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PODCAST

The UX Level-Up

Sophia V. Prater

Join Sophia V. Prater on a dive into the weeds on UX systems, information architecture, human psychology, and simplifying complexity.

arts design

All Episodes

00:35:10

086 - ORCA Series #15: Why Your Buttons Are Broken...

The UX Level-Up ·

2025/12/18

Allie Ofisher has worked as a UX consultant for complex systems, served as the lead instructor for the Representation Round in the OOUX Foundations program, and is a Certified Advanced OOUX Strategist. She’s also one of the core contributors to the newly refilmed OOUX Masterclass, leading the way on rethinking CTA Representation and object integrity.In this episode of the podcast, Sophia and Allie talk about how broken CTAs sabotage UX (and trust), why screen-first design leads to bloated prototypes

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00:55:36

085 - Teams that OOUX: Saving Time while Tackling...

The UX Level-Up ·

2025/12/05

Ryan Young and Kayla Ferris are Certified OOUX Strategists and UX leaders at P3+Uplift, an IT consulting firm based in Des Moines, Iowa. Ryan serves as Senior Director of Product and Design, while Kayla is a UX and Product Designer and mentor for the OOUX Certification Program. In this episode of the UX Level-Up Podcast, Sophia talks with Ryan and Kayla about how OOUX became P3’s “test-driven design” process, why it helps them ramp up on complex projects at lightning speed, and how mapping objects

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00:32:15

084 - (ORCA Series #14) - Relationship...

The UX Level-Up ·

2025/11/24

Allie Ofisher is a UX designer and consultant with deep roots in systems thinking, visual design, and user research. She’s worked with countless teams to help them understand what they’re building, why they’re building it, and how to bring clarity to complex products using OOUX. As the lead steward of the Representation Round at OOUX, Allie brings her sharp visual eye and her obsession with relationships, context, and user mental models to everything she touches.In this episode of the UX Level Up

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00:37:44

083 - (ORCA Series #13) - If Users Can’t Name It,...

The UX Level-Up ·

2025/11/08

Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.” In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with

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00:40:33

082 - (ORCA Series #12) - Building Trust Through...

The UX Level-Up ·

2025/10/24

In this 12th installment of the ORCA Series, Jake Z is back to wrap up the Prioritization Round with Attribute Prioritization. In this episode we discuss content clashes, marketing demands, and how to align across teams when everyone wants their data front and center. LINKS:Check out Jake's previous appearances on the UX Level Up Podcast:079 - ORCA Series #11 - CTA Prioritization077 - ORCA Series #10 - Relationship Prioritization038 - OOUX at Hello Fresh with Jake ZukowskiJoin the waitlist for

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00:48:13

081 - UX That Ships - Better Project Launches Using...

The UX Level-Up ·

2025/10/10

After leading a major gov site launch, Philippe Fara is back to share how OOUX helped him deliver better outcomes with less chaos. From mastering the ORCA Process to mentoring others, he spills the tea on scaling UX strategy, building confidence, and making complexity intuitive.OOUX LINKS:Check out Philippe's last appearance on the UX Level-Up Podcast!Admire Philippe's work on Renfrewshire.gov.ukJoin the waitlist for the Self-Paced OOUX Masterclass!Continue the conversation on the OOUX

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01:00:58

080 - OOUX and Jobs to be Done with Jim Kalbach

The UX Level-Up ·

2025/09/26

Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a fun, honest convo about clarity, complexity, and cringey first diagrams. Enjoy! #UX #JTBD #OOUXLINKS:Check out the JTBD Toolkit!Connect with Jim on LinkedInJoin OOUX Foundations!Join the OOUX Forum!

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00:39:28

079 - (ORCA Series #11) - CTAs That Align Teams and...

The UX Level-Up ·

2025/09/05

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how

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00:31:41

078 - Bossy UX - Why I’m Calling BS on the...

The UX Level-Up ·

2025/08/28

A viral LinkedIn post claims UX is “just battles and compromises.” In this episode, Sophia gets spicy about why that’s wrong. Tune in for a soapbox rant on why we shouldn’t settle for burnout culture — and how to reclaim UX as the world-changing craft it was meant to be.LINKS:Join Cohort 11 of the OOUX Masterclass! Doors close August 29th at 11:59 PM EDT!Follow Sophia on LinkedIn! Continue the conversation on the OOUX Forum!

