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PODCAST

Humans of Martech

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

business marketing

All Episodes

63:09

193: David Joosten: The Politics and architecture of...

Humans of Martech ·

2025/10/28

What’s up everyone, today we have the pleasure of sitting down with David Joosten, Co-Founder and President at GrowthLoop and the co-author of ‘First-Party Data Activation’.(00:00) - Intro(01:02) - In This Episode (03:47) - Earning The Right To Transform Martech (08:17) - Why Internal Roadshows Make Martech Wins Stick (10:52) - Architecture Shapes How Teams Move and What They Believe (16:25) - Bring Order to Customer Data With the Medallion Framework (21:33) - The Real Enemy of

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66:04

192: Angela Vega: Expedia’s Martech leader on ADHD,...

Humans of Martech ·

2025/10/21

What’s up everyone, today we have the pleasure of sitting down with Angela Vega, Director, Capabilities and Operations at Expedia Group.(00:00) - ‌Intro(01:18) - In This Episode (04:55) - Building an ADHD Techstack (11:11) - Why ADHD Shapes Better Decision-Making in Marketing Operations (19:06) - How to Turn ADHD Patterns Into Martech Leadership Strengths (23:38) - Why ADHD Helps Marketers Build Better Systems (31:25) - Building a Bridge Between Strategy and Execution in Marketing

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62:43

191: Aboli Gangreddiwar: Self healing data agents,...

Humans of Martech ·

2025/10/14

What’s up everyone, today we have the pleasure of sitting down with Aboli Gangreddiwar, Senior Director of Lifecycle and Product Marketing at Credible. (00:00) - Intro(01:10) - In This Episode (04:54) - Agentic Infrastructure Components in Marketing Operations (09:52) - Self Healing Data Quality Agents (16:36) - Data Activation Agents (26:56) - Campaign QA Agents (32:53) - Compliance Agents (39:59) - Hivemind Memory Curator (51:22) - AI Browsers Could Power Living

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60:12

190: Henk-jan ter Brugge: The Head of Martech at...

Humans of Martech ·

2025/10/07

What’s up everyone, today we have the pleasure of sitting down with Henk-jan ter Brugge, Head of global digital programs and Martech at Philips.(00:00) - Intro(01:17) - In This Episode (05:11) - Embracing the Digital Pirate Mindset in Martech (16:18) - Why Clean Data Is the Real Treasure Map for AI in Marketing Ops (19:20) - Why Composable Martech Stacks Work in High Seas Regulated Enterprises (24:35) - Rethinking Martech as People Tech (32:51) - Elevating Martech Teams Beyond Button

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52:37

189: Aditi Uppal: How to capture, activate and...

Humans of Martech ·

2025/09/30

What’s up everyone, today we have the pleasure of sitting down with Aditi Uppal, Vice President, Digital Marketing and Demand Generation at Teradata.(00:00) - Intro(01:15) - In this Episode (04:03) - How to Use Customer Conversations to Validate Marketing Data (10:49) - Balancing Quantitative Data with Customer Conversations (16:14) - Gathering Customer Insights From Underrated Feedback Channels (22:00) - Activating Voice of Customer with AI Agents (29:09) - Voice of Customer Martech

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57:02

188: Rebecca Corliss: Why lifecycle marketers will...

Humans of Martech ·

2025/09/23

What’s up folks, today we have the pleasure of sitting down with Rebecca Corliss, VP Marketing at GrowthLoop. (00:00) - Intro(01:20) - In This Episode (03:46) - The Future Agentic Marketing Org (07:59) - The Rise of the Marketing Dispatch Layer (14:47) - Lifecycle Marketers Belong at the Center of Every Agentic Org (21:19) - Why Channel Specialists Must Shift to Journey Orchestration (25:06) - How To Actually Become More Strategic (29:28) - This Team Promoted ChatGPT to Director of

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54:28

187: John Saunders: Building the ultimate operating...

