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PODCAST

Podcast Perspectives

Jeff Umbro, The Podglomerate LLC

Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, this Signal Award winning show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today. Named PR Daily"s 2025 Best Podcast Production and Marketing Agency, The

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All Episodes

42:18

Podcast Veteran Lex Friedman on the Podcast...

Podcast Perspectives ·

2025/09/30

Podcast industry veteran Lex Friedman is the founder of Lex Friedman Consulting where he works with creators, advertisers, platforms, and brands as a strategic consultant. Lex joins the show to discuss the challenges and triumphs as a former executive at Midroll, Art19, and Wondery, shares insights into the changing landscape of podcast advertising, and the hilarity of being confused with fellow podcast veteran Lex Fridman. He also provides a cautiously optimistic take on where the industry is

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42:40

How to Get Your Podcast Reviewed by the Media

Podcast Perspectives ·

2025/09/16

From traditional news outlets to podcast newsletters, there are dozens of publications writing about podcasting today. But how do you get your podcast on their desks and featured by Vulture, The Guardian, NPR, and beyond? In this exclusive – and free – webinar, learn the secrets of pitching your podcast to the press with Joni Deutsch (The Podglomerate's SVP of Marketing and Audience Development) and Alice Florence Orr (Managing Editor of Podcast Review). Joni is an award-winning audio

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36:19

AdLarge Media CEO Cathy Csukas on Ad Tech and Women...

Podcast Perspectives ·

2025/09/02

Cathy Csukas is the CEO and co-founder of AdLarge Media and the fwd. network. AdLarge is an independent audio ad sales firm that for the last decade has shaped how advertisers, networks, and creators navigate the world of podcast and digital audio monetization. The fwd. network is a more recent initiative to deliver content by and for female audiences. Cathy discusses the evolution of AdLarge into an all-in-one audio network, their early work monetizing shows like Ashley Flowers’ Crime Junkie, their

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42:09

Condé Nast Head of Global Audio Chris Bannon on Audio...

Podcast Perspectives ·

2025/08/19

Chris Bannon is the Head of Global Audio at media giant Condé Nast, home to hit shows from The New Yorker, Wired, Vogue, and more. Chris discusses his remarkable audio career from public radio to podcasting, which includes roles at Midroll and Stitcher before joining Condé Nast. We go through his experience first managing podcasts at WNYC in 2004 and the massive success of The New Yorker’s Pulitzer-winning podcast In the Dark as it gets ready for a new season. Chris also discusses the importance of

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29:08

Audacy Head of Podcasts Leah Reis-Dennis on Making...

Podcast Perspectives ·

2025/08/05

Leah Reis-Dennis is the Head of Podcasts at Audacy, the second-largest radio company in the US. Leah joins the show to share her unique path to podcasts, including leading content and partnerships at Himalaya and working in business development at Stitcher and SiriusXM before landing at Audacy, where she oversees content, partnerships, and marketing for over 300 shows. We discuss Audacy’s partnership with PAVE and Tenderfoot, the benefits of working in both podcasts and broadcast, and Audacy's

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34:16

Cloud10 Media CEO Sim Sarna on Building a Powerhouse...

Podcast Perspectives ·

2025/07/22

Sim Sarna is the founder and CEO of Cloud10 Media, a rapidly growing podcast network ranked among the top 15 by Triton Digital. Sim joins the show to discuss his path from independent film producer to building a leading podcast network, the critical role of network support in production and marketing, and how Cloud10 helps creators at every stage. We also dive into the evolution of celebrity podcasts, the surge of video in podcasting, and new revenue models transforming the business. Sim shares

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36:18

PodX CEO Patrick Svensk on Building a Global Podcast...

Podcast Perspectives ·

2025/07/08

Patrick Svensk is CEO of PodX, what he calls a global podcast federation consisting of 13 companies from 8 different countries. He joins the show to discuss the importance of IP in entertainment, differences between the international podcast market compared to the US market, and PodX's recent acquisition of Lemonada. Patrick and I also look at his origins as a TV and film producer and how it led him to work in the audio industry.You can find Patrick on LinkedIn or on podxgroup.com. I’m on all the

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67:24

Case Study (Part 2): How to Grow Audience and...

Podcast Perspectives ·

2025/07/01

New Hampshire Public Radio is home to both acclaimed limited-run podcasts like the ground-breaking investigation Bear Brook and duPont-Columbia Award winner The 13th Step, as well as chart-topping “always on” series like Outside/In and Civics 101. But it took a great deal of strategic marketing, audience development, and revenue generation efforts for NHPR to get to this level of sustainable podcast success and impact.If you’re interested in elevating your on-demand audio strategy in the wake of

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58:37

Case Study (Part 1): Navigating Threats to Journalism...

Podcast Perspectives ·

2025/06/24

Join The Podglomerate and NHPR for this first session of our two-part case study series as we explore the resiliency of NHPR’s podcasts, including: The comprehensive and years-long production planning and editorial process behind The 13th Step.How NHPR navigated and overcame challenges to its podcast reporting, including physical threats, vandalism, and legal pressures. Key lessons learned from NHPR maintaining journalistic integrity while ensuring staff safety. The guiding principle of

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51:51

Adopter Media SVP of Client Services Adam McNeil on...

