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PODCAST

Hello Author

Hello Author, is a series of short episodes focused on authors" best business and marketing practices. Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.

arts books

All Episodes

4:30

Episode 44 Season 4: Information Cascades and Market...

Hello Author ·

2025/12/08

This week, I dive into the fascinating world of information cascades and how they impact publishing markets. I’ll explain how these cascades work and why they lead to winner-takes-all dynamics in book sales. Learn how you can harness social proof and early adopters to create momentum for your books and position yourself for success in this unpredictable market.

en

5:34

Episode 43 Season 4: Game Theory: Your Secret Weapon...

Hello Author ·

2025/12/01

In this episode, I dive into game theory and its practical uses for authors. I’ll show you how to make more strategic decisions in areas like marketing, distribution, and reader engagement. Using real-world examples, I break down game theory concepts and offer actionable steps to help you thrive in a competitive publishing landscape.

en

3:17

Episode 42 Season 4: Unlock the Power of Networks to...

Hello Author ·

2025/11/24

In this episode, I dive into network theory and how it can transform your approach to publishing. Drawing insights from Networks, Crowds, and Markets by David Easley and Jon Kleinberg, I explore how leveraging strong and weak ties in your network can amplify your reach and strengthen your author platform. Tune in to learn strategies for building a powerful network that can elevate your publishing career.

en

4:27

Episode 41 Season 4: Creating Urgency Through Scarcity

Hello Author ·

2025/11/17

In this episode, I explore the psychology of scarcity and how limiting access can boost demand for your book. Whether it’s offering exclusive content or running limited-time deals, you’ll learn how to create urgency around your book launch. I’ll also share how Author Nation's RAVE is using this strategy to increase ticket sales and how you can do the same for your releases.

en

4:10

Episode 40 Season 4: Harnessing the Power of Social...

Hello Author ·

2025/11/10

In this episode, I explore the psychology of scarcity and how limiting access can boost demand for your book. Whether it’s offering exclusive content or running limited-time deals, you’ll learn how to create urgency around your book launch. I’ll share how Author Nation's RAVE is using this strategy to increase ticket sales and how you can do the same for your releases.

en

3:47

Episode 39 Season 4: The Magic of Framing: Changing...

Hello Author ·

2025/11/03

In this episode, we explore the magic of framing, a principle made famous by behavioral economist Rory Sutherland. Discover how the way you present your book can change its perceived value. I’ll show you how Author Nation's RAVE uses this tactic to make ticket prices feel like an irresistible deal—and how you can use framing to make your book stand out.

en

4:23

Episode 38 Season 4: Strategic Information Leads to...

Hello Author ·

2025/10/27

David Ogilvy once said, ‘The more you tell, the more you sell.’ In this episode, I break down why providing detailed information, when done strategically, can boost book sales. I’ll share how Author Nation's RAVE uses storytelling and layered messaging to build excitement and how you can apply the same tactics to sell more books.

en

4:13

Episode 36 Season 4: Unlock the Secrets of...

Hello Author ·

2025/10/20

In this episode, I dive into the fascinating world of counterintuitive marketing, where unconventional strategies lead to extraordinary results. I’ll explore insights from marketing legends Eugene Schwartz, David Ogilvy, and Rory Sutherland, and show how these principles apply to indie authors. From amplifying existing desires to creating exclusivity, you'll learn how to attract readers and build demand in ways that defy logic.

en

3:56

Episode 37 of 45: Tapping into Existing Desires

Hello Author ·

2025/10/20

In this episode, I explore Eugene Schwartz’s principle that successful marketing doesn’t create desire—it amplifies what already exists. Learn how to uncover and leverage the desires your readers already have to build irresistible book campaigns. I’ll use examples from Author Nation's RAVE to show you how tapping into existing passions can transform your marketing approach.

en

5:14

Episode 35 Season 4: The Inconvenient Truth:...

Hello Author ·

2025/10/13

In this episode, I explore how managing your creative energy like a balanced system is essential to sustainable authorship. Learn how to strategically align your creativity, business, and relationships to avoid burnout and create a lasting, fulfilling writing career.

en

3:33

Episode 34 Season 4: Exploring Synchronicity and the...

