Retailgentic | Consumer Behavior & Retail Trend - Podcasts

45:17

ChatGPT Agentic Commerce User Behavior Study Deep...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/10/06

This week is a research deep dive. ReFiBuy commissioned a behavioral study of how real people shop inside ChatGPT and Google's AI Mode, and Scot sat down with the researcher who ran it to walk through what was found. The full study is published today This is the conversation behind the numbers.Highlights: 𝟴𝟰% 𝗼𝗳 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝘀𝘁𝗮𝗿𝘁 𝗼𝗻 𝗮 𝗰𝗮𝗿𝗱: About 84% of product choices in the study came from a product card. That's 83.7%, and Scot rounds it up "if you

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26:54

Stripe Global Agentic Commerce Solutions Lead Danny...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/10/01

Danny Smith is the Global Agentic Commerce Solutions Lead at Stripe, where he runs technical go-to-market (think pre-sales architect, not engineering) for Stripe’s agentic commerce products. One of his first projects was adding the payments layer to Amazon’s Rufus shopping assistant, and three years ago he got on stage at Stripe Sessions to talk about agentic commerce. We recorded this one live from day two of RetailClub in Huntington Beach. It was a little overcast, which after a day of

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53:22

Elastic Path CEO Bryan House: The $3M Ecommerce...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/09/17

This week’s episode is a platform deep dive with one of the longest-tenured companies in e-commerce. Elastic Path has been building commerce software for 26 years and Bryan is now steering the company straight into the agentic era. It’s part founder-journey (craft brewing to CEO is not a typical path), part product deep dive, and part industry-shift conversation about what AI does to the economics of running a commerce platform.Highlights: 𝗙𝗿𝗼𝗺 𝗯𝗿𝗲𝘄𝗲𝗿 𝘁𝗼 𝗖𝗘𝗢: Bryan spent

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59:14

Exploring the Intersection of Vibe Coding and Agentic...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/09/10

This week’s episode is a little different. We’ve has been noticing vibe-code platforms quietly showing up all over digital retail… at trade shows, in conversations with retailers and brands, and on the platforms’ own commerce pages. So we went to the source. This is a platform deep dive with Vercel, the enterprise company behind v0 and Next.js, on what a “vibe coding” company is actually doing in our world of commerce, and it turns out the answer is: a lot more than you’d

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44:04

Behavior Beats Identity: FERMÀT Co-Founder & CEO...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/09/03

This week’s episode is a deep dive into personalization, a huge category in e-commerce that’s getting rebuilt from the ground up for the AI era. FERMÀT is an AI-native personalization platform that sits on top of your e-commerce platform and customizes the site experience based on a visitor’s behavior, not their identity. That distinction sounds subtle, but it turns out to be the whole ballgame and it connects directly to agentic commerce because agents show up with intent, not an identity

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54:08

Caila Schwartz, Head of Agentic Commerce Salesforce...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/27

This week’s episode is a data deep dive… two of them, actually. Salesforce just dropped a back-to-back data release: the latest edition of its State of Commerce report and its Holiday 2026 predictions. Caila Schwartz, Salesforce’s newly minted Head of Agentic Commerce Shopper Insights, walks us through both. Think of it as a rearview mirror on the first half of 2026 and headlights into the holiday season, with agentic commerce showing up in nearly every number.Highlights:𝗧𝗵𝗲 𝟮𝟬𝟬%

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45:30

700 Stores, 10 Million Shoppers, $3M Raised: Cooklist...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/20

This one is a build deep dive. Daniel has spent eight years on the same problem, and the answer has changed shape three times along the way: a consumer app in 2018, a shoppable recipe platform in 2023, and now a conversational shopping assistant running inside grocers’ own sites. We go deep on the plumbing here: product catalogs, ontologies, eval systems, model selection, retail media, and what an agent does when a shopper types “taco night.” If you like knowing how these things actually

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53:33

Physical AI Hits the Sales Floor: FrontlineIQ CEO &...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/13

This week Retailgentic goes full Tron… in reverse. Instead of getting sucked into the digital world, Scot steps out of it and into into the analog one, bringing the AI angle with us. Ben Rodier is the first AI guest on the show who isn’t from e-commerce. He’s building physical AI for the sales floor: an AI sales coach for the people who sell to you face-to-face in furniture stores, apparel shops, bank branches, and beyond. It’s part founder-journey story (three companies, two exits, twenty

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54:58

Baird Managing Director of Internet Research Colin...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/08/06

This week Scot goes on a markets deep dive with one of Wall Street's leading internet analysts. It’s a tour through the mega-cap playbook (Meta, Amazon, Google, eBay, Shopify) and how professional investors are actually pricing the agentic-commerce shift. Colin covers over $12 trillion of market cap across five names alone, so this is the view from the models, the channel checks, and the trading desk.This is a wide-ranging, numbers-forward conversation about where the money moves as agents

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53:21

Shopify's Agentic Commerce Playbook: VP of Product...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/30

