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PODCAST

Gettin" to Market

John Miller and Nate Cook

For when your job is real, but your role is…negotiable.A podcast about building products, launching them, and figuring out how to stay useful along the way.

business careers

All Episodes

63:33

41 - The Show Was the Product with Chad Cosper

Gettin" to Market ·

2026/04/14

Nate sits down with Chad Cosper, Principal Product Marketing Manager at insightsoftware and self-described Deadhead, to explore what the Grateful Dead accidentally got right about building a product people can't leave behind. They didn't set out to pioneer freemium distribution. They didn't design a community — they just created conditions and got out of the way. The taping section was born from values, not strategy. The mailing list came from loyalty to specific fans. The touring revenue tha...

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41:28

40 - Acquisition Storytime with Steve Thompson

Gettin" to Market ·

2026/03/03

In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your company gets acquired — and how to navigate the uncertainty without spiraling. Steve has been through three acquisitions and a bankruptcy. Nate has been through two acquisitions. They discuss: How to read the tea leaves (and when you can’t)What to do the moment you hear the newsWhen to update your resume and when not to pa...

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49:41

39 - Good Cop, Brand Cop with Michelle Slade

Gettin" to Market ·

2026/02/24

John's out this week, but Nate is joined by Michelle Slade, SVP of Brand and Communications at ABC Fitness, for a candid conversation about what brand actually is and where people get it wrong. Michelle brings a rare perspective: she started as a business analyst writing requirements before crossing over into marketing, and has built brand strategy for companies like Expedia, GameStop, and Sally Beauty. The result is someone who can talk brand philosophy and ship. In this episode, they cover:...

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35:05

38 - You Can't Vent to Your Boss...Can You?

Gettin" to Market ·

2026/02/17

You can't vent to your boss. Probably. But the real question is who can you vent to — and who else do you need in your corner to actually "survive and advance"? Nate and John get into the relationships that don't show up on any org chart but quietly determine everything from your next promotion to whether you're still standing after a reorg. Plus: AI's slow threat to the SaaS seat model, and John tries to fill out a visa application. New Episodes every Tuesday. Visit productischange.com for m...

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31:27

37 - SKO Hard (with Special Co-Host Kyrie Slater)

Gettin" to Market ·

2026/02/10

John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where does that leave folks on the team? Kyrie and Nate compare notes on their recent SKOs—who gets invited and why, whether these expensive events deliver ROI, and what marketers should actually bring back from them. Plus: lessons learned, the hunt for fiber in conference food, and Magic 8 Balls as swag items. New Episodes e...

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29:46

36 - The Detractor Trap

Gettin" to Market ·

2026/02/03

How much can one angry customer shape your view of the product? How much should it? Nate and John discuss the outsized influence of vocal detractors, why being an internal product evangelist matters, and John's story of passive-aggressively loving a forum critic into becoming a fan. Plus: at-home health trends, software review consolidation, and the millennial phone-vs-laptop buying threshold. New Episodes every Tuesday. Visit productischange.com for more. Videos and clips available on...

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36:39

35 - Personal Brand with Mary Scott Van Arsdale

Gettin" to Market ·

2026/01/27

When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you. John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands and personal ones—to talk about why your personal brand matters more than you think. Mary Scott breaks down the difference between corporate copy-paste approaches (still happening in 2026, unfortunately) and authentic personal branding that actually gives you ...

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44:57

34 - Money Talks: How to Think About PM/PMM Compensation

Gettin" to Market ·

2026/01/20

Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, bonuses, and what actually matters when evaluating your comp package. Rachel shares her journey from PR to product marketing—and yes, the significant pay bump was part of the decision. The team unpacks pay transparency laws, regional salary bands that m...

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22:08

33 - How Your Product's Investment Affects Your Role

Gettin" to Market ·

2026/01/13

Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention-focused products where stability is king, and that tricky middle ground where the product has value but go-to-market isn't working yet. Plus, where should you put your most experienced people? On retention products or growth products? What skills do yo...

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25:57

32 - Defensive Conversations

Gettin" to Market ·

2026/01/06

Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep from other teams, or explaining why you can't take on that "quick favor" that definitely isn't in your goals—these moments are rough. But they're also unavoidable. This week, John and Nate talk through the two categories of tough conversations that come up in PM and PMM roles: external conversations with customers (outag...

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71:22

31 - A Very Disneymas Mickeysode

Gettin" to Market ·

2025/12/23

We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney trips with their kids, and John shares his deeply weird childhood Disney experience courtesy of his parents' Amway business. We talk about Disney's Lightning Lane system (a UX disaster), whether Disney adults are okay (jury's out), Expedition Everest making an 8-year-old pass out, the worst custom t-shirts we saw at Magi...

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21:29

30 - Bad Product, Good GTM

Gettin" to Market ·

2025/12/16

Can you win with a mediocre product? If your go-to-market is sharp enough. This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle. John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not jus...

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24:53

29 - Bad Product. Now What?

Gettin" to Market ·

2025/12/09

You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what? Nate and John break down the three types of bad products you'll encounter, how to diagnose which one you're dealing with, and what to actually do about it. From fixing broken functionality to pivoting when there's no market fit, this episode covers the scenarios most PMs face but few want to admit. Plus: why job hopping mig...

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22:36

28 - How to Sell an Idea Internally (When Nobody Asked)

Gettin" to Market ·

2025/12/02

You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizational politics that can doom even the best proposals. They explore why most internal pitches fail, how to build credibility before you need it, and the difference between having an idea and having a strategy. Plus: lessons learned about B2B pr...

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20:54

27 - Your First 30 Days with a New Manager

Gettin" to Market ·

2025/11/25

Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success when the reporting lines shift. From the "managing up with data" playbook to why your first impression matters more than you think, this episode covers the unspoken rules of navigating leadership transitions. Your job is real, your role is negotiable. ...

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17:45

28 - A PM Tech Stack Reality Check

Gettin" to Market ·

2025/11/18

What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing when to use them and when they're getting in your way. We dig into the AI creep happening across these platforms, the temptation to automate everything with Claude, and why John's implementing a "swear jar" for AI-generated content that nobody bothers t...

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28:20

27 - How (and Why) Alex Curley Built Adopt a Station

Gettin" to Market ·

2025/11/11

When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is pairing supporters with stations in crisis. Plus: Why GM killing CarPlay proves we never learn from our mistakes, and a lesson about vanishing careers that hits a little too close to home for John. Guest: Alex Curley (Semipublic, Adopt a Station) ...

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16:53

24 - A Heat Pump, a Fridge, and a Minivan Walk into a...

Gettin" to Market ·

2025/11/04

From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually does, the surprising complexity of MarTech stacks, and whether meeting agendas are just corporate theater. Along the way, they tackle Red Lobster's youngest CEO, the mystery of an unused gift card, and the revelation that parenting after 6pm is basicall...

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24:50

23 - Building a Community with Jeni Asaba

Gettin" to Market ·

2025/10/28

What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start. We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insi...

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17:45

22 - Jack of Few Trades

Gettin" to Market ·

2025/10/21

Can you really be great at product management or marketing without knowing the industry? John thought so—until experience proved him wrong. In this week's episode, we dive into the age-old debate: domain expertise vs. raw skill mastery. John shares his evolution from "just be good at the discipline" to realizing that specialized knowledge actually matters more than he wanted to admit. Meanwhile, Nate asks whether the real question is whether a given organization provides people the runway to ...

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41 results

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