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00:40:57

077 - (ORCA Series #10) - From Inheriting Strategy to...

The UX Level-Up ·

2025/08/25

What if prioritizing relationships could boost your bottom line? In this 10th ORCA Series installment, Sophia is joined by former VP of design at Hello Fresh, Certified OOUX Strategist, and Cohort 11 Mentor, Jake Zukowski, to explore how ORCA’s Relationship Prio helps businesses build trust, create clarity around revenue objects, and design strategies that work for both users and businesses.LINKS:1. Join Cohort 11 of the OOUX Certification! Doors are open until Friday 8/29 at 11:59 PM EDT.2. Check

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00:52:08

076 - Streamline Change Management using OOUX with...

The UX Level-Up ·

2025/08/11

Advanced OOUXer Karen Hewell joins me to share how she’s helping government agencies shift from page-based chaos to object-based clarity. We talk breaking silos, creating shared ownership, and making massive content ecosystems easier to manage (and actually intuitive). 🎯LINKS:Keep up with Karen's work at Anthro-techFollow Karen on LinkedInGet on the waitlist for Cohort 11 of The OOUX Certification Program!Continue the conversation on The OOUX Forum!

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00:35:54

075 - (ORCA Series #9) - Object Prio - A new kind of...

The UX Level-Up ·

2025/07/17

In this ninth installment of the ORCA Series, Sophia kicks off the Prioritization round with Object Prioritization. Tune in as she shares how this step can bring clarity to your design process and your project backlog — plus a personal story on tackling creative chaos with compassion and strategy.LINKS:Get 20 powerful strategies to elevate your practice IMMEDIATELY with the UX Level-Up!Start your OOUX journey the RIGHT way with OOUX Foundations. Enroll here!

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00:28:23

074 - Why Your “Why” Isn’t Cutting It And How to Dig...

The UX Level-Up ·

2025/07/03

In this episode, Sophia gets real about the tension between OOUX in theory vs. the messy reality of the real world. Learn how to ask those jaw-dropping, scope-shifting “why?” questions without annoying leadership. She breaks it down into four pro-level steps so you can bring more clarity, alignment, and confidence to your work.LINKS:Join the UX Level-Up free on OOUX.com/levelup! Join the conversation on the OOUX Forum

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00:40:22

073 - What the World Needs From Designers

The UX Level-Up ·

2025/06/25

In this episode of the podcast, Sophia announces a rebrand of the OOUX Podcast: The UX Level-Up! Going forward, the show will center around the five Level-Ups (featured in The UX Level-Up). She also asks a game-changing question that reframes the purpose of our OOUX work, and gives her own answer to that question, laying out an ambitious vision for OOUX and the ORCA process going forward.LINKS:Join the waitlist for The UX Level-UpJoin the waitlist for OOUX Foundations

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00:28:53

072 - UX Innovation Starts With Systems, Not Screens

The UX Level-Up ·

2025/04/25

Frameworks don’t kill creativity — they set it free.In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation.I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.🎧 Tune in to rethink your brainstorming, unleash deeper innovation, and start sketching systems, not just screens.LINKS:Join the waitlist

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00:33:01

071 - OOUX as a Tool for Learning - How OOUX Makes...

The UX Level-Up ·

2025/04/04

In this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand. Join us for OOUX Foundations!

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00:24:23

070 - How to Save UX - 5 Ways to Practice Servant...

The UX Level-Up ·

2025/03/16

The UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives?In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work. You'll hear how we've been pushed into pixel-pushing and spackling over the cracks of complexity instead of tackling structural solutions. And why that's not good

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00:32:56

069 - World Models, OOUX, & AI Consciousness

The UX Level-Up ·

2025/03/06

In this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models? LINKS:Join Melanie's SubstackRegister for UX Level-UpOOUX for AI Course

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01:03:34

068 - Sensemaking & Storytelling via OOUX with Torrey...

The UX Level-Up ·

2025/02/21

As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content. She wrote the best-selling Strategic Writing for UX, and teaches at schools and conferences in North America and Europe.In this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories

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01:08:39

067 - The Future of OOUX — And What Is OOUX Anyways?

The UX Level-Up ·

2025/01/06

In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you!Check out these articles for more on the cognitive science of OOUX: "Don't Dead Him - Why Verbs Are Hard and What It Means For the UX Process" -

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