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PODCAST

Emerging Brands Podcast

Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you’ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You’ll also hear from industry experts—brand builders, investors, and

business entrepreneurship

All Episodes

39:13

Figa Foods

Emerging Brands Podcast ·

2025/10/06

After a decade at Google and YouTube — most recently leading business development for YouTube Health — Ariel Altman knew she wanted to build something that drove impact at the intersection of health and innovation. That passion, combined with her Brazilian roots by marriage, led her to co-found Figa Foods. Figa is a company reimagining the chocolate aisle with bars made from the upcycled seeds of cupuaçu (coo-poo-ah-soo), a Brazilian superfood that's as delicious as it is sustainable. By partnering

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22:04

Quincy

Emerging Brands Podcast ·

2025/10/06

Halli Sigel began her career in the thick of some of New York's fastest-growing startups. Excelling at the junction of customer experience and operations, she quickly realized her ideal venture would merge her passion for scaling businesses with her love for bringing people together. Halli and her friend, Shelby Sims, founded Quincy on the belief that great cocktails need a fantastic mixer and garnish just as much as a great spirit. Historically, mixers were overlooked while alcohol brands built

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23:31

Tomonotomo

Emerging Brands Podcast ·

2025/10/06

As a bartender in Toronto, Amanda Chen lost all her work during the pandemic. What seemed like a setback turned into a blessing: a one-way ticket to Mexico that changed her life. Now four years sober, she is dedicated to trailblazing the next wave of non-alcoholic beverages. This journey led her to create Tomonotomo, an award-winning non-alcoholic distilled agave spirit handcrafted in Oaxaca, Mexico. Tomonotomo has a unique process that blends with traditional mezcal practices to create a clean,

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21:01

Pastazerts

Emerging Brands Podcast ·

2025/09/29

Stephanie Berwick is an innovative entrepreneur who transformed her 20-year career in fintech and diverse background into founding Pastazerts. Her journey is a testament to the power of trusting your instincts and embracing a new path, a bold move that led to the creation of the world's first chocolate ravioli dessert. Pastazerts is the culmination of Stephanie's unconventional vision, uniting two of the world's most beloved foods — chocolate and pasta — with sweet, creamy fillings. It's a brand

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27:07

Ola Sol

Emerging Brands Podcast ·

2025/09/29

With a successful background in marketing, including launching one of the first nationally distributed canned wine brands, Alexis Beechen joined forces with founders Miles Beckett and Steve Seigel to launch Ola Sol. As CEO, Alexis brought her full-stack marketing leadership to handle distribution and implement tech-first sales strategies, helping to bring this unique agave wine to market. Ola Sol is the first premium agave wine specifically designed for crafting cocktails. Made from 100%

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27:28

Pikora

Emerging Brands Podcast ·

2025/09/29

Born and raised in Caracas, Venezuela, and a tastemaker at heart, Ana Lander traded a decade long career in social and data for broth packets after a health journey inspired by her roots. Now, she's building Pikora, a brand dedicated to bringing the bold flavors she grew up with to your kitchen. Pikora is a women-founded, culture-forward brand on a mission to deliver better nutrition through its innovative broth packets. Ana Lander’s personal journey of becoming a product innovator by accident is a

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36:21

The Hampton Grocer

Emerging Brands Podcast ·

2025/09/22

Samantha Sherman's career started in the fast-paced world of fine dining. From working at an esteemed restaurant in Boston to managing a team for celebrity chef Mario Batali, she quickly found success. But after a decade in the industry, the pandemic prompted her to take a new, more personal path. Samantha leaned into a passion for healthy living and wellness, enrolling in the Institute for Integrative Nutrition. What began as a way to meet clients quickly evolved into The Hampton Grocer, a

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22:43

Kailo

Emerging Brands Podcast ·

2025/09/22

Sri Kalapala is a snack lover turned founder with a background in healthcare technology, business strategy, and operations. Sri took his background and his passion for snacking to create Kailo, a brand proving that snacks should be both delicious and truly good for you. Kailo is a protein bar crafted for those who value real ingredients — no fillers and no artificial additives. Inside the Episode: How Sri's personal quest for a truly clean snack led to the creation of Kailo The inspiration

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22:04

Date Smarter!

Emerging Brands Podcast ·

2025/09/22

Date Smarter’s founder, Grace Finerman, knows what it's like to be busy. As a former TV news anchor and reporter, she was constantly on the go and realized the need for food that was both healthy and delicious. Grace took this realization and created Date Smarter, a brand that's breaking up with unhealthy snacks by proving that healthy eating doesn't have to mean giving up on flavor. Inside the Episode: How Grace's background as a news reporter helped her launch and grow her business The

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31:35

Soft Rows

Emerging Brands Podcast ·

2025/09/15

Quani Burnett brings over 7 years of beauty experience across marketing, community, and influencer partnerships for brands such as Youth to the People, Briogeo, Rhode, Paula’s Choice, and more. After witnessing firsthand how textured hair was underserved in prestige beauty, Quani set out to create a brand that would change that. She founded Soft Rows, a premium textured hair brand created in partnership with Women of Color chemists and cosmetologists, rooted in salon culture, driven by science, and

