape forever for CPG.We are bringing on:Chris Hunter - Co-Founder of KOIA - Delicious Plant-Based ProteinMike Fata - CPG Investor and Advisor and Founder of Manitoba HarvestKari Pedriana - Co-Founder of Green Spoon Sales - The Nation's Premier

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00:50:29

CPG Vibes - Episode 168 - The Art of Helping Others /...

CPG Vibes ·

2025/05/31

This week, we are going to focus on the short and long-term benefits of helping others and expecting nothing in return. We are finding the most successful people simply give with no strings attached and attract an energy that propels them personally and professionally. Wade and Alex will share how they have helped others and gained a great return for themselves.Our second topic is an important one as well: Running or working with a CPG brand is pure and utter chaos. Everyday, something goes wrong

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01:01:34

CPG Vibes - Episode 167 - Random Babble Series...

CPG Vibes ·

2025/05/23

How about an episode with no planned topics at all and Wade and Alex discuss whatever they want for an hour? We of course will cover topics in CPG but it could go off the rails and we can be talking about anything whether it's Wade hiking in the middle of nowhere, Alex golfing, tariffs, and so much more!This is our second installment of the Random Babble Series. Sit back, grab a beer (or your favorite social non-alc tonic) and enjoy!

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00:59:41

CPG Vibes - Episode 166 - Expert Series (Volume 12) -...

CPG Vibes ·

2025/05/18

This week we are featuring two great founders who have built out great beverage companies. They will share their stories and how they got to where they are today and any gems they can share with the CPG community.We are bringing on:Yanni Hufnagel - Founder of Lemon Perfect CompanyMatt Mclean - Founder of Uncle Matt's OrganicJoin us for this great episode. No Script, Just Chat!

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01:00:55

CPG Vibes - Episode 165 - Common Founder Mistakes /...

CPG Vibes ·

2025/05/10

This week we will be covering two important topics: Common founder missteps and mistakes made by brands, especially emerging and natural brands just hitting the scene and scaling.Wade and Alex will also discuss CPG brands they love that they feel are rising stars in the industry and next to hit the big time.This week's episode is sponsored by Nelly's Organic.

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01:00:03

CPG Vibes - Episode 164 - Master Series (Volume 6)

CPG Vibes ·

2025/05/03

The Master Series is back! This week we are welcoming on 3 distinct and awesome entrepreneurs who are running their own CPG brands or have run brands in the past. This includes:Will NitzeFounder - IQ BarJeff ChurchDreamMakers and Previous Suja Co-FounderSteve O'DellFounder - Tenzo TeaThis episode is sponsored by Power Full Energy Distribution and Robert Cogan

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