PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

How Community Marketing Sparked a 200-Patient...

The Dental Marketer ·

2025/10/02

What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in

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Be a Senior Community Superhero: How to Partner with...

The Dental Marketer ·

2025/09/29

What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing?This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff

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No Drama, All Integrity: Inside a Truly...

The Dental Marketer ·

2025/09/25

What’s it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it's hard?In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida’s rapidly expanding Space Coast. Dr. McGavin reveals how his early experiences in the military shaped his patient-first philosophy and inspired a practice that feels uniquely personal in a sea of

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Transform Cold Rejections into Warm Leads with the...

The Dental Marketer ·

2025/09/22

If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy!In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a "no," Reframe perceptions to position yourself as a valuable partner, Exchange useful leave-behinds to build rapport, secure the Next step with micro-commitments, and

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Inside Year One: Lessons from Launching a Modern...

The Dental Marketer ·

2025/09/18

Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major insurance company, Delta Dental. She pulls back the curtain on how these choices have both tested her resolve and ultimately benefited her business, underscoring the

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Small Budget, Big Results: Leveraging Your Community...

The Dental Marketer ·

2025/09/15

How do top dental practices fill their chairs without spending thousands on ads?This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven,

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Do You Know Where Your Patients Are Coming From?...

The Dental Marketer ·

2025/09/11

Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track!In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters

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Attracting Health-Minded Patients by Partnering with...

The Dental Marketer ·

2025/09/08

How can you connect your dental services to a community already obsessed with personal wellness?In this episode, we explore how fitness centers are filled with community-focused, wellness-driven members, and can become your office’s most fruitful referral partner. We break down the deep psychological and behavioral alignment between gym-goers and serious dental patients, explaining why their lifestyle choices make them some of the most qualified leads for preventive and cosmetic treatments. You’ll

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The Power of Early Learning: Why Dentists Shouldn't...

The Dental Marketer ·

2025/09/04

Want to stand out in a crowded dental landscape? It might all come down to when you start learning.In today's episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education, quickly making his mark by adopting advanced procedures like dental implants and mastering specialized technologies. He also reveals the entrepreneurial leap of opening his own

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Why Ground Marketing Still Wins for Local Dental...

The Dental Marketer ·

2025/09/01

What if the secret to filling your practice with loyal patients isn’t online; it’s waiting right in your neighborhood? In today's episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice’s journey, sharing the step-by-step tactics that transformed casual community encounters into enduring relationships and business growth. From manning booths at bustling local gyms

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How to Avoid Burnout as a New Practice Owner: The...

The Dental Marketer ·

2025/08/28

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle.In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately

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The Non-Annoying Referral Approach Every Dental...

The Dental Marketer ·

2025/08/25

If your referral requests have ever felt forced or unfruitful, it may be time to switch gears!In this part 2 episode on the Ground Marketing series, we reveal exactly how to transform referral relationships from awkward cold calls into genuine professional alliances through proven, effective scripts tailored for every type of specialist. You'll discover how to reshape conversations with general practitioners, pediatricians, hygienists, and other medical professionals to ensure your expertise becomes

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From Patient Volume to Patient Value: Growing an...

The Dental Marketer ·

2025/08/21

What happens when a dentist swaps the race for patient volume for a practice built on quality care and real satisfaction?In this episode, Dr. Ahad Ahmed unveils his unique approach to running a general dental practice: from launching his first office in 2023 to opening a second, all while navigating the hidden challenges of patient volume and administrative overload. Sharing his story, Dr. Ahmed explores why clear communication and value-driven partnerships have been key to his business growth, and

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The Non-Annoying Referral Approach Every Dental...

The Dental Marketer ·

2025/08/18

How do top dental specialists quietly become the go-to experts without splashy ads or endless networking events?In this episode, we peel back the curtain on ground marketing strategies crafted specifically for dental specialists. Think orthodontists, prosthetists, periodontists, and more, who rely on referrals rather than foot traffic. We dig into the nuances of micro-niche targeting and how pinpointing the real decision-makers (those who influence consistent referrals) will change the way you build

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How Ohana Dental Implant Centers Make Every Patient...

The Dental Marketer ·

2025/08/14

Every dental practice claims to put patients first, but what does it mean to build a business where every interaction truly feels like family? In this episode, Michael sits down with Tom Gonzalez, Business Facilitator at Ohana Dental Implant Centers, to reveal how a behind-the-scenes leader can shape both daily operations and the very culture of patient care. Drawing on his unique role, Tom illuminates how his COO-style guidance aligns marketing, patient experience, and operational strategy to

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From Local Events to Google’s Top Spot: SEO...

The Dental Marketer ·

2025/08/11

Are your local marketing efforts working as hard online as they do in person?In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you’ll learn strategies that build both credibility and patient numbers. We’ll reveal how your Google

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From Clinician to CEO: How to Work ON Your Practice...

The Dental Marketer ·

2025/08/07

Are you trapped in the daily grind, or are you steering your practice towards real growth?In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices.Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift

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Fire Up Your Team! Creating a Lasting Motivation...

The Dental Marketer ·

2025/08/04

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn’t cut it for ongoing, high-energy performance.Discover practical ways to

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Protecting Tiny Teeth: What Your Practice Can Do to...

The Dental Marketer ·

2025/07/31

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need!In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears.Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past

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Five Signs Your In-Person Marketing Needs an...

The Dental Marketer ·

2025/07/28

Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up.We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven

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The Dental Marketer

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