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PODCAST

ROOF WARS: Battling for the Soul of an Industry

Chad Westbrook & David Bonney

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: ✅ Stand out in a crowded market ✅ Develop great clients, not just chase leads ✅ Build a reputation based on quality and integrity ✅ Scale your business the right way The future of the industry depends on those willing to raise the bar, lead by example, and fight for a higher standard. If you"re ready to sharpen your

business courses

All Episodes

23:54

Episode 19: Safety First Training Your Service Team

ROOF WARS: Battling for the Soul of an Industry ·

2025/11/07

In this episode of Roof Wars, Chad and David tackle one of the most important—and most overlooked, topics in the roofing industry: safety. They unpack what it really means to build a safety-first culture, why "common sense" isn't common, and how training your team to prevent accidents protects people, profits, and your reputation. Drawing from real stories in the field, including near misses, skylight falls, and dangerous roof hatch setups, they expose the silent risks that hide on every roof and

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02:20

Episode 18 The Importance of Branding in Building a...

ROOF WARS: Battling for the Soul of an Industry ·

2025/10/23

In this episode of Roof Wars, Chad and David break down what real branding means in the roofing game—and why it’s not just about logos or truck wraps, but about creating a reputation that can’t be ignored. They dig into the difference between internal culture and external brand, showing how what happens inside your company shapes what clients see on the outside. From truck colors and uniforms to A-frame signs and giveaway pens, they reveal how small, consistent details build massive visibility and

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26:47

Episode 17: Upselling During Service Visits

ROOF WARS: Battling for the Soul of an Industry ·

2025/10/10

In this episode of Roof Wars, Chad and David dive into the real meaning behind onsite upsells—and why it’s not about selling, but about serving smarter. They challenge the old-school mindset of “just fix the leak” and reveal how a simple shift toward proactive care can save clients thousands, boost technician confidence, and unlock new revenue streams. Using powerful analogies from doctors preventing sickness to technicians acting like fortune tellers, they show how great roofers don’t just patch

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23:39

Episode 16: Educating Customers on the Value of...

ROOF WARS: Battling for the Soul of an Industry ·

2025/09/26

In this episode of Roof Wars, Chad and David dive into the importance of preventative roof maintenance and why it matters most in the fall. They unpack the common misconception many building owners have, “no leaks, no problem,” and show how that mindset can cost thousands in avoidable repairs. Through real world stories like a restaurant hit with $10,000 in damage that could have been prevented for just $500, they reveal the hidden risks of clogged drains, frozen scuppers, and neglected inspections

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27:08

Episode 15: Understanding Service Trends

ROOF WARS: Battling for the Soul of an Industry ·

2025/09/12

In this episode of Roof Wars, Chad and David tackle the challenge of making data simple and usable for your service division. Learn why tracking the three core numbers revenue, gross margin, and backlog, can give you crystal-clear visibility into the health of your business in just three seconds. Discover how automating reports, simplifying insights, and focusing on early warning metrics like ETA compliance and invoice lag can free up your time, protect profitability, and prevent small issues from

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18:46

Episode 14: Improving Response Times to Gain a...

ROOF WARS: Battling for the Soul of an Industry ·

2025/08/29

In this episode of Roof Wars, Chad and David tackle the challenge of leak season and how to turn responsiveness into your ultimate competitive edge. Learn why owning your five-mile radius can give you faster service, stronger client trust, and built-in local marketing. Discover how to set clear expectations, exceed client demands, and use proximity as a strategic advantage that helps you dominate your market. You will also uncover how aligning operations with client needs, leveraging speed and

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20:27

Episode 13: Top Trends In Commercial Roofing Maintenance

ROOF WARS: Battling for the Soul of an Industry ·

2025/08/15

In this episode of Roof Wars, Chad and David dive into the art of defining your Ideal Client Profile (ICP) and why focusing on your own backyard can be the fastest path to growth. Learn how to pinpoint the clients you love working with, spot the red flags that drain your resources, and use buying behaviors, payment terms, and industry needs to shape your strategy. You will also discover how leveraging proximity, playing to your strengths, and targeting high-value opportunities can help you

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25:16

Episode 12: Dealing with Difficult Customers-Problem...

ROOF WARS: Battling for the Soul of an Industry ·

2025/07/04

In this episode of Roof Wars, Chad and David tackle one of the toughest challenges in commercial roofing: handling frustrated and upset customers. Learn why missed expectations often go unspoken, how to recognize the signs before they become deal-breakers, and why adopting a culture of extreme ownership can turn negative feedback into business growth. You will also discover how refining your service journey can strengthen client trust and drive long-term success.

