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Humans of Martech

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

business marketing

All Episodes

62:30

214: Austin Hay: Claude Code is creating a new class...

Humans of Martech ·

2026/04/07

What's up everyone, today we have the pleasure of sitting down with Austin Hay, Martech, Revtech, and GTM systems advisor, AND – AI builder, writer, and ex-founder. In This Episode:(00:00) - Austin-audio(01:16) - In This Episode (01:54) - Sponsor: RevenueHero (02:48) - Sponsor: Mammoth Growth (04:09) - How Code-Driven AI Workflows Outperform Chat-Based Prompting (14:55) - How to Start Building With Claude Code When You Have No Time (19:45) - The Programming Concepts Non-Developers

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68:24

213: John Whalen: The next marketing advantage is...

Humans of Martech ·

2026/03/31

What’s up everyone, today we have the pleasure of sitting down with Dr. John Whalen, Cognitive Scientist, Author, and Founder at Brilliant Experience.Summary: John has spent his career studying how people actually think, and his conclusion is uncomfortable for anyone who believes their marketing decisions are more rational than they are. In this episode, John explores how synthetic users built from cognitive science principles can fill the massive research gap that most teams quietly

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64:32

212: Tobias Konitzer: The Causal AI revolution and...

Humans of Martech ·

2026/03/24

Summary: Tobi challenged marketing’s fixation on prediction. He has built highly accurate LTV models, but accuracy alone does not move revenue. Marketing is intervention. Correlation shows patterns; causality tells you what happens when you pull a lever. That shift reshapes experimentation, explains why dynamic allocation can outperform static A B tests, and highlights how self learning systems can backfire or get stuck in local maxima. It also fuels his skepticism of unleashing agentic AI

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62:05

211: Jenna Kellner: Overcoming frankenstacks and AI...

Humans of Martech ·

2026/03/17

What’s up everyone, today we have the pleasure of chatting with Jenna Kellner, VP Marketing at Workleap.(00:00) - Intro(01:14) - In This Episode (04:30) - How to Manage Marketing Tech Debt During Rapid Growth (10:10) - How to Prioritize RevOps Tech Debt Without Perfect ROI Models (14:23) - Reasoning Through Broken Systems and Imperfect Data (19:23) - How High Performers Progress Anyway (24:28) - How to Build Confidence With AI Through Small Experiments (33:06) - How to Use Exit

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58:52

210: Ronald Gaines: 6 Things the next generation of...

Humans of Martech ·

2026/03/10

What’s up folks, today we have the pleasure of sitting down with Ronald Gaines, Digital Transformation & Marketing Ops Leader at Sunbelt Rentals, Inc.(00:00) - Intro(01:12) - In This Episode (06:18) - 1. Learning to Operate Without Formal Authority (13:59) - 2. Stop Waiting for the Org to Define Your Marketing Ops Role (22:53) - 3. The Hidden Cost of Self Taught Ops and Minimum Viable Discipline (31:46) - 4. Thinking in Products Instead of Tasks (39:15) - 5. Data Discipline

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53:33

209: Maria Solodilova: Why Adtech is really a...

Humans of Martech ·

2026/03/03

What’s up everyone, today we have the pleasure of sitting down with Maria Solodilova, Head of Business Development at Yango Ads.(00:00) - Intro (01:17) - In This Episode (04:23) - Mobile Ad Mediation Business Development Explained (09:58) - AI Credibility In Ad Tech Sales (18:42) - Why Adtech is Really a Marketplace With Its Own Economics (30:30) - Programmatic Ad Auctions And Inventory Dynamics (35:22) - Building Trust in Programmatic Advertising Transparency (43:39) - The Future of

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58:53

208: Anthony Rotio: Exploring causal context graphs...

