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PODCAST

Origins of Influence

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they

arts fashion & beauty

All Episodes

59:15

Kellie Brown on Creating Space—in Style, Design, and...

Origins of Influence ·

2025/11/04

This week's episode ofOrigins of InfluencefeaturesKellie Brown— the multi-hyphenate creator, tastemaker, and entrepreneur behindAnd I Get Dressed, a beloved digital destination for style, andDeeply Madly Modern, her design-focused platform celebrating interiors and creativity.Before becoming one of the internet’s most original voices, Kellie spent years working infashion and entertainment PR, helping secure some of the earliest plus-size fashion placements in major magazines. In the early 2010s, she

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52:16

Wardrobe Oxygen’s Alison Gary on Blogging Before the...

Origins of Influence ·

2025/10/28

Before social media and algorithms, Alison Gary was already shaping the way real women thought about style, confidence, and community. A longtime blogger and digital pioneer, she launched Wardrobe Oxygen in 2005—creating one of the internet’s most enduring independent fashion and lifestyle platforms, built on honesty, accessibility, and radical transparency.In this episode of Origins of Influence, Alison joins host Dina Fierro to revisit her early days in the blogging world and trace the evolution

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57:56

Tia Williams on Blogging, Beauty, and Becoming a...

Origins of Influence ·

2025/10/21

Before social media and algorithms,Tia Williamswas already shaping the way we talked about beauty, culture, and women’s inner lives. A former magazine editor turned novelist, she built one of the earliest digital spaces dedicated to Black beauty and self-expression—Shake Your Beauty—while holding senior editorial roles atELLE, Glamour,Lucky, andEssence.In this episode ofOrigins of Influence, Tia joins hostDina Fierroto revisit that groundbreaking moment in beauty media and to trace the evolution of

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1:09:07

Karen Robinovitz on Shaping the Creator Economy–and...

Origins of Influence ·

2025/08/19

In this episode ofOrigins of Influence, host Dina Fierro sits down withKaren Robinovitz—cultural bellwether, serial entrepreneur, and one of the original architects of the influencer economy. As co-founder of Digital Brand Architects(DBA), Karen helped professionalize influencer representation long before it became an industry standard, spotting the value of digital creators before the rest of the world caught on.Today, Karen is the founder ofSloomoo Institute, a multisensory experience centered on

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50:23

Yuli Ziv on Building the Business of Influence—and...

Origins of Influence ·

2025/08/12

Before Instagram, before brand deals, before influencer was a job title—Yuli Ziv was building the business of digital influence. In this episode, Dina sits down with her longtime friend and fellow fashion blogosphere OG to trace the arc of Yuli’s remarkable career: from founding Style Coalition and shaping the earliest creator-brand partnerships, to exiting post-acquisition and walking away from hustle culture entirely.Today, Yuli is the founder ofHeallist, a growth platform for holistic healers—and

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45:24

Dapper Lou on Reinvention, Storytelling, and Creative...

Origins of Influence ·

2025/08/05

Photographer, creative director, and cultural documentarianLougé Delcy—also known asDapper Lou—joins hostDina Fierroto trace his evolution from early street style pioneer to founder ofDapper StudiosandGallery Lougé.In this rich, expansive conversation, Lougé shares how his Haitian-American upbringing shaped his perspective, why he stepped away from influencer notoriety, and what he’s learned through deep, immersive work in communities across Africa, Brazil, and beyond.Together, Dina and Lougé

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48:49

The Influencer Who Opted Out

Origins of Influence ·

2025/07/29

In this episode ofOrigins of Influence, host Dina Fierro sits down withJess Kirby—former fashion influencer, writer, and founder of the best-selling Substack newsletterA Common Thread. Jess was among the early creators who helped define the blog-to-Instagram era, building a platform rooted in personal style, relatability, and lifestyle storytelling. But over time, she began to question the values and trade-offs inherent in the influencer economy—and made the rare decision to walk away. In this

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56:19

How Meghan Donovan Built a 20-Year Brand as a...

