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PODCAST

The Fit For Purpose Podcast

Alex & Sarah Dick-Cleland

For the individual who trains hard, eats well and does the work but still doesn’t look or feel how they want. This podcast cuts through the noise and gives you the tools, structure and mindset shifts to actually build the body and lifestyle you’ve been chasing. Real coaching, real talk, and clear science backed advice. Just stuff that works, from coaches who live it. Whether you"re wanting to build a strong & fit body, compete in Hyrox, have a run event to train for or simply want to feel

health & fitness fitness

All Episodes

21:10

Why HYROX Athletes Struggle to Lose Body Fat

The Fit For Purpose Podcast ·

2026/10/12

We speak to so many men and women who struggle to find the balance between the two worlds of Hyrox Performance & Fat Loss. You work so hard in your training, so why isn't it 100% rewarded with your body?We unpack the very reasons why and therefore what you need to focus on to see those changesHead over to our YouTube video: How to Manage your Nutrition | HYBRID Training: https://youtu.be/R-kyoTywC3o Make sure to like & share if you enjoyed this episode, it really helps us help as

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26:10

What We Coach Inside The EMA That MyFitnessPal and...

The Fit For Purpose Podcast ·

2026/10/05

If MyFitnessPal can tell you your calories, ChatGPT can write you a training plan, Garmin can track your recovery, and Instagram gives you unlimited fitness advice… why would anyone need a coach?Most of our clients don't come to EMA because they don't know that protein is important or that they should progressively overload. They come to us because knowing what to do and actually making it work in your life are two completely different things...Inside the EMA we give you clarity and speed

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27:36

What We’d Change If You Gave Us Your Training and...

The Fit For Purpose Podcast ·

2026/09/28

If you ever wondered what it's like to be a client inside the EMA...We are going to show you todayAnd if you're currently training 4+ times a week but feel like your body doesn't show it...Drop us a DM on instagram with the word "PODCAST ROADMAP" and lets chatMake sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex - https://www.instagram.com/alexdickcleland/Sarah -

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26:05

Too Busy and Not committed?

The Fit For Purpose Podcast ·

2026/09/21

Are you genuinely too busy to get in shape… or are you expecting getting in shape to require more than it actually does?Because from our experience working with almost 1,500 clients over the last 9 years, you don't need more time... you need to decide what your minimum standard looks like when life is busy...And therefore the best plan isn't one you can only do when life is easyIt's the one you can repeatedly execute when life is demanding more! Make sure to like & share if you enjoyed

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27:22

10 Fat Loss Foods For Hungry Hybrid Athletes To Help...

The Fit For Purpose Podcast ·

2026/09/14

Today we want to give you 10 foods we use with clients to make fat loss considerably easier when you're current training 4,5 or even 6 days a week around Hyrox, CrossFit and running. Now these aren't "fat burning foods."They don't magically make you lose weight.They're simply foods that give you a better return on your calories.More food volume, more protein, better training fuel, more satisfaction.And ultimately, something you can actually stick to.Make sure to like & share if you

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25:24

How to Start Losing Fat as a Hybrid Athlete: 10 Steps

The Fit For Purpose Podcast ·

2026/09/07

This episode is for you if you already train hard. You might run, do CrossFit, Hyrox, lift weights and maybe train 4, 5 or 6 times a week…But you still feel like your body doesn't reflect the amount of work you're putting inThese are the 10 things we recommend you work on if you want to loss fat whilst still performing well! Make sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex

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17:40

Simple Nutrition Habits That Change Everything For...

The Fit For Purpose Podcast ·

2026/08/31

You’re already training hardThe answer isn’t always:More trainingLess foodMore cardioMore disciplineSometimes you need to fuel better, recover better, and make things simplerMake sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex - https://www.instagram.com/alexdickcleland/Sarah - https://www.instagram.com/_sarahlfit/Interested in 1-1 Coaching? Head over to our website to learn

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19:45

How To Stop Re Setting Every Monday

The Fit For Purpose Podcast ·

2026/08/17

Do you know how many Mondays you've started this year?Motivated... All in... Ready to change....And by Wednesday you're busyBy Friday you're tiredBy Saturday you've gone off trackThen Sunday night rolls around and you're telling yourself, 'Right, Monday. This time for real.'The problem isn't your motivationThe problem is you have no system to achieve success Monday to SundayToday we give you that system! Make sure to like & share if you enjoyed this episode, it really helps us help as

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20:16

The 10 Mindset Shifts Almost Every New Client...

The Fit For Purpose Podcast ·

2026/08/10

We coach people through fat loss/ hyrox/ running races/ crossfitWe notice similar patterns when they first start due to habits they have established on their ownIn todays episode, we unpack how can prevent these happening tooMake sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex - https://www.instagram.com/alexdickcleland/Sarah - https://www.instagram.com/_sarahlfit/Interested

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32:35

The Advice We Would Give our Younger Self, After 10+...

