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PODCAST

Wheel-End Wisdom

Welcome to Wheel-End Wisdom, the podcast where we explore all things tire and wheel ends for the trucking industry. Join us as we discuss essential maintenance, safety practices, and the latest trends shaping the industry. We"ll also share how IMI"s innovative systems can help optimize your fleet"s performance and safety. Whether you"re a fleet manager, technician, or trucking enthusiast, tune in for expert advice and practical solutions to keep your trucks running smoothly.

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All Episodes

32:56

Stop Letting Your Powder Coating Cost You Profit.

Wheel-End Wisdom ·

2025/10/31

You might think a wheel’s finish is just about appearance — but what if it’s costing you customers, comebacks, and credibility? In this episode, we sit down with Mark from AkzoNobel to uncover how the right coating can completely change the game for commercial tire dealers. For years, IMI and Akzo have worked side by side to engineer a powder coating built specifically for steel wheels — designed to stand up to corrosion, road salt, and the toughest fleet environments. It’s time to ask yours...

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31:49

Maintenance that Pays: How Tire Dealers Win with...

Wheel-End Wisdom ·

2025/10/17

In this episode, we unpack the video you’ll hear: Why preventative maintenance is more than a “nice to have” — it’s central to running a profitable and trusted tire shop.Real-world examples of how small proactive steps prevented big breakdowns and kept fleets rolling.Tips to measure ROI on service work, set up the right KPIs, and justify maintenance to skeptical customers.The role of shop culture and training in emphasizing consistency, quality, and safety.How tire dealers can turn maintenanc...

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29:04

This Week in the Field: Wheel-End Woes, Fleet Fixes &...

Wheel-End Wisdom ·

2025/10/03

Buckle up—this week’s Wheel-End Wisdom is all about what our Territory Managers saw out on the road this week. From strange wheel-end conditions to quick fixes gone wrong, we’re sharing the good, the bad, and the downright funny moments fleets and dealers will relate to. Plus, we swap stories about meals, sights, and the lighter side of life in the field.

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38:39

Tariffs, Tire Prices, and Fleet Survival: How to...

Wheel-End Wisdom ·

2025/09/26

Tire tariffs are driving up costs for fleets across the country in 2025 — but smart maintenance can make every mile count. In this episode of Wheel-End Wisdom, our sales team unpacks the real impact of rising tire prices, from replacement and retreads to long-term fleet budgets. We dive into the strategies fleets are using to stretch tire life, the risks of delaying replacements, and why balancing and puncture prevention are more important than ever. You’ll hear practical insights on: The sin...

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30:53

Conversations That Stuck: What Drivers Taught Us

Wheel-End Wisdom ·

2025/09/19

This week on Wheel-End Wisdom, we celebrate National Truck Driver Appreciation Week by shining a spotlight on the men and women who keep America moving. Our Territory Managers share real conversations they’ve had with drivers — from the challenges of life on the road to the wisdom and humor that only comes from years behind the wheel. Whether you’re a fleet manager, dealer, or driver, this episode is packed with insights, laughs, and a heartfelt thank you to America’s truck drivers.

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27:48

Locking in Safety: Gloversville's Wheel-End Win

Wheel-End Wisdom ·

2025/09/05

In this episode of Wheel-End Wisdom, we sit down with Stephan from Gloversville School District to talk about the real-world challenges of keeping a school bus fleet safe and reliable. From costly downtime and maintenance headaches to finding the right solution that actually delivers results, Stephan shares his candid experience on what wasn’t working, how LUG LINX changed the game, and the measurable improvements they’ve seen since. Whether you manage a school district, fleet, or shop, this ...

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22:30

Pete’s Picks FLEXX: Small Tires, Big Turnaround

Wheel-End Wisdom ·

2025/08/29

Balancing small commercial tires like 17.5s and 19.5s has always been a headache for tire dealers—slow processes, frustrated customers, and costly comebacks. In this episode of Wheel-End Wisdom, we spotlight Pete’s Road Service and how they turned things around with EQUAL FLEXX. From California’s strict lead weight rules to failed competitor solutions, Pete’s was struggling—until EQUAL FLEXX simplified installs, smoothed out rides, and restored customer satisfaction. Hear how they went from r...

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28:04

Preventing Dirty Studs & Loose Nuts with a Wheel-End...

Wheel-End Wisdom ·

2025/08/15

Ever seen a tire break up with a truck at 70 MPH? We kick things off with a Wheel-End WTF?! that shows just that—one wheel’s wild journey down the highway. Then Jared and Bill get into how to stop the madness with the ultimate wheel-end tag team: WHEEL TEQ Stud Cleaner and LUG LINX. From better torque to smarter inspections, this episode shows how two simple tools can keep your wheels where they belong—on the truck, not in traffic. Mentioned in this episode:👉⁠ WHEEL TEQ Stud Cleaner &

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18:52

Big Headaches from Small Tires

Wheel-End Wisdom ·

2025/08/08

In this episode of Wheel-End Wisdom, we kick things off with a Wheel End WTF?! moment featuring a wild video that shows just how bad things can get when balance goes out the door...literally. Then we dive into the headaches tire dealers face with light-duty tires like 17.5s and 19.5s. From expensive equipment and labor shortages to costly comebacks, balancing these tires are no joke. But there’s good news: EQUAL FLEXX is making balancing easier, faster, and more profitable. Hear real-world ex...

