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PODCAST

Humans of Martech

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

business marketing

All Episodes

55:37

200: Matthew Castino: How Canva measures marketing

Humans of Martech ·

2025/12/16

What’s up everyone, today we have the pleasure of sitting down with Matthew Castino, Marketing Measurement Science Lead @ Canva.(00:00) - Intro(01:10) - In This Episode (03:50) - Canva’s Prioritization System for Marketing Experiments (11:26) - What Happened When Canva Turned Off Branded Search (18:48) - Structuring Global Measurement Teams for Local Decision Making (24:32) - How Canva Integrates Marketing Measurement Into Company Forecasting (31:58) - Using MMM Scenario Tools To

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59:41

199: Anna Aubuchon: Moving BI workloads into LLMs and...

Humans of Martech ·

2025/12/09

What’s up everyone, today we have the pleasure of sitting down with Anna Aubuchon, VP of Operations at Civic Technologies.(00:00) - Intro(01:15) - In This Episode (04:15) - How AI Flipped the Build Versus Buy Decision (07:13) - Redrawing What “Complex” Means (12:20) - Why In House AI Provides Better Economics And Control (15:33) - How to Treat AI as an Insourcing Engine (21:02) - Moving BI Workloads Out of Dashboards and Into LLMs (31:37) - Guardrails That Keep AI Querying

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49:01

198: Pam Boiros: 10 Ways to support women and build...

Humans of Martech ·

2025/12/02

What’s up everyone, today we have the pleasure of sitting down with Pam Boiros, Fractional CMO and Marketing advisor, and Co-Founder Women Applying AI.(00:00) - Intro(01:13) - In This Episode (03:49) - How To Audit Data Fingerprints For AI Bias In Marketing (07:39) - Why Emotional Intelligence Improves AI Prompting Quality (10:14) - Why So Many Women Hesitate (15:40) - Why Collaborative AI Practice Builds Confidence In Marketing Ops Teams (18:31) - How to Go From AI Curious to AI

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56:18

197: Anna Leary: The Art of saying no and other...

Humans of Martech ·

2025/11/25

What’s up everyone, today we have the pleasure of sitting down with Anna Leary, Director of Marketing Operations at Alma.(00:00) - Intro(01:15) - In This Episode (04:38) - How to Prevent Burnout (05:46) - What Companies Can Do Better (07:50) - Agility of Planning (08:53) - Why Saying No Strengthens Marketing Operations (13:48) - How to Decide When to Push Back (18:03) - Hill To Die On (20:03) - How to Handle Constant Pushback (29:55) - Wishlist (37:06) - How to Use Asynchronous

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55:09

196: Blair Bendel: The World of casino marketing and...

Humans of Martech ·

2025/11/18

What’s up everyone today we have the pleasure of chatting with Blair Bendel, Senior Vice President of Marketing at Foxwoods Resort Casino.(00:00) - Intro(00:49) - In This Episode (03:39) - Evolution of Casino Martech (06:11) - Customer Loyalty & Personalization (09:36) - Using the Right Marketing Channel for the Right Goal in Hospitality (12:38) - Foxwood’s Martech and Customer Data Migration to MoEngage (15:05) - Picking MoEngage (20:07) - Why Change Tools?? (22:46) -

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55:03

195: Megan Kwon: How One of Canada’s largest...

Humans of Martech ·

2025/11/11

What’s up folks, today we have the pleasure of sitting down with Megan Kwon, Director, Digital Customer Communications at Loblaw Digital.(00:00) - Intro(01:26) - In This Episode (04:11) - Building a Career Around Conversations That Scale (06:25) - Customer Journey Pods and Martech Team Structures (09:08) - Martech Team Structures (11:23) - Customer Journey Martech Pods (12:54) - How to Assign Martech Tool Ownership and Drive Real Adoption (14:54) - Martech Training and

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53:00

194: Jane Menyo: How Gong democratized customer proof...

