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PODCAST

The Medical Sales Podcast

The Medical Sales Podcast is for people breaking into medical sales and reps ready to level up. Hear real stories and strategies from top reps, executives, MedTech entrepreneurs, and surgeons across pharmaceutical sales, medical device sales, medical supply sales, wound care, diagnostics, and more. After 250+ episodes and a 4.9-star history, we were review-bombed on Spotify. But if this show has ever helped you, leave us a 5-star review. It means more than you know. Whether you"re trying to break

business careers

All Episodes

28:37

Part 2: Mastering Communication in Medical Sales

The Medical Sales Podcast ·

2025/11/12

In this episode of the Medical Sales Podcast, Samuel sits down with Dan Docherty, partner at BrainTrust and co-author of NeuroSelling 2.0, to explore what it truly takes to become a world-class communicator in medical sales. Drawing from his decades of experience in pharma and neuroscience-based training, Dan reveals the five key skills every rep must master—developing a communication process, asking powerful questions, listening actively, storytelling with emotion, and building emotional

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26:05

The Power of Building Trust in Medical Sales

The Medical Sales Podcast ·

2025/11/05

In this episode of the Medical Sales Podcast, Samuel talks with Dan Docherty from BrainTrust about how neuroscience is transforming the way medical sales professionals build trust and communicate with impact. Drawing from his 25-year career in pharma, Dan explains how traditional training focuses too much on product and not enough on human connection. He introduces the concept of NeuroSelling®, showing how value-based storytelling and empathy drive real influence in conversations with

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37:26

Mastering the Medical Sales Industry

The Medical Sales Podcast ·

2025/10/29

In this episode of the Medical Sales Podcast, Samuel interviews Steven Drummond from Intellijoint Surgical, who shares his journey across endoscopy, wound care, trauma, ophthalmology, and tech-based orthopedics. Steven reveals how Intellijoint's navigation system empowers surgeons with precision and autonomy, and what it really takes to succeed in medical sales—from mastering structure and time management to building trust and balancing high-pressure cases with business growth. Packed with real

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36:46

Navigating the Future of Healthcare Sales

The Medical Sales Podcast ·

2025/10/22

In this episode of the Medical Sales Podcast, Samuel sits down with Steven King, president of a U.S. medtech company transforming medical education through cutting-edge virtual dissection tables. Steven shares how this groundbreaking technology is changing how anatomy is taught—replacing traditional cadavers with 3D, interactive digital models that bring the human body to life. He reveals the challenges of scaling in a market where most institutions still don’t know the tech exists, how AI is

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26:14

Navigating Content Strategy for Business Growth

The Medical Sales Podcast ·

2025/10/15

In this episode of the Medical Sales Podcast, Samuel sits down with medtech strategist and creator Omar M. Khateeb to unpack how startups, reps, and leaders can win attention and turn it into revenue in 2025. Omar shares why LinkedIn is still the #1 starting point, when to expand to X, Meta, and YouTube, and how senior leaders at brands like Intuitive and Zimmer use storytelling to engineer markets. They dig into what actually gets attention (novelty, unpredictability, depth), why “goals” matter

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29:35

Mastering The Medtech Game: Leadership, Attention,...

The Medical Sales Podcast ·

2025/10/08

In this episode, medtech marketer and MarketCraft founder Omar M. Khateeb joins Samuel to break down how early-stage and growth companies can engineer markets, not just chase attention. From mastering LinkedIn and expanding to X, Meta, and YouTube, to using storytelling that actually drives adoption, Omar shares how the best brands—like Zimmer Biomet and Intuitive—create influence through consistent, authentic leadership content. He reveals the psychology behind attention, the balance between

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18:01

Navigating Leadership in Medical Sales | PT 2

The Medical Sales Podcast ·

2025/10/01

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Kat Hurd, a former Fortune 500 rep, multi-time President’s Club winner, and VP turned coach, to break down what it really takes to move from frontline manager to executive leader. Kat shares how managers can avoid getting stuck, build credibility across internal teams, and know when it’s time to step outside their organization to keep growing. She unpacks the miscommunication between corporate strategy and field execution,

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26:00

From Rep to Coach: Mastering the Medical Device Industry

The Medical Sales Podcast ·

2025/09/24

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Kat Hurd, medical device sales coach and former Fortune 500 leader with 15 years of experience. From athletic training to rep of the year, to VP-level leadership and now founder of her own coaching business, Kat’s journey is proof that you don’t need a biology degree to thrive—you need grit, process, and the right mindset. Kat shares the pivotal moment that led her to leave corporate leadership and launch her coaching

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20:23

Strategic Thinking For Sales Success | PT2

The Medical Sales Podcast ·

2025/09/17

In this episode of the Medical Sales Podcast, Samuel sits down with Steve Gielda, co-founder of Ignite Selling and a leading voice in sales enablement for life sciences. Together, they tackle one of the toughest challenges post-COVID: access. Steve breaks it down into two fronts—how to increase utilization inside accounts where you already have a footprint, and how to break into new accounts by linking your solutions to the hospital or IDN’s strategic initiatives. The conversation also dives into

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36:55

Mastering Strategic Sales | PT 1

The Medical Sales Podcast ·

2025/09/10

Sales legend and trainer Steve Gielda—co-founder of Ignite Selling—joins Samuel to break down what truly drives performance in medical device, pharma, biotech, and diagnostics. Steve traces his path from selling 3M copiers out of a van to leading life-sciences consulting with Neil Rackham (of SPIN Selling) and building Ignite’s simulation-based, gamified training that accelerates pipelines and product launches. We get tactical fast: how today’s top reps think strategically, map real stakeholders

