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PODCAST

Brave Ideas

Hosted by Caleb Parker

Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe

business entrepreneurship

All Episodes

57:11

How Will the UK’s Only Publicly Listed Flex Brand...

Brave Ideas ·

2025/10/29

Brave Ideas Season 16, Episode 2Brought you by MUTEExplore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap hereWorkspace proves flex works when you run it like a platform, not a product.In this episode, Brave Corp CEO, Caleb Parker, and co-host Gary Helm from MUTE sits down with Lawrence Hutchings, CEO of Workspace Group PLC, the UK’s only publicly

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50:29

How Operators Create Office Value

Brave Ideas ·

2025/10/15

Brave Ideas Season 16, Episode 1Brought to you by Flexspace AIIn this episode, Brave Corp CEO, Caleb Parker, moderates a panel recorded on stage at The District Show in Barcelona with leaders from LOOM by Merlin Properties, Newmark, Sutega, Assembly Buildings, and World Trade Center Barcelona.Tune in to hear how operators and landlords are turning buildings into workplaces people choose, why OPEX in people can beat CAPEX in marble, and how amenity strategy, programming, technology, and brand convert

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2:39

Season 16: Inside the Operator Playbook

Brave Ideas ·

2025/10/14

Get your popcorn ready, Brave Ideas Season 16 is upon us.Here’s your preview…This season we’re going inside the operator playbook. How is “the office” being moved from product to service?What’s working? What’s not? What do we mean when we say the future of office looks like the hotel industry?For Season 16, we collaborated with The District Show in Barcelona, Spain and GCUC UK in London, and we’re hosting many more conversations with operators across the United Kingdom in the Mute Showroom in

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38:46

GCUC UK: Can You Scale Coworking Without Losing the...

Brave Ideas ·

2025/10/01

GCUC UK lands in London next week; go behind the scenes with Emilie Lashmar before you go | Grab a ticket here.For this Special Edition Brave Ideas episode in collaboration with GCUC UK , Brave Corp CEO, Caleb Parker sits down with Emilie Lashmar in the MUTE Showroom in Clerkenwell London to unpack what drives Emilie’s passion for coworking, what ignited her career and why GCUC UK.The conversation explores how brand, hospitality, and community shape modern workplaces, and covers the evolution of

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42:42

Deep Dive on the Airbnbification of Coworking

Brave Ideas ·

2025/09/24

A Brave Ideas Special Feature📺 WATCH the full episode EXCLUSIVELY on BraveIdeas.mediaWhy Flex Operators Must Think Like AirbnbIn this episode, Brave Corp CEO, Caleb Parker, is joined by Ivan Guberkov Chief Product Officer at OfficeRnD, to explore why coworking must adopt an Airbnb-style e-commerce mindset before it can achieve the brand power of Soho House.Actionable strategies every operator can apply, including:* Open vs closed tech stacksHow to audit your systems, avoid lock-in contracts, and

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21:54

Special Feature For Coworking Content Creators

Brave Ideas ·

2025/09/11

Special Feature Bonus EpisodeThis one is for the creators! Forward this to your team member who manages your marketing, social media and/or community.📺 Watch the full show at www.BraveIdeas.mediaContent is the best way to differentiate your brand isIn this conversation, Brave Corp CEO, Caleb Parker, chats with Cat Johnson to get the details behind the Coworking Creators Summit 2025.(Scroll down for event details)This Special FeatureIn this conversation Caleb asks Cat to go behind the scenes, from

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33:01

Can Operational Real Estate Rewrite Office Valuation?

Brave Ideas ·

2025/09/10

Brave Ideas Season 15, Episode 10📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”Valuation, brand, and the lease-to-management spectrumIn this episode, Brave Corp CEO, Caleb Parker, is joined by Carl-Johan Collet in the Brave Ideas Virtual Studio from Copenhagen, Denmark.In addition to his role at Catella, Carl-Johan is Co-Chair of ULI’s Operational Real Estate Forum, alongside Valentina Shegoyan.Tune into

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54:21

Has BXP cracked the premium office playbook with flex?

Brave Ideas ·

2025/09/03

Brave Ideas Season 15, Episode 9📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes)This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”BXP (formerly Boston Properties) is the largest publicly traded developer, owner, and manager of premier workplaces in the United StatesFuture-proofing premium offices with flex and clustersIn this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble tee up a deep dive in the

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47:10

Is Your Flex Underwriting Auditable?

