Humans of Martech

65:30

240: The fall of lead scoring and MQLs and the rise...

Humans of Martech ·

2026/10/06

What's up everyone, today we have the pleasure of sitting down with Gary Amaral, marketing leader at Docket.(00:00) - Intro(01:15) - In This Episode (04:35) - What Lead Scoring Was Really Hired to Do (12:13) - Why Lead Scoring Models Turn Into Black Boxes (16:04) - What Is an Agent Qualified Lead (24:02) - How Agentic Qualification Goes Beyond AI Scoring (27:48) - What AI Agents Do That Drift Style Chatbots Never Could (34:35) - Why Buyers Tell AI Agents What They Hide From Sales

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63:13

239: Personalization is a creativity problem not a...

Humans of Martech ·

2026/09/29

What's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion.(00:00) - audio-Christina(01:19) - In This Episode (05:37) - Why Your Tech Stack Cannot Fix Siloed Customer Teams (11:10) - Why Getting the Name Right No Longer Counts as Personalization (18:08) - Why A/B Testing Programs Ignore Qualitative Customer Data (24:14) - How Brands Build Core Memories Customers Cannot Buy (29:55) - How B2B

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58:07

238: The System to make your prospects the hero...

Humans of Martech ·

2026/09/22

What's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI.(00:00) - Intro(01:07) - In This Episode (05:05) - Why Expansion Revenue Beats New Logos When Channels Are Saturated (06:07) - Why Customer Empathy Means Knowing What Gets Your Buyer Promoted (12:38) - How to Tell If Your Case Study Makes the Customer the Hero (18:16) - Why Single Channel Attribution Hides the Journey That Closed the Deal (22:00) - How to Find Real Customer

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57:37

237: Designing the utopian marketing leadership role,...

Humans of Martech ·

2026/09/15

What's up everyone, today we have the pleasure of sitting down with Mary Keough, Fractional Demand Gen for B2B at DemandLoops.(00:00) - Intro(01:12) - In This Episode (04:30) - How to Write LinkedIn Posts That Hit a Nerve Without AI (06:39) - How to Run an Honest Goal Setting Conversation With Your Founder (14:46) - Why Marketing Always Catches the Scope Creep at Startups (18:39) - How New Marketing VPs Establish Credibility in Their First Month (28:30) - How Women in Marketing

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55:50

236: What AI replaces in data work and when not to...

Humans of Martech ·

2026/09/08

What's up everyone, today we have the pleasure of sitting down with Julie Beynon, Head of Analytics at Augment Code.(00:00) - Intro(01:07) - In This Episode (04:13) - Breaking Into Data Without A Computer Science Background (06:05) - Why AI Made Building Cheap But Maintenance Expensive (09:25) - How To Push Back On AI Projects Without Killing Momentum (12:28) - Building AI Agents That Multiply A Two Person Data Team (16:29) - When Not To Reach For AI At Work (22:23) - Running A Lean

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55:46

235: Why consent banners, tags and privacy policies...

Humans of Martech ·

2026/09/01

What's up everyone, today we have the pleasure of sitting down with Stéphane Hamel, Founder and Product Architect at MANTIS.(00:00) - Intro(01:07) - In This Episode (04:07) - How To Audit Which Trackers Are Firing On Your Website (07:00) - Why Nobody On Your Team Owns The Tags Firing On Your Site (11:22) - Why Your Consent Banner Does Not Match What Your Site Actually Does (16:45) - Does Server Side Tagging Actually Improve Privacy Governance (22:30) - Why Loading A Third Party

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60:49

234: How to run a marketing ops audit and turn it...

Humans of Martech ·

2026/08/25

What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet.(00:00) - Intro(01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit Before They Act (10:09) - How to Run a Marketing Ops Audit When You Join a Company (16:04) - How to Balance a Full Audit Against Your Boss's Priorities (19:00) - How to Spot a Process Problem Disguised as a Tool Problem (23:41) - How to Surface Shadow

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61:11

233: 4 Mindsets that modern marketing leaders need...

Humans of Martech ·

2026/08/18

What's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations.We cover:(00:00) - Intro(01:19) - In This Episode (04:45) - Why Marketing Behaves More Like Weather Than a Machine (08:49) - The Four Mindsets Marketing Leaders Need for Complex Markets (14:06) - Why ROI Doesn't Work as a Marketing Measurement (18:19) - What Causal AI Can Actually Tell You About Marketing (28:37) - Why Your

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66:21

232: How taste can be codified into systems and is no...

Humans of Martech ·

2026/08/11

What's up everyone, today we have the pleasure of sitting down with Sharon Gai, author, keynote speaker, and educator.We'll cover:(00:00) - Intro(01:21) - In This Episode (05:20) - How AI Moves Marketing Creativity Up the Abstraction Layer (09:08) - Why Taste Is No Longer a Durable Human Skill (15:33) - What Human Work Looks Like After AI Learns Taste (20:41) - How to Codify Taste Into Your AI Systems (27:20) - Why Hands-On Execution Still Builds Judgment AI Can't Copy (36:48) - How

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56:04

231: Why Lattice careers and communication skills are...

Humans of Martech ·

2026/08/04

What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster.Summary: Most career advice still hands you a ladder and tells you to climb. Michele makes the case for a lattice instead, the crisscross path of sideways and diagonal moves that built her range across banking, retail, a startup, and now Ticketmaster. Along the way she breaks down why the call center job she almost refused changed

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65:01

230: Zero-click marketing broke the measurement...

