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PODCAST

Product, Packaging, & Profit

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

business marketing

All Episodes

00:10:05

19. My #1 Last Minute Holiday Packaging Hack

Product, Packaging, & Profit ·

2023/10/17

Today, on Product, Packaging, and Profit, I’m sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?"Things you won’t want to miss: Simple additions to your existing packaging can make your products feel giftable Why not every product needs in

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00:35:14

18. What Retail Buyers Are Really Looking For with...

Product, Packaging, & Profit ·

2023/09/19

Today, on Product, Packaging, and Profit, I’m talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast. With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy. Things you

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00:24:35

17. Must-Have Info for your Product Packaging (U.S....

Product, Packaging, & Profit ·

2023/09/12

Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand. Things you won’t want to miss: The significance of complying with federal regulations, focusing on the Fair

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00:23:59

16. How To Use PickFu Polls in your Product Business...

Product, Packaging, & Profit ·

2023/08/22

Today on Product, Packaging, & Profit I’m chatting with Justin Chen. Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in

en

00:13:50

15. The Ultimate Growth Tool for Product Businesses

Product, Packaging, & Profit ·

2023/04/19

Welcome to episode 15 of Product, Packaging, and Profit. Let’s dive deeper into how packaging design can help you grow your project business. Specifically, how can packaging help you grow your visibility and reach? Things you won’t want to miss The difference between growth and scaling How packaging can grow the visibility of your brand The most valuable thing packaging does for your product How packaging can free up your time The multiplication of packaging Let’s Keep In Touch:

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00:21:37

14. My Favorite Packaging Goals for Product Businesses

Product, Packaging, & Profit ·

2023/04/11

Welcome to episode 14 of Product, Packaging, and Profit. Let’s chat about setting goals for your product business. Specifically, goals packaging design can help you achieve. Every business is different. That’s why I’m talking about my top five favorite outcomes impacted by packaging design. Things you won’t want to miss The five areas of goals to consider for your business The two different types of financial goals to set One type of goal that is unique to ONLY product-based businesses The

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00:16:12

13. How Do You See a Return on the Investment in...

Product, Packaging, & Profit ·

2023/03/28

Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment? Things you won’t want to miss Why investing when you have a product business is unique Considering both the expense of packaging design and producing the packaging

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00:42:56

12. Build a Cult-ish Product Brand with Kerrie...

Product, Packaging, & Profit ·

2023/03/21

Welcome to episode 12 of Product, Packaging, and Profit. Today I’m chatting with Kerrie Fitzgerald. Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC - an eCommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings

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00:54:25

11. Spilling the Tea On The Ultimate Product Party,...

Product, Packaging, & Profit ·

2023/02/28

Welcome to episode 11 of Product, Packaging, and Profit. Today I’m chatting with Allison Carter and Cat Hildner, the Ultimate Product Party hosts. Allison and Cat were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a

en

00:15:49

10. Finding Your People as a Small Business Owner

Product, Packaging, & Profit ·

2023/02/21

Welcome to episode 10 of Product, Packaging, and Profit. As small business owners, we can build businesses on our own terms, but how do we fill in the gaps? In this episode, I’m talking about the freedom I have to make decisions and why I made finding a sense of community a priority last year. We’ll cover Why freedom is important to business success The differences between online and in-person community Where I’ve found my people The event I’m looking forward to this year How you can join

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00:39:48

9. Making a S.M.A.R.T.E.R. Plan for Your Biz with...

Product, Packaging, & Profit ·

2023/01/31

Welcome to episode 9 of Product, Packaging, and Profit. In this episode, we’re talking with Andrea Liebross is a coach, speaker, podcast host, and soon-to-be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea’s clients become “I’ve got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce

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00:25:35

8. The ABCs of Effective Packaging Design

Product, Packaging, & Profit ·

2023/01/10

Welcome to episode 8 of Product, Packaging, and Profit. Effective packaging design works hard to sell your product so you can spend your time in other parts of your business. In this episode, we’re breaking down a simple framework for making design decisions for product packaging. What are the ABCs of packaging design? How to make design decisions from your customer’s perspective Why someone needs to be able to identify your product from 15 feet away What customers are REALLY buying when they

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00:32:32

7. What to Know Before You DIY Packaging Design with...

Product, Packaging, & Profit ·

2022/12/13

Welcome to episode 7 of Product, Packaging, and Profit. In this episode, we’re talking with Lauren Felter of Felter Unfiltered. Lauren is a design educator for non-designers. After spending the first decade of her career overseeing marketing and operations for a university admissions office, she blew it up to do it her own way. She turned her highly sought-after university design course into one specifically for business owners, VAs, and professionals who aren't graphic designers but find designing

en

00:27:07

6. Holiday Packaging Design Trends of 2022 I'm Loving

Product, Packaging, & Profit ·

2022/12/06

Welcome to episode 6 of Product, Packaging, and Profit. In this episode, we’re talking about the holiday shopping experience! What makes for an exciting holiday shopping experience Kelley’s holiday shopping traditions Holiday packaging trends we’re already seeing The one Holiday product and packaging trend you can’t get away from The big idea that we think will be everywhere next year Bonus content coming your way this December Resources Images & transcript:

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00:24:16

5. Designing Packaging For Shelf Presence

Product, Packaging, & Profit ·

2022/11/22

Welcome to episode 5 of Product, Packaging, and Profit. In this episode, we’re talking about how to design product packaging for maximum shelf presence Defining shelf presence Are people really still shopping in stores? Using market research to inform shelf presence How to design for shelf presence Cut through the visual noise How packaging is like a billboard Resources Mood:Media: https://moodmedia.com/ae/2021-shopper-sentiments/ Dauntless by Kara Goldin:

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00:19:03

4. How To Competitive Shop For Your Brand & Product Line

Product, Packaging, & Profit ·

2022/11/08

Welcome to episode 4 of Product, Packaging, and Profit. In this episode, we’re talking about competitive audits for your brand and product. Are you wondering what the heck a competitive audit is? We’ll cover that too. Whether you call it a market audit, competitive audit, or comp shop why you should be keeping notes on what your competitors are doing and what your ideal customers are seeing. How to inform your brand, product, and packaging strategy by tracking what’s working and not working for

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00:22:05

3. From Idea to Store Shelf

Product, Packaging, & Profit ·

2022/10/25

Welcome to episode 3 of Product, Packaging, and Profit. In this episode, we’re talking about the product’s journey from idea to shelf, including Dream retailers for your product Is the direct-to-consumer model dead? Benefits of getting your product in stores The 6 steps of getting your product from idea to shelf Creating a win-win relationship with stores Work with Me: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services:

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00:28:02

2. The Power of Packaging

Product, Packaging, & Profit ·

2022/10/10

Today’s episode is all about the power of packaging in a product-based business, and I share why I’m so passionate about packaging design. In this episode, you’ll hear: What packaging can do for your business Creating connections with customers Elements of an ideal customer profile Standing out in a crowded product category Adding credibility to your product How packaging can add value to your product Packaging design that elevates product price What customers won’t tell you about how

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00:13:07

1. Welcome and Introduction

Product, Packaging, & Profit ·

2022/10/10

Welcome to the first episode of Product, Packaging, and Profit. Today I’m sharing why I started the podcast and what you can expect from the show. In this episode, you’ll hear: Why I never thought I’d have a podcast Why I started Hidden Path Creative A little bit of my corporate retail experience and how it helps product-based businesses Where product innovation happens (hint it’s not in big companies) Work with Hidden Path Creative: Grab the Packaging Printer List:

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19 results

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