Podcast Perspectives ·

2025/06/10

Adam McNeil is SVP of Client Services at Adopter Media. He joins the show to discuss the intricacies of podcast advertising, the advantages of dynamic ad insertion versus baked-in ads, and experiences with ad buys for smaller podcasts. Adam and I also explore the risks of YouTube ads and the future of podcast advertising.You can find Adam on LinkedIn, at adopter.media, or The Roast newsletter theroast.beehiiv.com I’m on all the socials @JeffUmbro The Podglomerate offers production,

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34:15

The Making of an Award Winning Podcast

Podcast Perspectives ·

2025/05/27

Take a listen to a special session from Podcast Movement Evolutions 2025:What does it take to create an award-winning podcast in 2025? From understanding today’s awards landscape to crafting editorial excellence, this evocative session will provide strategic insights to help your show stand out from the crowd. With observations and advice on how to take home gold from David Sirota, investigative journalist and host of award-winning podcast Master Plan, Jeff Umbro, CEO of The Podglomerate and The

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64:33

AIR Webinar: What Audio Producers Really Need to Know...

Podcast Perspectives ·

2025/05/20

If you’re curious about venturing into the world of video podcasting, then join AIR and The Podglomerate for a can’t miss panel discussion featuring real experts from the worlds of YouTube and Spotify. Moderated by The Podglomerate's VP of Production Services Chris Boniello (who has 14 years of Emmy- and The Webby Awards-winning video and audio expertise), this panel discussion will include insights from:- Spotify's Senior Partner Manager Yih Lee - DCP Entertainment founder/CEO Chris Colbert -

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34:39

NASA Program Lead for Audio and Podcasts Katie Konans...

Podcast Perspectives ·

2025/05/13

Katie Konans is the Program Lead for Audio and Podcasts at NASA. She joins the podcast to discuss NASA’s growing audio strategy, including how to make complex science accessible, the need for community engagement, and the future of NASA’s audio programming. Katie and I discuss the success of NASA’s Curious Universe, as well as the rest of their audio portfolio, and how to inspire the next generation of space enthusiasts.You can find Katie on LinkedIn, or you can head to NASA.gov/podcasts. I’m

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36:29

Audioboom CEO Stuart Last on Quarterly Earnings and...

Podcast Perspectives ·

2025/04/29

Stuart Last is the CEO of Audioboom, a leading global podcast network which supports more than 8,000 podcasters, delivers more than 100 million downloads per month, and has put more than $250,000,000 into podcasters pockets to date. He joins the podcast to discuss the future of podcasting, Audioboom’s remarkable growth, and monetization strategies for podcasters through Spotify’s Partner Program. Stuart and I also talk about the importance of prioritizing independent creators as well as

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31:59

Creating Podcasts for Kids: Lynn Kestin Sessler

Podcast Perspectives ·

2025/04/15

How do you develop audio content for children?Lynn Kestin Sessler is a Peabody, Webby, and Parents’ Choice Award-winning producer with extensive experience in children’s media, having worked with Nickelodeon, PBS, and Sesame Street. She joins the podcast to discuss the unique aspects of creating audio shows for kids, strategies for integrating podcasts into children’s routines, and the potential for kids’ podcasts to expand brand reach. Lynn talks about her storied career, starting as a production

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43:23

Podcasting with Purpose: Multitude’s Amanda McLoughlin

Podcast Perspectives ·

2025/04/01

How a former teenage YouTuber became a leader in the podcast industry.Amanda McLoughlin is the CEO of Multitude and co-host of the podcasts Spirits, Join the Party, and Attach Your Résumé. Amanda joins the podcast to discuss the keys to long-term podcast success, the importance of community, and her transition from being a YouTuber to a podcaster in 2015. She also highlights Multitude’s mission to support indie podcasters in ad sales, production services, and sustainable business practices. Amanda

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39:31

Building a Media Empire: Ballen Studios’ Nick Witters

Podcast Perspectives ·

2025/03/19

What does it take to manage top names in podcasting and YouTube?Nick Witters is the CEO of Ballen Studios, the new media company best known for the MrBallen YouTube channel. Nick joins the podcast to share his insights on content creation, business growth, and strategic partnerships in YouTube, podcasting, and other media ventures. He recounts his unique career path from the U.S. Air Force to entertainment law, from working in the WME mailroom to co-founding Ballen Studios with John Allen, a

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44:24

A Legacy Comedy Podcast Network Shifts to Video with...

Podcast Perspectives ·

2025/03/05

How can you grow your podcast company in the wake of bigger media companies like Spotify?Joe Cilio is co-founder and CEO of Forever Dog Productions, a prominent podcast production company known for alt comedy. He joins the podcast to share the origins and evolution of Forever Dog, the success of launching shows like Bowen Yang’s “Las Culturistas,” and the company’s shift to video podcasting. Joe talks about Forever Dog Productions’ success with founding drag queen network MOM, or Moguls of Media,

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30:23

Unlocking Podcast Legalities: Klaris Law’s Alexia Bedat

Podcast Perspectives ·

2025/02/19

How can you protect the podcast that you own?Alexia Bedat is a lawyer and partner at Klaris Law, leading its podcast and audio team. She joins the podcast to share her expert insights on the evolving legal landscape of podcasting. Alexia discusses the significance of negotiating clear contracts, especially in the growing areas of video and social media. She and I also explore protecting IP, understanding fair use, and managing legal budgets. Alexia’s transparency and in-depth knowledge provide

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42:39

Finding Your Audience: Sounds Profitable's Tom Webster

Podcast Perspectives ·

2025/02/05

How do you grow your podcast audience?Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world. You

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