This epsiode is a platform-and-stats deep dive: Scot gets Mani to pin down what agentic commerce actually is (with a four-stage framework that’s the cleanest map we’ve heard), then pulls out a run of genuinely wild numbers on what Shopify is seeing across millions of merchants, before going deep on the catalog, the protocol soup, and everything that shipped in the Spring ‘26 Edition.Highlights:Crawl, walk, run, fly: The framework of the episode. Crawl is AI-driven discovery (the biggest,

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42:39

AI Is a New Customer Category: Wharton Professor &...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/23

Kartik Hosanagar wears a lot of hats: Wharton professor, serial entrepreneur, angel investor, and now co-founder of an applied AI lab building simulation tools for AI search. Scot and Kartik land in almost exactly the same place on where agentic commerce is heading, but they get there from opposite directions: Scot on gut and operator instinct, Kartik on research. The result is a wide-ranging conversation about treating AI as a customer, the levels of agentic commerce, and what brands

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41:55

‼️EXCLUSIVE 👀 FIRST LOOK 👀: Deloitte Digital’s...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/16

This is a report deep dive, and Deloitte gave Retailgentic the exclusive first look at brand-new research: hundreds of senior merchant leaders and a thousand-plus recent online shoppers, both sides of the counter, with trend data from two years back layered in. The result is a map of where brands and consumers see the same picture and where they see completely different ones. And the data is fresh, fielded this spring, analyzed over the last month, unveiled here.They describe exactly what

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49:15

Fewer Visitors, 3X the Conversion: Forrester VP and...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/07/09

This one's a research deep dive. Forrester just published "The State of Agentic Commerce" for Q2 2026, a client-only report built on a fresh consumer survey, and its headline read like a splash of cold water: the hype is running past reality. We invited principal analyst Chuck Gahun on Retailgentic to defend that framing, walk through Forrester's (strict) definition of agentic commerce, and separate what consumers are actually doing from what the market keeps promising. Highlights Shopping

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41:33

OLLY Agentic Commerce Optimization: MarTech & Digital...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/30

In this episode, we sit down with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, on building an AEO foundation the right way: FAQs and catalog attributes, measuring agentic visibility, and staying human-centered in a regulated CPG world.We start with a Shopify “side quest”, how a self-taught developer ended up in AI god mode with Claude and MCP, before getting into what OLLY actually is and why a brand that does most of its revenue in-store suddenly cares so

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33:22

Announcing RetailPlaybook: New Channel...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/24

Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across Amazon, Walmart, and Target.This is a launch episode. We're announcing two things at once: Andrew Bell joining ReFiBuy as VP of Research, and the debut of RetailPlaybook. Going forward Andrew hosts Retail Playbook himself, but for episode one Scot jumped in to

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55:49

Ads in the Answer Engine: Roger Dunn, CCO, Thrad on...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/16

Roger Dunn has watched retail media grow up from the agency side (Mediacom, GroupM, WPP), the tech side (he launched Criteo's retail media business in Australia), and the brand side (a global retail media role at Diageo, home of Johnnie Walker, Guinness, and Baileys). Now he's Chief Commercial Officer (CCO) at Thrad, a Silicon Valley startup building the ad infrastructure for LLMs, "ChatGPT ads, but for everyone else."In this episode, Roger and Scot get into where advertising actually lives

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45:56

Who Buys, Not Just How: Inside ShopAgentic's €1.9M...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/11

This is an exclusive first look at ShopAgentic, and we cover a lot of ground with both co-founders. First we go over the big company news, then rewind through two decades of e-commerce history that brought Alex and Kai to this moment, and why they think the ground is shifting under the entire industry.From there it’s a wide-ranging conversation about what changes when agents, not humans, become the buyers: how a commerce platform built for this era might actually work, how merchants would

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48:12

Enterprise or Easy? Salesforce Says Both: DOUBLE Pod...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/06/04

This week we have a rare double header. Scheduling conflicts meant no three-way interview, so we sat down with two Salesforce leaders back to back, both there to unpack the company’s big June release, headlined by the launch of its newest platform, Storefront Next.First up is Nitin, who walks through the full sweep of the June release and makes the case for why, taken together, it's Salesforce's biggest commerce release in five years. Then Lennart takes us deeper into the agentic guts, one

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26:18

“We Have Definitely Been Cooking”: Ashish Gupta,...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/28

May 20th at Google Marketing Live, right before my high-level strategic chat with Nick Fox, SVP of Knowledge and Information at Google (you can read/listen to that one here), I got to sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google.If the Nick Fox conversation was the 30,000-ft strategic view of where Google is taking AI Mode, AIO, and the answer engine, this one with Ashish is the exact opposite. It’s the on-the-ground tactical roadmap for merchants. Ashish is

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22:04

Nick Fox, Google's SVP of Knowledge and Information,...

Retailgentic | Consumer Behavior & Retail Trend ·

2026/05/21

May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google. Earlier in the day he had a fireside chat with Ben Smith, Editor-in-Chief Semafor. Later that afternoon after I had time to reflect on this conversation, I had a ~20min interview with Nick.It’s not often you get to sit down with one of the top execs at a ~$5T company so I worked a lot of topics into a short time. As always, I try and

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