The Fit For Purpose Podcast ·

2026/08/03

In todays episode we take you back...Back to where it all started for us and what made us become coach's in the first placeFrom the reason we got into fitnessTo the reason we left the corporate world to positively impact peoples lives across the world! Make sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex - https://www.instagram.com/alexdickcleland/Sarah -

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17:51

Can You Be Strong, Fast And Lean At The Same Time?

The Fit For Purpose Podcast ·

2026/07/27

Can You Be Strong, Fast And Lean At The Same Time?You absolutely can, but only if you stop chasing exhaustion and start training with intention.Today we're breaking down why most people never become strong, fast and lean.It's not because it's impossible.It's because they're trying to do everything, all at once, with zero structure.It's about the relationship you've built with food, training, and your body.Make sure to like & share if you enjoyed this episode, it really helps us help as

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16:33

The Real Reason You Can't Lose The Last 5kg

The Fit For Purpose Podcast ·

2026/07/20

If you're training 4, 5, even 6 days a week and you feel like you're doing everything "right.Yet your body still doesn't reflect the effort... The frustrating part is, the harder you push, the harder it seems to get are we right?In today's episode, we explain why the last 5kg isn't actually about fat loss. It's about the relationship you've built with food, training, and your body.Make sure to like & share if you enjoyed this episode, it really helps us help as many people all over the

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20:32

How To Get Lean Without Tracking Calories Forever

The Fit For Purpose Podcast ·

2026/07/13

What if we told you the goal isn't to become better at MyFitnessPal? The goal is to become the type of person who can stay lean without needing it. Tracking calories is one of the best fat loss tools available. But if you're still relying on it years later just to maintain your physique, you've probably never built the skills that actually keep you lean...In today's episode, we unpack everything! Make sure to like & share if you enjoyed this episode, it really helps us help as many

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21:11

The Real Reason You're Always Hungry and Low Energy...

The Fit For Purpose Podcast ·

2026/07/06

Have you ever felt like you're doing everything right...Eating less, training more, hitting your steps...But you're starving all day, your energy is terrible and by Friday you're ready to eat the entire kitchen?Most people think this is just part of dieting... It's not... Your body isn't broken... You're just sending your body the wrong signalsMake sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow

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21:23

Flexible Dieting vs Meal Plans

The Fit For Purpose Podcast ·

2026/06/29

If you've ever bought a meal plan, followed it perfectly for six weeks, lost some weight, then put it all back on... this episode is for you."Explain that this isn't about saying meal plans are bad.It's about understanding when they're useful and when they're actually holding you back.Set the expectation.At EMA we actually use both... But we use them for completely different reasons...Everything revealed in todays episodeMake sure to like & share if you enjoyed this episode, it really

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24:11

How to lose body fat and maximise energy for training...

The Fit For Purpose Podcast ·

2026/06/22

Have you ever felt like you're training hard, ticking all the boxes, but your body still doesn't reflect the effort?You shouldn't have to choose between getting leaner and performing betterThe goal is to improve body composition while maintaining energy, recovery, strength, and performanceIn today's episode, we break down how you can! Make sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on

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27:15

Why Your Fitness Watch Is Probably Lying To You

The Fit For Purpose Podcast ·

2026/06/15

Have you ever finished a workout, looked at your watch, seen 1,200 calories burned and thought "great I've earned that pizza tonight"Or maybe you've woken up, checked your recovery score and decided not to train because your watch told you that you're only 32% recovered.The problem is, what if your watch is wrong?Make sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex -

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19:54

Discipline Isn’t Your Problem

The Fit For Purpose Podcast ·

2026/06/08

You do not need more discipline.In fact, for most people listening to this, discipline is probably the one thing you have plenty of.You're training 4, 5, maybe 6 times a week.You're showing up to work.You're looking after your family.You're juggling responsibilities every single day.In today's episode we lay it all out so you can stop feeling so overwhelmed with the information out there and double down on the actual things that will help you succeed long term! Make sure to like & share

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22:52

The Difference Between Training Hard And Training Well

The Fit For Purpose Podcast ·

2026/06/01

Most of you probably think more effort = more resultsBut a lot of you are exhausted, sore, burnt out… and still not progressing“Training hard” and “training well” are not the same thingIn today's episode, we explain how to tell the difference and how you should train to succeed long term! Make sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex -

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30:40

Lessons We Have Learnt From Building a Brand

The Fit For Purpose Podcast ·

2026/05/25

People see the content, the clients, the transformations, the events… but they don’t always see what actually goes into building something people trust. So today we wanted to talk honestly about the biggest lessons we’ve learnt building Every Move AcademyMake sure to like & share if you enjoyed this episode, it really helps us help as many people all over the world as possible, thank you! Follow us on instagram Alex - https://www.instagram.com/alexdickcleland/Sarah -

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