Humans of Martech ·

2026/02/24

What’s up folks, today we have the pleasure of sitting down with Anthony Rotio, Chief Data Strategy Officer at GrowthLoop.(00:00) - Intro (01:10) - In this episode (04:05) - Journeying From Robotics to Modern Marketing Systems (11:05) - Most Marketing Systems Don’t Learn Because They Lack Feedback Loops (16:10) - The Martech Engineering Talent Gap (19:51) - AI Will Amplify Whoever Has the Cleanest Causal Feedback Loop (29:17) - Agent Context Graphs for Drift Detection in Marketing

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50:28

207: Building a career that doesn't hollow you out...

Humans of Martech ·

2026/02/17

"Hey – So what do you do?” Why is it that we always default to work when we get this question. its like many of us have let our jobs become the center of how we see ourselves. This slowly happens to many of us, as work occupies more mental and emotional space.I asked 50 people in martech and operations how they stay happy under sustained pressure. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of

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47:33

206: The people who keep you standing (50 Operators...

Humans of Martech ·

2026/02/10

Pressure at work rarely stays contained within the job. It spills into family life, friendships, and daily relationships. I asked 50 operators how they stay happy while managing responsibility at work and at home. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel right now. Today we continue with part 2: connection, the relationships that

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47:06

205: The daily infrastructure behind sustainable...

Humans of Martech ·

2026/02/03

Careers place a ton of demand on energy and attention way before results start to stabilize. Many operators discover that health and routine determine how long they can operate at a high level.I spoke with 50 people working in martech and operations about how they stay happy under pressure. This 3 part series – titled “50 Operators share the systems that keep them happy” explores each of these layers through the lived experience of operators who feel the same pressure you probably feel

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54:22

204: Phyllis Fang: Trust infrastructure and freakish...

Humans of Martech ·

2026/01/27

What’s up everyone, today we have the pleasure of sitting down with Phyllis Fang, Head of Marketing at Transcend.(00:00) - Intro(01:23) - In This Episode (04:13) - Uber Safety Marketing Shaped A Trust First Marketing Playbook (10:12) - How Permissioned Data Systems Power Personalization at Scale (15:22) - How Consent Infrastructure Improves Personalization Performance (19:20) - How to Audit Consent and Compliance in Marketing Data (23:24) - What Consent Management Does Across AI Data

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62:20

203: Jordan Resnick: How to distinguish fake traffic...

Humans of Martech ·

2026/01/20

What’s up everyone, today we have the pleasure of sitting down with Jordan Resnick, Senior Director, Marketing Operations at CHEQ.(00:00) - Intro (01:10) - In This Episode (03:47) - Demystifying Go-to-Market Security (06:14) - The Fake Traffic Surge (08:14) - How the Dead Internet Theory Connects to Bot Traffic Growth (12:31) - How to Detect Bot Traffic Through Behavioral Patterns (16:13) - How Go To Market Teams Reduce Fake Traffic And Lead Pollution (30:03) - Preventing Fake Leads

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59:36

202: Aleyda Solís: AI search crawlability and why...

Humans of Martech ·

2026/01/13

What’s up everyone, today we have the honor of sitting down with Aleyda Solís, SEO and AI search consultant. (00:00) - Intro(01:17) - In This Episode (04:55) - Crawlability Requirements for AI Search Engines (12:21) - LLMs As A New Search Channel In A Multi Platform Discovery System (18:42) - AI Search Visibility Analysis for SEO Teams (29:17) - Creating Brand Led Informational Content for AI Search (35:51) - Choosing SEO Topics That Drive Brand-Aligned Demand (45:50) - How Topic

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64:07

201: Scott Brinker: If he reset his career today,...

