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PODCAST

Retailgentic | Consumer Behavior & Retail Trend

Scot Wingo | Retail Trends Analyst

Retailgentic explores consumer behavior and retail trends to help brands and retailers innovate. Join Scot Wingo for expert insights, actionable news, and ecommerce innovation strategies to navigate the future of retail and agentic commerce.

technology

All Episodes

45:30

700 Stores, 10 Million Shoppers, $3M Raised: Cooklist...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/20

This one is a build deep dive. Daniel has spent eight years on the same problem, and the answer has changed shape three times along the way: a consumer app in 2018, a shoppable recipe platform in 2023, and now a conversational shopping assistant running inside grocers’ own sites. We go deep on the plumbing here: product catalogs, ontologies, eval systems, model selection, retail media, and what an agent does when a shopper types “taco night.” If you like knowing how these things actually

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53:33

Physical AI Hits the Sales Floor: FrontlineIQ CEO &...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/13

This week Retailgentic goes full Tron… in reverse. Instead of getting sucked into the digital world, Scot steps out of it and into into the analog one, bringing the AI angle with us. Ben Rodier is the first AI guest on the show who isn’t from e-commerce. He’s building physical AI for the sales floor: an AI sales coach for the people who sell to you face-to-face in furniture stores, apparel shops, bank branches, and beyond. It’s part founder-journey story (three companies, two exits, twenty

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54:58

Baird Managing Director of Internet Research Colin...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/06

This week Scot goes on a markets deep dive with one of Wall Street's leading internet analysts. It’s a tour through the mega-cap playbook (Meta, Amazon, Google, eBay, Shopify) and how professional investors are actually pricing the agentic-commerce shift. Colin covers over $12 trillion of market cap across five names alone, so this is the view from the models, the channel checks, and the trading desk.This is a wide-ranging, numbers-forward conversation about where the money moves as agents

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53:21

Shopify's Agentic Commerce Playbook: VP of Product...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/30

This epsiode is a platform-and-stats deep dive: Scot gets Mani to pin down what agentic commerce actually is (with a four-stage framework that’s the cleanest map we’ve heard), then pulls out a run of genuinely wild numbers on what Shopify is seeing across millions of merchants, before going deep on the catalog, the protocol soup, and everything that shipped in the Spring ‘26 Edition.Highlights:Crawl, walk, run, fly: The framework of the episode. Crawl is AI-driven discovery (the biggest,

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42:39

AI Is a New Customer Category: Wharton Professor &...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/23

Kartik Hosanagar wears a lot of hats: Wharton professor, serial entrepreneur, angel investor, and now co-founder of an applied AI lab building simulation tools for AI search. Scot and Kartik land in almost exactly the same place on where agentic commerce is heading, but they get there from opposite directions: Scot on gut and operator instinct, Kartik on research. The result is a wide-ranging conversation about treating AI as a customer, the levels of agentic commerce, and what brands

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41:55

‼️EXCLUSIVE 👀 FIRST LOOK 👀: Deloitte Digital’s...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/16

This is a report deep dive, and Deloitte gave Retailgentic the exclusive first look at brand-new research: hundreds of senior merchant leaders and a thousand-plus recent online shoppers, both sides of the counter, with trend data from two years back layered in. The result is a map of where brands and consumers see the same picture and where they see completely different ones. And the data is fresh, fielded this spring, analyzed over the last month, unveiled here.They describe exactly what

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49:15

Fewer Visitors, 3X the Conversion: Forrester VP and...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/09

This one's a research deep dive. Forrester just published "The State of Agentic Commerce" for Q2 2026, a client-only report built on a fresh consumer survey, and its headline read like a splash of cold water: the hype is running past reality. We invited principal analyst Chuck Gahun on Retailgentic to defend that framing, walk through Forrester's (strict) definition of agentic commerce, and separate what consumers are actually doing from what the market keeps promising. Highlights Shopping

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41:33

OLLY Agentic Commerce Optimization: MarTech & Digital...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/30

In this episode, we sit down with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, on building an AEO foundation the right way: FAQs and catalog attributes, measuring agentic visibility, and staying human-centered in a regulated CPG world.We start with a Shopify “side quest”, how a self-taught developer ended up in AI god mode with Claude and MCP, before getting into what OLLY actually is and why a brand that does most of its revenue in-store suddenly cares so

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33:22

Announcing RetailPlaybook: New Channel...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/24

Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across Amazon, Walmart, and Target.This is a launch episode. We're announcing two things at once: Andrew Bell joining ReFiBuy as VP of Research, and the debut of RetailPlaybook. Going forward Andrew hosts Retail Playbook himself, but for episode one Scot jumped in to

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55:49

Ads in the Answer Engine: Roger Dunn, CCO, Thrad on...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/16

Roger Dunn has watched retail media grow up from the agency side (Mediacom, GroupM, WPP), the tech side (he launched Criteo's retail media business in Australia), and the brand side (a global retail media role at Diageo, home of Johnnie Walker, Guinness, and Baileys). Now he's Chief Commercial Officer (CCO) at Thrad, a Silicon Valley startup building the ad infrastructure for LLMs, "ChatGPT ads, but for everyone else."In this episode, Roger and Scot get into where advertising actually lives