Humans of Martech ·

2025/09/16

What’s up everyone, today we have the pleasure of sitting down with John Saunders, VP of Product at Nova / Power Digital Marketing. Power Digital is a San Diego-based growth marketing firm. Nova is their proprietary marketing technology. (00:00) - Intro(01:15) - In This Episode (03:26) - How an Agency Operating System Reduces Silos (05:47) - Why Context Driven Analytics Replaces Dashboards (09:15) - Building a Single Source of Truth in Marketing Data (16:00) - Building an AI Cockpit

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67:49

186: Olga Andrienko: Ex-VP at Semrush left her...

Humans of Martech ·

2025/09/09

What’s up everyone, today we have the pleasure of sitting down with Olga Andrienko, Former VP of Marketing Ops at Semrush. (00:00) - Intro(01:24) - In This Episode (03:55) - How AI Agents Reshape Marketing Ops Roles (08:53) - How To Beat AI Imposter Syndrome And Start Using Custom GPTs (13:28) - How AI Content Agents Generate Drafts Using Internal Context (24:29) - How to Use a Risk and Reward Grid to Prioritize AI Projects (33:19) - How To Use Google Workspace To Skip AI Vendor

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58:01

185: Jonathan Kazarian: Platforms vs point solutions...

Humans of Martech ·

2025/09/02

What’s up everyone, today we have the pleasure of sitting down with Jonathan Kazarian, Founder & CEO of Accelevents.(00:00) - Intro (01:35) - In This Episode (03:41) - Are Point Solutions Actually a Distraction for Marketing Teams? (09:32) - Data Models Can Decide Platforms or Point Solutions (14:20) - Contact Based Pricing Skews Platform Versus Point Solution Costs (19:44) - Integration Depth Can Decide Platforms Versus Point Solutions (31:32) - Point Solutions Provide Faster and

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69:07

184: Nadia Davis: How to decide if attribution data...

Humans of Martech ·

2025/08/26

What’s up everyone, today we have the pleasure of sitting down with Nadia Davis, VP Marketing at CaliberMind. (00:00) - Intro(01:12) - In This Episode (02:53) - Understanding the Attribution Periodic Table Framework (07:49) - Why Marketing Teams Face Higher ROI Pressure Than Other Departments (20:15) - Why Attribution Fails Without Data Stewardship (33:02) - Treating Multi-Touch Attribution as an Analytical Tool (39:05) - Exploring Chain Based Attribution Models for B2B

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59:43

183: Kevin White: Building a super IC role to escape...

Humans of Martech ·

2025/08/19

What’s up everyone, today we have the pleasure of sitting down with Kevin White, Head of GTM Strategy at Common Room. (00:00) - Intro(01:00) - In This Episode (02:59) - How to Design a Super IC Role for Senior Marketers (09:11) - How to Get Comfortable With Public Visibility as an Introverted Leader (10:39) - sing Empathy and Product Demos to Build Authentic GTM Strategies (16:52) - How to Use Pain Points to Make Personalization Work (19:21) - How to Use Buyer Behavior Signals to

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66:59

182: Simon Lejeune: Wealthsimple’s VP of Growth on 2...

Humans of Martech ·

2025/08/12

What’s up everyone, today we have the pleasure of sitting down with Simon Lejeune, VP of Growth at Wealthsimple. (00:00) - Intro(01:16) - In This Episode (03:55) - How to Escape Local Maximum Traps in Growth Marketing (08:59) - Productive Laziness Mindsets (12:03) - The Psychological Trap of A/B Testing (15:55) - Balancing Clean Experiments with Bold Bets (18:43) - How to Use Incrementality to Measure Real Campaign Impact (22:32) - How to Approach Incrementality Without Large Data

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59:29

181: Alison Albeck Lindland: Climb the AI Literacy...

Humans of Martech ·

2025/08/05

What’s up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink.(00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building AI Literacy in Marketing Teams (16:17) - 5. How to Spot AI Literacy in Marketing Hires (21:35) - 6. Fostering AI Experimentation Across Your

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59:15

180: István Mészáros: Merging web and product...