Humans of Martech ·

2026/01/06

What’s up everyone, today we have the honor of sitting down with the legendary Scott Brinker, a rare repeat guest, the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself.(00:00) - Intro(01:12) - In This Episode (05:09) - Scott Brinker’s Guidance For Marketers Rethinking Their Career Path (11:27) - If You Started Over in Martech, What Would You Learn First (16:47) - People Side (21:13) - Life Long Learning (26:20) - Habits to Stay

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55:37

200: Matthew Castino: How Canva measures marketing

Humans of Martech ·

2025/12/16

What’s up everyone, today we have the pleasure of sitting down with Matthew Castino, Marketing Measurement Science Lead @ Canva.(00:00) - Intro(01:10) - In This Episode (03:50) - Canva’s Prioritization System for Marketing Experiments (11:26) - What Happened When Canva Turned Off Branded Search (18:48) - Structuring Global Measurement Teams for Local Decision Making (24:32) - How Canva Integrates Marketing Measurement Into Company Forecasting (31:58) - Using MMM Scenario Tools To

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59:41

199: Anna Aubuchon: Moving BI workloads into LLMs and...

Humans of Martech ·

2025/12/09

What’s up everyone, today we have the pleasure of sitting down with Anna Aubuchon, VP of Operations at Civic Technologies.(00:00) - Intro(01:15) - In This Episode (04:15) - How AI Flipped the Build Versus Buy Decision (07:13) - Redrawing What “Complex” Means (12:20) - Why In House AI Provides Better Economics And Control (15:33) - How to Treat AI as an Insourcing Engine (21:02) - Moving BI Workloads Out of Dashboards and Into LLMs (31:37) - Guardrails That Keep AI Querying

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49:01

198: Pam Boiros: 10 Ways to support women and build...

Humans of Martech ·

2025/12/02

What’s up everyone, today we have the pleasure of sitting down with Pam Boiros, Fractional CMO and Marketing advisor, and Co-Founder Women Applying AI.(00:00) - Intro(01:13) - In This Episode (03:49) - How To Audit Data Fingerprints For AI Bias In Marketing (07:39) - Why Emotional Intelligence Improves AI Prompting Quality (10:14) - Why So Many Women Hesitate (15:40) - Why Collaborative AI Practice Builds Confidence In Marketing Ops Teams (18:31) - How to Go From AI Curious to AI

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56:18

197: Anna Leary: The Art of saying no and other...

Humans of Martech ·

2025/11/25

What’s up everyone, today we have the pleasure of sitting down with Anna Leary, Director of Marketing Operations at Alma.(00:00) - Intro(01:15) - In This Episode (04:38) - How to Prevent Burnout (05:46) - What Companies Can Do Better (07:50) - Agility of Planning (08:53) - Why Saying No Strengthens Marketing Operations (13:48) - How to Decide When to Push Back (18:03) - Hill To Die On (20:03) - How to Handle Constant Pushback (29:55) - Wishlist (37:06) - How to Use Asynchronous

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55:09

196: Blair Bendel: The World of casino marketing and...

Humans of Martech ·

2025/11/18

What’s up everyone today we have the pleasure of chatting with Blair Bendel, Senior Vice President of Marketing at Foxwoods Resort Casino.(00:00) - Intro(00:49) - In This Episode (03:39) - Evolution of Casino Martech (06:11) - Customer Loyalty & Personalization (09:36) - Using the Right Marketing Channel for the Right Goal in Hospitality (12:38) - Foxwood’s Martech and Customer Data Migration to MoEngage (15:05) - Picking MoEngage (20:07) - Why Change Tools?? (22:46) -

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55:03

195: Megan Kwon: How One of Canada’s largest...

Humans of Martech ·

2025/11/11

What’s up folks, today we have the pleasure of sitting down with Megan Kwon, Director, Digital Customer Communications at Loblaw Digital.(00:00) - Intro(01:26) - In This Episode (04:11) - Building a Career Around Conversations That Scale (06:25) - Customer Journey Pods and Martech Team Structures (09:08) - Martech Team Structures (11:23) - Customer Journey Martech Pods (12:54) - How to Assign Martech Tool Ownership and Drive Real Adoption (14:54) - Martech Training and

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215 results

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