Humans of Martech ·

2025/11/04

What’s up everyone today we have the pleasure of sitting down with Jane Menyo, Sr. Director, Solutions & Customer Marketing @ Gong.(00:00) - Jane-audio(01:01) - In This Episode (04:43) - How Solutions Marketing Turns Customer Insights Into Strategy (09:22) - Using AI to Mine Real Customer Intelligence from Conversations (13:18) - Why Stitching Research Sequences Works in Customer Marketing (17:09) - Using AI Trackers to Uncover Buyer Behavior in Sales Conversations (23:21) - How

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63:09

193: David Joosten: The Politics and architecture of...

Humans of Martech ·

2025/10/28

What’s up everyone, today we have the pleasure of sitting down with David Joosten, Co-Founder and President at GrowthLoop and the co-author of ‘First-Party Data Activation’.(00:00) - Intro(01:02) - In This Episode (03:47) - Earning The Right To Transform Martech (08:17) - Why Internal Roadshows Make Martech Wins Stick (10:52) - Architecture Shapes How Teams Move and What They Believe (16:25) - Bring Order to Customer Data With the Medallion Framework (21:33) - The Real Enemy of

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66:04

192: Angela Vega: Expedia’s Martech leader on ADHD,...

Humans of Martech ·

2025/10/21

What’s up everyone, today we have the pleasure of sitting down with Angela Vega, Director, Capabilities and Operations at Expedia Group.(00:00) - ‌Intro(01:18) - In This Episode (04:55) - Building an ADHD Techstack (11:11) - Why ADHD Shapes Better Decision-Making in Marketing Operations (19:06) - How to Turn ADHD Patterns Into Martech Leadership Strengths (23:38) - Why ADHD Helps Marketers Build Better Systems (31:25) - Building a Bridge Between Strategy and Execution in Marketing

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62:43

191: Aboli Gangreddiwar: Self healing data agents,...

Humans of Martech ·

2025/10/14

What’s up everyone, today we have the pleasure of sitting down with Aboli Gangreddiwar, Senior Director of Lifecycle and Product Marketing at Credible. (00:00) - Intro(01:10) - In This Episode (04:54) - Agentic Infrastructure Components in Marketing Operations (09:52) - Self Healing Data Quality Agents (16:36) - Data Activation Agents (26:56) - Campaign QA Agents (32:53) - Compliance Agents (39:59) - Hivemind Memory Curator (51:22) - AI Browsers Could Power Living

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60:12

190: Henk-jan ter Brugge: The Head of Martech at...

Humans of Martech ·

2025/10/07

What’s up everyone, today we have the pleasure of sitting down with Henk-jan ter Brugge, Head of global digital programs and Martech at Philips.(00:00) - Intro(01:17) - In This Episode (05:11) - Embracing the Digital Pirate Mindset in Martech (16:18) - Why Clean Data Is the Real Treasure Map for AI in Marketing Ops (19:20) - Why Composable Martech Stacks Work in High Seas Regulated Enterprises (24:35) - Rethinking Martech as People Tech (32:51) - Elevating Martech Teams Beyond Button

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52:37

189: Aditi Uppal: How to capture, activate and...

Humans of Martech ·

2025/09/30

What’s up everyone, today we have the pleasure of sitting down with Aditi Uppal, Vice President, Digital Marketing and Demand Generation at Teradata.(00:00) - Intro(01:15) - In this Episode (04:03) - How to Use Customer Conversations to Validate Marketing Data (10:49) - Balancing Quantitative Data with Customer Conversations (16:14) - Gathering Customer Insights From Underrated Feedback Channels (22:00) - Activating Voice of Customer with AI Agents (29:09) - Voice of Customer Martech

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57:02

188: Rebecca Corliss: Why lifecycle marketers will...

Humans of Martech ·

2025/09/23

What’s up folks, today we have the pleasure of sitting down with Rebecca Corliss, VP Marketing at GrowthLoop. (00:00) - Intro(01:20) - In This Episode (03:46) - The Future Agentic Marketing Org (07:59) - The Rise of the Marketing Dispatch Layer (14:47) - Lifecycle Marketers Belong at the Center of Every Agentic Org (21:19) - Why Channel Specialists Must Shift to Journey Orchestration (25:06) - How To Actually Become More Strategic (29:28) - This Team Promoted ChatGPT to Director of

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54:28

187: John Saunders: Building the ultimate operating...