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37:55

Leveraging AI for Sales Success

The Medical Sales Podcast ·

2025/09/03

AI is changing sales, but most reps don’t know where to start. Samuel Adeyinka sits down with sales strategist Katie Mullen to make AI practical, safe, and profitable for everyday medical sales work. Learn where AI saves you real hours right now: building 30-60-90 plans, market analyses, proposal summaries, email drafts, and meeting briefs. Katie walks through step-by-step prompts, how to upload docs, and when to switch tools instead of fighting the interface. Get a clear tool map. ChatGPT and

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35:52

Breaking Into Medical Sales as a Key Account Rep

The Medical Sales Podcast ·

2025/08/27

Jennifer Chavez joins the show to share her unique path through medical sales — from breaking in as a remote sales rep at Medtronic, to driving strategy as a vascular account executive at Cook Medical, to now leading her own consulting firm helping medtech companies build sales teams and win hard-to-access accounts. She pulls back the curtain on what it’s really like to succeed in roles that go beyond the OR. You’ll hear how remote sales reps add value, why key account roles require a different

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45:58

The Key to Thriving as a Clinical Specialist

The Medical Sales Podcast ·

2025/08/20

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Gina Torres, a nurse-turned-medical device sales professional at Johnson & Johnson, to unpack what it really takes to thrive in one of the most competitive fields in healthcare: peripheral vascular and coronary sales. Gina shares her inspiring journey from working multiple nursing jobs to consolidating her career into one life-changing role in medical device sales. She reveals how she broke into the industry, why she chose

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12:14

Embracing Hard Times as Growth Opportunities

The Medical Sales Podcast ·

2025/08/13

Todd Crowder, one of the most respected leaders in medical sales, joins Samuel Adeyinka to break down the mindset and daily habits that separate long-term top performers from everyone else. Together, they reveal why the toughest challenges in your career aren’t obstacles to avoid — they’re opportunities to train, grow, and dominate your market. We explore why comfort kills sales careers and how the best reps deliberately seek discomfort every single day. Todd shares his “ABC” strategy for managing

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13:36

Break Into Medical Sales: How to Choose the Right...

The Medical Sales Podcast ·

2025/08/06

Choosing the wrong medical sales role is one of the biggest reasons professionals burn out or walk away from the industry. In this episode, Samuel Adeyinka breaks down exactly how to avoid that mistake — and how to find the medical sales specialty that actually fits your personality, lifestyle, and long-term goals. Medical sales isn’t one-size-fits-all. From trauma reps in the OR at 3 a.m. to pharmaceutical reps building slow-burning relationships, this episode unpacks the real differences between

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39:05

Must-Do’s Before Your Next Medical Sales Role

The Medical Sales Podcast ·

2025/07/30

Todd Crowder, a true medical sales legend, joins us, again to break down exactly how to navigate career moves with clarity and confidence. Whether you're chasing growth or escaping a bad fit, Todd shares how to time transitions strategically, factoring in fiscal year cycles, capital equipment sales, and the difference between a smart move and a lateral mistake made out of frustration. We take a hard look at toxic leadership and how to spot it early. Todd reveals the red flags that signal deeper

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26:08

How to Network In Medical Sales

The Medical Sales Podcast ·

2025/07/23

Haley Carswell, Vice President at Zynex Medical, joins us to share her unconventional path from managing a tanning salon to leading in the world of non-invasive pain management. What started as a pivot away from law school, thanks to advice from her father, became a thriving career built on people skills, grit, and an eye for strategy. Today, Haley supports her team through data-driven planning, leadership, and market insights that drive results. We dive into the emotional transitions that shaped

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39:26

Being a Leader in Medical Sales

The Medical Sales Podcast ·

2025/07/16

Todd Crowder, a straight-up legend in the medical sales world, joins us to unpack what it really takes to rise, lead, and dominate in this competitive industry. Known for building high-performing teams and transforming reps into power players, Todd brings unfiltered insight into the mindset and skill set that separate top performers from the pack. We dive into why composure under pressure is a rep's greatest weapon. Todd shares how a proactive, solution-first mindset can make you irreplaceable

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39:21

Unlocking Success in Health Tech Sales

The Medical Sales Podcast ·

2025/07/09

Brendan McAdams, sales coach, author of Sales Craft, and founder of Kiinetics, joins us to drop serious knowledge on what it takes to succeed in health tech sales. With deep B2B expertise and a sharp focus on early-stage startups, Brendan works with founders and commercial teams to land enterprise clients, close complex hospital deals, and avoid the costly sales mistakes that kill momentum. This episode is your roadmap for transitioning from traditional medical sales into the fast-paced, high-stakes

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41:08

How to Succeed as a Manager in Medical Sales

The Medical Sales Podcast ·

2025/07/02

Logan, a distinguished leader in the medical sales industry, joins us to share her unconventional journey, from pre-med student to CEO in neuromonitoring, and later, to a hands-on role in spinal device sales. Her story is a powerful example of how diverse experiences can shape a well-rounded, impactful career in medtech. Logan offers key insights into the role of neuromonitoring in surgery, the risks of false positives, and the critical communication needed between OR teams. We explore the

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