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PODCAST

Truelogic DX Podcast

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and

business

All Episodes

00:36:32

Ep. 125: Planning to Win: Setting KPIs and Metrics...

Truelogic DX Podcast ·

2025/09/26

Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.

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00:17:08

Ep. 124: The Search Evolution: Powered by AI

Truelogic DX Podcast ·

2025/06/18

As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.

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00:35:37

Ep. 123: Designing for Conversions: UX/UI Strategies...

Truelogic DX Podcast ·

2024/12/13

Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO). Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.

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00:16:41

Ep. 122: ANC's Market Edge: Digital Marketing for...

Truelogic DX Podcast ·

2024/10/18

Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.

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00:20:46

Ep. 121: Round Two of Anti-Trust Fight: Google vs DOJ

Truelogic DX Podcast ·

2024/09/27

Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its dominance to control the tools used to buy, sell, and broker ads online. So, will Google take another L, or are they going to fight back harder this time? Let’s find out in this podcast.

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00:23:49

Ep. 120: How to Prepare Your Company for Public Backlash

Truelogic DX Podcast ·

2024/09/19

This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.

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00:25:59

Ep. 119: Optimizing Your eCommerce Store for the...

Truelogic DX Podcast ·

2024/09/13

In this episode, we’re tackling the holiday madness that kicks off as early as September in the Philippines! We’ll talk about how Filipino shoppers go all out during the ‘Ber months’ and what that means for your online store. From holiday shopping trends to must-do tips for prepping your eCommerce site, we’ve got you covered so you can keep up with the Christmas rush.

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00:21:37

Ep. 118: Digital Primer | Championing Brand Love in...

Truelogic DX Podcast ·

2024/09/05

Join host Ibarra Villaseran for an insightful conversation with Pam Valenzuela, Vice President for Marketing at Conception-Carrier. They dive into her 25-year journey in marketing and sales, the importance of building brand love, and her role in mentoring young marketers at the 2024 PANA Brand Academy.

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00:21:25

Ep. 117: Content Teardown: Sun Life vs. AXA Philippines

Truelogic DX Podcast ·

2024/08/30

We’re diving into the world of website content, and no, we’re not talking about the type of content you might be familiar with. We’re pitting two insurance websites against each other – Sun Life and AXA Philippines – and placing their content under the microscope, examining every nook and cranny of their websites to see how their content strategies stack up against each other.

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00:29:04

Ep. 116: SEO Teardown: PLDT vs Converge

Truelogic DX Podcast ·

2024/08/22

The content teardown will do a side-by-side comparison of the on-page and off-page optimization strategies of PLDT Fiber and Converge ICT, two internet service providers in the Philippines. The episode will analyze organic traffic, backlinks, domain authority, impressions, page speed, and website health scores.

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00:38:10

Ep. 115: Digital Primer | Insights From the 2024 PANA...

Truelogic DX Podcast ·

2024/08/15

In this episode, host Ibarra Villaseran sits down with the winning team from the PANA Brand Academy - Shaena Angelica Manzano (Senior Marketing Manager of Ayala Malls), Miguel Alfonso Santiago (Marketing Officer of Avida Land Corp), and Ma. Kristina B. Palma-Mamaril (Acting VP and Public Affairs Head of SSS). They discuss their experiences, challenges, takeaways, and tips from the 4-day seminar focused on crafting a 360-degree brand campaign, which covered topics like brand building, social media,

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00:28:36

Ep. 114: The Power of Personalization

Truelogic DX Podcast ·

2024/08/08

You know that feeling when you scroll through social media and suddenly see an ad for exactly the product you've been wanting? That's the power of personalization in action. But what if we told you this is just the tip of the iceberg? In this episode, we will talk about the future of personalization and how AI will change customer experiences making them more tailored, efficient, and impactful than ever before.

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00:28:06

Ep. 113: South Star Drug vs Mercury Drug: SEO Showdown

Truelogic DX Podcast ·

2024/08/01

In this episode, we're diving into an SEO showdown between two of the oldest drugstores in the Philippines: South Star Drug and Mercury Drug. We'll check out their on-page and off-page optimization strategies to see how they stack up in the competitive world of online visibility.

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00:31:23

Ep. 112: Selling the Experience and Not the Product

Truelogic DX Podcast ·

2024/07/26

Going beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go.On this episode of Truelogic DX, we’ll talk about the importance of emotional marketing for millennials and gen Z and why pulling at people’s heartstrings instead of telling them about your product features is what will drive sales.

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00:26:45

Ep. 111: Beyond Reviews: Leveraging on User Generated...

Truelogic DX Podcast ·

2024/07/18

Filipino audiences crave authenticity and trust. They rely heavily on peer recommendations and real-life experiences before making purchasing decisions. This is where UGC shines. But what about big brands, the established players in the market? We'll explore how enterprise brands in the Philippines can leverage UGC to not only connect with their audience but also boost SEO and drive growth.

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00:18:09

Ep. 110: Do Rankings Matter Beyond the First Page?

Truelogic DX Podcast ·

2024/07/11

Getting on the first page of search results is undoubtedly the ultimate goal of SEO work. However, the reality is that you won’t get there fast, if at all. Is this game all or nothing? This episode will cover the competitiveness of first-page search results and the potential of everything after.

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00:15:00

Ep. 109: Alternative Search Engines: Is Someone...

Truelogic DX Podcast ·

2024/07/04

While Google's dominance is undeniable, accounting for 90.8% of the global market as of May 2024, we'll explore a promising frontier that could change how we search—artificial intelligence. Join us as we discuss three popular AI tools that rival Google in providing information, directions, activity suggestions, and product recommendations.

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00:26:57

Ep. 108: The Google’s Search Data Leak

Truelogic DX Podcast ·

2024/06/27

Despite the rapid rise of AI-powered alternatives like ChatGPT, Gemini, and others, Google’s search algorithm remains the search marketer’s most coveted and secretive data. Recently, a massive data leak gave the world an unprecedented look into Google’s black box. Learn more about the leak and details about the closely guarded secrets of the leading search engine and what this means for your business in this podcast episode.

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00:22:11

Ep. 107: Digital Marketing in the Philippine Tourism...

Truelogic DX Podcast ·

2024/06/21

The Philippine tourism industry is a vibrant sector that has significantly contributed to the country's economy. With its stunning beaches, rich cultural heritage, and diverse natural landscapes, the Philippines attracts millions of tourists from around the world. On this episode, let’s explore the role of digital marketing in the Philippine tourism industry, current trends, practical applications, and the challenges and opportunities it presents for businesses

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00:27:00

Ep. 106: Online Marketplace vs. E-commerce Platform

Truelogic DX Podcast ·

2024/06/13

Is it better to open an account and sell at a popular online marketplace like Facebook Marketplace, Shopee, Lazada, or Carousell? Or are you better off investing in an ecommerce website of your own?In this episode, we will compare and contrast e-commerce platform and online marketplace to help you decide which one is for your business.

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125 results

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