Humans of Martech ·

2026/07/28

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.We'll cover:(00:00) - Intro(01:14) - In This Episode (06:37) - Why Attribution Breaks Down in a Zero Click World (16:09) - What the Alligator Graph Means for Ops Teams (22:46) - How to Run a Zero Click Launch Week You Can Actually Measure (32:35) - How Incrementality Testing Works at Enterprise Scale (38:09) - What Audience

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66:32

229: The Privacy lawsuits coming for every marketing...

Humans of Martech ·

2026/07/21

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke.We'll cover:(00:00) - Cara-audio(00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You (20:53) - 4 — What Consent Drift Actually

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61:14

228: The Dispatch tower (The Dungeon of martech...

Humans of Martech ·

2026/07/14

What’s up folks, welcome to our 4 part series of crawling through the dungeon of martech architecture. You’ve arrived at our final episode, part 4: The Dispatch Tower.We’ll tackle:(00:00) - Intro (00:59) - In This Episode (01:30) - Sponsor: Mammath Growth (02:33) - Sponsor: GrowthLoop (03:58) - FLOOR 4: THE DISPATCH TOWER (04:39) - What Happens When 30 Vendors Turn On AI at the Same Time (21:24) - Boss Battle: The Agent Avalanche (22:53) - Why You Need a Central Referee, With Agent

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64:14

227: The Correlation masquerade (The Dungeon of...

Humans of Martech ·

2026/07/07

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 3: The Correlation Masquerade.We'll cover:(00:00) - Intro (01:16) - In This Episode (01:36) - Sponsor: Knak (02:44) - Sponsor: MoEngage (04:02) - FLOOR 3: THE CORRELATION MASQUERADE (05:08) - Why Agentic AI Optimizes for the Wrong Thing at Scale (11:30) - The Boomerang Effect on AI that Erodes Revenue (20:40) - Why Marketing Attribution Data Can’t Tell AI

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62:52

226: The Eye of context (The Dungeon of martech...

Humans of Martech ·

2026/06/30

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 2: The Eye of Context.We cover:(00:00) - Intro (00:56) - In This Episode (01:28) - Sponsor GrowthLoop (02:32) - Sponsor: GrowthBench (03:32) - Welcome Back (04:09) - FLOOR 2: THE EYE OF CONTEXT (06:15) - Why AI Produces Believable Nonsense (09:00) - BOSS BATTLE: The Hallucination Oracle (10:07) - Data Quality: When Agents Read Your Messy Data (22:33) -

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62:28

225: The Fall of CRM gravity (The Dungeon of martech...

Humans of Martech ·

2026/06/23

What’s up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTUREYou’ve arrived at Part1 : The Fall of CRM Gravity (00:00) - Intro (00:57) - In This Episode (01:31) - Sponsor: MoEngage (02:28) - Sponsor: Knak (04:53) - FLOOR 1: Why the CRM Lost Its Authority (06:09) - Why Every Team Moved Into the CRM (And How It Lost Its Authority) (13:57) - Why Sharing CRM Data Always Breaks It (18:02) - Why CRM Gravity Outlasts the Technical Argument (24:04) -

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62:24

224: Keith Jones: How OpenAI’s GTM leader structures...

Humans of Martech ·

2026/06/16

What's up everyone, today we have the pleasure of sitting down with Keith Jones, Head of GTM Systems at OpenAI.Summary: Keith's GTM systems team at OpenAI got split across 2 orgs, ran into the most wildly practical cost center problem imaginable, and ended up proving exactly why distributed systems teams at high-velocity companies don't work. In this episode, he walks through the full restructuring journey, explains why "be close to the money" now means be close to the budget rather than

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56:48

223: Lindsay Rothlisberger: How Zapier uses a shared...

Humans of Martech ·

2026/06/09

What's up everyone, today we have the pleasure of sitting down with Lindsay Rothlisberger, Director of GTM Innovation at Zapier.(00:00) - Intro(01:23) - In This Episode (02:00) - Sponsor: Knak (03:08) - Sponsor: MoEngage (05:49) - How Zapier's RevOps Team Built Its AI Foundation (19:43) - Why Visibility Has to Come Before Governance in AI Adoption (24:58) - Sponsor: GrowthBench (25:58) - Sponsor: GrowthLoop (29:48) - How Zapier Fights Context Rot in Its AI Shared Brain (35:55) -

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65:14

222: Ashley Langford: How Senior MOps Practitioners...

Humans of Martech ·

2026/06/02

What's up everyone, today we have the pleasure of sitting down with Ashley Langford, Marketing Operations and RevOps Leader.Summary: Ashley Langford has every credential the MOps job search advice says you're supposed to have: 2 Marketo Champion designations, a decade of B2B SaaS experience across multiple industries, a strong community presence, and a track record of building functions from scratch. She's still getting auto-rejected within minutes and ghosted by companies she was genuinely

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56:36

221: Jason Dobbs: You need Minimum Viable Readiness...

Humans of Martech ·

2026/05/26

What's up everyone, today we have the pleasure of sitting down with Jason Dobbs, Head of Marketing and GTM Engineering at Kumo AI.(00:00) - Intro(01:24) - In This Episode (01:57) - Sponsor: MoEngage (02:54) - Sponsor: Knak (04:35) - How Undefined Data Definitions Make AI Confidently Wrong (08:18) - Why Context Engineering Replaces Prompt Engineering as the AI Bottleneck (12:59) - The Five Non-Negotiables for AI Readiness in Marketing Ops (15:42) - Why Marketing Ops Is the Context

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