Humans of Martech ·

2025/09/16

What’s up everyone, today we have the pleasure of sitting down with John Saunders, VP of Product at Nova / Power Digital Marketing. Power Digital is a San Diego-based growth marketing firm. Nova is their proprietary marketing technology. (00:00) - Intro(01:15) - In This Episode (03:26) - How an Agency Operating System Reduces Silos (05:47) - Why Context Driven Analytics Replaces Dashboards (09:15) - Building a Single Source of Truth in Marketing Data (16:00) - Building an AI Cockpit

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67:49

186: Olga Andrienko: Ex-VP at Semrush left her...

Humans of Martech ·

2025/09/09

What’s up everyone, today we have the pleasure of sitting down with Olga Andrienko, Former VP of Marketing Ops at Semrush. (00:00) - Intro(01:24) - In This Episode (03:55) - How AI Agents Reshape Marketing Ops Roles (08:53) - How To Beat AI Imposter Syndrome And Start Using Custom GPTs (13:28) - How AI Content Agents Generate Drafts Using Internal Context (24:29) - How to Use a Risk and Reward Grid to Prioritize AI Projects (33:19) - How To Use Google Workspace To Skip AI Vendor

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58:01

185: Jonathan Kazarian: Platforms vs point solutions...

Humans of Martech ·

2025/09/02

What’s up everyone, today we have the pleasure of sitting down with Jonathan Kazarian, Founder & CEO of Accelevents.(00:00) - Intro (01:35) - In This Episode (03:41) - Are Point Solutions Actually a Distraction for Marketing Teams? (09:32) - Data Models Can Decide Platforms or Point Solutions (14:20) - Contact Based Pricing Skews Platform Versus Point Solution Costs (19:44) - Integration Depth Can Decide Platforms Versus Point Solutions (31:32) - Point Solutions Provide Faster and

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69:07

184: Nadia Davis: How to decide if attribution data...

Humans of Martech ·

2025/08/26

What’s up everyone, today we have the pleasure of sitting down with Nadia Davis, VP Marketing at CaliberMind. (00:00) - Intro(01:12) - In This Episode (02:53) - Understanding the Attribution Periodic Table Framework (07:49) - Why Marketing Teams Face Higher ROI Pressure Than Other Departments (20:15) - Why Attribution Fails Without Data Stewardship (33:02) - Treating Multi-Touch Attribution as an Analytical Tool (39:05) - Exploring Chain Based Attribution Models for B2B

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59:43

183: Kevin White: Building a super IC role to escape...

Humans of Martech ·

2025/08/19

What’s up everyone, today we have the pleasure of sitting down with Kevin White, Head of GTM Strategy at Common Room. (00:00) - Intro(01:00) - In This Episode (02:59) - How to Design a Super IC Role for Senior Marketers (09:11) - How to Get Comfortable With Public Visibility as an Introverted Leader (10:39) - sing Empathy and Product Demos to Build Authentic GTM Strategies (16:52) - How to Use Pain Points to Make Personalization Work (19:21) - How to Use Buyer Behavior Signals to

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66:59

182: Simon Lejeune: Wealthsimple’s VP of Growth on 2...

Humans of Martech ·

2025/08/12

What’s up everyone, today we have the pleasure of sitting down with Simon Lejeune, VP of Growth at Wealthsimple. (00:00) - Intro(01:16) - In This Episode (03:55) - How to Escape Local Maximum Traps in Growth Marketing (08:59) - Productive Laziness Mindsets (12:03) - The Psychological Trap of A/B Testing (15:55) - Balancing Clean Experiments with Bold Bets (18:43) - How to Use Incrementality to Measure Real Campaign Impact (22:32) - How to Approach Incrementality Without Large Data

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59:29

181: Alison Albeck Lindland: Climb the AI Literacy...

Humans of Martech ·

2025/08/05

What’s up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink.(00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building AI Literacy in Marketing Teams (16:17) - 5. How to Spot AI Literacy in Marketing Hires (21:35) - 6. Fostering AI Experimentation Across Your

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201 results

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