Humans of Martech ·

2025/07/29

What’s up everyone, today we have the pleasure of sitting down with István Mészáros, Founder and CEO of Mitzu.io. (00:00) - Intro (01:00) - In This Episode (03:39) - How Warehouse Native Analytics Works (06:54) - BI vs Analytics vs Measurement vs Attribution (09:26) - Merging Web and Product Analytics With a Zero-Copy Architecture (14:53) - Feature or New Category? What Warehouse Native Really Means For Marketers (23:23) - How Decoupling Storage and Compute Lowers Analytics

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64:42

179: Tiankai Feng: The comeback of data quality and...

Humans of Martech ·

2025/07/22

What’s up everyone, today we have the pleasure of sitting down with Tiankai Feng, Data & AI Strategy Director at Thoughtworks and Author of Humanizing Data Strategy. (00:00) - Intro(01:06) - In This Episode (03:18) - How Data and Marketing Create a Symbiotic Relationship (06:00) - If Data Governance Is the Jedi Council, Marketing Ops Is the Rebel Alliance (08:26) - How to Organize Data Teams and Improve Marketing Collaboration (14:49) - Handling Healthy Data Conflicts Without

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66:44

178: Guta Tolmasquim: Connecting brand to revenue...

Humans of Martech ·

2025/07/15

What’s up everyone, today we have the pleasure of sitting down with Guta Tolmasquim, CEO at Purple Metrics. Summary: Brand measurement often feels like a polite performance nobody fully believes, and Guta learned this firsthand moving from performance marketing spreadsheets to startup rebrands that showed clear sales bumps everyone could feel. She kept seeing blind spots, like a bank’s soccer sponsorship that quietly cut churn or old LinkedIn pages driving conversions no one tracked. When

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58:23

177: Chris O’Neill: GrowthLoop CEO on how AI agent...

Humans of Martech ·

2025/07/08

What’s up everyone, today we have the pleasure of sitting down with Chris O'Neill, CEO at GrowthLoop. Summary: Chris explains how leading marketing teams are deploying swarms of AI agents to automate campaign workflows with speed and precision. By assigning agents to tasks like segmentation, testing, and feedback collection, marketers build fast-moving loops that adapt in real time. Chris also breaks down how reinforcement learning helps avoid a sea of sameness by letting campaigns evolve

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68:49

176: Rajeev Nair: Causal AI and a unified measurement...

Humans of Martech ·

2025/07/01

What’s up everyone, today we have the pleasure of sitting down with Rajeev Nair, Co-Founder and Chief Product Officer at Lifesight. Summary: Rajeev believes measurement only works when it’s unified or multi-modal, a stack that blends multi-touch attribution, incrementality, media mix modeling and causal AI, each used for the decision it fits. At Lifesight, that means using causal machine learning to surface hidden experiments in messy historical data and designing geo tests that reveal what

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63:01

175: Hope Barrett: SoundCloud’s Martech Leader...

Humans of Martech ·

2025/06/24

What’s up everyone, today we have the pleasure of sitting down with Hope Barrett, Sr Director of Product Management, Martech at SoundCloud. Summary: In twelve weeks, Hope led a full messaging stack rebuild with just three people. They cut 200 legacy campaigns down to what mattered, partnered with MoEngage for execution, and shifted messaging into the product org. Now, SoundCloud ships notifications like features that are part of a core product. Governance is clean, data runs through

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65:01

174: Joshua Kanter: A 4-time CMO on the case against...

Humans of Martech ·

2025/06/17

What’s up everyone, today we have the pleasure of sitting down with Joshua Kanter, Co-Founder & Chief Data & Analytics Officer at ConvertML. Summary: Joshua spent the earliest parts of his career buried in SQL, only to watch companies hand out dashboards and call it strategy. Teams skim charts to confirm hunches while ignoring what the data actually says. He believes access means nothing without translation. You need people who can turn vague business prompts into clear,

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194 results

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