High Voltage Business Builders Podcast

5:33

EP407: FTC alleges Amazon ad auction surcharges...

High Voltage Business Builders Podcast ·

2026/10/05

Stop guessing where your Amazon ad dollars go. If you spend the next 30 minutes listening, you will know exactly how to find the waste hiding in your Sponsored Products campaigns. Most sellers do not realize how much they lose to auction surcharges. The FTC is now alleging Amazon is surcharging ad auctions. That changes the math for every brand on the platform. I am sharing the exact August numbers from my portfolio to show you the real cost. August ad spend hit two hundred ninety one

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5:17

EP405: Amazon put eBay, Shopify, TikTok, and Walmart...

High Voltage Business Builders Podcast ·

2026/10/04

If you spend the next 30 minutes listening, you stop bleeding margin on inventory that sits idle while multichannel orders pile up in Seller Central. Amazon forced eBay, Shopify, TikTok, and Walmart orders into one dashboard. For single-channel FBA brands, that is not a feature. It is a cost. Most sellers ignore the velocity gaps and pay the optionality tax. I break down the real numbers from a recent August book of one point five million dollars. We look at an arts and crafts brand in our

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6:36

EP404: Amazon seller search is killing new ASIN...

High Voltage Business Builders Podcast ·

2026/10/03

Your new ASINs are invisible while your old winners print money. This is not a product failure. It is an algorithmic bias. In the next 30 minutes, you get the exact fix to stop wasting ad spend on new launches that stall. Most sellers think the product is weak. They are wrong. Amazon already loves the old listing. The algorithm reweights traffic toward established history. I see this constantly across our thirty brands. This episode breaks down why your new listings fail to rank while old

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5:08

EP403: Stop letting Amazon FBA inventory sit in...

High Voltage Business Builders Podcast ·

2026/10/02

If you spend the next 30 minutes listening, you stop guessing where your cash is stuck. Amazon FBA reserved inventory is not just a status code. It is a silent margin killer that hides the true health of your brand. Most sellers look at the inventory report and assume it tells the truth. It does not. I used to think that too. I had a brand in arts and crafts doing solid numbers. It looked healthy on the surface. Then I dug into the data. About ninety-eight units were reserved but not

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4:21

EP402: Amazon FBA peak ship deadlines are live. What...

High Voltage Business Builders Podcast ·

2026/10/01

Late inbound shipments are quietly eroding your margins before you even see the invoice. As peak season approaches, the fee clock is ticking, and every day of delay adds up. If you spend the next thirty minutes with me, you will stop guessing about hidden costs and start protecting your cash flow before October 15. I was reading a Marketplace Pulse piece on Amazon FBA peak ship deadlines, and it hit home. Most sellers treat late inbound as a logistics issue. It is a margin issue. When

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5:59

EP406: Stop Buying Blind. David Added $1.5M By Fixing...

High Voltage Business Builders Podcast ·

2026/09/30

If you spend the next thirty minutes listening, you stop bleeding cash on dead stock and start buying smarter, not more. One operator added one point five million dollars to his top line by fixing his inventory forecast. It was not about volume. It was about precision. David LeBlanc was doing thirty thousand dollars a month with six SKUs. He saw a slight dip in sales and cut his next purchase order by fifty percent. Three weeks later, he was out of stock. His ranking tanked. This episode

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6:12

EP401: Amazon's Multichannel Launch: What It Means...

High Voltage Business Builders Podcast ·

2026/09/29

If you spend the next 30 minutes with me, you stop guessing where your inventory is and start protecting your margins from silent data gaps. Amazon just launched a unified platform to sync sales across eBay, Shopify, and TikTok Shop. It sounds like an efficiency win, but it creates a critical vulnerability. When Amazon holds the data, you lose visibility. I have seen this pattern constantly. Operators think centralization means control. It means convenience. And convenience has a price tag

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5:45

EP400: Amazon Free Prime Offsite: How to Save 25% on...

High Voltage Business Builders Podcast ·

2026/09/28

Amazon just handed sellers a twenty-five percent cut on offsite Prime fulfillment. Most brands see that as a line item win. I see it as a margin reset. If you are not using that discount to fund your Amazon Ads or protect your net margin, you are leaving money on the table. This is not just a shipping update. It is a structural shift in how Amazon controls the customer experience. When you spend the next thirty minutes with me, you will understand why the free Prime badge is a double-edged

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5:08

EP399: Amazon Accelerate 2026: What it means for...

High Voltage Business Builders Podcast ·

2026/09/27

Amazon sellers who treat 2026 like another feature dump are going to walk into 2027 still Amazon FBA only, still waiting for clarity, while competitors who already trained agent workflows and cleaned their catalog own the recommendation moment.This episode walks what Accelerate actually shipped: Seller Assistant with memory and guardrailed workflows, the Amazon Selling Partner plugin into Amazon Quick and Claude (US beta), and Seller Central multichannel tools for eBay, Shopify, TikTok

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5:09

EP398: Wrong move: Ignoring customer notifications...

High Voltage Business Builders Podcast ·

2026/09/26

If you spend the next 30 minutes listening, your Black Friday customer notification strategy stops being a guess and becomes a data-driven asset. Most sellers panic in November. They scramble to fix broken flows, ignore weak points, and lose margin to chaos. This episode flips that. I break down why sixty percent of shoppers start hunting deals in October, not November. That timeline changes everything about when you stress-test your customer decision touches. I share what I saw in Sinch

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4:05

EP397: Amazon Accelerate 2026: What the New AI Tools...