Brave Ideas ·

2025/08/27

Brave Ideas Season 15, Episode 8This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes and bloopers)Structuring equitable landlord-operator dealsIn this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble tee up a deep dive with Andy Igoe from New York City.We unpack how to replace desk-based pricing with licensable SqFt, how to build empirical comps from live market quotes, and

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43:28

How Do Coworking Operators Win Enterprise Flex...

Brave Ideas ·

2025/08/20

Brave Ideas Season 15, Episode 7This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on BraveIdeas.Media (incl. behind the scenes)Brand fit is the new locationIn this episode, Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield in the Workplace Creations London office to unpack how enterprise customers choose flex, why long-term partnerships beat one-off placements, and how the whole building

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38:58

How Niche Brand Differentiation Creates a Competitive...

Brave Ideas ·

2025/08/13

Brave Ideas Season 15, Episode 6This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes)Specialisation isn’t just a marketing choiceIn this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble, visit Techspace’s flagship 50,000 SqFt location in Farringdon, London to sit down with Jonathan Bevan, CEO of Techspace — a flexible office / coworking platform built specifically for

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66:29

Will This “Super Flex” Model Make Empty Offices...

Brave Ideas ·

2025/08/06

Brave Ideas Season 15, Episode 5This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes)Should Offices Transact Like Hotels?What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, and managed by tech that plays Tetris with demand?Rogier Braakman believes that is the future.In this episode, Brave Corp CEO Caleb Parker travelled to

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29:36

What Flex Office Customers Really Want

Brave Ideas ·

2025/07/30

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.mediaThis episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”Why Hospitality Matters More Than EverMelissa Ansley has seen the flex office market evolve from every angle:Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA.In this episode, Melissa joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, in person from MIPIM in Cannes to discuss what today’s customers

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20:13

How to Model Office Risk When Income Is Variable

Brave Ideas ·

2025/07/23

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.mediaTurning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return SuiteThis episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”Maybe this was the only "Monte Carlo" chat at MIPIM...How do you model risk when your revenue isn’t fixed,and your building no longer fits traditional valuation models?In this data-rich episode, Sam Gamble, CoFounder of ReturnSuite, joins Brave Corp CEO Caleb

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17:18

How Does Stoneweg’s OpRE Track Record Power Its €2B...

Brave Ideas ·

2025/07/16

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.mediaFeaturing CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office marketsThis episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”What happens when you apply a logistics-and-hospitality operating playbook to offices?In this episode, Joaquin Castellvi Lopez, CoFounder & CIO of Stoneweg, Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to

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27:25

What’s Behind Paragon’s $1.5B Vision to Redefine...

Brave Ideas ·

2025/07/09

This episode is made possible by ReturnSuite: ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, Bedeir Rizk, CEO of Paragon Developments, joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond. At the core of Bedeir’s vision is the belief that the office

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3:55

The New Rules of Office Real Estate

Brave Ideas ·

2025/07/08

Season 15 of Brave Ideas is here And this time, we’re going deeper into the operational future of office real estate.Office real estate is changing. Are you evolving to keep up?In this trailer episode, Host Caleb Parker previews what’s coming this season: the people, the ideas, and the investment strategies reshaping how office assets are being repositioned, operated, and valued.”Complex Cash Flow Modeling Simplified.”This Season is made possible by ReturnSuite.🎧 Brave Ideas Season 15 was recorded

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31:05

The Lost World of Office Real Estate

Brave Ideas ·

2025/06/17

Special Brave Ideas Deep DiveFeaturing Sam Gamble, CoFounder of ReturnSuiteFor decades, office real estate has operated in a stable—but rigid—ecosystem built around the long-term lease. I often joke that it’s a Lost World—a closed system that evolved under specific, isolated conditions. The lease shaped everything: how buildings were financed, how risk was underwritten, and how value was calculated.But the issue with Lost Worlds is that while they’re highly specialized, they’re also fragile. Even

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0:30

Office real estate's fully integrated tech stack

Brave Ideas ·

2025/04/14

Introducing NCG Spark — a powerful new solution designed to accelerate enterprise speed-to-market. From strategy to space, Spark helps you make faster, smarter real estate decisions backed by data and delivered with precision. Learn more Get full access to Brave Ideas that evolve office real estate at www.braveideas.media/subscribe

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32:05

How Brookfield is Growing Their 1.8 Million Sqft Flex...

Brave Ideas ·

2025/03/05

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) How can office landlords balance flex and stability? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker talks with with Andrew Dunn, Vice President for the world's largest landlord, Brookfield Properties, to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex

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171 results

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