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34:45

Brandjectory

Emerging Brands Podcast ·

2025/09/15

Tom Malengo is a true veteran of the CPG industry. With over 40 years of business experience, Tom has become a trusted advisor to hundreds of emerging CPG brands, using his business acumen and genuine desire to help founders navigate their entrepreneurial journeys. Tom is also the co-founder of Brandjectory, a platform that connects emerging CPG founders with the investors and experts who can help them grow. Through a series of monthly virtual meetings, Brandjectory provides crucial education,

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25:58

Joni

Emerging Brands Podcast ·

2025/09/15

Claire Matern grew up immersed in New York City's vibrant food scene. Her family ran a specialty food and cheese store for two decades, instilling in her a lifelong mission: to demystify cooking, take the intimidation out of ingredients, and inspire people to get creative in the kitchen. That passion led her to create JONI, a brand that celebrates the unique and versatile ingredient, verjus (pronounced vair-joo). Verjus, which translates to "green juice" in French, is the tart juice from young

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33:03

Plum Market

Emerging Brands Podcast ·

2025/09/02

Marc Jonna’s career in the specialty retail and wine industry spans more than two decades. He began in his family’s business, The Merchant of Vino, where he studied wine and specialty foods from a young age and helped expand the company into an eight-store chain. After its acquisition by Whole Foods in 1999, Marc became the company’s National Wine Buyer and later joined the National Leadership Team—playing a pivotal role in elevating Whole Foods into a major wine retailer. In 2006, Marc co-founded

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25:24

Preme

Emerging Brands Podcast ·

2025/09/02

While working long hours for Oscar-winning producers, Xeba fell seriously ill with a debilitating gut condition. Her healing journey—focused on diet and lifestyle changes—sparked the idea for the snacks she wished existed during her recovery: clean, indulgent, and designed for sensitive stomachs. Preme is a gut health brand that believes true nourishment comes from both premium ingredients and a sense of indulgence. Using prebiotic fiber prescribed by functional medicine doctors, Preme crafts snacks

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33:54

Cocky Ventures

Emerging Brands Podcast ·

2025/09/02

Ashli Pollard is a powerhouse in strategic business development and marketing, renowned for her direct, results-oriented approach. With over a decade of hands-on experience across diverse sectors—including B2B, agency work, product development, and wholesale—she has driven transformative growth for ambitious brands and emerging leaders alike. As the founder of three successful businesses—The Doers, Dial Zero Marketing, and Fast Forward Production—all launched without external investment, Ashli

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29:58

Gelée

Emerging Brands Podcast ·

2025/08/18

Chef and artist Zoe Messinger created Gelée to inspire play, connection, and joy around the table. Gelée blends the wisdom of gelatin’s ancient origins with modern molecular science to reimagine a timeless classic—transforming it into luminous delights that are gut-healing, collagen-rich, and endlessly versatile. Born from a time of personal healing, Zoe combines her culinary artistry, hospitality background, and playful creativity to craft jiggly creations that are as nourishing as they are

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27:05

Denimrush Experience

Emerging Brands Podcast ·

2025/08/18

Aparna Avasarala is the founder of Denimrush Experience, an agency working at the intersection of merchandise and brand experience for CPG and lifestyle companies. In this episode, she shares how merch can become a powerful brand tool—and what every emerging founder needs to know before investing. Aparna breaks down how to choose the right merch, when it’s worth launching, and how to maximize impact without wasting time or money. Inside the Episode: When merch makes sense (and when it doesn’t) for

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32:21

GoodPop

Emerging Brands Podcast ·

2025/08/18

Daniel Goetz founded GoodPop with a mission to create clean, nostalgic treats that taste amazing—without the artificial sweeteners or additives. What started with just four sales at a music festival has grown into a 16-year journey of building a purpose-driven brand that’s now a leader in the frozen treats category. In this episode, Daniel shares his early entrepreneurial beginnings, why he wanted to build a business with a positive impact, and how he’s scaled GoodPop into a household name while

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37:39

A Peek Inside Brand Strategy

Emerging Brands Podcast ·

2025/08/12

In this solo episode of Emerging Brands Podcast®, I’m taking you behind the scenes of building a brand strategy that can turn an early-stage idea into a standout CPG brand. I share how I help first-time, bootstrapping food & beverage founders create a clear roadmap for success—one that earns shelf space, generates buzz, and connects deeply with consumers. From crafting a compelling brand story and defining clear differentiators to identifying your hero product and truly understanding your ideal

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24:34

Kif

Emerging Brands Podcast ·

2025/08/08

Kif was founded by Caroline Brain, the fermentation fan girl herself—a Midwest native with a tenacious entrepreneurial spirit. Passionate about ethical food systems, holistic health, and gut-friendly living, Caroline blends culinary craft with strategy to make gut health delicious. Born and brewed in Los Angeles, Kif crafts kefir water using only real, natural ingredients, delivering a probiotic-packed, low-sugar, fizzy beverage that gives your gut the love it deserves. Coined ‘Nature’s Soda’ Inside

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206 results

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