High Voltage Business Builders Podcast ·

2026/09/25

If you spend the next 30 minutes with me, you'll understand how AI is reshaping the Amazon marketplace and what that means for your brand. We're entering an era of AI-driven automation, and this isn't just a buzzword. It's a shift for sellers at every level. I'll share how David scaled from thirty thousand dollars to eight hundred fifty thousand dollars in revenue, and how you can use AI tools to optimize your listings. By the end, you'll have three specific moves to boost your operation

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4:56

EP396: Amazon's Shift to AI Search means it's time to...

High Voltage Business Builders Podcast ·

2026/09/24

Your keyword strategy is dead. If you spend the next 30 minutes listening, you will stop guessing what Amazon wants and start matching buyer intent. This is the shift that separates brands that survive from those that get buried. Amazon is moving from keyword matching to AI-driven intent. Relevance is no longer about stuffing terms. It is about answering the question, what problem does this solve, in plain language. Most sellers are still optimizing for search terms that no longer drive

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5:17

EP395: Operators Are Losing 40 Percent of Search...

High Voltage Business Builders Podcast ·

2026/09/23

If you spend the next thirty minutes listening, your Amazon search strategy stops relying on outdated keyword stuffing and starts aligning with how Amazon AI actually ranks products. Most sellers are losing forty percent of their organic visibility because they are optimizing for a search algorithm that no longer exists. This episode breaks down the exact shift happening in Amazon search and why your current tactics are making your brand invisible to the new system. You will learn how to

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4:23

EP394: Amazon AI Shift: How Sellers Manage Systems...

High Voltage Business Builders Podcast ·

2026/09/22

If you spend the next thirty minutes with me, you'll learn how to shift from doing everything yourself in your Amazon business to managing systems that drive growth. The rise of AI tools is transforming how sellers operate, and it's time you harness that power. With over two hundred thirty thousand monthly users, AI is no longer just a buzzword; it's a shift. I'll share a story about one of my brands that went from fifteen thousand dollars a day in sales to significantly less workload after

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4:41

EP393: Walmart Marketplace Growth: What 50 Percent...

High Voltage Business Builders Podcast ·

2026/09/21

Walmart Marketplace growth hit fifty percent. Most sellers are treating it like a side channel. That is the wrong move. If you spend the next thirty minutes with me, you stop leaving money on the table by ignoring the second largest retail platform in the United States. I break down why Walmart is the real opportunity hiding in plain sight for brands stuck on Amazon. I share how brands in my portfolio were hovering in the low six figures on Amazon. We shifted focus. The results changed the

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4:16

EP392: Amazon vs Perplexity Court Ruling Could Cost...

High Voltage Business Builders Podcast ·

2026/09/20

If you spend the next 30 minutes listening, you stop guessing why your search visibility is dropping and start protecting your margin before AI search engines rewrite the rules. Amazon is suing Perplexity, and the stakes are not just legal. They are your traffic. If AI becomes the primary way shoppers find products, the old SEO rules break. This is not about Amazon protecting its turf. It is a fundamental shift in how buyers discover brands. I break down why algorithms still hide the margin

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4:50

EP391: New Ecommerce Compliance Rules: How They Will...

High Voltage Business Builders Podcast ·

2026/09/19

If you spend the next thirty minutes with me, you'll understand how new ecommerce compliance rules can seriously impact your cash flow. Many sellers think they can adapt on the fly, but that’s a costly mistake. You’ll hear about Ashley, who almost quit after her first launch failed to hit ten thousand dollars a month due to poor foundational advice. This episode reveals the hidden costs of compliance and how to avoid them. By tuning in, you’ll learn three actionable steps to protect your

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5:48

EP390: Stop Buying Blind. David Added 1.5 Million...

High Voltage Business Builders Podcast ·

2026/09/18

If you spend the next thirty minutes listening, you stop bleeding cash on dead stock and start buying smarter, not more. One operator added one point five million dollars to his top line by fixing his inventory forecast. It was not about volume. It was about precision. David LeBlanc was doing thirty thousand dollars a month with six SKUs. He saw a slight dip in sales and cut his next purchase order by fifty percent. Three weeks later, he was out of stock. His ranking tanked. This episode

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5:42

EP389: Amazon Expands Ads Into ChatGPT: What This...

High Voltage Business Builders Podcast ·

2026/09/17

Amazon is testing its ad engine inside ChatGPT. If you spend the next thirty minutes listening, you will understand why this shift matters more than any algorithm update in the last five years. Amazon neared seventy billion dollars in advertising revenue last year. This is not a minor feature update. It is a fundamental change in how buyers discover products. Your current Amazon Ads strategy might be obsolete before you finish this episode. I break down what this means for your seller

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44:26

EP388: Escape Bottleneck-Itis: Build a Business That...

High Voltage Business Builders Podcast ·

2026/09/16

If you spend the next 30 minutes listening, you stop being the bottleneck in your own operation. Brad Sugars, founder of ActionCOACH, joins Neil Twa to break down how to build a business that runs without you. This is not a motivational speech. It is a systems audit. We talk about the difference between top of funnel noise and bottom of funnel trust. We look at why permanent media beats social media for long term value. We discuss how to turn your knowledge into products that generate

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