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PODCAST

Visionary Minds

Visionary Minds is a bilingual (French & English) monthly podcast that highlights experts in communication, branding, and innovation from the world’s most influential luxury and premium brands.Each month, we host a visionary guest — from CMOs to creative directors and digital strategists — to discuss the ideas shaping today’s industry:Brand strategyDigital transformationSocial media trendsCreative contentCustomer experienceThe evolving language of luxuryOur goal is to explore how the most

business marketing

All Episodes

35:07

🇫🇷 RUBY MAZUEL - Réinventer le métier de make-up artist

Visionary Minds ·

2026/02/02

Dans cet épisode de Visionary Minds, Wilfried reçoit Ruby Mazuel, make-up artist parisienne en pleine ascension, dont l’approche sensible et exigeante est en train de redéfinir le métier.Ancienne patineuse artistique, Ruby parle du maquillage comme d’un geste, d’un mouvement juste, ce qu’elle appelle le glide. Une manière de travailler la peau sans jamais l’imposer, en écoutant les visages, les énergies, les silences.Ensemble, ils évoquent la frénésie des plateaux, la pression invisible du métier,

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1:26

🇫🇷 [TEASER] RUBY MAZUEL - Réinventer le métier de...

Visionary Minds ·

2026/01/30

Dans cet épisode de Visionary Minds, Wilfried reçoit Ruby Mazuel, make-up artist parisienne en pleine ascension, dont l’approche sensible et exigeante est en train de redéfinir le métier.Ancienne patineuse artistique, Ruby parle du maquillage comme d’un geste, d’un mouvement juste, ce qu’elle appelle le glide. Une manière de travailler la peau sans jamais l’imposer, en écoutant les visages, les énergies, les silences.Ensemble, ils évoquent la frénésie des plateaux, la pression invisible du métier,

en

32:44

🇺🇸 Brand Washing: When Vision Replaces Identity...

Visionary Minds ·

2026/01/19

In this Carte Blanche episode of Visionary Minds, Susanna Nicoletti delivers an unfiltered perspective on one of the most sensitive issues in luxury fashion today: brand washing.She explains why giving unchecked power to creative directors can weaken brand identity, erode customer loyalty, and ultimately impact business performance. From iconic houses to real customer reactions, Susanna challenges the industry’s obsession with disruption and reminds us why brands are not blank canvases — but systems

en

1:13

🇺🇸 [TEASER] Brand Washing: When Vision Replaces...

Visionary Minds ·

2026/01/16

In this Carte Blanche episode of Visionary Minds, Susanna Nicoletti delivers an unfiltered perspective on one of the most sensitive issues in luxury fashion today: brand washing.She explains why giving unchecked power to creative directors can weaken brand identity, erode customer loyalty, and ultimately impact business performance. From iconic houses to real customer reactions, Susanna challenges the industry’s obsession with disruption and reminds us why brands are not blank canvases — but systems

en

1:15:42

🇺🇸 TRUE BEAUTY VENTURES - Investing in the Soul of...

Visionary Minds ·

2026/01/05

In this episode of Visionary Minds, Wilfried sits down with Rich Gersten and Cristina Nuñez, co-founders of True Beauty Ventures, to unpack what it really takes to build beauty brands that last.Together, they explore why virality is often a trap, why less capital can sometimes create stronger foundations, and how patience, discipline, and empathy have become strategic advantages in today’s beauty landscape. From the volatility of celebrity brands to the signals that define long-term winners, they

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1:24

🇺🇸 [TEASER] TRUE BEAUTY VENTURES - Investing in the...

Visionary Minds ·

2026/01/02

TEASERIn this episode of Visionary Minds, Wilfried sits down with Rich Gersten and Cristina Nuñez, co-founders of True Beauty Ventures, to unpack what it really takes to build beauty brands that last.Together, they explore why virality is often a trap, why less capital can sometimes create stronger foundations, and how patience, discipline, and empathy have become strategic advantages in today’s beauty landscape. From the volatility of celebrity brands to the signals that define long-term winners,

en

4:16

Thank You for an Extraordinary Year… And Meet the...

Visionary Minds ·

2025/12/19

Hosted on Acast. See acast.com/privacy for more information.

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4:27

Merci pour cette année incroyable… et voici les...

Visionary Minds ·

2025/12/19

Merci pour cette année incroyable.Je vous livre dans cet épisode le futur lineup de 2026.Hâte de vous retrouver à la rentrée.Belles vacances.Wilfried Hosted on Acast. See acast.com/privacy for more information.