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27:08

Half-Baked Wheels: Why Proper Wheel Curing Matters

Wheel-End Wisdom ·

2025/08/01

When it comes to powder coating, curing isn’t just a step—it’s the make-or-break moment for performance and durability. In this episode, we explore the science behind proper curing, what really happens inside the oven, and how shortcuts in the process lead to costly failures. From overloaded ovens to uneven airflow, we unpack the field issues that are fueling poor finishes. Plus, a not-so-subtle reminder that if your curing oven looks like a scene from a Cheech & Chong movie… it’s time to...

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5:12

A Fresh Take on Retreads – The Truth About Tire Paint

Wheel-End Wisdom ·

2025/07/25

Think retreads can’t look brand new? Think again. In this episode of Wheel-End Wisdom, Tim sits down with Bill, IMI’s North East Territory Manager, to bust some common myths about retreads and reveal how the right tire paint can make all the difference. They dig into why NEW LOOK VENEER stands out—offering better coverage, faster dry times, and a safer, matte finish that solves real-world issues like slippery stacking. If you're in the business of tires, this is one conversation you don’t wan...

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8:16

Balanced to Last – How EQUAL FLEXX Maximizes Tire...

Wheel-End Wisdom ·

2025/07/18

What if a $40 investment could extend your tire life by up to 40%? In this episode of Wheel-End Wisdom, Tim chats with Jared about EQUAL FLEXX, IMI’s internal adaptive balancing solution for commercial trucks. They explore why tire balance matters, how FLEXX works differently from traditional methods, and how it can cut costs while improving safety and ride quality. Whether you run a single truck or a nationwide fleet, this episode shows how the right balance can pay off—literally. Mentioned ...

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8:41

Locked In Safety – How LUG LINX Helps Prevent Wheel-Offs

Wheel-End Wisdom ·

2025/07/11

Every fleet knows the risks of wheel-offs—but what if one simple tool could help stop them in their tracks? In this episode of Wheel-End Wisdom, we sit down with Jared to explore LUG LINX—a powerful lug nut retention and indicator system designed to keep wheels where they belong. From shocking wheel separation stats to real-world fleet success stories, we break down how LUG LINX improves safety, simplifies inspections, and saves money. Whether you're managing a fleet or turning wrenches, this...

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10:43

Out of Service – What Every Fleet Should Know About...

Wheel-End Wisdom ·

2025/07/04

When it comes to wheel safety, the difference between roadworthy and out-of-service can cost you big. In this episode of Wheel-End Wisdom, David joins us to break down the most critical Out-of-Service (OOS) conditions for steel and aluminum wheels. From cracks and corrosion to bent flanges and missing DOT stamps, we cover what to look for, why it matters, and how to stay compliant with FMCSA, CVSA, and TMC guidelines. If you’re in charge of fleet safety or inspections, this episode is a must-...

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11:07

Sealing the Season – Boosting Farm Tire Performance...

Wheel-End Wisdom ·

2025/06/27

When summer hits, farm tires take a beating. In this episode of Wheel-End Wisdom, Tim and Jared dive into the unique tire challenges that come with peak farming season—and how IMI’s OTR Tire Sealant helps tackle them head-on. From sealing punctures up to ¼" to keeping equipment running efficiently, this eco-friendly solution is built for off-road and ag applications. Learn how to reduce downtime, save on replacements, and keep your operation moving through the toughest conditions. Mentioned i...

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10:20

Balance Your Adventure: Smoother RV Travel Starts...

Wheel-End Wisdom ·

2025/06/20

In this episode of Wheel-End Wisdom, Tim sits down with Jared from IMI to talk all things RV travel and tire performance. As more adventurers hit the road this summer, ride quality issues like vibration, rough handling, and uneven wear are becoming more common. Jared explains how EQUAL FLEXX—IMI’s American-made internal balancing compound—can transform your driving experience by reducing vibration, extending tire life, and improving fuel economy. Whether you’re hauling a camper or cruising in...

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10:07

R.I.S.T. Assured: Wheel-End Safety Starts Here

Wheel-End Wisdom ·

2025/06/13

In this episode, Tim welcomes Bill Wildermuth to dive into the R.I.S.T. method—a proven, four-step process for safe and reliable wheel-end maintenance. From removing debris to torquing to spec, Bill breaks down how each step plays a critical role in preventing wheel-offs and reducing downtime. Plus, hear how the WHEEL TEQ Stud Cleaner speeds up the job and enhances safety with every wheel install. Whether you're a fleet manager or a technician in the shop, this episode has the tools and tips ...

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12:41

Tread Carefully: Mastering Tire Wear in Trailers &...

Wheel-End Wisdom ·

2025/05/30

Not all tires wear the same—and ignoring your trailer tires could be costing you more than you think. In this episode of Wheel-End Wisdom, Bob Bortner returns to dive into the science of drive vs. trailer tire wear. Learn how torque, load distribution, and misalignment silently erode your tire budget—and how to fight back. We break down real-world causes of shoulder wear, diagonal wear, cupping, and more—and highlight how EQUAL FLEXX helps balance tires from the inside out. Whether you’re mai...

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14:09

Tread Talk: What Your Tires Are Trying to Tell You

Wheel-End Wisdom ·

2025/05/23

Your tires don’t lie—and if you know how to read the signs, they’ll reveal hidden issues long before a breakdown. In this episode, Bob B. dives into the most common tread wear patterns and what they say about your maintenance practices. From feathering and cupping to center and edge wear, we break down real-world examples, causes, and solutions—like how EQUAL FLEXX helps fight uneven wear from the inside out. Plus, learn how to build smarter tread checks into your PM routine to stop problems ...

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19 results

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