PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Four Pillars That Make You the Local Authority in...

The Dental Marketer ·

2025/11/17

What if becoming your town’s trusted dentist had less to do with technical skill and more with being the first name on everyone’s lips when dental questions arise?This episode uncovers the real secret behind becoming the community’s go-to practice: building unmistakable authority where it matters most. Drawing from real-life examples and actionable strategies, we'll zero in on how public recognition, social mentions, and word-of-mouth from local leaders shape your reputation, often before patients

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How Dr. Baik Hit His 5-Year Dental Startup Goals in...

The Dental Marketer ·

2025/11/13

What if you could reach your biggest practice goals in half the time you planned, without sacrificing your well-being along the way? In this episode, Dr. Justin Baik reveals how he rapidly transformed his vision of dental practice ownership into reality, smashing his five-year plan in just two and a half years. Driven by the weight of student debt, Dr. Baik didn't wait for the "perfect moment." Instead, he seized unique opportunities presented during the COVID-19 pandemic, optimizing financial

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5 Core Metrics You Need to Succeed in Ground...

The Dental Marketer ·

2025/11/10

Are your ground marketing events driving real results or just foot traffic with no follow-through?Let's learn the secret to transforming your dental practice’s ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don’t actually move the needle. Instead, we break down the five essential numbers every team should

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Mastering the Money Chat: How Dental Teams Close More...

The Dental Marketer ·

2025/11/06

Ever felt that awkward moment when it’s time to talk dollars and cents with a patient, only to watch their interest in treatment vanish on the way to the front desk? In this episode, we’re tackling one of the biggest bottlenecks in dental practice efficiency, "the dreaded financial discussion," and why it’s time to get your entire clinical team fluent in handling money conversations.Michael is joined by dental efficiency expert Susan Leckowicz to unpack strategies that empower dental assistants and

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Urban Versus Rural: Everyday Interactions That Boost...

The Dental Marketer ·

2025/11/03

Is there a one-size-fits-all way to build genuine relationships in both bustling cities and close-knit small towns?This episode reveals how authentic, face-to-face interactions can weave your practice into the fabric of both urban and rural communities.Instead of relying on impersonal ads or digital campaigns, we explore how presence, repetition, and genuine connection in everyday spaces build trust that no billboard can match. In urban environments, you’ll learn how to naturally fit into the rhythm

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Top Strategies for Hiring and Keeping Your Best Team...

The Dental Marketer ·

2025/10/30

Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results?In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your business. Drawing from an extraordinary journey that started in Hollywood and led to dental practice consulting, Dino shares unique strategies grounded in business principles, storytelling, and real-world

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How to Forge Win-Win Relationships with Neighborhood...

The Dental Marketer ·

2025/10/27

Picture this: Your practice and the shop next door becoming your neighborhood’s favorite duo!Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that make other businesses shine, so your reputation (and client list) grows naturally. You’ll learn how ground marketing isn’t just about being visible—it’s about creating value for others first, and letting

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Dental Tech Upgrades: When and Why to Take the Leap...

The Dental Marketer ·

2025/10/23

Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide AND rally your staff behind tech upgrades for the office.Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of navigating demanding clinical work, an experienced (and older) staff, and a major technology overhaul. From handling intricate dental cases to reversing negative patient experiences, Ashley opens up about

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Turning "Nos" into New Patients: The Power of Dental...

The Dental Marketer ·

2025/10/20

Can "no" from a stranger eventually turn into your loyal patient? It did for Dr. Pak!In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just three months.Dr. Pak reveals how he hit the pavement a month before opening, embracing the hustle of ground marketing by meeting people, handing out goodie bags, and gathering sign-ups (regardless of how many

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From One Practice to Five: Turning Your Dental Team...

The Dental Marketer ·

2025/10/16

Growing a practice (or multiple practices) isn’t about working harder; it’s about empowering your people to lead with you.In this episode, you'll get an insider’s look at how Dr. Ben Liu built SuperKids Pediatric Dentistry into a multi-location success story, all while maintaining a strong focus on patient care and team connection. Dr. Liu shares the mindset shifts and practical systems that helped him step back from micromanaging, empowering his team to deliver standout service and dependable

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How to Host an Open House Event That Will Fill Your...

The Dental Marketer ·

2025/10/13

What if your next open house didn’t just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients?Get ready for part two of this action-oriented masterclass, where Michael unveils a comprehensive, step-by-step playbook for hosting an open house that doesn’t just buzz, but booms with community engagement. Imagine the meticulous planning of a Broadway premiere: every detail, every invite, and every partner coordinated to ensure your event is

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Choosing Acquisition Over Start-Up: Tech, Teamwork,...

The Dental Marketer ·

2025/10/09

Is acquisition the real shortcut to a modern, profitable dental practice? This episode takes you behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, as he reveals the daily realities and deliberate choices that have shaped his journey since purchasing his practice in 2022.From his pre-dawn gym sessions to late-night administrative catch-ups, Dr. Mehta opens up about the dedication required to manage every facet of ownership—whether it’s upgrading technology, renegotiating vendor

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How to Host an Open House Event That Will Fill Your...

The Dental Marketer ·

2025/10/06

Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid!In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen,

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How Community Marketing Sparked a 200-Patient...

The Dental Marketer ·

2025/10/02

What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in

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Be a Senior Community Superhero: How to Partner with...

The Dental Marketer ·

2025/09/29

What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing?This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff

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No Drama, All Integrity: Inside a Truly...

The Dental Marketer ·

2025/09/25

What’s it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it's hard?In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida’s rapidly expanding Space Coast. Dr. McGavin reveals how his early experiences in the military shaped his patient-first philosophy and inspired a practice that feels uniquely personal in a sea of

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Transform Cold Rejections into Warm Leads with the...

The Dental Marketer ·

2025/09/22

If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy!In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a "no," Reframe perceptions to position yourself as a valuable partner, Exchange useful leave-behinds to build rapport, secure the Next step with micro-commitments, and

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Inside Year One: Lessons from Launching a Modern...

The Dental Marketer ·

2025/09/18

Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major insurance company, Delta Dental. She pulls back the curtain on how these choices have both tested her resolve and ultimately benefited her business, underscoring the

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Small Budget, Big Results: Leveraging Your Community...

The Dental Marketer ·

2025/09/15

How do top dental practices fill their chairs without spending thousands on ads?This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven,

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Do You Know Where Your Patients Are Coming From?...

The Dental Marketer ·

2025/09/11

Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track!In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters

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The Dental Marketer

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