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21:56

Episode 11: Transitioning From Installations To A...

ROOF WARS: Battling for the Soul of an Industry ·

2025/06/20

In this episode of Roof Wars, Chad and David break down how to transition from a production-focused company to a profitable service division. Learn why service work is recession-proof, how to use existing client relationships to kickstart growth, and why building a service-first mindset can unlock more re-roof opportunities than ever before.

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25:53

Episode 10: The Financial Side of Service - Pricing...

ROOF WARS: Battling for the Soul of an Industry ·

2025/06/06

In this episode of Roof Wars, Chad and David reveal how to turn emergency repair calls into long-term client relationships. Learn how speed, professionalism, and clear communication during high-stress moments can earn trust and future business.

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24:42

Episode 9: Handling Service Calls During Emergency...

ROOF WARS: Battling for the Soul of an Industry ·

2025/05/23

In this episode of Roof Wars, Chad and David offer guidance on how to respond quickly and efficiently to emergency repair calls, not just to fix the problem, but to earn the customer’s trust. Discover how speed, professionalism, and clear communication during high-stress moments can turn one urgent call into a lasting relationship.

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27:13

Episode 8: Building Long-Term Relationships Through...

ROOF WARS: Battling for the Soul of an Industry ·

2025/05/09

In this episode of Roof Wars, Chad and David unpack the secret to creating loyal, raving customers—not by fixing roofs, but by mastering the customer experience. Discover how stepping into your client’s world, anticipating needs, and partnering beyond the job builds the kind of trust that turns one deal into decades of referrals.

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22:02

Episode 7: Creating a Preventive Maintenance Program...

ROOF WARS: Battling for the Soul of an Industry ·

2025/04/25

In this episode of Roof Wars, Chad and David break down how to create a preventative maintenance program that sells itself. Instead of pushing a service, they show how to focus on solving real customer problems. Learn how to shift from pitching to partnering and why that change makes all the difference.

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20:05

Episode 6: Managing Customer Expectations

ROOF WARS: Battling for the Soul of an Industry ·

2025/04/11

In this episode of Roof Wars, Chad Westbrook and David Bonney tackle the often-overlooked secret to customer loyalty—setting clear expectations. From botched timelines to misaligned assumptions, they share real-life stories and practical strategies that prove success is not just about fixing roofs but about managing beliefs. Learn how “white glove service” can turn your roofing company into a client’s first call, not their fallback option.

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28:38

Episode #5: Cost Effective Marketing

ROOF WARS: Battling for the Soul of an Industry ·

2025/03/28

In this episode of Roof Wars, Chad Westbrook and David Bonney dive into the art of cost-effective marketing for commercial roofers. Forget pricey ads and complicated SEO—this conversation is all about practical, low-cost strategies that get your brand seen and remembered. From turning your truck into a mobile billboard to handing out pens that double as marketing tools, the guys share real-world tactics that actually work.

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Episode #4: How Technology Can Help Hit Goals!

ROOF WARS: Battling for the Soul of an Industry ·

2025/03/14

On this episode of Roof Wars, Chad and David dive into how technology can help roofing companies hit their goals faster and more efficiently. From automation to smarter service tracking, the right tools can drive serious growth. Don’t miss this breakdown of the tech strategies that separate winning service divisions from the rest!

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24:53

Episode #3: Upselling Maintenance Services to...

ROOF WARS: Battling for the Soul of an Industry ·

2025/02/28

On this episode of Roof Wars, Chad and David dive into the art of upselling maintenance services to existing clients. Discover how to turn routine service calls into revenue-generating opportunities, maximize client lifetime value, and stop leaking profits. If you want to grow your service division without constantly chasing new business, this episode is a must-listen!

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19:08

Episode #2: Building a Service Team

ROOF WARS: Battling for the Soul of an Industry ·

2025/02/14

Welcome to RoofWars Episode #2! In this episode, we share expert tips on hiring the right talent and training them to build a powerhouse service team. Tune in to discover the essential strategies for turning your roofing service division into a growth engine.

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29:27

Episode #1: Why Service Contracts Are the Lifeblood...

ROOF WARS: Battling for the Soul of an Industry ·

2025/01/31

Today, we discuss the importance of recurring revenue through service contracts and strategies for selling them effectively to commercial clients!

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54:29

Is the problem big enough to act?

ROOF WARS: Battling for the Soul of an Industry ·

2024/07/17

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