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36:58

🇺🇸 ANA ANDJELIC (Esprit) - How to Build Brand Gravity...

Visionary Minds ·

2025/12/16

In this episode of Visionary Minds, we sit down with Ana Andjelic — Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.Ana shares a powerful perspective on why brands must move beyond campaigns and start operating as cultural systems. Drawing from her experience across agencies and global brands, she explains how cultural capital creates pricing power, why virality is a short-term illusion, and how brands

en

1:08

[TEASER] 🇺🇸 ANA ANDJELIC (Esprit) - How to Build...

Visionary Minds ·

2025/12/16

In this episode of Visionary Minds, we sit down with Ana Andjelic — Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.Ana shares a powerful perspective on why brands must move beyond campaigns and start operating as cultural systems. Drawing from her experience across agencies and global brands, she explains how cultural capital creates pricing power, why virality is a short-term illusion, and how brands

en

21:33

🇺🇸 TATA HARPER - The Untold Truth Behind Clean Luxury...

Visionary Minds ·

2025/12/01

For years, “clean beauty” has been one of the industry’s most powerful — and most confusing — movements. But behind the marketing, the buzzwords and the oversimplified narratives, very few people truly understand what clean, natural and high-performance really mean in the luxury space.In this Carte Blanche episode of Visionary Minds — produced by Dix Sept Paris — Tata Harper offers an unfiltered look at the realities behind clean luxury beauty. No script. No questions. Just a founder who helped

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21:14

🇫🇷 RALPH LAUREN FRAGRANCES (L'Oréal) - David...

Visionary Minds ·

2025/11/24

Comment une marque prend-elle vie ? Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous

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1:05

[TEASER] 🇫🇷 RALPH LAUREN FRAGRANCES (L'Oréal) -...

Visionary Minds ·

2025/11/21

Comment une marque prend-elle vie ? Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous

en

1:45

[TEASER] 🇺🇸 SUMMER FRIDAYS - Marianna Hewitt :...

Visionary Minds ·

2025/11/14

Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask.In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced

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1:36

[TEASER] 🇺🇸 VIOLETTE_FR : How Violette Serrat Is...

Visionary Minds ·

2025/11/07

In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what

en

46:53

🇺🇸 GHIA (Mélanie Masarin) - She Made the World’s...

Visionary Minds ·

2025/11/03

She Made the World’s Coolest Non-Alcoholic DrinkMélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.A

en

3:20

🇺🇸 [TEASER] She Made the World’s Coolest...

Visionary Minds ·

2025/10/31

She Made the World’s Coolest Non-Alcoholic DrinkMélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.A

en

3:43

🇫🇷 Coup de tonnerre dans le luxe : L’Oréal rachète...

Visionary Minds ·

2025/10/20

C’est officiel : L’Oréal rachète Kering Beauté pour 4 milliards d’euros !Un deal majeur qui redéfinit les rapports de force dans le luxe et la beauté.Dans cet épisode, Wilfried décrypte les dessous stratégiques de cette acquisition :pourquoi L’Oréal consolide son empire autour du parfum,comment Kering recentre son modèle sur la mode et la maroquinerie,et pourquoi Gucci Beauty reste, pour l’instant, hors de l’accord.Au-delà des chiffres, c’est une question de vision, de puissance et d’identité :la

en

3:46

🇺🇸 L’Oréal Just Bought Kering Beauty for €4 Billion —...

Visionary Minds ·

2025/10/20

It’s official: L’Oréal has acquired Kering Beauty for €4 billion.A move that doesn’t just expand a portfolio — it reshapes the future of luxury beauty. In this episode of Visionary Minds, Wilfried breaks down what’s really behind the deal:why L’Oréal is doubling down on high-margin fragrance,how Kering is refocusing on fashion and leather goods,and why Gucci Beauty remains outside the transaction — at least for now.Beyond numbers, this is about strategy, influence, and identity.Because in today’s

en

1:06

🇫🇷 [TEASER] : Audemars Piguet, Hennessy, Krug - Bâtir...

Visionary Minds ·

2025/10/16

Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)Architecte de marques et stratège du luxe, Olivia Crouan a façonné certaines des plus grandes Maisons : Hennessy, Krug, LVMH, Audemars Piguet.Pendant plus de vingt-cinq ans, elle a appris à équilibrer les paradoxes du luxe : protéger l’héritage tout en embrassant l’innovation, cultiver la rareté tout en se développant, faire cohabiter l’art et la rigueur business.Dans cet épisode, elle partage les secrets du luxe qui dure :

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