Origins of Influence ·

2025/07/22

This week on Origins of Influence, Dina sits down with Meghan Donovan—creator of Wit & Whimsy and founder, En Route to Rêverie. Meghan launched her blog in 2006, becoming one of the earliest voices in what would become the burgeoning influencer economy. Nearly two decades later, she’s built a sustainable, multi-revenue stream business rooted in trust, taste, and thoughtful storytelling. From long-form blog posts and Substack newsletters to high-touch travel planning, Meghan has evolved her

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48:59

Felicia Walker of ThisThatBeauty on Sustainable...

Origins of Influence ·

2025/07/15

Felicia Walker—digital beauty OG, skincare educator, and founder ofPhoebe Skin—joinsOrigins of Influenceto reflect on two decades in the content game. Felicia, found online atThisThatBeauty, launched her blog in the early 2000s and became a trusted voice in beauty, long before the creator economy had a name.In this episode, we talk about the early days of the blogosphere, the highs and lows of life as a longtime content creator, and how Felicia's passion for skincare literacy powers everything from

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36:50

From Paper Fashion to Fine Art: Katie Rodgers on...

Origins of Influence ·

2025/07/08

Katie Rodgers—formerly known asPaper Fashion—joins Dina for a rich conversation about creative evolution, digital beginnings, and the ongoing dance between art, audience, and authenticity. From posting fashion illustrations on WordPress to collaborating with brands likeCoachandChristian Louboutin, Katie was an early pioneer of the art on Instagram movement.Now based in Santa Fe, she shares how stepping away from social media—and New York City—helped her reconnect with herself and her work. Together,

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1:12:48

From Tumblr Fame to Digital Multi-Hyphenate: John...

Origins of Influence ·

2025/07/01

Before Instagram influencers and TikTok trends, there was Tumblr — and few creators used it more brilliantly than John Jannuzzi. In this episode of Origins of Influence, Dina Fierro is joined by writer and creative director John Jannuzzi to explore the wild, weird, and wonderful internet of the late aughts and early 2010s.John reflects on his digital beginnings with Textbook, a Tumblr blog that reimagined fictional characters in Fashion Week looks, and To My Wife, the viral romance Tumblr that

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41:52

How IFB Founder Jennine Jacob Built—and Rebuilt—Her...

Origins of Influence ·

2025/06/24

In this episode of Origins of Influence, Dina Fierro sits down with Jennine Jacob—fashion blogging pioneer, personal stylist, and founder of the Iconic Style Studio.Jennine takes us on a journey from her early days launching The Coveted, one of the first fashion blogs, to founding Independent Fashion Bloggers (IFB)—a groundbreaking community that empowered creators long before the term “influencer” entered the mainstream. With raw honesty and refreshing humor, Jennine shares what it was like to

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58:00

Influence with Integrity: Nicolette Mason on Pride,...

Origins of Influence ·

2025/06/17

Nicolette Mason’s digital origin story began in the early 2000s, where platforms like LiveJournal and DIY outfit photos laid the foundation for what would become a pioneering career in fashion, media, and brand-building. Today, she’s a writer, strategist, and consultant, known for her trailblazing voice in conversations around size inclusion, queerness, and identity in fashion.In this episode ofOrigins of Influence, Nicolette reflects on her journey from anonymous blog posts to bylines atMarie

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46:41

From Tumblr to Tech: James Nord on Building Influence...

Origins of Influence ·

2025/06/10

James Nord’s story begins on Tumblr in 2007, where his cinematic photography earned him one of the largest followings on the platform. But his path from creator to CEO was just beginning. Today, he’s the founder and CEO of Fohr — a leading influencer and ambassador marketing company powering software, services, and strategy for some of the world’s top brands.In this episode ofOrigins of Influence, James reflects on the early internet, the turning points that shaped his path, and how his experience

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2:03

Introducing Origins of Influence

Origins of Influence ·

2025/06/06

Origins of Influenceis a limited podcast series exploring the untold stories of the internet’s earliest creators—and what happened next. Hosted by longtime marketer and early fashion bloggerDina Fierro, the show revisits a pre-algorithm era when influence was built through authenticity, community, and creativity on platforms like Blogger, Tumblr, and LiveJournal.But this isn’t just a nostalgic look back. Through intimate conversations with pioneering influencers, digital creators, and brand

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15 results

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