Hello Author ·

2025/10/06

In this week’s episode, I explore Synchronicity: The Inner Path of Leadership by Joseph Jaworski, discussing how aligning your inner values with your actions can transform your leadership journey. Tune in for key insights on leading from within, shifting your mindset, and embracing synchronicity to connect with the people and opportunities that drive meaningful change in your work and life.

en

4:17

Episode 33 Season 4: CEO Tools

Hello Author ·

2025/09/29

In this week's episode, I delve into Kraig Kramers' "CEO Tools" and share the invaluable insights I gained from him through Vistage. Discover how mastering tools like the one-page business plan and understanding the importance of implementation over imitation can transform your business strategy. Join me as I explore the essence of turning knowledge into actionable results for lasting success.

en

6:06

Episode 32 Season 4: Oscillations

Hello Author ·

2025/09/22

In this week's episode, I shift gears from my planned topic to share a deeply personal journey. I'll explore the concept of peak creative performance, debunking common myths about success, and offering practical insights into managing stress and achieving an upward spiral in your creative and personal life. Join me as I discuss the importance of cycles, recovery, and seeking help to improve and sustain high performance.

en

4:29

Episode 31 Season 4: The Formula for Success

Hello Author ·

2025/09/15

In this week's episode, I dive into "The Formula" by Joshua Robinson and Jonathan Clegg, exploring how success strategies from Formula One racing can be applied to the publishing world. Join me as I discuss the vital roles teamwork and innovation play in driving success and creativity in your writing journey!

en

7:49

Episode 30 Season 4: Moneyball

Hello Author ·

2025/09/08

Join me this week as I discuss the future of publishing through the lens of Michael Lewis’s Moneyball. This episode explores how statistical analysis can transform the publishing industry, allowing indie authors to thrive while traditional publishers struggle. Learn how to leverage this data to design your own success algorithm and stay ahead in the competitive world of book publishing.

en

4:05

Episode 29 Season 4: Human Givens

Hello Author ·

2025/09/01

Join me this week as I delve into the Human Givens approach and its profound impact on human behavior. I'll explain how meeting our innate emotional needs can enhance storytelling and marketing strategies. Discover how embracing these principles and challenging conventional approaches can help build a thriving community around your brand.

en

5:13

Episode 28 Season 4: The Godfathers of Behavioral...

Hello Author ·

2025/08/25

Join me this week as I discuss the influence of behavioral psychology on decision-making and marketing. I'll share insights from my experiences with experts like Nick Epley and Richard Thaler and how their teachings have shaped my approach to creating effective marketing systems. Discover how challenging your own thinking and the status quo can set you on a path to success in the publishing industry.

en

4:25

Episode 27 Season 4: Clear Thinking

Hello Author ·

2025/08/18

Join me this week as I delve into the profound influence of Shane Parish, the mastermind behind "The Knowledge Project" podcast. I explore Shane's insights on decision-making, the importance of mental models, and introduce his latest book, "Clear Thinking," which focuses on developing critical and consistent thinking. Discover actionable steps to enhance your decision-making process and stay present in your daily actions.

en

5:35

Episode 26 Season 4: The Taxonomy of Success

Hello Author ·

2025/08/11

In this episode, I explore how to deepen our learning methods beyond what we pick up from others, emphasizing that real understanding and innovation come from developing our own approaches. I discuss the importance of advancing through the levels of Bloom's taxonomy—from basic recall to creating new ideas—and relate this to the Japanese concept of Shuhari, which describes the journey of learning, mastering, and transcending knowledge. I challenge listeners to evaluate their learning processes and

en

4:32

Episode 25 Season 4: Propaganda

Hello Author ·

2025/08/04

Dive deep into the world of persuasion and propaganda with me in this episode, where I explore Edward Bernays’ seminal work. Discover how his theories shape our understanding of media, influence, and public opinion, and learn how you can apply these concepts to more effectively connect with your audience.

en

179 results

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