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PODCAST

Lion"s Share Marketing Podcast

Fidelitas Development

Discover how brands are creating marketing wins and moving the needle with their marketing strategies.

business management & marketing

All Episodes

45:09

Starting A Candy Company From Scratch - EP 127

Lion"s Share Marketing Podcast ·

2022/11/18

Starting A Candy Company From Scratch In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the state of the economy. Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Company Inc. Erica is an entrepreneur, health coach and

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35:10

Q4 Marketing Deep Dive - EP 126

Lion"s Share Marketing Podcast ·

2022/11/04

Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing teams, and Jon shares why he’s not worried that AI will steal jobs from creatives. Then Tyler introduces Nate Lagos, Director of Growth Marketing at Original Grain. In their conversation, Tyler and Nate have a Quarter 4 marketing deep dive. They talk

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34:03

Explosive Retention Marketing Strategies - EP 125

Lion"s Share Marketing Podcast ·

2022/10/05

Explosive Retention Marketing Strategies In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website. Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club. In their conversation, Tyler and Curt talk about

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46:02

Taking A Beverage Brand From 0 To 1 - EP 124

Lion"s Share Marketing Podcast ·

2022/09/22

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma. Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world. In their conversation, Tyler

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32:47

Strategies for Post-Pandemic Performance Marketing

Lion"s Share Marketing Podcast ·

2022/09/14

Strategies for Post-Pandemic Performance Marketing In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple Google apps into one platform, allowing marketers to manage campaigns from one location and leverage Google’s machine learning to maximize their creative ability. Then Tyler introduces Bobby Macauley, Director of Performance Marketing at ALOHA. Bobby

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48:14

Marketing Agency Red Flags with John Doherty - EP 122

Lion"s Share Marketing Podcast ·

2022/05/20

Marketing Agency Red Flags with John Doherty In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will display and how this could make them the highest earning streaming platform. Then Tyler introduces John Doherty, a digital marketer and founder of Credo. During his interview, John discusses the path he took that

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41:37

Strengthening Community & Fan Loyalty Through TBL

Lion"s Share Marketing Podcast ·

2022/04/21

Strengthening Community & Fan Loyalty Through TBL with David Magley In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan experience. Then Tyler introduces David Magley, former NBA player and current President of The Basketball League. During his interview, David explains the core differences between TBL and the minor league, what

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39:06

Maintaining Effective Operations with Joshua Johnston...

Lion"s Share Marketing Podcast ·

2021/12/20

Maintaining Effective Operations with Joshua Johnston Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image. Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with. Josh’s

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27:28

A/B Testing: The Value of Split Testing Your Landing...

Lion"s Share Marketing Podcast ·

2021/12/11

A/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders’ biggest mistakes when creating landing pages

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33:50

Tune into your Turbulence with Monique Maley,...

Lion"s Share Marketing Podcast ·

2021/11/29

Tune into your Turbulence with Monique Maley, President of Articulate Persuasion In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and expect to see an influx of DTC brands allocating marketing dollars to. Then Tyler is joined by our featured guest, Monique Maley, to discuss navigating turbulence in your communication as a marketer as well as

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40:05

Optimizing The Customer Experience - EP 117

Lion"s Share Marketing Podcast ·

2021/08/24

Optimizing The Customer Experience with ProximoCX's Michael McMillan In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing space. In addition, they talk about the possible implications and changes marketing teams may undergo due to Google’s new policy. Stay tuned to hear Tyler talk with Michael McMillan, the CEO of ProximoCX and BizSprints. Michael and Tyler talk about the

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31:31

Adaptive Marketing: Tourism Post Pandemic - EP 116

Lion"s Share Marketing Podcast ·

2021/06/26

Adaptive Marketing: Tourism Post Pandemic In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy increases with IOS 15’s new features. Stay tuned to hear Tyler talk with Brian Hilemon, the Senior Director of Marketing Partnerships for the San Diego Tourism Authority (SDTA). Brian and Tyler discuss how

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59:53

Utilizing Underrated Marketing Channels - EP 115

Lion"s Share Marketing Podcast ·

2021/06/02

Utilizing Underrated Marketing Channels w/ Rand Fishkin In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for marketers. Rand and Tyler discuss the dangers of Google’s new FLoC program, which addresses privacy problems but has little consumer benefit. The two consider the importance of Rand’s article that discusses

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27:47

Consumer Marketing Tips in the Cannabis Industry - EP...

Lion"s Share Marketing Podcast ·

2021/05/12

Consumer Marketing Tips in the Cannabis Industry - EP 114 In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from different sites but posts the articles without the ads from the original pieces, providing the reader with a better user experience. Scroll has transitioned to a private beta, and Twitter plans to partner with

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41:12

The Rise of PürInstinct with Dominique Soucy - EP 113

Lion"s Share Marketing Podcast ·

2021/04/20

The Rise of PürInstinct with Dominique Soucy In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid Amazon search-marketing for eCommerce companies in their early years. Then, Tyler introduces Dominique Soucy, the Founder of an emerging sport called PürInstinct. Combining basketball, football, soccer, and rugby, the no-contact sport is focused on critical

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46:52

Lucrative eCommerce Ventures with Ben Knegendorf

Lion"s Share Marketing Podcast ·

2021/03/25

Lucrative eCommerce Ventures with Ben Knegendorf In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item, purchased with cryptocurrency. The new popularity of NFTs, in general, has encouraged brands to use NFTs as PR campaigns. While artists like Beeple have sold off digital art of 69 million dollars, Pringles, Charmin, and various alcohol brands have been using

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38:11

Evolving Into A Global Brand with Shiri Hellmann - EP...

Lion"s Share Marketing Podcast ·

2021/03/18

Evolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with

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01:00:32

Bridging the Gap Between Native Mobile Apps and The...

Lion"s Share Marketing Podcast ·

2021/03/10

Bridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between

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47:00

Revolutionizing Brand Growth with AI Technology from...

Lion"s Share Marketing Podcast ·

2021/02/19

Revolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingle. The pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand recall

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39:07

Amazon Business Strategy Insights with Isaac Kuhlman...

Lion"s Share Marketing Podcast ·

2021/02/10

Amazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period. Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking

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127 results

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