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45:56

Who Buys, Not Just How: Inside ShopAgentic's €1.9M...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/11

This is an exclusive first look at ShopAgentic, and we cover a lot of ground with both co-founders. First we go over the big company news, then rewind through two decades of e-commerce history that brought Alex and Kai to this moment, and why they think the ground is shifting under the entire industry.From there it’s a wide-ranging conversation about what changes when agents, not humans, become the buyers: how a commerce platform built for this era might actually work, how merchants would

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48:12

Enterprise or Easy? Salesforce Says Both: DOUBLE Pod...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/04

This week we have a rare double header. Scheduling conflicts meant no three-way interview, so we sat down with two Salesforce leaders back to back, both there to unpack the company’s big June release, headlined by the launch of its newest platform, Storefront Next.First up is Nitin, who walks through the full sweep of the June release and makes the case for why, taken together, it's Salesforce's biggest commerce release in five years. Then Lennart takes us deeper into the agentic guts, one

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26:18

“We Have Definitely Been Cooking”: Ashish Gupta,...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/28

May 20th at Google Marketing Live, right before my high-level strategic chat with Nick Fox, SVP of Knowledge and Information at Google (you can read/listen to that one here), I got to sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google.If the Nick Fox conversation was the 30,000-ft strategic view of where Google is taking AI Mode, AIO, and the answer engine, this one with Ashish is the exact opposite. It’s the on-the-ground tactical roadmap for merchants. Ashish is

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22:04

Nick Fox, Google's SVP of Knowledge and Information,...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/21

May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google. Earlier in the day he had a fireside chat with Ben Smith, Editor-in-Chief Semafor. Later that afternoon after I had time to reflect on this conversation, I had a ~20min interview with Nick.It’s not often you get to sit down with one of the top execs at a ~$5T company so I worked a lot of topics into a short time. As always, I try and

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22:41

Suresh Ganapathy, Senior Director of Product,...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/20

Today at Google I/O, in her part of the larger keynote, VP/GM of Ads and Commerce, Vidhya Srinivasan announced a raft of Agentic Commerce items with the anchor new feature being Universal Cart. After Vidhya’s keynote comments, I was left with these questions that I know merchants will have too:Googlers talk about Universal Cart being available on surfaces like Gmail and YouTube - what’s that actually look like IRL? What are the use cases that merchants can think about and start

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50:35

Elizabeth Lachhar, EVP Americas at Rezolve AI: Is...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/14

In this episode, Scot sits with Elizabeth Lachhar to unpack Rezolve AI’s end-to-end agentic commerce platform, including its closed retail-trained LLM, Brainpower, and modules across search, discovery, conversational commerce, checkout, and loyalty.A lot of the agentic commerce conversation focuses on offsite experiences like ChatGPT, Perplexity, Gemini, and other AI shopping agents. But there’s another major shift happening onsite, where retailers are rethinking search, merchandising,

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48:59

Microsoft Joins Retailgentic! Michele Fisher & Atanu...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/07

In this episode, we sit down with Michele Fisher (Global Director, Business Strategy for Retail & CPG) and Atanu Ghosh (Director of Agentic Commerce & AI Innovation), who sit at the intersection of Azure AI, Copilot, and real-world retail and brand Agentic Commerce implementations.This conversation dives into how Microsoft is thinking about agentic commerce as a full operating model shift, not just a feature or channel.From Copilot shopping to data infrastructure to ads inside LLMs,

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50:16

Stephan Ritter, Director Commerce Transformation...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/04/30

In this episode of Retailgentic, Stephan breaks down how agentic commerce is evolving globally, with a particular focus on Europe’s rapid adoption.We explore why AI-driven shopping is accelerating faster than previous technology shifts, how brands are already losing visibility without realizing it, and what practical steps companies can take today to stay competitive.From product data strategy to protocol wars to the future of loyalty, this conversation offers a clear view of where commerce

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44:25

Krystina Gustafson: Innovating at the Intersection of...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/04/23

This episode goes beyond surface-level AI hype and into how retail organizations are actually responding.Krystina shares what she’s hearing from operators, board members, and data leaders and why the biggest risk right now is moving in the wrong direction.At the same time, we explore how agentic commerce is reshaping traffic, discovery, and brand relationships and what that means for the future of ecommerce.Highlights AI is forcing a full end-to-end transformation of retailMany companies

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37:26

Vertical Agentic Commerce: Grocery Innovation from...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/04/14

In this episode, we go deep into what agentic commerce actually looks like in a real-world vertical, and why grocery may be one of the most important battlegrounds.We walk through the shift from “tools that help you shop” to systems that shop for you, and how that fundamentally changes everything from discovery to monetization.We also unpack the tension between grocers and platforms like Instacart, the rise of retail media networks, and why owning your data, and your customer relationship,

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66 results

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